Objective: Recognize the potential customer/market in electrical

installation and maintenance.

Subject: TVL- Electrical Installation and Maintenance

Grade Level: Grade 11

Learning across curriculum:

1. Mathematics - Calculating the cost of electrical installation materials.

2. Economics - Understanding the demand and supply of electrical installation

services.

3. English - Writing persuasive advertisements for electrical installation and

maintenance services.

Review Motivation:

1. Show a video clip of successful electrical installation and maintenance

businesses, highlighting the potential customer base.

2. Conduct a class discussion on the benefits and advantages of pursuing a career

in electrical installation and maintenance.

3. Present a case study of a real-life electrical installation project and discuss the
potential market it catered to.

Activity 1: Identifying Potential Customers

Materials: Chart paper, markers

Instructions:

1. Divide the class into small groups.

2. Provide each group with chart paper and markers.

3. Instruct the groups to brainstorm and list down different potential customers for
electrical installation and maintenance services.

4. Each group will present their findings to the class.

Rubric:

Criteria: Accuracy of potential customer identification

Points: 10

Assessment Questions:

1. Who are the potential customers for electrical installation and maintenance
services?

2. How can you identify the target market for a specific electrical installation project?

Activity 2: Market Research

Materials: Internet access, laptops or tablets

Instructions:

1. Instruct the students to conduct market research on the demand for electrical
installation and maintenance services in their local area.

2. Students should gather data on the number of potential customers, competitors,

and pricing trends.

3. Each student will create a presentation summarizing their findings.

Rubric:
Criteria: Quality of market research and presentation

Points: 15

Assessment Questions:

1. What are the factors to consider when conducting market research for electrical
installation and maintenance services?

2. How can market research help in identifying potential customers?

Activity 3: Creating an Advertisement

Materials: Poster boards, art supplies

Instructions:

1. Assign each student to create an advertisement for electrical installation and

maintenance services.

2. Students should consider the target market, key selling points, and visual appeal
in their advertisements.

3. Each student will present their advertisement to the class.

Rubric:

Criteria: Creativity, clarity, and persuasiveness of the advertisement

Points: 20

Assessment Questions:

1. What are the important elements to include in an advertisement for electrical

installation and maintenance services?

2. How can persuasive language be used to attract potential customers?

Activity 4: Conducting a Customer Needs Analysis

Materials: Survey templates, pens/pencils, laptops or tablets

Instructions:

1. Provide each student with a customer needs analysis survey template.

2. Instruct students to approach potential customers (residential or commercial) and

gather information about their electrical installation and maintenance needs.

3. Students record the responses and compile the data.

4. Each student will analyze the survey results and present their findings to the class.

Rubric:

Criteria: Accuracy of data collection, analysis of customer needs

Points: 15

Assessment Questions:

1. Why is it important to understand the needs of potential customers in the electrical

installation and maintenance industry?

2. How can a customer needs analysis help in tailoring services to meet customer
requirements?

Activity 5: Identifying Emerging Market Trends

Materials: Research materials (books, articles, internet access)

Instructions:

1. Assign each student a specific emerging market trend in the electrical installation
and maintenance industry (e.g., renewable energy, smart home technology).

2. Instruct students to conduct research on their assigned trend, including its

potential impact on the market and customer demands.

3. Students will create a presentation summarizing the trend and its implications.

Rubric:

Criteria: Depth of research, clarity of presentation

Points: 20

Assessment Questions:

1. What are some emerging market trends in the electrical installation and
maintenance industry?

2. How can businesses adapt to these trends to meet the evolving needs of
customers?

Activity 6: Creating a Marketing Plan

Materials: Marketing plan template, laptops or tablets

Instructions:

1. Provide each student with a marketing plan template.

2. Instruct students to develop a marketing plan for an electrical installation and

maintenance business targeting a specific customer segment.

3. Students should include strategies for reaching the target market, promoting
services, and differentiating from competitors.

4. Each student will present their marketing plan to the class.

Rubric:

Criteria: Clarity of objectives, effectiveness of marketing strategies

Points: 20

Assessment Questions:

1. What are the key components of a marketing plan for an electrical installation and
maintenance business?

2. How can a well-developed marketing plan help in attracting and retaining

customers?

Note: The rubrics provided are based on a 5-point scale, where 5 represents
excellent performance and 1 represents poor performance. Teachers can
adjust the points or criteria based on their specific grading system and
learning objectives.

Analysis:

Review the potential customer identification, market research, and advertisement

presentations. Discuss the effectiveness of each group's approach and the insights
gained from the activities.

Abstraction:

Discuss the importance of recognizing the potential customer/market in electrical

installation and maintenance. Highlight how understanding the target market can
help in developing effective marketing strategies and meeting customer needs.

Application:

Present a real-life problem related to electrical installation and maintenance, such as

designing an electrical system for a new commercial building. Students should apply
their knowledge of potential customers and market research to propose a suitable
electrical installation plan.

Assessment:
Teachers can assess the learning of the students based on the learning
objectives through the following methods:

1. Written quizzes or tests on identifying potential customers and market research

concepts.

2. Evaluating the quality of the students' advertisements, market research

presentations, and problem-solving skills.

3. Conducting oral interviews to assess students' understanding of the target market

and its importance in electrical installation and maintenance.

Assignment:

Research and write a short report on the current trends and future prospects of the
electrical installation and maintenance industry. Include information on potential
customers, market demand, and