Objective: The learners demonstrate an understanding of environment

and market as these relate to a career choice in Illustration.

Subject: Illustration

Grade Level: Grade 11

Learning across curriculum:

1. Mathematics - Students can calculate costs and profits related to running an

illustration business.

2. Science - Students can explore the impact of environmental factors on art

materials and techniques.

. Social Studies - Students can study the history and cultural significance of
illustrations in different societies.

Review Motivation:

1. Show a video montage of famous illustrations and their impact on society.

2. Conduct a brainstorming session where students discuss their favorite illustrations

and why they are drawn to them.

3. Share success stories of illustrators who have built successful careers in the
industry.

Activity 1: Exploring the Illustration Market

Materials: Internet access, magazines, newspapers, art supplies

Instructions:

1. Divide students into small groups and assign each group a specific market
segment (e.g., children's books, advertising, editorial).

2. In their groups, students research and compile information about the current
demand, trends, and potential clients in their assigned market segment.

3. Each group creates a visual presentation showcasing their findings.

Rubric:

- Research and information gathering: 10 points

- Presentation organization and clarity: 10 points

Assessment Questions:

1. What are the current trends in the illustration market for children's books?

2. Who are the potential clients in the advertising industry for illustrators?

Activity 2: Environmental Impact on Illustration

Materials: Art materials, environmental impact research materials

Instructions:

1. Introduce the concept of the environmental impact of art materials and techniques.

2. Students work individually or in pairs to research and present on the

environmental impact of specific art materials commonly used in illustration.

3. Students create an artwork using environmentally friendly materials and

techniques.

Rubric:

- Research and presentation: 10 points

- Use of environmentally friendly materials and techniques: 10 points

Assessment Questions:

1. What are the environmental consequences of using oil-based paints in illustration?

2. How can illustrators minimize their environmental impact through their choice of
materials?

Activity 3: Creating an Illustration Business Plan

Materials: Business plan templates, art supplies

Instructions:

1. Introduce the concept of a business plan and its importance for illustrators.

2. Students work individually or in pairs to create a business plan for their own
illustration career.

3. Students present their business plans to the class, highlighting their target market,
pricing strategies, and promotional activities.

Rubric:

- Business plan content and organization: 10 points

- Presentation skills: 10 points

Assessment Questions:

1. What are the key components of a business plan for an illustrator?

2. How can illustrators effectively promote their services to their target market?

Analysis:

Review and discuss the presentations and artworks created in Activity 1 and Activity
2. Analyze the strengths and weaknesses of the research conducted and the artwork
produced. Discuss the potential career opportunities and challenges in the field of
illustration.

Abstraction:

Reflect on the importance of understanding the market and environmental factors in

making informed career choices in illustration. Discuss how these factors can impact
an illustrator's success and sustainability.

Application:

Present students with a real-life problem related to illustration, such as designing an

eco-friendly illustration campaign for a local environmental organization. Students
must apply their knowledge of the market and environmental impact to create a
solution.
Assessment:

Teachers can assess the learning of students through the following methods:

1. Rubrics for each activity

2. Class participation and engagement during discussions and activities

3. Written reflections on the importance of market understanding and environmental

consciousness in the illustration field

Assignment:

As an assignment, students can create an online portfolio showcasing their

illustration skills and market their work to potential clients. They should document the
process and challenges they encountered in building their online presence.