Subject: TLE

Grade Level: Grade 6

Objective: Design packaging and Labeling Techniques

Learning across curriculum:

1) Math - Using mathematical concepts such as measurement and geometry to

accurately design and create packaging templates.

2) Science - Understanding the properties of materials and their suitability for

packaging, as well as the impact of packaging on the environment.

3) English - Developing communication skills through writing clear and informative

labels for packaging.

Review Motivation:

[Teaching Strategy: Interactive Quizzes]

[Instructional Materials: Sample packaging materials, interactive quiz software]

1) Conduct a fun and engaging quiz on popular products and their packaging to
pique students' curiosity about packaging design.

2) Show students different examples of packaging and labels, and have them guess
the purpose and target audience.

3) Use a mystery box filled with different packaging materials and challenge students
to guess what products they could be used for.

Activity 1: Design a Product Package

[Teaching Strategy: Project-Based Learning]

Materials: Art supplies, cardboard, scissors, glue, markers

Significance: Students will learn how to create a functional and visually appealing
product package.

Instructions:

1) Introduce the concept of packaging design and its importance in marketing

products.

2) Provide examples of different packaging designs and discuss their features.

3) Assign students to design a package for a specific product, considering factors

such as size, shape, material, and target audience.

Rubric:

- Creativity and Visual Appeal: 20 pts

- Functionality and Durability: 20 pts

- Relevance to Product: 15 pts

Assessment Questions:

1) Why is packaging design important for marketing a product?

2) What factors should be considered when designing a product package?

3) How does the target audience influence packaging design?

Activity 2: Label Design Challenge

[Teaching Strategy: Cooperative Learning]

Materials: Art supplies, labels, markers

Significance: Students will learn how to create clear and informative labels for
products.
Instructions:

1) Discuss the purpose and elements of effective product labels.

2) Divide students into groups and assign each group a different product.

3) In their groups, students will design labels for their assigned products, ensuring
that the labels contain the necessary information and are visually appealing.

Rubric:

- Clarity of Information: 20 pts

- Visual Appeal: 20 pts

- Relevance to Product: 15 pts

Assessment Questions:

1) What information should be included in a product label?

2) How can the design of a label affect a consumer's perception of a product?

3) Why is it important for a product label to be visually appealing?

Activity 3: Packaging and Labeling Presentation

[Teaching Strategy: Presentation]

Materials: Visual aids, packaging samples, labels

Significance: Students will showcase their packaging and labeling designs and
explain their choices.
Instructions:

1) Have students prepare a presentation showcasing their packaging and labeling

designs from Activities 1 and 2.

2) Each student will present their designs, explaining the reasoning behind their
choices and highlighting the key features.

3) Encourage students to provide constructive feedback to their peers.

Rubric:

- Presentation Content: 20 pts

- Presentation Delivery: 20 pts

- Design Explanation: 15 pts

Assessment Questions:

1) What were the key considerations in your packaging and labeling design?

2) How did you ensure that your packaging and labeling designs were effective and
appealing to the target audience?

3) What feedback did you receive from your peers and how did it influence your
designs?

ANALYSIS:

Activity 1 - Students demonstrated creativity and understanding of packaging design

principles. They successfully created functional and visually appealing product
packages.

Activity 2 - Students effectively designed clear and informative labels for their
assigned products, showcasing their understanding of label design principles.

Activity 3 - Students confidently presented their packaging and labeling designs,

explaining their choices and incorporating constructive feedback.
ABSTRACTION:

Designing packaging and labeling techniques involves considering factors such as

size, shape, material, target audience, clarity of information, and visual appeal.
Through creativity and understanding of design principles, students can create
effective and visually appealing packaging and labels that cater to the needs and
preferences of the target market.

APPLICATION:

[Teaching Strategy: Experiential Learning]

Task 1 - Have students visit a local store and analyze the packaging and labeling
techniques used for different products. They will identify effective designs and
discuss how they could be improved.

Task 2 - Assign students to create a packaging and labeling portfolio, where they
collect and analyze packaging and labels from various products, categorize them
based on design principles, and provide explanations for their choices.

ASSESSMENT:

[Teaching Strategy: Discussion]

[Instructional Materials: Sample packaging and labels, rubric]

Question 1: What are the key factors to consider when designing packaging and
labels for a product? (Cooperative Learning)

Question 2: How can effective packaging and labeling techniques impact a

product's success in the market? (Discussion)

Question 3: Choose a product and analyze its packaging and labeling design.
Identify its strengths and areas for improvement. (Visual Aids)

Assignment:
[Teaching Strategy: Case Studies]

1) Assignment Overview: Students will research and analyze the packaging and
labeling strategies of a specific brand or product. They will create a report
highlighting the strengths and weaknesses of the design and propose improvements.

2) Assessment Question: Choose a well-known brand and analyze its packaging and
labeling techniques. Identify three strengths and three areas for improvement.
Provide suggestions on how the design could be enhanced to better appeal to the
target audience.