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FOR ZAMBOANGA CITY DIVISION USE ONLY

NOT FOR SALE

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MEDIA AND INFORMATION
LITERACY
QUARTER 1
WEEK 1

Capsulized Self-Learning Empowerment Toolkit

Schools Division Office of Zamboanga City

Region IX, Zamboanga Peninsula
Zamboanga City

“Unido, Junto avanza con el EduKalidad Cree, junto junto puede!”

Written by: GLADYS B. TARRANZA

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CapSLET
Capsulized Self-Learning Empowerment Toolkit

SUBJECT & MIL

QUARTER 1 WEEK 1 DAY ___________________________________
GRADE/LEVEL G12 dd/mm/yyyy
TOPIC Communication Media
Describe how communication is influenced by media
and information.
LEARNING Code: Objectives:
COMPETENCY MIL11/12IMIL- a. Explain the importance of communication media.
IIIa-1 b. Identify the different media and forms of
communication.
IMPORTANT: Do not write anything on this material. Write your answers on the Learner’s
Activity and Assessment Sheets provided separately.

UNDERSTAND
Topic Title: Communication Media

Communication is a process of using words, sounds, signs, or behaviors to express or exchange

information or to express one’s ideas, thoughts, feelings, etc., to someone else. It is the exchange of
information and the expression of feeling that can result in understanding.When a person has ideas
about something, he/she will definitely want to share it with others, and so ways and means are
thought and utilized in transmitting the message. To achieve an effective and meaningful
communication various tools are used, which are also called media of communication.
The word media was derived from the Latin word medius, which means “middle.” It is the plural
of medium, which refers to the tools or means people use to transfer the information from a sender to
a receiver. Communication media are the outlets or tools used to store and deliver information or
data. This is how information is spread and how communication process works.
These communication media have types. These include print media, broadcast media, film or
cinema media, digital media, new media and social media. A message is passed on to others with the
help of the different types of media. This is how media enters the picture as an aid that help spread
information in different forms. Media also helps improve the way people communicate with others.
Advantages of Communication Media
 It is able to get information to the public in a quick and timely manner.
 It can warn people of impending bad weather, dangerous situations in a city, a state,
or country.
 It has the resources to expose injustices, corruption, or abuse of power that an average citizen
would never be able to expose. This can lead to positive change in our country.
 It has uncovered events where elected officials have been using government workers to
campaign for them while they are supposedly working on the government business.
 It has uncovered scams where people try to take money dishonestly.
 It keeps us updated on news, weather, and sporting events.
 It can play a very important and helpful role.
Disadvantages of Media
 It may bring a risk of inaccurate reporting and a loss of privacy.
 Sometimes, in a rush to be the first to break a story, the media puts out incorrect or inaccurate
information. This can be embarrassing depending on the information, it can harm a person’s
reputation.
 It is very easy for people to use the media to make false claims or make claims that are only
half true. A few political candidates and high-profile news reporters sometimes do this.
 It is hard to check everything that is reported or stated by the media.
Written by: GLADYS B. TARRANZA
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 Additionally, with all the cameras and coverage today, there really is no privacy.
 When somebody makes a mistake or inadvertently says something wrong, it can get blown
way out of proportion.

Process of Communication

Photo Credit:http://communicationtheory.org/Shannon-and-weaver-model-of-communication/

In order to understand how information flows within the media, one should first understand how
the basic communication process works.

The simplest and perhaps the oldest model is the Shannon-Weaver Model of communication
( See Fig.1) that shows a linear type of communication process. This means that we follow a straight
line of sending a message from one point to another. From a sender, a message is delivered using a
channel to reach the receiver.

In the example, the sender(S) is you, the one who has an idea to share. Thus, you are now the source.
From the source, the message (M) will be encoded and relayed as a piece of information. You may use the
megaphone as your channels(C) to spread your message. The encoded message is decoded under receipt by
the receiver. The last part of the cycle is called the feedback.

SAQ1. (Self-Assessment Question)

How do media work effectively in the process of communication?

SAQ2. (Self-Assessment Question)

Are media of communication important? Explain.

Let’s Practice! (Write your answer on the separate sheets provided.)

Directions: Match column A with column B and write only the letter of your choice on the line
provided before each number.
Column A Column B
____1.communication skills a. source
____2.hearing b. message
____3.content c. channel
____4.code d. receiver
____5.tasting e. feedback

REMEMBER
Key Points

Communication plays a vital role in our society in which media exposure can often lead to
several changes in how people act or interact in any human communication activity. To attain a
Written by: GLADYS B. TARRANZA
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meaningful and successful communication various tools or known as media are used that should be
carefully and appropriately used by the people to avoid confusion and misunderstanding.
 Communication is the exchange of information and the expression of feeling that can result
in understanding.
 Media as an aid or means of communication, media helps improve the way we communicate
with other people in different forms and devices.
 Communication media refers to the means of delivering and receiving data or information.

TRY
Let’s see how much have you learned today!

Directions: Directions: Read each statement carefully before choosing the answer from the choices
given. Write only the LETTER of the correct answer.

(Answer on the Learner’s Activity and Assessment sheets.)

_____1. Communication means ______ _____5.It refers to the very first mass medium
a. distributing texts and messages to a large in human history.
mass of people. a. Paper c. Newspaper
b. exchanging of information and the b. Book d. Clay Table
expression of feeling that can result in _____6.In the Shannon-weaver Model of
understanding. Communication, a ____ turns the
c. data, knowledge derived from study, signal into a message
experience, or instruction, signals or a. Noise c. Decoder
symbols. b. Encoder d. Channel
d. the ability to read, analyze, evaluate and ______7.Noise in the Shannon-Weaver
produce information in a variety of media Model is defined as which of the
forms. following?
_____2. Information means _____________ a. Physical or Psychological
a. distributing texts and messages to a large b. Mental or Emotional
mass of people. c. Calculating or Intentional
b. exchange of information and the expression d. Definite or Indefinite
of feeling that can result in understanding. ______8.It refers to any form of
c. data, knowledge derived from study, communication such as information,
experience, or instruction, signals or feelings and ideas.
symbols. a. Noise c. Sender
d. the ability to read, analyze, evaluate and b. Feedback d. Message
produce information in a variety of media ______9.The process by which a message is
forms. translated so it can be transmitted
_____3. Text, Audio, Video, and Animation are and communicated to another
under what category of media? party.
a. Format a. Noise c. Decoder
b. Modality b. Encoding d. Channel
c. Way of Transmitting ______10.In the Shannon-weaver Model of
d. Mass Media Form Communication, there is
_____4. One of the most convenient sources of something that interferes in the
information nowadays is the www, which transmittal process. This
means _____________. interference is known as____.
a. World Weed Web c. World Web Wide a. Source c. Noise
b. Web Wide World d. World Wide Web b. Encoder d. Channe

Source: Boots C Liquigan, Media and Information Literacy. DIWA Learning

System INC.,2016, 13-15.

REFERENCE/S Source: Frank Dance, “Communication Theory”, Accessed June 26, 2020,
http://communicationtheory.org/category/communication-models/
page/2/

Written by: GLADYS B. TARRANZA

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Source: Michael Koren, “The Advantages and Disadvantages of Media”,

Accessed July 8, 2020, https://www.enotes.com/homework-help

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Written by: GLADYS B. TARRANZA