FUNDAMENTALS OF ENTREPRENURSHIP (ENT300)

CASE STUDY

NAME OF COMPANY

TUNAS MANJA GROUP (TMG)

PREPARED BY
FACULTY AND PROGRAMME : COMPUTER AND SCIENCE MATHEMATIC
SEMESTER :4
NAME : MUHAMMAD FEERMAN BIN YUSOFF
I/D : 2018215984
CLASS : CS1104A

PREPARED FOR

LECTURER’S NAME

MADAM ROZIEANA BINTI A. HALID @ KHALID

SUBMISSION DATE

1ST MAY 2020

1|Page
Table of Content
Executive Summary………………………………………………………………………………….3

Business Summary…………………………………………………………………………………..4

Entrepreneur Characteristics………………………………………………………………………..5

Appendices……………………………………………………………………………………………6

2|Page
1.0 Executive Summary

In this case study, I have been studied about Dato Chan Ching Swee who is the

Chairman of the Tunas Manja Supermarket which is well known as TMG Mart. TMG Mart

basically is the fastest expanding retail chain stores which provide variety choices of quality

products with lower price.

TMG operates around 40 hypermarkets and retail chain stores in East Cost of

Peninsular Malaysia. TMG provides best serve for their customer by satisfying them with a

unique shopping experience offering quality, variety, price and service based on the

attention and commitment of their employees.

Based on the information that I have studied, I can conclude that Dato Chan doing a

good job on managing or running a business successfully. I can see that he prioritized the

discipline among his employees to make the organization strong. After all, I think the most

crucial things for the employees is their attitude and performance especially during working

either among the employees themselves and toward customers as well.

3|Page
2.0 Business Description

The case study requires students to identify and gather information about one
entrepreneur and its business. The company that I have choose is Tunas Manja
Supermarket which is well known as TMG Mart. It is an enterprise based in Malaysia and the
main office is in Kuantan, Pahang. The enterprise operates in the Other Management
Consulting Services industry. It was founded on 1986. The first ever branches of Tunas
Manja Supermarket was opened at Jalan Bukit Ubi, Kuantan. The local supermarket turn out
very successful and therefore by 2020 they already got 53 branches in Malaysia. The
company provide the best shopping environment, variety choices of goods and also provide
a better services and reasonable prices with quality products. The company’s mission is to
challenge status quo and continue be aspire to be number one Retail Integrated Chain
Businesses in Malaysia. While their vision is to be quality, reliable and trusted
neighbourhood grocery store. As usual, there is always a man behind of a successful
businesses and it happened to be Dato’ Chan Ching Swee who were the leader of the
organization.

Dato’ Chan is a respected local community leader with a very active role in the local
community activities. Presently he holds an important post in Chinese Chamber of
Commerce, Kuantan. He has more than 30 years of experience in the business sector,
focusing on the housing industry and retailing business in Pahang. Since the incorporation of
the Tunas Manja Sdn Bhd, he has contributed tirelessly to the growth and expansion of the
group. To date, Tunas Manja Group of Company has 12 subsidiaries that earned millions
and billions of Ringgit Malaysia a year. All of these companies are also based in Pahang.

4|Page
3.0 Entrepreneur Characteristic

The term "Entrepreneurial Competencies" refers to the key characteristics that

should be possessed by successful entrepreneurs in order to perform entrepreneurial

functions effectively. These characteristics come out in many different ways. I perceive that

all of these characteristics (PECs) are essential for business success. Precisely for Dato’

Chan, the first characteristics that are related to him is sees and acts on opportunities.

In the Entrepreneurial Competencies, it does mean that an entrepreneur always looks for

and takes action on opportunities. In this situation, Dato’ Chan find the opportunity to choose

the most suitable and strategic places to run the business. Therefore, he decided to place

the supermarket in the middle of Kuantan city, Jalan Bukit Ubi which attracted most of the

citizens. Based on statistics collected, most of the citizens went to the TMG Mart rather than

other supermarket because of its strategic places not forget to their reasonable prices.

The second characteristics that are correlated with Dato Chan is persuasion.

Persuasion in Entrepreneurial Competencies is an entrepreneur who can successfully

persuade or influence others for mobilizing resources, obtaining inputs, organizing

productions and selling his products or services. Therefore, they choose to convince the

customers by having a weekly promotion on the particular products. So that, by indirectly

increase their sales weekly. Besides, they persuades the citizen by putting up promotions on

billboards at common places around the city. This will encourage them customers arouses a

sense of desire to buy products from the supermarket. They also provide beneficial

membership card to their regular customers such as receiving special member price and

redeem exclusive gifts from the supermarket by the points that are collected on every

purchasing. By these ways, they can maintaining or even increasing the growth on their

sales also attracts their regular customers.

5|Page
4.0 Appendices

https://www.tunasmanja.com/2/TMG/

https://www.tunasmanja.com/2/TMG/?page_id=356

https://www.tunasmanja.com/2/Store/StoreLocatorDekstop.html

http://unimaster2u.blogspot.com/2010/07/client-pilihan-dato-chin-tham-chui-chan.html

6|Page