Company certificate

1
 Acknowledgment

I would like to acknowledge Professor Dr. Richa agarwal and the Career Development Center at
Auro University for allowing me to undertake and accomplish the following internship. I would
also like to acknowledge my mentors and all my colleagues at Biziverse Pvt. Ltd. who has always
acted as a liaison between me and my queries and have always proved to be a helping hand
whenever I faced a troublesome situation. Especially, one of my mentors namely Ms. Megha Raval
has always helped me overcome troublesome situations and encouraged me to achieve milestones
that I would have missed without her motivation and support. Finally, I would like to acknowledge
all those people who have directly or indirectly helped me achieve the said milestone and bring
me a step closer to the completion of my under-graduation.

2
 SUMMER INTERNSHIP PROGRAMME MBA 2021-23

Student Profile

Name: Devi Savani

Enrollment no.: 012021041

Semester: 2nd Year: 2022

My expected specialization: marketing

Working hours: 9AM TO 6PM

Weekly off: Sunday

Role of student during internship: marketing and sales intern

My Career Plans post MBA (In intern of what would you like to achieve)

1. Job

2. Family business

3. Start up

4. Further studies

Organization profile:

Name and address of organization: Peach Technovations pvt. Ltd.

A/44, GIDC electronic estate, sector 25, Gandhinagar, Gujarat 382016

Supervisors name: Mr. Hitesh Makwana

Supervisors’ designation: senior sales executive

Supervisors contact detail: 7862000862

Working hour: 9AM to 6PM

Weekly off: Sunday

3
Learning Objectives of the internship

Major Learning’s from the company:

➢ I am very excited to learn about IT software and how they work in organizational culture
with marketing strategies. I want to learn all the things that related to market like market
analysts, their product, how they provide services.
➢ I am going in B2B company, so I also want to learn their cultural, social, ethical and
environmental concerns linked to marketing activities

• Through of the company

• Culture of the company
• professionalism
• Content writing
• Professional letters
• Work in their running projects
• CSR activities
• Communication in team building
• How they manage all the operations
• CRM and ERP

Personal learning’s: -
• Time management
• culture of the company
• Stress management
• Public speaking
• Communication skill
• Team management

4
 Table of Contents
1. Chapter-1 .................................................................................................................................................. 6
1.1 Objectives:............................................................................................................................ 6
1.2 Scope:.................................................................................................................................... 6
1.3 Limitations: .......................................................................................................................... 7
2. Chapter-2 Industry profile......................................................................................................................... 8
2.1 Industry Overview............................................................................................................... 8
2.2 Rise of IT in India: .............................................................................................................. 9
2.3 Information technology mainly focuses on: ...................................................................... 9
2.4 Prominent Players in the Industry: ................................................................................. 10
3. chapter-3 company profile ..................................................................................................................... 15
3.1 Summary of the Company (About peach technology):.................................................. 15
3.2 Summary of the company (About Biziverse ):................................................................ 16
3.3 Services of biziverse: ......................................................................................................... 17
3.4 Organizational Framework of Biziverse Pvt. Ltd. ......................................................... 20
3.5 Porter’s Five Force Analysis ............................................................................................ 22
3.6 SWOT Analysis: ................................................................................................................ 23
4. Chapter-4 Training Activities ................................................................................................................... 24
4.1 Experiential Projects (Task-Oriented) ............................................................................ 24
5. Chapter-5 research methodology ........................................................................................................... 26
5.1 objectives: ........................................................................................................................... 26
5.2 sources of data: .................................................................................................................. 26
5.3 research design: ................................................................................................................. 26
5.4 mostly question asked by the clients:............................................................................... 27
6. chapter- 6 data analysis .......................................................................................................................... 28
6.1 Interview 1 ......................................................................................................................... 28
6.2 Interview 2 ......................................................................................................................... 29
7. chapter-7 ................................................................................................................................................. 31
7.1 Learnings: .......................................................................................................................... 31
7.2 Suggestions ......................................................................................................................... 32
8. chapter-8 Findings .................................................................................................................................. 33
9. Chapter-9 Conclusion .............................................................................................................................. 34

5
1. Chapter-1

1.1 Objectives:

• To acquaint me with the practical world of business where marketing and sales hold a
significant place.
• To acquaint me with the art of handling on-the-spot arising contingencies.
• To learn about the art of selling and persuading people to buy a given product.
• To understand various concepts and terminologies related to the IT Industry.
• To understand the culture and working pattern at a startup.
• To know about how Biziverse CRM is useful for every industry.
• How to overcome the difficulties with using of CRM.
• To find Which industry's customers using which features more effectively.
• To learn about different marketing strategies and how incentivizing and marketing tactics
together help to retain two important shareholders of a given company.

1.2 Scope:

• The following internship revolves around marketing and sales and this is what it taught me
apparently and to the point. I realized the importance of marketing and sales for a startup
and how is it important in today’s world where everyone wants to win the race. I learned
that if you can persuade and convince people for using your product then you can for sure
gain a larger market share. However, a startup is at a very early stage of establishment of a
"set" business and risks are always waiting at its doors so one also needs to constantly adapt
to changes to minimize those risks and this is what I went through during my entire course
of the internship. Change is something that requires to be implemented within and outside
a startup and that happens to be one of the chief driving forces. Thus, marketing and sales
are an integral part of every organization and are the powerhouse that generates revenue
for the survival of the organization in the long run.

6
1.3 Limitations:

• The following internship did overcome the limitation of the global pandemic but it being a
startup was limited by several things such as ample amount of funding, a profitable
business account, etc. I believe that these things are identity for a startup and attracting
investors for a startup is a vital step towards converting that startup into a "set" business.
Also, startups do start as a loss-making organization but prove to be profitable in the long
run with the passage of time and usage of appropriate marketing and sales strategies along
with proper and efficient utilization of both financial and non-financial resources.

7
2. Chapter-2 Industry profile

2.1 Industry Overview

• The IT industry happens to be one of the leading industries of the Indian economy which
accounts for about 8 % of the total GDP for the financial year 2020-21. The industry is
overcoming the ill effects of the global pandemic. However, the IT sector was not affected
to a greater extent amidst the pandemic due to increasing technological usage and
advancement of technological tools in leaps and bounds. The industry is a great source of
employment for millions of people across India. The National Association of Software and
Service Companies (Nasscom) projects that the Indian IT sector would generate US$ 227
billion in sales in FY22, up from US$ 196 billion in FY21 (Ministry of Commerce and
Industry, N.D.). By 2025, it is anticipated that the Indian software products market would
be worth $100 billion. Indian businesses are concentrating on making investments abroad
to broaden their worldwide reach and improve their global delivery hubs.

• Information and Technology have been a great source of attracting investors from across
the globe. The sector has collected a cumulative Foreign Direct Investment of US $ 81.31
Billion between April 2020 and December 2021. The following sector has been supported
by the Government of India and the government has taken enough initiatives to promote
the IT sector in India. The amount allotted for the IT and telecom industry in the Union
Budget 2022–23 was Rs. 88,567.57 crores ($11.58 billion) (Ministry of Commerce and
Industry, N.D.). Apart from this, the Government of India has launched an STP software
scheme that revolves around the export of software programs and professional services
using different communication links and physical media. India happens to be one of the
leading offshore service providers when it comes to its Information and Technology
industry. India serves various global clients by providing them with both on-shore and off-
shore services. The Indian IT & business services market is predicted to expand to US$
19.93 billion by 2025. Thus, it can be concluded that the Indian IT sector is advancing at a
faster pace and serves as one of the greatest contributors to the GDP of the Indian economy.

8
2.2 Rise of IT in India:

• Universities and defense establishments dominated the development of computing in the

forties, fifties, and sixties, but business requirements pushed forward the evolution of
information technology.
• The concept of information technology jobs, as distinct from computing jobs, first emerged
in the early seventies. Networks and PCs put computers on the desks of non-computing
staff, and the application of computing to business processes required the creation of
specialists to create, adapt, and maintain both the hardware and software that would support
business activities.
• The invention of the spreadsheet and the word processor brought stable applications that
enabled office workers to increase their productivity. Software packages for businesses
created a new branch in IT, which created different types of IT jobs even within a given
discipline.
• For example, anyone who wanted to be a programmer could choose a career path working
in the IT department of a corporation. Or they could forge a career working in a software
house.

2.3 Information technology mainly focuses on:

• Create awareness Create awareness between the youth and policy makers of the region
about the potential of Information Technology.
• Offer capacious and challenging advanced course in Information Technology which is able
to attract most brilliant and talented young students.
• Encourage creativity, capability and competence between students to make them first-rate
professionals in Information Technology.
• Provide sample opportunity both to students and faculty to meet outside the institute to
update their knowledge.
• Develop and promote national and international, linkages by way of partnership in teaching
and research, provide a stimulating intellectual environment by holding seminars, peer
lectures and national and international conferences round the year.

9
2.4 Prominent Players in the Industry:

• Information and Technology have become an indispensable part of the daily lives of the
common masses. The IT industry is capturing a larger market share with passing time and
contributing a major chunk of its revenue for the betterment of society by large and
therefore happens to be one of the major sectors that contributed to the Indian GDP. Some
of the major players in the industry are mentioned below:

2.4.1. Tata Consultancy service:

• Tata Consultancy service is the Largest IT company in India in terms of Revenue. TCS is
an IT services, consulting and business solutions provider that has been partnering with the
world’s largest businesses in their transformation journeys for the last fifty years.
• TCS offers a consulting-led, cognitive powered, integrated portfolio of business,
technology and engineering services and solutions. TCS is the largest company in India in
terms of Market Capitalization. It is the largest in the list of top 10 IT companies in India
2020.

Revenue: Rs 1,67,311 Cr

Market Cap: Rs 845,337 Cr.

Employees: 420,000

ROE: 35.98 %

Sales Growth (3Yrs): 10.47 %

Promoter holding: 72.05 %

• A part of the Tata group, India’s largest multinational business group, TCS has
over 420,000 of the world’s best-trained consultants in 50 countries. TCS is largest
software companies in India.

10
 • The company generated consolidated revenues of US $20 billion for the year ended March
31, 2019, and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE
(National Stock Exchange) in India. The company has a market capitalization of Rs
8,10,000 Crores.

2.4.2 Infosys:

• Established in 1981, Infosys is an NYSE listed global consulting and IT services company
with more than 228,000 employees. It is the second largest in the list of top 10 IT
companies in India 2020. One of the leading software companies in India.
• From a capital of US$ 250 to become a US$ 11.8 billion (FY19 revenues) company with
a market capitalization of approximately US$ 47.7 billion. It is one of the best IT
companies in India.

Revenue: Rs 1,02,673 Cr

Market Cap: Rs 282,028 Cr.

Employees: 228,000

ROE: 23.50 %

Sales Growth (3Yrs): 9.81 %

Promoter holding: 13.15 %

• Over 37 years, the company has catalyzed some of the major changes that have led to
India’s emergence as the global destination for software services talent. The first IT
Company from India to be listed on NASDAQ.

11
2.4.3 HCL Technologies:

• HCL Technologies is one of the best IT companies in India. The Company is a leading
global IT services company that helps global enterprises re-imagine and transform their
businesses through Digital technology transformation.
• The Company focuses on providing an integrated portfolio of services underlined by its
Mode 1–2–3 growth strategy. It is the third-largest Indian top it companies.

Revenue: Rs 76,306 Cr

Market Cap: Rs 153,370 Cr.

ROE: 25.76 %

Sales Growth (3Yrs): 24.74 %

Promoter holding: 60.00 %

• The Company leverages its global network of integrated co-innovation labs and global
delivery capabilities to provide holistic multi-service delivery in key industry verticals
including Financial Services, Manufacturing, Telecommunications, Media, Publishing,
Entertainment, Retail & CPG, Life Sciences & Healthcare, Oil & Gas, Energy & Utilities,
Travel, Transportation & Logistics and Government.

2.4.4. Wipro Limited

• Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading global information
technology [Indian IT companies] consulting and business process services company. It is on
the list of top 5 IT companies in India.The Company harness the power of cognitive
computing, hyper-automation, robotics, cloud, analytics and emerging technologies to help
clients adapt to the digital world and make them successful. It is the fourth largest Indian top
it companies.

12
 Revenue: Rs 64,338 Cr

Market Cap: Rs 153,043 Cr.

Employees: 160,000

ROE: 17.26 %

Sales Growth (3Yrs): 4.82 %

Promoter holding: 74.04 %

• It is one of the Indian IT companies recognized globally for its comprehensive portfolio of
services, a strong commitment to sustainability and good corporate citizenship, The
Company has over 160,000 dedicated employees serving clients across six continents.
Together, one of the best Indian IT companies to discover ideas and connect the dots to
build a better and a bold new future.

2.4.5 Redington India Ltd

• Established in 1993, Redington has traversed an eventful and exciting journey to one of
the best Indian IT companies. It is on the list of top 5 IT companies in India.

• The incredible journey has seen us emerge from one brand, one product category, and one
market into a US $6.7 billion distribution and supply chain solutions provider to over 220
international brands in IT and Mobility spaces, serving 30+ emerging markets.

Revenue: Rs 47,996 Cr.

Market Cap: Rs 4,438 Cr.

ROE: 15.00 %

13
 Sales Growth (3Yrs): 9.50 %

Promoter holding: 0.00 %

• Today, new-age technologies like Artificial Intelligence (AI), Robotics, Big Data and
Analytics, Internet of Things (IoT), and 5G communications are opening new possibilities
and new opportunities for tomorrow. Redington India Ltd is the fifth largest Indian top it
companies

References:

https://indiancompanies.in/top-10-it-company-in-india/

14
3. chapter-3 company profile

3.1 Summary of the Company (About peach technology):

• Directors of Biziverse Private Limited are Haren Manharlal Shah, Mayoor Natubhai Amin,
Parth Shah and Ekta Haren Shah. Directors of Peach Technovations Private Limited are
Asit Anilkumar Patel, Ekta Haren Shah, Haren Manharlal Shah, Mayoor Natubhai Amin
and Parth Shah.
• Peach Technovations Private Limited is a Private incorporated on 25 March 2009.
• It is classified as non-govt company and is registered at Registrar of Companies,
Ahmedabad.

• Its authorized share capital is Rs. 500,000 and its paid-up capital is Rs. 300,000. It is
involved in other computer related activities for example maintenance of websites of other
firms/ creation of multimedia presentations for other firms etc.
• Peach Technovations Private Limited's Annual General Meeting (AGM) was last held on
31 December 2020 and as per records from Ministry of Corporate Affairs (MCA), its
balance sheet was last filed on 31 March 2020.
• Peach empowers organizations to streamline operations, enhance customer experience, and
simplify management.
• Our team of talented young professionals and US-returned directors are passionate to help
make Indian organizations more efficient and effective.

15
 • The flagship product of Peach is Genie ERP which offers a unique blend of feature
versatility and depth with easy and mobile accessibility.
• With modules including Sales, CRM, Inventory, Purchase, Production, HRM, Accounting,
Support Ticketing, Maintenance, and more, Genie ERP is the ideal fit for all growth-
oriented manufacturers and traders.
• Creation is Peach offers a range of ready-to-use products for a variety of business and
government applications.

3.2 Summary of the company (About Biziverse ):

• Biziverse Private Limited is a Private incorporated on 14 August 2020. It is classified as

non-govt company and is registered at Registrar of Companies, Ahmedabad. Its authorized
share capital is Rs. 1,500,000 and its paid-up capital is Rs. 1,049,750. It is involved in other
computer related activities [for example maintenance of websites of other firms/ creation
of multimedia presentations for other firms etc.]

• Biziverse Private Limited's Annual General Meeting (AGM) was last held on 24 December
2021 and as per records from Ministry of Corporate Affairs (MCA), its balance sheet was
last filed on 31 March 2021.
• Directors of Biziverse Private Limited are Haren Manharlal Shah, Mayoor Natubhai Amin,
Parth Shah and Ekta Haren Shah.
• Biziverse Pvt. Ltd. Corporate Identification Number is (CIN) U72900GJ2020PTC115530
and its registration number is 115530. Its Email address is parth@peachcomp.com and its
registered address is A/44, GIDC Electronics Estate, Gandhinagar, GJ 382016.

3.2.1 Mission: To reach 10000 subscribers.

3.2.2 Vision: Transform Indian businesses (MSMEs) with powerful yet easy software tools.

16
3.3 Services of biziverse:

• CRM Tools – Track and convert prospects from inquiry to support.

• ERP Tools: Create invoices quickly simplify payment recovery, ensure sufficient stock
track production jobs, know your numbers anytime simplify payroll & compliances.

• B2B Network: Connect & Communicate, Find Vendors & Customers.

• It is providing very easy toolkit which helps to manage daily business activities and its
web-based software. It provides also Mobile application as well.

• Biziverse CRM is cloud based and provides on biziverse.com.

• There is a simple process of login through Mobile number of user and it is OTP based.

17
3.3.1 CRM tools:

18
3.3.2 ERP tools:

3.3.3 E governance service:

• Peach has acquired strong reputation in e-Governance, with international award-winning

G2C service delivery at "Jan Seva Kendra" civic centers.

• Peach also offers e-Governance facilitation services and communication centers to help
government departments serve their stakeholders efficiently and address any issues
promptly.

• Peach has had the opportunity to serve millions of citizens and help establish nationwide
e-Governance models for predictable, transparent, and citizen-centric G2C service
delivery.

19
3.4 Organizational Framework of Biziverse Pvt. Ltd.
The organizational structure at Biziverse regarding McKinney’s 7s Framework is mentioned
below:

3.4.1. Strategy:
• At Biziverse, the focus is mainly on increasing volume in terms of usage of the software
across different MSMEs. Their vision goes far beyond revenue and profit as their
primary focus is on empowering MSMEs and persuading them to use a given platform
for managing their business activities. Apart from this, Biziverse also strategizes itself as
a Business 2 Business Network where it provides a platform for different businesses to
connect and maintain a network.

3.4.2 Structure:
• Biziverse follows a semi-flexible organizational structure where less important or minor
decisions are taken by the Vice President of the company under the guidance of the
directors, while, major decisions are firmly taken by the board of directors. However, the
opinions and thoughts of the employees are of prime importance and therefore, a vote of
the employees in a decision does count as a crucial part of the final decision.

3.4.3 Systems
• At Biziverse, a strict chain of command is followed to ensure avoid any sort of confusion
or chaos across the company. However, it shall also be noted that suggestions and opinions
of the employees form a vital part of the final decision and flow across departments which
can lead to creative criticism from different perspectives and also can ensure that everyone
in the company is on the same page.

3.4.4 Shared Values:

• Some of the core values being served by Biziverse happen to be customer satisfaction and
promoting a positive and competitive working environment. As a part of customer
satisfaction, the company has its after-sales support department which looks after the
resolution of queries of the customers and provides them with free training regarding the
usage of the software. On the other hand, to promote a healthy and interactive environment

20
 within the organization, the company has taken various initiatives in the form of
competitions and contests to promote a spirit of healthy competition amongst the
employees.

3.4.5 Style:
• At Biziverse, the leaders have adopted a combination of Ethical and Coaching Leadership
styles wherein they can teach and mentor their employees and at the same time can also
delegate responsibilities to them to get a particular task done. Ethics happens to be one of
the leading core values followed by Biziverse and therefore, Ethics in its policies and
practices is given prime importance which serves as a source of the good reputation of the
firm in the market.

3.4.6 Staff:
• Employees at Biziverse are recruited based on internal and external sources of recruitment.
The company tends to take the help of external sources of recruitment terms such as Indeed
and LinkedIn. The company also recruits employees based on recommendations provided
by the existing employees and promotions and transfers of employees from one
department to other to fill in vacancies internally. It also has undertaken an initiative in
terms of an internship program wherein it hires interns from different colleges across
Gujarat.

3.4.7 Skills
• Biziverse has always hired smart minds who tend to focus on solutions rather than
problems. It has strictly followed a policy of "No Stupid People" meaning, the company
has always wanted to promote smart workers and smart thinkers within its boundaries who
are capable of becoming future leaders and managing varied responsibilities in a single
go.

21
3.5 Porter’s Five Force Analysis

Bargaining Power of Buyers (High)

The Bargaining Power of Buyers is high due Bargaining Power of Suppliers (Low)
to wide number of substitutes available in the
The Bargaining Power of Suppliers happens
market and low switching costs between
to be low as there are many suppliers that
them. Additionally, availablity of wide
provide server and other HTML services and
number of features in different softwares
therefore, there are a wide number of
affect the bargaining power of buyers and
alternatives available to the company.
becomes one of the chief reasons of it being
high.
Competition Rivalry (High)
Competitive Rivalry is high due
to availability of high number of
alternatives in terms of Tally,
Zoho, Marg, etc. Also, these
competitors have a well
established position in the market
due to which they can boost the
competition in the market as
Biziverse is realtively new in the
market.

Threat of Substitutes(High) Threat of New Entrance (High)

There is a high a threat of substitutes as there
are various other companies that are
providing a similar software with a slight
difference in the features. However, there are
very less close substitutes for the software
and its relatively cheaper price may serve as
a hindrance for other competitors to compete
against Biziverse.
The Threat of New Entrance is high as there
are various companies which can enter the
market easily. Also, it being a startup, there
are high chances that new companies can
easily enter and compete against Biziverse.

22
3.6 SWOT Analysis:

Strength:

• Ability to innovate
• Highly skilled human resources
• Flexibility and adaptability
• Indian is Silicon Valley

Weakness:

• Lack of domestic
• Lack of internal Entrance
• Contribution of IT sector to India’s GDP is still rather small
• Employees’ Salaries in IT sector are increasing Immensely.

Opportunities:

• High Quality IT Education Market

• Increasing number of working age people
• India’s well developed soft infrastructure
• Upcoming international players in the market

Threats:

• Lack of data security systems

• Countries like China and Philippines with qualified workforce making efforts to carry-off
the English language obstruction
• IT development concentrated in a few cities only Government Regulation

23
4. Chapter-4 Training Activities

4.1 Experiential Projects (Task-Oriented)

• The following internship program was completely task-oriented wherein I could get hands-
on experience in customer awareness at CRM and ERP software, hence I also experienced
in marketing and sales. The internship started with orienting me to the software where I
was given the task to explore the software by myself and then was to undergo a test
regarding the features I have explored. Followed my exploration of the software.

• I was assigned a mentor under the guidance of whom I was given the task to pitch the
software to the inquiries received from the campaign of the software being run on different
social media platforms. The pitching process involved calling the prospects and giving
them a brief introduction about the company and the product that was CRM and ERP
software that the prospect was looking forward to. Followed by that I was required to
schedule product demos for the customers and my mentor would undertake the product
demos. I was given the task to observe how a product demo was given and learn from the
same on a later stage I was required to give product demos by myself and generate sales
for the company. This was my final stage of the training, post which I was required to be
on my own and handle the leads given to me by myself and generate sales for the company.

• One thing I noted was there happened to be instances where communication gaps between
Marketing and Sales Department, Marketing and IT Department, Sales and IT Department
which led to confusion and due to which the company witnessed a loss of consumers or
dissatisfied consumers. Additionally, the prices happened to change very frequently due to
which different consumers were offered different prices, and this caused dissatisfaction
amongst consumers. These gaps can be overcome by updating all the departments at the
same time with all the required information and Biziverse can also organize regular
meetings of all the departments together so that all the departments are on the same page
in terms of information.

24
• Additionally, they should also focus on a constant pricing policy that can be changed but
less frequently so that it does not create confusion for both employees and customers and
the company can thereby capture a larger market share with satisfied customers.

• I was able to learn skills like solving the spot arising problems, handling customers with
issues, how to pitch a product in a short period, and focusing on the crux of the product to
reach the consumer's mind and convince him/her for our next step that a salesperson wants
his/her prospect to take according to the salesperson's thought procedure, etc. and most
important thing of leant were what is the CRM and ERP software. I was able to learn the
importance of after-sales services and how to maintain a network with our existing
customers and make them a part of our business community.

• I was also able to achieve recognition in terms of the highest sales achieving intern and
doing well in terms of discipline and executing the assigned tasks proactively.

25
5. Chapter-5 research methodology

5.1 Objectives:

• To acquaint me with the practical world of business where marketing and sales hold a
significant place.
• To acquaint me with the art of handling on-the-spot arising contingencies.
• To learn about the art of selling and persuading people to buy a given product.
• To understand various concepts and terminologies related to the IT Industry.
• To understand the culture and working pattern at a startup.
• To know about how Biziverse CRM is useful for every industry.
• How to overcome the difficulties with using of CRM.
• To find Which industry's customers using which features more effectively.
• To learn about different marketing strategies and how incentivizing and marketing tactics
together help to retain two important shareholders of a given company.

5.2. Sources of data:

• Out of 50+ demos, a total of 3 demo has taken into consideration for final analysis.
Incomplete and ambiguous voice responses have not excluded from the study. This study
was conducted during the months of June – July 2022.

5.3 Research design:

• The qualitative data analysis has been selected for the research. The word clouds show the
views and thoughts of the leads for the certain subject. This study is based on the interested
clients who wants to purchase software demo done by interviewer.

• This data collection is also called observed method. The researcher found out that what is
the problem created by clients and their different requirement regarding their business. In
this report the researcher used qualitative data.

26
5.4 Mostly question asked by the clients:
1. What about data security?
2. If I want to customize it then can I, do it?
3. Are you going to increase your price in future?
4. Is there any support from your side?
5. If I want more than 10 users then are you providing it?
6. If my users need training then have you provided it?
7. Do you provide trial?
8. Is there any limitation in your software?
9. Why are you selling this software with so many features in this nominal price?
10. Are there any hidden charges in your software?

27
6. chapter- 6 data analysis
Here the researcher takes two interviews:

6.1 Interview 1
Que. 1 Tell me about your business?
I have a business of printing, publishing and advertisement. We got leads from our website,
Facebook campaign, and sometime our employee generates leads from field. When I received
leads, I gave it to my employee through WhatsApp or call. I have to contact my employee whether
they contact with leads or not. I have to take follow up for what the status for particular lead. Even
I have to give particular task then I have to call them and take a follow up for that.

Que. 2 Why do you want Biziverse CRM software?

I want mainly lead management software with users. So, I can assign lead to them know proper
status of particular leads, and if one employee on leave I can give that lead to another employee
and that employee has all interaction with that lead. Even if I want to give task to employee so I
can also assign it to them, and this both feature available in your software. And it’s available in
very nominal price of 1800 per year in comparison to another software.

Que. 3 Currently are you using any software?

I’m using excel file to maintain lead database and write current status of it. I highlight lead
according to status of that lead so I can identify that lead through color. That’s very time-
consuming task for me to do that and take follow up with employees. So, I want to move to the
software.

Que. 4 Do you think this software helping you to improve your business?
In this software I can manage lead from here and don’t have to take follow up from the employee.
I can see directly lead current status from here. Even if I want to give some particular tasks I can
assign from here, and also able to do that task status whether it completed or not.

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Que. 5 Do you want to upgrade CRM software?
Yes, I want to make payment guide me to do payment, and I want training for my users so they
can use software easily. I want support after purchasing this software.

6.2 Interview 2
Que. 1 Tell me about your business?
My business name is B K packaging and it Is regarding printing and publishing we provide article
printing banner printing and other printing, publishing Services to the client as per the product
demand and requirement.

Que. 2 Why do you want Biziverse CRM software?

To deal with my customers' enquiry I am looking for a good Lead Management software. As per
your advertisement you provide a great feature of Lead Management in your CRM. Along with
this feature I am also looking for a CRM which can help me to create quotations and manage my
overall Orders and its status. These are the basic features which I am looking for.

Que. 3 Currently are you using any software?

Currently I am using Khata book application to manage my billings and create quotations only. It
is just a normal android-based smartphone application. A basic billing application which helps me
out to create the quotation and bill and keep a record of all the sales entries.

Que. 4 Do you think this software helping you to improve your business?
Yes, surely your software will help me to improvise my business because my main requirement is
lead management to Deal with my enquiries and rectify the potential customers and can be
managed according to their current stage, I am quite satisfied with the demo you have provided of
Lead Management and other features of question and order So yes, it is going to benefit my
business.

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Que. 5 Do you want to upgrade CRM software?
Yes, I am satisfied with CRM software and its features Please provide me the demo account So I
can check it by myself also and I will consult with my team and then I will revert you back with
this decision.

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7. chapter-7

7.1 Learnings:
I was able to learn the following things by enrolling myself in the internship:

• Research is necessary to support claims and make arguments that must be supported by
factual and statistical data.
• Knowing our customer beforehand is a must for successful sales as it would not only boost
our confidence but also would help us to think from his/her perspective and this is how we
can predict the questions that he/she may raise.
• Knowing fully about the product one is planning to sell is also a must as the
customer/prospect should be confident that the salesperson knows well about what he/she
is selling. If a salesperson leaves doubts for the customer, then he/she may lose the
customer.
• Always pursue honesty while selling a product. One false statement can put you and your
company into doubt and may lead to a label of the company as a fraud. Thus, honesty and
ethics are a must while selling.
• Never go in a hurry. Give time to the prospect/customer to think and articulate as being in
a hurry may cause issues and doubt about your company and you in the customer's or
prospect's mind.
• Discipline and respecting deadlines shall be given prime importance. Punctual employees
are what leaders are looking for.
• Breaking a set chain of command in an organizational command can lead to severe
repercussions and thus, shall be avoided as a responsible employee.

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7.2 Suggestions

• The following internship in my opinion was a helpful one but to an extent. Certain rules
and regulations of the company were not acceptable like regulating the AC Temperatures,
Time for refreshments, etc. No doubt that the internship was helpful in terms of getting
experience but when it comes to targeting the growth of an individual then it's not the
correct place.

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8. chapter-8 Findings
I was able to find the following things by enrolling myself in the internship:

• I was able to analyze and solve problems easily.

• I was able to apply my theoretical knowledge about marketing and sales in real life.
• I got practical exposure to working in a startup and get exposure to jobs and working
patterns in a startup organization.
• I was involved in routine business activities due to which I was able to make strategies and
execute them to generate higher sales for the company.
• I was able to enhance my communication and other interpersonal skills as I was able to
master the art of persuading people to use my product.

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9. Chapter-9 Conclusion
• As the report comes to a close, it can be seen that the Summer Internship Program serves
the aim of introducing the applicants to the actual business world and to something outside
the classroom that is based entirely on the application of the theory acquired inside four
walls. I was able to get exposure to a typical job experience and how startups work. I was
able to throw myself into the real business world and was able to learn about how real
businesses work. Altogether, it was a worth taking experience where I was able to get
practical exposure to my near future.

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