MGT6370A - Strategic Management

Business Name: Jade Mines Travel Tour

Owner: Jocelyn Silang

Location:
Years of operation in business: 5 yrs.

1. Who is in charge of making strategic decisions in your organization?

I have 3 business partner and we are all in charge in different parts of the business.
When it is a major decision that can affect the business. We have a meeting and discuss about
the pros and con of the decision on hand. After that we have majority rule. In that way everyone
is informed and updated in what is currently happening to the company.

2. What were the factors and decisions that led to your company's current situation?

Through the experiences and different people, we have interacted with through years.
They have become our lessons and clientele. Through that we have made hotels and other
travel agencies are partners. Because of this we are able to open other doors. We expand our
offerings of booking and tours because we have created a harmonious relationship with the
right people.

3. What are the most significant problems or obstacles that stand between you and your desired
future outcomes?
Well due to COVID-19 travelling have been stopped. Countries restricted their policies
and laws before a tourist can enter and travel. Hotels have also stopped their operations. Now
situations are getting better but there are still many restrictions. These restrictions have made
our clientele not that eager to travel also due to inflations traveling has not been people’s top
priority.
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4. Request a SWOT analysis from them. What is the most important strategic move they should
make first, and why?
Strengths:
 Discounts given to loyal customers.
 Affordable deals compared to direct booking on hotels.
Weakness:
 Partnership with few hotels for international tours.
 Lack of social media presence and advertising.
Opportunities:
 Expansion to high tourist countries.
Threats:
 Uncertain economic conditions.
 Uncertain natural causalities.

5. What additional knowledge, skills, or resources will you require to achieve your strategic
objectives?

We a currently looking for somebody in charge of our advertising and webpage. Even though
we are knowledgeable with the ins and outs of this type of business. Me and my partners are
more traditional in terms of business promotion with the progression of technology and social
media. We want to utilize that potential market. We want to expand our clientele and partners
through social media presence and not just word of mouth.

Business Name: Lucien Beauty

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Owner: Francesca Veronica De Asis

Location:
Years of operation in business: 3yrs

1. Who is in charge of making strategic decisions in your organization?

I am in charge of all decision since this my small business. I do not have partners so
decision making, production and advertisement is all on me.
2. What were the factors and decisions that led to your company's current situation?
During the pandemic and the constant lockdown was when I built my business. I utilized
Instagram and my connections to my friends. They were the people that I sold my makeup to.
I would ask for my customers feedback and review of the product. My loyal customers were
people I would ask for suggestions or new ideas for product that they would like to see. If a
customer had ordered Php 1000 worth of product they would get freebies and other benefits.
That is what led me to have repeating customers and new ones.
3. What are the most significant problems or obstacles that stand between you and your desired
future outcomes?
Since I am the sole owner and don’t have any employee to help me out. I find it difficult
balancing my business with my work. I try to reply to inquiries and orders as fast and best as I
can but one person can only do so much. Because of these new products and restock have been
delayed a few times.
4. Request a SWOT analysis from them. What is the most important strategic move they should
make first, and why?

Strengths:

 Excellent customer service

 Inclusivity
 Freebies and benefits for loyal customers

Weakness:

 Limited distribution of product

Opportunities:
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 Growth in social media

Threats:

 High competition
 Inflation in raw materials

5. What additional knowledge, skills, or resources will you require to achieve your strategic
objectives?
I need another person to help me. I will need to either hire an employee or a partner. Having
help will move the business forward. It will help me focus on creating new products and idea
while my partner will have to focus on customer inquiries and orders. In this way work can be
balanced and not just stuck on one person

Business Name: JBJ construction and hollow blocks

Owner: Ruglo Silang
Location:
Years of operation in business: 2yrs.
1. Who is in charge of making strategic decisions in your organization?
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I am the final decision maker in the business. I do not have any partners in the business. I do
have employees that are expert in their jobs. When we have a project, I ask for their opinion on
the matter before we proceed. To make sure that the project will proceed smoothly.
2. What were the factors and decisions that led to your company's current situation?
Like I said the employees that work for me are the main reason for my company’s success. They
give advice on what to adjust and further do.
3. What are the most significant problems or obstacles that stand between you and your desired
future outcomes?
The problem we end up having is we have slow technology adaption. Most of the employees
including myself are used to more traditional techniques and tools. Because of this production is
slow because it takes a couple of days for the hollow blocks to be ready to be sold.
4. Request a SWOT analysis from them. What is the most important strategic move they should
make first, and why?
Strengths:
 Skill and Experienced staff
 High Efficiency

Weakness:

 Resistance to new technology

Opportunities:

 Possibilities of new projects

Threats:

 High cost of material to be used

5. What additional knowledge, skills, or resources will you require to achieve your strategic
objectives?
We need to make our employees attend seminars on new technologies and techniques. We need
to train and refresh their mind so that we can give the best service. We may also need to hire fresh
graduate to get perspective from both old and new.
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 Write the vision and mission statement for an organization or business with which you conducted
an interview. How could you use the balanced scorecard to determine how effectively an
organization is carrying out its mission?

Vision: We pledge to be the top online travel agency among the greatest tourist firms, known for
our expertise.

Mission: To prioritize customer happiness by providing high-quality services and amazing travel
experiences to clients
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The Balanced Scorecard is a strategic management technique that provides a comprehensive

set of measures used to communicate and evaluate the achievement of an organization's mission
and strategy. It is divided into four major areas: financial, customer, internal business process and
learning process, and growth. The financial perspective specifies whether a company's strategy and
operations add value for shareholders, the customer perspective reflects business through the eyes
of customers, the business and production process perspective focus on the performance of core
internal processes, and the learning and growth perspective deliberates the organization's potential
future performance. The managements set certain goals and performance measures through which
the progress of attainment of these goals may be judged. By providing the ability to translate
strategy into action rapidly, measurably, and knowledgeably, a balanced scorecard aligns that
strategy within an organizational structure to tap into hidden assets and knowledge.

 Based on the interview you conducted, how does chess relate to the study of strategic
management? What other games might be useful in teaching strategic thinking?

The chess game is fascinating because it requires deep thinking, strategy, and prediction ability.
It is often seen as analogous to a business strategy, as each player studies the board, patiently waits
their turn, anticipates the opponent's next move, and runs through potential scenarios in their
head. In some markets, competitors attack simultaneously from all sides, internal struggles can have
a negative effect, and other elements can all be put into play at the same time. Companies put
chess principles into action on a regular basis, often without even realizing that they are
strategically positioning their pieces in a series of moves that have been utilized multiple times
through the years. This is why a chessboard is often found in the home or office of top CEOs or
world leaders.

Each chess piece has a different value. Knowing the value makes it simpler to make game
strategy and placement decisions. Similarly, knowing the worth of workers and other associates
may make company judgments about job duties and other relevant considerations simpler.

 Attachments/pictures should be provided as proof of the interview, whether it was a virtual

conversation or a face-to-face meeting.

Jade Mines Travel and Tours

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JBJ Construction and Hollow Blocks

Lucien Beauty