ENT300 CASE STUDY FORMAT

FUNDAMENTALS OF ENTREPRENURSHIP (ENT300)

CASE STUDY

NAME OF COMPANY

TYPE OF BUSINESS

PREPARED BY
FACULTY AND PROGRAMME : COMPUTER AND SCIENCE MATHEMATIC
SEMESTER :4
PROJECT TITLE :
NAME : MUHAMMAD FEERMAN BIN YUSOFF
I/D : 2018215984
CLASS : CS1104A

PREPARED FOR

LECTURER’S NAME

SUBMISSION DATE

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EXECUTIVE SUMMARY

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1. Introduction

1.1. Background of the study

The case study requires students to interview the company from a legitimate

small or medium enterprise (SMEs) registered under the company commission of

Malaysia (CCM) that covers the sector services, manufacturing, agriculture,

contruction or mining and quarrying. The company I choose is EMADINQHASHAH

ONE STOP SHOP where it has been operating for 5 years. The shop were at the

side of roads which has attracted many customers who are searching for some

foods or drinks while driving. This shop also sell groceries such as cooking oil, gas,

bleach, soaps, etc. This one stop shop offering customers the convenience of

having multiple needs met in one location, instead of having to “drive all over the

town” to attain related services at different stores. Me as student wanted to study

how this business generate income in selling that menu and how much profit they

made from the business.

From this case study, the students will be able to gain experience about the

entrepreneurship in a real world. The students also gain knowledge and information

about the entrepreneurship that can be applied in the future.

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1.2. Purpose of case study

 To identify the problem that company experienced while running the

business

 To investigate the key of successful entrepreneur successes in their

business and how the entrepreneur operate their business

1.3. Business problem description (Problem may be process, technology,

product/service oriented. This section should not include any discussion related to
solution)

 Does not have the proper vehicles parking for the customers that can leads to
road traffic


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2. Company Information

2.1. Company Background

Name of the Business EMADINQHASHAH ONE STOP SHOP

Business Address KIOSK JALAN BESAR KG GEMIA, 23100 PAKA,
TERENGGANU
Correspondence Address 1369, LORONG 5, KAMPUNG LIMBONG, PAKA
23100 DUNGUN, TERENGGANU
Website N/A
E- mail N/A
Telephone Number 017-9131164
Fax Number N/A
Form of Business
Main Activity Services and Groceries
Date of Commencement 01/01/2015
Date of Registration 25/01/2015
Registration Number TR0142634-T
Company history
YEAR EVOLUTION
2015
2016
2018

2.2. Organizational Chart

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2.3. Business Model (eg. Franchise, manufacturing, service etc)

2.4. Products/Services

PRODUCT DESCRIPTION

PRODUCT / SERVICE TYPE NAME

PRODUCT NAME Seller

IMPORTANCE PRODUCT
CHARACTERISTICS

PACKAGING

PRICE OF PRODUCT

PRODUCT SOLD IN A MONTH

ISO / HALAL / KKM CERTIFICATE

SPECIAL DISTRIBUTION
CONTROL

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2.5. Business, Marketing and Operational Strategy

BUSINESS  BUSINESS OBJECTIVE

To provide goods for residents around there

 BUSINESS MISSION

 BUSINESS VISION

MARKETING  PRODUCT STRATEGY :

 PRICE STRATEGY :

 DISTRIBUTION STRATEGY :

 PROMOTION STRATEGY :

OPERATIONAL  OPERATION HOURS :

The one stop shop will be open everyday

from 8.30 a.m to 11p.m. For operation hours,
it will start setting up the business from 8.00
a.m to 11.30 p.m

 PRODUCTION PLANNING
(Output/day) :
Average sales forecast/month

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----------------------------------------
Number of output/month

 OPERATION PROCESS (Process flow

chart):

 OPERATION COST :

2.6. Financial achievement

SALE = (PRODUCT SOLD IN A MONTH X PRICE OF PRODUCT)

COST OF SALES = RAW MATERIALS + CARRIAGE INWARDS

WORKERS SALARY =

TOTAL EXPENDITURE =

RM
SALE
(-) COST OF SALES
GROSS PROFIT
(-) SALARY
(-) TOTAL EXPENDITURE
NET PROFIT

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3. Company Analysis (SWOT ANALYSIS)

STRENGHT WEAKNESS

OPPORTUNITY THREAT

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4. Business Problem

4.1. List of major problem/s:

4.2. Alternative solutions to this/these major problems

4.3. Evaluation of advantages and disadvatages of each alternative solution

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5. Recommendation and Improvement

5.1. Alternative solutions choose to be adopted

5.2. Justification of choice

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6 References

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7 Appendices

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