MICROECONOMICAL FACTORS ON RISE OF KINGFISHER AIRLINES

Kingfisher Airlines Ltd. was founded by India's richest liquor billionaire with goal of becoming the
industry's top. Increasing market shares, a diverse range of locations, & multiple accolades painted a
highly appealing and creative picture for the firm. By providing a fantastic and safe flight experience
to its customers, Kingfisher Airlines was able to acquire customer satisfaction.

It began commercial operations on May 9, 2005, with four brand new Airbus A320-200s flying daily
between Delhi and Mumbai. Featuring fresh new planes and exceptional amenities like as hot food,
comfortable seats, customizable entertainment, and treating passengers like "guests," the firm
aspired to deliver world-class facilities and lead the competition in product and service offerings.

They expanded it to 104 flights a day by launching 17 aircrafts & linking 16 locations together in
single year, setting a record for the quickest airline introduction in 2005-2007. Around 2006, the
airlines had earned a 5 rating and were well-liked among business travellers. It has collaborated with
Dish TV India Limited to provide customizable live in-flight entertainment. On September 3, 2008,
the airline began international operations by linking Bengaluru and London. Throughout the year
2008, the business earned the distinction of being India's sole 5 rating airline, and it became
renowned for providing exceptional air service to its passengers, a position it held for the next three
years.

During 2009, Kingfisher received several awards around the world, including being one of just 7
airlines to get a five - star rating from Skytrax. With a 26.7 percent share of the aviation industry, it
ultimately became the major airline in the world’s largest second most populous nation. Kingfisher
Airlines flew about 250 aircraft each day. After transporting more than 1 million passengers in May
2009, Kingfisher Airlines has the largest proportion of the Indian aviation industry among all
operators.

Kingfisher airlines offered three types of travel towards its passengers at the time:

 Kingfisher First was a business-class service aimed at those who could manage to pay more
for better services.
 Kingfisher Class was a premium economy service targeting fashionable and upwardly mobile
middle-class individuals.
 Kingfisher Red was indeed a low-cost carrier which was a rebranding of Air Deccan and
catered to budget-conscious middle-class travellers.