Top Visited* Content from Social Media: 

*Visited content means that people actually went to NWF's website from a social media
site. 

Top Visited Content from Twitter 

1. Hike and Seek 200
2. What is Causing the Climate to Unravel 172
3. Photo Contest Entrant: Tiger 169 

Top Visited Content from Facebook 

1. National Wildlife Photo Contest Home 5,
373 
2. Photo Contest Entrant Orangutan 4, 395
3. Tar Sands Wolf Action Alert 2, 230

Key Accomplishments and Lesson Learned: 

 Hitting over 100,000 users on the three networks: 

This quarter we hit over users on three different social networks - Facebook , Google+ ,
and Twitter . The numbers continue to grow and our communities continue to develop. 

 National Wildlife Magazine's Photo Contest: 

The photo contest drove an impressive number of page views from Facebook this
quarter and many of these page views did not come from any NWE page sharing it - so
this organic traffic was from the content entrants promoting their entries . This is truly
tapping into the value of social media. 

 Our First Paid Twitter Advertisement: 

As part of the Clean Air Coalition effort to announce the new CAFE standards, was able
to lend its Twitter handle for our first advertising experience Largely because we had the
highest number of followers, we were able to help promote an important message under
the promoted trend “#fuel4change”. The trend alone had an estimated 46.9 million
impressions with a 5.75 engagement rate (This is defined by what percentage of those
tweets containing the hashtag were interacted with (clicks /replied to/retweeted) effort
lasted for hours and gave us access to overall Twitter data on our count.