ASSESSMENT 1

PART A
1. Determine the information needs of your work team or another team within your
workplace. Conduct a review of information usage and capacity in your team.
Information is the key of every decisions in bussiness. Within an organisation,
information is the collection of all different messages about events occurring in activities
and the external environment related to such activities, about changes in attributes. Of the
system and the surrounding environment, in order to create measures to organize the
physical, resource, space and time elements with the objects.

a. Consider several examples of documents and information used in the work team.
b. Review the information against the needs of the team and the organisation.
Review the examples for:
i. Suitability
Information related to a business secret is accessible in case the owner of the
business secret consents. Such information has business potential and when used will
give the holder of that information an advantage over someone who does not hold or use
it. Such information must be kept confidential by the owner by the necessary measures so
as not to be disclosed and not easily accessible.
Access to information related to a trade secret creates a risk of being disclosed to
others, therefore, the consent of the owner of the trade secret is required, except in the
case of providing information belonging to a business secret. trade secrets in the public
interest and public health. Information related to private life secrets, personal secrets are
accessed in case of consent of that person; Information relating to family secrets is
accessed in case of consent of family members.

ii. Accessibility Please explain each of the points

Accessible information is defined as information that is made available in formats
that allow every user and learner to access content "on an equal footing with others"
(UNCRPD). Information that is easily accessible is ideally information that: allows all
users and learners to easily orient themselves within the content; and can be effectively
perceived and understood through various perception channels, such as using eyes, ears,
and/or fingers. Usability is not the same as accessibility. Accessibility refers to ensuring
that people with disabilities and/or special needs have the same level of access as
everyone else. Usability is concerned with providing a user experience that is effective,
efficient, and satisfying. The ideal of complete information accessibility for every user or
learner is difficult to achieve. However, technology enables us to create and share
information in such a way that the content is adaptable by the user, allowing users to
change the content to meet their specific needs.

iii. Currency Please explain each of the points

Currency is a medium of exchange for goods and services that is generally
accepted as a form of payment at face value. Currency has long since replaced bartering
as the primary medium of exchange in the modern world. Money proved to be critical in
facilitating cross-continent trade.
National currency is a widely accepted form of payment that is typically issued by
a government and circulated within its borders. Any currency's value fluctuates
constantly in relation to other currencies. Many countries accept the US dollar as
payment, while others directly peg their currency value to the US dollar. According to
WorldAtlas.com, there are currently 180 national currencies recognized by the United
Nations in circulation. Another 66 countries either use the US dollar or have their
currencies pegged directly to it. The majority of countries have their own currencies.
Switzerland's official currency, for example, is the Swiss franc, while Japan's is the yen.
The euro, which has been adopted by the majority of European Union members, is an
exception.
The exchange rate is the current value of one currency in relation to another. This
rate is constantly changing in response to economic and political events. Currency trading
markets are created as a result of these fluctuations. Currency trading markets are created
as a result of these fluctuations. The foreign exchange market, where these trades take
place, is one of the world's largest in terms of volume.

iv. Reliability Please explain each of the points

The concept of dependability is applied in a wide range of business and industrial
settings. The reliability of a system is determined by its results. It serves as the yardstick
by which performance is measured and evaluated. Individuals, products, processes, and
data, among other things, are held to a high standard of reliability. Reliable performance
in all of these areas is essential for successful business planning and outcomes. All of the
components of a business must be reliable in order for it to be successful.
Data in finance and accounting is reliable when an independent audit confirms that
financial records were prepared in accordance with generally accepted accounting
principles. Annual reports and other financial disclosures from publicly traded companies
typically include a statement from the auditing firm regarding the dependability of the
data contained therein. The statement of dependability confirms that the information in
the financial report is free of error and bias and accurately reflects the facts of the
business operation.
In manufacturing and engineering, reliability is also an important concept. Plants,
processes, materials, and a variety of other aspects of the manufacturing process are all
subjected to rigorous testing to ensure their dependability. Because reliability does not
always imply perfection, continuous efforts are made to improve the dependability of a
wide range of manufacturing functions. The dependability of such processes has a direct
impact on a manufacturing firm's profitability as well as the dependability of its products.
Product dependability is critical not only to the manufacturer but also to the
consumer. When customers buy products, they have certain expectations about how well
and how long those products will last. When manufacturers provide product warranties,
they are demonstrating their confidence in the dependability of their products. A
computer with a three-year warranty is more likely to be reliable than one with only a
two-year warranty. Generally, the manufacturer assumes the cost of any repairs or defects
during the warranty period and, in some cases, may even replace the product at no
additional charge.
Businesses are concerned about the dependability of job seekers in the field of
human resources and personnel. To screen potential employees, so-called dependability
and integrity tests have been developed. Businesses can administer these tests to
applicants to determine their likelihood of having disciplinary issues, absenteeism,
tardiness, and other counterproductive characteristics. Dependability tests supplement
mental and physical ability tests in order to provide employers with a more accurate
assessment of potential new hires.

v. Compliance with organisational policies Please explain each of the points

The term "compliance" is defined as follows: Conformity in meeting official
requirements; the act or process of complying with a desire, demand, or proposal. This is
typically accomplished through the creation of organizational policies that outline the
expected behaviors.
Many factors influence an organization's policies from a policy standpoint,
including statutory and regulatory requirements, company or organizational best
practices, and market demands.
Regardless of the requirements that an organization must meet, an effective model
will be one that integrates policy with its people, processes, and technology. Education,
monitoring, and enforcement are all part of this. A best practices approach to compliance
includes not only understanding and adhering to requirements, but also being able to
demonstrate that you have done so. Organizations should look for ways to use technology
and create policies that make it easier to do the right thing than it is to do the wrong thing
or ignore the policy entirely.
The organization should actively review, monitor, enforce, and/or adapt the
policies as needed to ensure that they measure and report conformance effectively and
accurately. This ensures not only the highest level of compliance, but also the data
required for the organization to respond quickly should policy or processes require
adaptation in the rapidly changing business environment.

vi. Compliance with relevant legislation. Please explain each of the points
Most businesses recognize the obvious benefits of having structured compliance
and legislation methods in place. This ensures employee safety as well as commercial
benefits. The laws that govern such regulations are constantly changing, so staying
current is a constant challenge. When necessary, an experienced leader is required to
oversee proper implementation.
Good compliance measures should be implemented according to a predetermined
schedule. When something unexpectedly goes wrong, it can quickly escalate into a
potentially hazardous and serious threat to safety and business continuity. You have a
much better chance of anticipating potential problems if you plan ahead of time. This will
save your business from huge expenditure, not to mention avoid any potential disasters
and loss of reputation.
Note: You may wish to develop and use tools such as questionnaires or surveys for
determining information usage and needs.
2. Prepare a written report on work team information needs (for a management
audience) that:
a. summarises the findings of your review
Tan Hiep Phat services trading company limited, founded in 1994 in Vietnam, specializes
in the production and distribution of wine, beer, and beverages with popular and favorite
brands like number one energy drink, 0-degree green tea (trà xanh không độ), Dr. Thanh
herbal tea, etc. It is a member of the Vietnam Association of Beer, Wine, and Beverage
and aspires to contribute to society and become a source of pride for Vietnamese people
by developing a group with a national brand that can compete in the international market.
Customer satisfaction, international quality, responsibilities for the community and
society, and honesty are some core values that Tan Hiep Phat sets throughout its
operation. The company has constantly invested in developing production line systems,
modernizing technology to achieve its goal of "becoming a leading corporation in Asia in
the field of beverages and food". It is now proud to be one of the domestic units
possessing many of the world's most modern production technologies and lines such as
Aseptic cold extraction lines, European and Japanese technology lines...Besides, Tan
Hiep Phat has implemented many policies to make difference for their products and
services. About packaging, Tan Hiep Thanh priorities for environmentally friendly
materials such as PET, reusable glass bottles, Tetra Park paper boxes, and cans. To be
specific, it has recently introduced energy drink Number One in PET container, which is
not only convenient for consumers but also an environmentally conscious idea.
Moreover, the company has established and put into operation a highly effective
customer service department that collaborates with the marketing department to organize
the implementation of customer care programs, approach and resolve questions and
complaints and provide customer advice on products. In order to bring the image as well
as products of the company inculcated into the minds of consumers, TÂN HIỆP PHÁT
company has spent a lot of money on communication and advocacy. It is also worth
mentioning the communication and promotion tools used by TÂN HIỆP PHÁT including
advertising, promotion, propaganda and public relations, personal marketing … to bring
its products closer to users.
After more than two decades of establishment and development, Tan Hiep Phat has
become the leading beverage corporation in Vietnam and be able to compete on a par
with other international counterparts in Vietnam. It continuously receives the “national
brand” award in 2010, 2012, 2014, 2016, 2018, and 2020; “brand for community 2015”;
top 10 fastest-growing enterprises Fast 500 and third class labor medal. In 2018, Tan
Hiep Phat was listed as top 10 prestigious beverage companies by Vietnam Report. It was
regarded as the best company to work for in the Asia region in 2019. In the next year,
Vietnam Report continues to view Tan Hiep Phat as the top 10 prestigious beverage
companies for the nonalcoholic group including beverage, tea, coffee, and so on.
b. explains the following typical information management systems and technology:
c. spreadsheets
d. databases
e. customer information records
When researching about Tan Hiep Phat, customers are divided into 3 main groups:
- Individuals, households, and collectives buy products and services.
- System of wholesale and retail distributors, supermarkets.
- International market: foreign customers - consumers, distributors, foreign partners.
In addition, the company also pays attention to the following factors:
- Customers number
+ Retail buying for consumption: the larger the number, the more beneficial it is for
businesses because they can consume more products, spend less money in consumption,
and quickly become known for their products.
+ Distributors: The system of stores and business networks are the main bases of
manufacturers and distributors in the battle for the market. Without a store system,
businesses cannot do distribution even at reasonable prices.
f. product and service information
- Food supplement Number 1 Energy Drink was introduced to the market by Tan Hiep
Phat in 2001. With the price policy and the power of communication, Number 1 captured
more than 30% market share after only 3 months. By 2002, Number 1 product covered 60
provinces and cities, honored to be in the Top 10 beverage products in Southeast Asia.
Number 1 Energy Drink supplement with a combination of Vitamin B3, Taurine, Inositol
and Caffein helps users quickly recharge energy while maintaining alertness.
- Khong Do Green Tea supplement was introduced to the market by Tan Hiep Phat
Group in early 2006. Because the product is extracted from 100% pure green tea leaves,
packed in Pet bottles, resistant to high temperatures, it is still retain nutrients. Compact
and handy bottle design, with fresh green color, creates a feeling of connection with
nature. Khong Do Green Tea supplement is extracted from the fresh green tea leaves of
Thai Nguyen, where the climate - weather - soil harmonizes to bring high quality to the
green tea fields; Combined with Aseptic closed production technology, it helps to keep
the natural taste of the product and preserve the nutrients. Khong Do Green Tea
Supplement contains high levels of EGCG found in green tea leaves to help reduce stress,
fatigue, and alertness. The product gives users a refreshing, fresh and cooling life. Khong
Do Green Tea supplements are available in 500ml bottles, 240ml bottles, 250ml paper
boxes, 330ml cans and the diet version is also available in 500ml bottles to provide a
wide range of choices for consumers.
- Functional foods (Supplements) Dr Thanh Tea is produced with Aseptic cold extraction
technology, which is the leading modern technology today, helping to effectively extract
the essences of 9 herbs. Natural herbs include: Honeysuckle flower, Chrysanthemum
flower, Arhat fruit, Summer dried herb, Licorice, Dan Hoa, Myrrh flower, Bung lai, Tien
Thao. After the success of Khong Do Green Tea, at the end of 2008, Tan Hiep Phat
launched a breakthrough product, which is Functional Food (Supplementary Food) Dr.
Thanh Tea after only 45 days of research and production by advanced technology.
Functional foods (Supplements) Dr Thanh Tea helps to purify the body from the heat
causing agents in the body, making the body healthy and balanced to comfortably enjoy
life to the fullest. In addition to Dr Thanh Tea (with sugar), Tan Hiep Phat also launched
a product of Dr Thanh Tea - No sugar, with Natural sweetness from licorice and arhat
fruit.

g. personal digital assistants (PDAs)

h. record management systems
i. project management software
j. budgets and financial management systems
In the period 2014-2017, with the impact of the "fly incident", the revenue of Tan Hiep
Phat system slowed down around the milestone of VND 7,000 billion/year even though a
new factory Number One Ha Nam was put into operation. However, this business has
regained its growth momentum from 2018 and maintained it in 2019 when there was an
additional Number One Chu Lai factory that contributed nearly 1,400 billion VND in
revenue.
Tan Hiep Phat's profit margin exceeds that of FDI enterprises such as Suntory Pepsi or
Coca-Cola. TÂN HIỆP PHÁT mainly develops, produces and sells beverage products to
63 provinces in Vietnam and 16 countries around the world. Products include herbal tea,
green tea, squash tea, exercise drinks, energy drinks, soy milk and purified water.
With products suitable to Vietnamese consumers' tastes, Tan Hiep Phat competes fairly
with foreign giants, such as Suntory Pepsi or Coca-Cola.
According to business data of Tan Hiep Phat group of companies, the revenue in the
period 2014-2017 reached nearly VND 7,000 billion/year, then increased to VND 8,300
billion in 2018 and further increased to VND 9,200 billion in 2019.
In terms of profit, Tan Hiep Phat reported a profit of about VND 1,000 billion in the
period 2014-2016, then increased to VND 2,000 billion in 2018 and VND 3,300 billion in
2019. Tan Hiep Phat's revenue is equivalent to Coca-Cola and equal to 1. /2 compared to
Suntory Pepsi, but the profit is far behind both competitors thanks to the superior
profitability ratio.
PART – B
Procedure
1. Access and review organisational policies and procedures or other relevant
documentation for information collection and analysis to ensure the process you
undertake to collect, analyse, and report information is compliant and in
accordance with organisational and team requirements.
2. Collect information (such a sales data, demographic data, and performance data)
that your work team currently needs to perform in their role.
a. Use familiar workplace technologies, for example, management reports,
databases, spreadsheets, information management systems, accounting
systems, customer relationship management systems, or enterprise resource
management systems.
b. Ensure the relevance and timeliness of the information for your team.
3. Format the information ready for distribution, analysis and interpretation.
4. Analyse the information for relevant trends and developments.
Drinking tea still occupies an important position in the culinary culture of Vietnamese
people, but with the increasingly bustling and modern life, a convenient and healthy
green tea product is a new need. a potential and favorable market for any business to
capture. That is Tan Hiep Phat with products such as Khong Do Green Tea, Dr Thanh,
fruit juice...
Consumers are becoming more and more knowledgeable and demanding about safety and
quality standards for products are also getting higher and higher. Users are sensitive to
information related to food safety and hygiene and are always ready to switch to
alternative products if they do not trust the old product. Customers also prefer to choose
familiar, reputable and heavily advertised brands.
5. Prepare a written report for management detailing:
a. the information requirements of your work team
b. how you collected information, ensured it was relevant and timely, and formatted
it for dissemination in accordance with team/organisational needs with respect
to:
i. suitability
ii. accessibility
iii. currency
iv. reliability
v. compliance with organisational policies
c. your analysis of the data, including trends or developments relevant to the needs
of your team or organisation
d. your recommendations based on your analysis of the data and consideration of the
needs of the team and the organisation.
6. Submit your report, along with unformatted and formatted data, to your assessor in
accordance with the specifications below.

TÂN HIỆP PHÁT is the leader in the Vietnamese ready-to-drink tea market. The firm
currently produces one billion liters of beverages per year, and plans to raise this number
to over three billion liters by 2023. It also plans to increase revenues to $3 billion by
2027.
Vietnam with its 95 million population remains its main market. The company exports to
16 countries and territories, including demanding foreign markets like the U.S., Canada,
France, the Netherlands, Australia, Korea, and Singapore.
With a global vision, Tan Hiep Phat plans to set up plants in other countries to take
advantage of local resources, expanding its beverage portfolio and continuing to raise its
scale.
Tan Hiep Phat owns 4 factories with a capacity of billions of liters a year, the revenue is
close to one billion USD, products are exported to 20 countries and territories. In the
future, this group is determined to continue reaching out to the world by setting up
factories and business bases in each market, affirming to the world the Vietnamese
business capacity and success coming from the family foundation. family.
The total profit before tax of Tan Hiep Phat group reached VND 3,300 billion, while the
total profit of the two big FDI companies was VND 3,700 billion. In terms of profit after
tax, the gap is less than 200 billion dong.

The above result corresponds to the best profit margin in the industry: With 100 VND in
revenue, Pepsi, Coca-Cola or URC only earned 11-15 VND in profit, Tan Hiep Phat
earned 36 VND - ranked only after Red Bull with 49 dong; Vinamilk, with its dominant
position in the dairy industry, only earned 23 dong.
The profit of Tan Hiep Phat complex has increased steadily over the years, but in 2019
jumped 65% from VND 2,000 billion to VND 3,300 billion, due to 2 factors: (1) cost of
goods sold - possibly price input materials - decreased sharply and (2) contribution from
the new factory Number One Chu Lai.
*) About the product:
If other brands like Pepsi, Coca only use spearhead products to focus their strength to put
their mark on customers' subconscious mind, Tan Hiep Phat does the opposite: I have
many brands for consumers to choose. choice, with huge advertising costs being spent.
Tan Hiep Phat has made more difference by offering a wide range of products.
The "Blue Ocean" strategy has helped Number 1 become the first bottled energy drink on
the market; 0 degrees to become a pioneer in the green tea market. Referring to green tea,
customers mention 0 degrees, even when looking at another bottled green tea product,
customers will also think of 0 degrees because this is the first bottled green tea product on
the market. On the other hand, the packaging of 0 degrees is very beautiful and eye-
catching and especially the cool blue color is very suitable for the product nature. Finally,
the name "0 DEGREE - cooling life", needless to say, customers themselves have partly
understood the effects of the product. As you can see, as a zero-degree pioneer has a very
strong position in the minds of consumers; or Dr Thanh herbal tea is the first tea extracted
from 9 royal herbs. In addition, there are many other products such as Bayker weight loss
tea, Soyza soy milk... It can be said that this strategy is the result of very thorough
research by Tan Hiep Phat.
Marketing in Tan Hiep Phat
*) About the price:
While other products use aluminum cans with high cost, Tan Hiep Phat has launched
bottled water at a lower cost, so it has launched Number 1 product with a low price, just
on par with Pepsi. and Coca, much lower than Redbull, Rhino, Lipovitan, etc., then the
company launched a series of products in the form of PET bottles or paper boxes that are
both convenient and low-cost, bringing a difference that attracts people. consumption and
also a very successful pricing strategy.
*) About distribution:
The company's products are present in almost all provinces and cities across the country.
At any grocery, store, supermarket or even on the sidewalk, customers can buy Tan Hiep
Phat's products.
*) About advertising and promotion:
Each type of product is heavily and elaborately prepared for advertising. Most major TV
channels have advertising shows of Tan Hiep Phat, even flooded with products: Ben
Thanh Beer, Number One, Green Tea 0 degrees, Weight loss tea, soyza number one,
herbal tea Dr Thanh,... in addition, the company has a professional staff, regularly has
sales support policies, forms of promotion, and participates in PR activities, social
activities to reach out. customers, creating an impression in the consumer's memory.

References
https://www.Tân Hiệp Phát.com.vn/

https://www.Tân Hiệp Phát.com.vn/tan-hiep-phat-to-produce-3-billion-liters-of-

beverages-in-2023/

https://finance.tvsi.com.vn/news/detailNews?newsid=550608

https://thanhtra.com.vn/kinh-te/tai-chinh-ngan-hang/loi-nhuan-sau-thue-cua-nhom-tan-
hiep-phat-dat-hang-nghin-ty-dong-moi-nam-171159.html

https://www.daibieunhandan.vn/hanh-trinh-40-nam-gay-dung-su-nghiep-nghin-ty-cua-
tan-hiep-phat-m5lpmrsob8-62580

https://123docz.net/documents/home/document_download.php?
id=31998&t=1635695017&aut=804f9efe109fe397401aa396f386dfbe

https://123docz.net/document/318907-bao-cao-thuc-tap-cong-ty-tnhh-tmdv-tan-hiep-
phat.htm

https://zif.ai/growing-importance-of-business-service-reliability/