My Insights and observation

How to increase sales on E-commerce platforms

In my opinion and as far as I have understood, e-commerce platforms are the best place to
market and promote the products and spread awareness about the brand. Looking at the
current situation around the world, e-commerce is a whole different world of marketing which
definitely is an opportunity for any new product or even for an existing one.
If I talk about Savlon ITC products, they are indeed a competition for the companies like Dettol,
Lifebuoy, comfort, surf Excel and some more. To be more specific about one segment, Savlon
laundry segment has set a dynamic brand image in contrast to its competitors.

Just got information about a new product of Savlon that will launch under the laundry segment
which will unquestionably be a tough strife for the existing products under the same category:

1. Dettol Disinfectant Laundry sanitizer

#1,074 in Health & Personal Care

#6 in Fabric Deodorizer
#net quantity - 480 ml
#price - 170 Rs

2. Dettol Antibacterial Laundry Cleanser

#27,061 in Industrial & Scientific

#108 in Commercial Cleaning Chemicals
#net quantity - 6000 ml
#price - 1299 Rs

3. Lifebuoy Laundry Sanitizer

#10,846 in Health & Personal Care

#111 in Liquid Detergent
#net quantity - 500 ml
 #price - 90 Rs

4. Comfort Antibacterial fabric conditioner

#257 in Health & Personal Care

#6 in Liquid Fabric Softener
#net quantity - 860 ml
#price - 200 Rs

5. Surf Excel Anti- germ wash booster detergent

#44,212 in Health & Personal Care

#328 in Powder Detergent
#net quantity - 450 g

The primary benefits of Laundry products are:

● Kills 99.9% germs on clothes

● No medical smell and odour causing germs and virus
● Gentle on clothes, no bleach
● Antibacterial action
● Fresh fragrance
● Easy to use
● Personal hygiene care
● All time protection option to stay away from hospital

Target Audience

❖ Middle class as well as upper middle class

❖ Primarily caring mothers
❖ Working + concerned women
❖ Family with kids
❖ Bachelor boys under the age of 30
Some effective ways to boost sales and spread awareness:

➔ Value propositions can play a key role in marketing the product. Try that the product
can fill the emotional gap which can fulfil the target need.
➔ Influencers can be a great option for a kick start.
➔ The advertisement shall be so unique which can fit into the consumer easily and
stand out from the competitors.
➔ More payment options should be available.
➔ Initially to boost sales we can prevail more discounts, as offers attract more
customers.
➔ Shipping will be a game changer option.
➔ We can give a trial pack first with our best existing product.
➔ Try to keep a place to connect with your customers.
➔ Top-notch product image is very important.
➔ We can start a campaign for the new product and offer giveaways.
➔ Show off your customer feedback, it adds the real impression and improves brand
image.
➔ Make your product so important to consumers and position the product likewise that
people feel that the product is mandatory to fulfil the needs.
➔ Relatable taglines would help.

Conclusion

Every process takes time, people will take time to accept a change or a new product. We can
just make sure the product should be customer friendly, beneficial quickly and can actually
give a luxury feel as nowadays people tend to show off which can be profitable to the
company.
Perfect segmentation, targeting and positioning will play a major role and also the marketing
mix should be clear.

Aanchal Mantry
Marketing Intern
ITC