Could baron’s plan of becoming a multi brand marketer result in lack of focus for any of the brands

involved resulting in poor overall performance?

Baron’s plan of becoming a multi brand marketer did not result in poor performance of the brands
involved instead the companies did not seem to lose much as the new price /promotion schemes
expanded the market which resulted in each brand selling either the same number of products or
sometimes selling even more.

Is Baron aiming at short term benefits?

Yes they are aiming at short term benefits, Baron tied up with Akai electric Co. and soon believed
that the 2 two were somehow unhappy with the developments of each other since they believed
that akai was unable to bring down the prices of its kits to the extent that baron desired.

Aiwa was the second brand to join baron, they gave Baron CKD kits at lower prices that were 10-15%
lower than Akai,they also had wider range of products.

Akai had re entered market and was competing in the market and they soon found themselves
joining hands with baron at a 10% stake of the brand.

Baron entered into a deal with another Japanese brand called Hitachi Home electronics,however the
pressure from Aiwa and Hitachi’s failure to generate volumes resulted in the venture being
terminated.

Lastly Baron entered another market with the china based TCL holdings