Enroll. No.

sUPPLEMENTARY EXAMINATION: JUNE -

MKTG733
BMCF] DIGITAL MARKETING
JULY, 2017
Time: 3Hrs
Yote:
Attempt questions from all sections as
Section-A: Attempt any Five questions Out directed.
of Si.
Maximum Marks: 70
Each question carries 6 marks.
Q1. Discuss the
PESTL factors affecting online activity (30 Marks
92. How of an online business?
can an
organisation vary
decreases price online. ts
promotional mix using the
Internet? Explain why
Internet could have
Q3. Discuss the
legal and ethical constrants upon
Q4. Define Search
implementing relationship marketing using the
Engine? Discuss the Internet.
role of SEO and PPC
Model in Search
Q5. Define E-cash. Engine Marketing?
Explain why the traditional payment
systems are inadequate for e-commerce.
Q6. Write short notes on:
a) Intranet b) Extranet c) Portal
Section-B; Attenpt any Two questions out of Three. Each
question carries 10 marks. (20 Marks
Q7. How has the Internet affected
marketing? Do you agree with the idea that customers
empowered than they were before digital communications are more
were so
prevalent?
Q8. Emails that expected and recognized
are are more
likely to be read. How can a marketer use this
knowledge to increase the readership of emails?

Q9. Write short note on Electronic Payment system. Why are micropayments so important for the future of
e-commerce.

Section-C; Compulsory question. 20 Marks

Q10. FlipKart.com: India's e-commerce success story
E-commerce in the modern world defines a powerful means of doing business, today; it is impossible for any
organization to ignore e-commerce. Predictions are such that time will come, when e-commerce will be part

of the 'core' business function. It has created lot of visibility for the firms; some of the initiatives are very
a
successful, making owners instant millionaires. It is based on the technology of the Internet. Alexa Ranking
website and India's largest online bookseller with 11.5 milliontitles.
shows, FlipKart is among top 13 Indian
online shopping in India.
is not a success story, but it is about revolutionizing
just
FlipKart
the e-commerce sector of India is growing
rapidly; W
IWS (Internet World Stats)
challenging with ke
the
According to competitive and
2012, It is becoming highly
137,000,000 Internet users for June 30, and 3G penetration, high in disposable incomcbing
infrastructure (broadband) 24X7 Shop
drivers such as increase in of doorstep delivery, to
behavior of people, advantage
middle class, changing buying of online product as cop
for offline shopping, low prices
lack of time
tail and direct
imports) iun
Cxperience, busy lifestyles,
wider range of products (long
driven commerce,
hrick and mortar retail