Task 3

Kind of data analysis to be performed

The kind of the data analysis is going to be descriptive in order to present quantitative descriptions in a
manageable form. This kind of data analysis helps to describe, show or summarize data in a meaningful
way. Descriptive analysis is chosen because of the importance for simple presentation of the raw data
that would be hard to visualize what the data is showing, especially there is a lot of it. Therefore enables
us to present the data in a more meaningful way, which allows simpler interpretation of the data.

Types of benchmarks when delivering the insights

The type of benchmarking that will be used is about the current processes. The process benchmarking will
help to more clearly understand and articulate company’s current processes, giving the brand a better
grasp of its starting point as it considers potential change initiatives. Process benchmarking will show how
the brand rates in operational performance compared to peers and industry leaders, and highlights the
areas that have the greatest potential for near-term and long-term process improvement. A process
benchmarking will exercise yields empirical data that can be invaluable in justifying a resource request or
in building a powerful business case for process improvement initiatives.

Summary of the analysis

Brand Awareness

Demographic data about the visitors of Grainger.com and Boschtools.com

Visitors on Grainger.com

Visitors on Boschtools.com

Source: Alexa.com
Outbound links to Grainger.com and Boschtools.com

Total sites linking to Total sites linking to

Grainger.com Boschtools.com

0 1000 2000 3000 4000 0 500 1000 1500

Top 5 sites linking to Grainger.com Top 5 sites linking to Boschtools.com

Source: Alexa.com

Popularity on social media

Facebook

Talking about

Likes

0 20000 40000 60000 80000 100000 120000 140000 160000 180000

Boschtools.com Grainger.com
 Twitter Followers

Boschtools.com

Grainger.com

21000 21200 21400 21600 21800 22000 22200 22400 22600

Source: Facebook & Twitter

Keywords and queries that send traffic to this site

Grainger.com Boschtools.com

Organic search visits

30,00%

20,00%

10,00%

0,00%
Grainger.com Boschtools.com

Source: Alexa.com
Sales Process Improvement Objective
Mobile readiness

Preview of Grainger.com on mobile

Preview of Boschtools.com on mobile

Source: Nibbler.com
Sales performance by targeting tactics of the campaigns

Orders by targeting tactics

Bosch Tools.com Only

7% 0%

Bosch Tools Visit, No Grainger.com

24% visit
Grainger Power Tools Category

0% Grainger & Bosch Visitor and No

69% Purchase
Grainger & Bosch Visitor and Purchase

Source: Grainger

Targeting tactics that brought more visitors to website

Conversion performance by campaign targeting

8% Bosch Tools.com Only

25%
Bosch Tools Visit, No Grainger.com visit

26%
Grainger Power Tools Category

Grainger & Bosch Visitor and No

22% Purchase
Grainger & Bosch Visitor and Purchase
19%

Source: Grainger
Influence Consideration Objective
Websites that people visits right before they visit Grainger.com and Boschtools.com

Grainger.com Boschtools.com

Source: Alexa.com

Other visited product pages on Grainger.com

Source: Alexa.com

Engagement on the website

Bounce rare % Page views by Daily time on site

37,50% visitors 04:48
37,00% 6
36,50% 03:36
36,00% 4
02:24
35,50%
2
35,00% 01:12
34,50% 0
Grainger.com Boschtools.com Grainger.com Boschtools.com 00:00

Source: Alexa.com