Digital Marketing Strategy

SEO Tasks
Tasks Implications
On-Page Activities
Refreshing the website and Improvement in
KW Targeted Content Update KW position
Refreshing the website and Improvement in
Title & Meta Update KW position
Expanding the Related Searches Improvement in KW position
Tech Level Activities
Adding 360* View Improving the engagement ratio
Adding EMI Calculator Improving the engagement ratio
Regular Web Audits Site Hygiene
Regular Mobile Site Audits Site Hygiene
Adding Price Filters in Category Pages Enhanced site navigation
Adding Location Filters in Category Pages Enhanced site navigation
Improving Engagement Ratio & Conversion
Adding Testimonials Rate
Adding Reviews and Ratings triggering the same with Improving Engagement Ratio & Conversion
Schema Rate
Nearby Location map in project level pages Improving the engagement ratio
Off-Page Activities
Website Directory Submission Improving the credibility & Backlinks
Article Directory Submission Improving the credibility & Backlinks
Press Release Improving the branding, credibility & Backlinks
Web 2.0 Submission Improving the branding, credibility & Backlinks

HiveMinds / 2015 2
Traffic Projection for Next 6 Months

Traffic Projection
35000 33000
30000
30000

25000
25000
22000

20000 18000
Volume

15000
15000

10000

5000

0
Oct Nov Dec Jan Feb March

Month

HiveMinds / 2015 3
Aspects Hindering the Growth in Market Share

■ Low brand awareness leading low website visit.

■ Aggregators garnering brand related market share.
■ Google crediting aggregator website with higher ranking due to wider listing of projects

Strategy for Improving the Market Share

■ Off-Line branding activities and sync. The same with online campaigns to improve the brand
recall
Suggested Offline Mode of Promotion
• Radio Advertisements
• News Paper Ads
• Hoardings in prime locations
■ Online activities intended towards brand awareness
• YouTube ads
• Content Marketing
• Inventory based display marketing in news channels
• Wi-Fi pop up ads
HiveMinds / 2015 4
Platforms for Paid Marketing

Platform Result Requirements Description

Video Ads targeting people

who are watching real estate
Branding & Website related stuff & Open targeting
Youtube Ads Visit 30 Sec Video for enhanced branding.
Ads in news channels with
targeting option of
geographic, and topic level
ZEDO Ads Branding Image Banner, Rich Media targeting
Ads in high traffic blogs with
Adcash Branding Image Banner, Rich Media topic level targeting option
Targeting the people who
subscribed to real estate
related news and blogs
Clickzoot Lead Generation Emailer Banner through emailer campaigns
Targeting the people
searching with related
keywords ex- Apartments in
Google Search Ads Lead Generation Ad Copies Bangalore
Branding & Lead Ads in high traffic blogs with
Google Display Ads Generation Image Banner & Ad copies topic level targeting option

HiveMinds / 2015 5
Platforms for Paid Marketing

Platform Result Requirements Description

Targeting the people searching

with related keywords ex-
Bing Adwords Lead Generation Ad copies Apartments in Bangalore
Promoting the regular Facebook
post to extended network
Facebook Post targeting the people who liked
Boosting Branding Post the pages of competitors
Targeting people based on
different criteria like profession,
Facebook Ads Lead Generation Image Banner, Videos behaviour and interest

Promoting luxury properties

Branding & Lead through profession level
LinkedIn Ads Generation Image Banner targeting
Sponsoring articles in news &
magazine websites, will help in
Branding & Website brand building and website
Taboola Visit Articles traffic
Sponsoring articles in news &
magazine websites, will help in
Branding& Website brand building and website
Outbrain Visit Articles traffic

HiveMinds / 2015 6
PPC Metric Estimations: Lead Generation Campaigns

Platform CPC Imp CTR Clicks Cost Conv% Leads CPL

Google Text 130 200000 3.0% 6000 780000 5% 300 2600

Google
Remarketing 50 30000 0.2% 60 3000 6% 4 750

Google
Banner Ads 50 400000 0.1% 400 20000 2% 8 2500

Bing Ads 90 15000 3.0% 450 40500 2% 9 4500

Facebook 15 2100000 0.5% 10500 157500 1% 105 1500

LinkedIn 100 1500000 0.1% 1500 75000 2% 15 5000

Clickzoot 10 2000000 1.0% 6000 200000 1% 200 1000

 We can generate 641 leads per month spending Rs.130K at a CPL of Rs.2550

HiveMinds / 2015 7
PPC Metric Estimations: Brand Improvement Campaigns

Platforms Cost/Day Cost/View Reach/Day Cost/Month

Youtube Ads 2000 1 2000 60000

Zedo Ads 5000 0.5 10000 150000

SpeedIo Ads 5000 3 1667 150000

FB Post Boost 2000 0.5 20000 40000

Non Paid Brand Improvement Campaigns

Social Media Activities
 Daily facebook post on real estate related topics
 Scheduled facebook post for celebrations, events, Festivals, launch
 Weekly Competition on facebook for improving the engagement ratio
 Daily Tweets related to real estate related news
 Scheduled tweets for celebrations, events, Festivals
 Scheduled posts on google plus for events, launch & festivals
HiveMinds / 2015 8
Skillset Required

SEO SEM

On-Page Off-Page Tech Campaign Creative

Execution Designer

SMM
Hiveminds

Paid
Non Paid
Branding Century

Campaign Campaign
Management Management

Creative Creative

HiveMinds / 2015 9
Hiveminds Team Structure Requirement from Century
Sajit (Project   Creative agency of good quality
Director)
 Inputs and localized keyword analysis

Consulting for specific campaigns

Delivery Team
Team
 Good quality images and videos

 Credit card with 5 lakh credit/month

Varun (Pr. Priscilla(SEO
Consultant) Analyst) for SEM

 Offline branding support for short

Vineet
Suraj (PPC
(Project
Analyst) burst  360 campaigns
Coordinator)

Mahesh
Chetan (Off-
(Account
Page Analyst)
Owner) HiveMinds / 2015 10
 Thank You!

HiveMinds is a marketing consulting firm, offering end-to-end

digital marketing solutions from strategy to execution. We
specialize in digital marketing solutions like SEO, Paid
Campaigns, Analytics and Social Media marketing. We are
distinguished by our data-driven approach, our people, technology
and our commitment to deliver 100% customer success. We have
been trusted partners in defining and executing digital marketing
strategies to many start-ups and fast growing companies in India
and the US

For more information, visit http://hiveminds.in/,

contactus@hiveminds.in, +91-80-4126-1060

HiveMinds / 2015 11