Market Potential Analysis

Overall Market Potential

Big Data & Analytics:
Total search volume is at close to 1 Million Related Exact searches
Total phrase volume is around 4 to 5 Million
Major segments are Web Applications, Analytics, Clustering, Statistics and Cloud –
 adds up to total of 90% of volume
Field Vs Volume

17% 16%

Analytics
28%
39% Cloud

Clustering

Data Science

Web Applications
1%

 Note: Data considers phrase volume for the keywords falling into both relevant and generic category
HiveMinds / 2015 2
 Market Segment

400000
359320
350000

300000
258350
250000

200000
159030
146160
150000

100000

50000
9910
0
Analytics Cloud Clustering Data Science Web Applications

 Analytics & Cloud Related Keywords Covers 80 % of search volume

 Followed by Web Application Covers 15 % of the volume

 Note: Data includes Broad Matches and Generic Terms

HiveMinds / 2015 3
Search Intent- Highly Relevant KW Set

Intent Based Keywords:

Popular search intents are Tutorials, Training, Online, Learn – 83%
Query related keywords - 7%
Course and Classes have 10% of total volume
Bulk of the related search volumes have no intent expressed

HiveMinds / 2015 4
Competitor Analysis- Overview
Domains PR Indexed Similarweb Ext Links Referral Trust Flow Citation Flow Rank in India Global Rank
Pages Traffic domains
Knowbigdata 0 3590 8K 1,800 45 14 25 80,569 762,543

Acadgild 0 28 30K 143 12 5 16 30278 351401

Coursera 9 52900 22.5M 2,147,490 46,669 60 49 687 927

Vogella 5 9610 4.25M 166,316 2,676 53 46 2998 12944

Udacity 8 90700 1.7M 409,844 18,215 68 50 2287 4215

Teamtreehouse 6 406000 12.1M 625,344 10,849 36 51 1475 2818

Alison 4 2190000 1.7M 148,932 3,739 60 44 295 10366

Silicon India 4 1460000 12.1M 399,273 9,995 54 44 832 9306

edureka 1 2070 370K 3,972 136 10 35 5016 55050

bloc.io 5 2220 610K 6,516 1,042 17 34 16021 46639

thinkful.com 4 541 560K 21,650 910 24 29 13558 49256

 Competitors have
 Great volume of backlinks
 On an average half a million to 1 million visits
 Focus would be to improve all the metrics that have great impact on SEO and better competition
HiveMinds / 2015 5
Market Split – Technology, BI, Big Data & Others
120000
Technology 113050

100000

80000

60000
46910
40000
30350
25370
20610
20000
6750 7200
2710
0
Apache Spark Hadoop MangoDB Node.JS Nosql Python R Spark

Analytics
700000
Business Intelligence
608310
600000 200000 180830
500000
400000 150000
300000
192020 100000
200000
100000
50000 24810
0
Analytics Big Data
0
BI Data Warehousing
The volumes added are exact – the actual volumes including phrase could be at least
3X. The volumes indicated are monthly volumes HiveMinds / 2015 6
Competitor Traffic Analysis- Sources

CHANDRANI
PEARLS

JPEARLS.com

KRISHNA
PEARLS

HiveMinds / 2015 7
Competitors Traffic Analysis- Paid Vs Organic
Acadgild:

E-Eureka:

 Competitors are utilizing the paid channels to improve visibility

 Paid campaigns can help to improve Brand Value & Lead Generation too

HiveMinds / 2015 8
Competitors Traffic Analysis- Impact

 Competitors are bidding for our Brand Name and thus extracting some of our brand
traffic

HiveMinds / 2015 9
Brief Site Audit
Site Level
■ Site Architecture should be improved by providing links to main category pages (ex- R, Big
Data) from Top level navigation

On Page
■ Meta tags Optimization:
• Title and Meta Description tags can be optimized
• H1 and H2 tags need to be optimized
• Content on the pages needs to be improved and optimized with KW’s

Off Page
■ Getting Backlinks from High PR Domains will help to rank in high positions
■ Creating Blogs to cover Query KW’s can help to improve traffic and User experience
■ Social Media Optimization and Content Marketing can be leveraged to acquire more users
■ Removing unwanted backlinks as site is getting 1.8K backlinks from 45 Referral domains
HiveMinds / 2015 10
New Market Opportunities
Expanded Stats Market Vs Volume
100000
80010
80000
60000
40000 29830 33250
22200
20000
670 4420
0
MATLAB Minitab Sap Lumira SAS Scilab STATA

Expanded Web Application Vs Volume

35000 31850
30000
25000
20000
15000
10000 6510
4420
5000 2050
0
FEWD Full Stack Javascript Ruby On Rails

 Expanding into new segment of statistics will help to target 170 K relevant market
 Expanding to FEWD, Full Stack, Javascript & Ruby On Rails will Help to Target additional
44K Highly relevant searches

 Note: Data shown is for Highly relevant sets of KW focusing on Tutorials & Courses . HiveMinds / 2015 11
Search Trends- Big Data & Analytics
 Big Data

 Analytics

 Big Data & Analytics have higher search volume during Aug to Oct

HiveMinds / 2015 12
Suggested Site Structure- Enhance User Experience
Home

R Hadoop Mongo DB Nodel JS Apache Sparx Data Science

About the Course About the Course About the Course About the Course About the Course About the Course

Demo Video Demo Video Demo Video Demo Video Demo Video Demo Video

Pricing Pricing Pricing Pricing Pricing Pricing

Register Now Register Now Register Now Register Now Register Now Register Now

 Suggested structure will help to target specific keywords

 Ensue better position for targeted keywords
 Easy navigation for Users and Enhance the User Experience
HiveMinds / 2015 13
SEO Potential (Non Paid Non Brand)
Estimated Traffic
45000

40000 38720

35000

30000

25000
19360
20000

15000
9680
10000
4840
5000

0
Est. First Quarter Est. Second Quarter Est. Third Quarter Est. Fourth Quarter

 38 K NPNB traffic per month can be achieved at the end of 4 th quarter

 The above numbers are considering all the courses provided to Hiveminds
 The numbers also considers relevant set of keywords to target

HiveMinds / 2015 14
Off-Page Estimates

Backlink
200
180
180
160 150
140
120
120
100 90
80
60
40
20
0
1st Quarter 2nd Quarter 3rd Quarter 4th Quarter

Off-Page Strategy:
 In Depth Competitor Analysis
 YouTube Video optimisation
 Exploring the Scope of Video Marketing
 Exploring the Scope of getting links from Software providers
 Removing bad backlinks through Google Disavow
Note: Data mentioned in New Backlink from relevant and High Quality Website HiveMinds / 2015 15
 Thank You!

HiveMinds is a marketing consulting firm, offering end-to-end

digital marketing solutions from strategy to execution. We
specialize in digital marketing solutions like SEO, Paid
Campaigns, Analytics and Social Media marketing. We are
distinguished by our data-driven approach, our people, technology
and our commitment to deliver 100% customer success. We have
been trusted partners in defining and executing digital marketing
strategies to many start-ups and fast growing companies in India
and the US

For more information, visit http://hiveminds.in/,

contactus@hiveminds.in, +91-80-4126-1060

HiveMinds / 2015 16