Optimize the Website Using Search Engine

Optimization Technique

A Project Report
Submitted in the partial fulfillment of the requirements
for the award of the degree of

Bachelor of Technology in
Department of Computer Science and Engineering

By
Mahi Preetam (180030632)
Venkat Sumanth(180330187)

under the supervision of

P RATNA KUMAR CSE
Assistant Professor

Department of Computer Science and Engineering

K L University Hyderabad,
Aziz Nagar, Moinabad Road, Hyderabad – 500 075, Telangana, India.

November, 2021
ii
iii
 Declaration

The Project Report entitled “Optimize the website using search engine
optimization” is a record of bonafide work of Mahi Preetam(180030632), Venkat
Sumanth(180330187), submitted in partial fulfillment for the award of B.Tech in the
Department of Computer Science and Engineering to the K L University, Hyderabad. The
results embodied in this report have not been copied from any other Departments/
University/ Institute.

Mahi Preetam(180030632)
Venkat Sumanth(180330187)

iv
 Certificate

This is to certify that the Project Report entitled “Optimize the website using search
engine optimization” is being submitted by Mahi Preetam(180030632), Venkat
Sumanth(180330187) submitted in partial fulfillment for the award of B.Tech in
Computer Science and Engineering to the K L University, Hyderabad is a record of
bonafide work carried out under our guidance and supervision.

The results embodied in this report have not been copied from any other
departments/ University/Institute.

Signature of the Supervisor

P Ratna Kumar

Assistant Professor

Signature of the HOD Signature of the External Examiner

v
 ACKNOWLEDGEMENT

First and foremost, we thank the lord almighty for all his grace & mercy showered
upon us, for completing this project successfully.

We take grateful opportunity to thank our beloved Founder and Chairman who has
given constant encouragement during our course and motivated us to do this project. We are
grateful to our Principal Dr. L. Koteswara Rao who has been constantly bearing the torch
for all the curricular activities undertaken by us.

We pay our grateful acknowledgement & sincere thanks to our Head of the Department
Dr.Chiranjeevi Manike for his exemplary guidance, monitoring and constant
encouragement throughout the course of the project. We pay our sincere thanks to our Project
Coordinator
Dr.K.G. Suma who has been constantly inculcating logistic support and has given
constant encouragement during our project. We thank P Ratna Kumar of our
Department who has supported throughout this project holding a position of supervisor.

We whole heartedly thank all the teaching and non-teaching staff of our department
without whom we won’t have made this project a reality. We would like to extend our
sincere thanks especially to our parent, our family members and friends who have supported
us to make this project a grand success.

5
 ABSTRACT

Search engine optimization (SEO) is the process of affecting the visibility of a website
or a web page in a web search engine's unpaid results. It is the process of getting traffic
from the “free,” “organic,” “editorial” or “natural” search results on search engines.

Search engine optimization is a strategic technique to take a web document in top search
results of a search engine. Online presence of an organisation is not only an easy way
to reach among the target users but it may be profitable too if optimization is done
keeping in view of the target users as of the reason that most of the time users search out
with the keywords of their use (Say; PhD in web technology) rather than searching the
organisation name, and if the page link comes in the top positions then the page turns out
to be profitable. This work describes the tweaks of taking the page on top position in
Google by increasing the Page rank which may result in the improved visibility and
profitable deal for an organisation. Google is most user friendly search engine proved
for the Indian users, which gives user oriented results
.In addition, most of other search engines use Google search patterns; so we have
concentrated on it. So, if a page is optimised in Google it is optimised for most of the search
engines.

6
 TABLE OF CONTENTS

TITLE

ABSTRACT pg no. 6

1. INTRODUCTION pg no. 10

1.1 Preamble
1.2 Project Objectives
1.3 Scope
1.4 Salient Features
1.5 Outline

2. LITERATURE REVIEW pg no. 18

3. ANALYSIS pg no. 25

3.1 Conception Phase

3.1.1 Detailed Problem Description

3.2 Feasibility Analysis

3.2.1 Technical Feasibility
3.2.2 Economic Feasibility
3.2.3 Operational Feasibility

3.3 System Requirements Analysis

3.3.1 Software & Hardware Specification
3.3.2 Functional Requirements
3.3.3 Business end Requirements
3.3.4 Non- Functional Requirements

3.4 Risk Analysis

4. PLANNING pg no. 35

4.1 Project Planning

4.1.1 Project Resources
4.2 Project Team Organization

5. DESIGN pg no. 37

7
6.IMPLEMENTATION pg no. 39

7. CONCLUSION pg no. 41

7.1 Summary
7.2 Limitation
7.3 Future Scope

8. ABBREVIATION pg no. 43

9. REFERENCES pg no. 44

8
LIST OF FIGURES:

Figure 1: Different Social Media Platforms pg no. 12

Figure 2: SEO for Business Growth pg no. 15

Figure 3: Overall SEO Scope pg no. 23

Figure 4: Mind Map of SEO pg no. 27

Figure 5: SEO Development Cycle pg no. 30

Figure 6: Importance of Good Website pg no. 32

Figure 7: SEO Risk Analysis Tree pg no. 34

Figure 8: SEO Deployment pg no. 36

Figure 9: Result of SEO Score pg no. 38

Figure 9.1: Result of SEO Score-1 pg no. 39

Figure 9.2: Result of SEO Score-2 pg no. 40

Figure 9.3: Result of SEO Score-3 pg no. 40

Figure 10: SEO Stages pg no. 42

9
 CHAPTER 1

INTRODUCTION

1.1 PREAMBLE

World Wide Web has given all the businesses and organisations a large platform to sell and
advertise there products and services. But with ease to outreach available to each one of them
the competition has risen even more. There is no doubt a large audience they can now target
but they are not the only ones who can do so. There are ample of websites that deal with
the same product/service which a particular organisation is dealing with. Even a well modelled,
structured and interactive website might fall in the hands of increasing competition.
In today’s world where all major businesses have gone online, if your website is not listed
among the top few pages of search results, your business can suffer major setbacks. Search
engine optimization (SEO) is to the rescue. It enables you to not only get listed on Search
Engine Results Page (SERP) but also expand your business. Also studies have proved that it can
boost the number of visitors on your website by 400% and customer conversions by 100%.
With this project we wish to make one such attempt to achieve the listing of the website which
we are going to make among the top few pages of the search engine, primarily Google; the reason
behind this being the fact that most of the other search engines use Google’s search pattern. So,
if a page is optimised in Google it is optimised for most of the search engines.

Social media has spread like wildfire in the last decade. It is now integrated into our
lives in ways that we couldn’t imagine just a few years ago. It wouldn’t be a stretch to
say that social media has fundamentally changed the way people interact around the
world, so it’s no surprise that it has also changed the way we interact with brands and
the way we approach buying decisions.
 There are now over 7.18 billion people in the world, and we’re more in touch
than we ever have been. Technology has brought us closer to each other, giving
us the ability to share just about anything with just about anyone, any time.

For marketing organizations, this web of connections presents a massive

opportunity to make an impact on an unprecedented number of people. Marketing
via social is a priority for more companies than ever before.

On average, social media accounts for 9.9% of digital marketing budgets in 2016,
a figure that is projected to grow to 22.5% in the next five years.

With each year bringing more networks, more metrics, more companies
competing for a share, and a greater ability to connect the dots between social
media and business results, marketers are able to create more meaningful
programs that impact their company’s bottom line.

Defining Social Media:

"Social media" is a way for people to communicate and interact online. While it
has been around since the dawn of the World Wide Web, in the last 10 years or
so we've seen a surge in both the number and popularity of social media sites.

Publishing content has become exponentially simpler over the last several years,
which has helped skyrocket the use of social media. Non-technical web users are
now able to easily create content on a rapidly growing number of platforms,
including those that are owned (hosted
communities, blogs, etc.), rented (social networks or third-party
communities), and occupied (commenting, contributing, etc.). Today's web
has shifted from a "one-to-many" to a "many- to-many" method of
engagement, and we're loving it.

For businesses, the shift in web consumerism and accompanying rise in

social media brings both opportunity and responsibility. The sheer
amount of data that customers make available through social media alone
has web marketers jumping for joy. The real magic, however, lies in the
opportunity to grow lasting and scalable relationships with your
organization's customer base through social media. This is also where
your online responsibility to your customers begins to take shape. Just as
your customers' behavior has shifted, so have their expectations for yours.
Whether your business is listening and engaging or not, customers are
having conversations relevant to your operations. It's better to be part of
the conversation, right? We sure think so!

Figure 1: Different social media platforms

12
1.2 PROJECT OBJECTIVES

The purpose of the project is to optimize the website using various search engine optimization
techniques and get it listed among the top pages of Google.

The goals of the project are:

1. To get the website listed in the top pages of the search engine.
2. To build an interactive, user friendly website.
3. To make the website rich in graphics to enhance its target audience.

13
 4. To decrease the competition of the organization behind the website.
5. Understanding both the abilities and limitations of search engines.

• To know the perception of customers towards Digital marketing

• To know the importance of SEO in Digital Marketing
• To know the amount of people influenced by online searches and
advertisements
• To know the perception of customers towards different aspects of On-Page
SEO
• To know the perception of customers towards different aspects of Off-Page
SEO
• To find out what exactly do viewers want to view in their Google searches

1.3 SCOPE

The project will include making of a user-friendly and interactive website based on
experiences
and reviews’ sharing and providing the users to get an idea about the same in a
very unique and

14
Figure 2: SEO for Business Growth

15
 interesting way. This process would also include buying of a domain name as well as
web hosting for it. This will be preceded by an exhaustive keyword research on our
part. The website would include original content by all the reviewers and this will be
ensured by the site admin.

Once the website goes live various SEO techniques (off-page) would be applied to
constantly improve and/or maintain the ranking of the website in the SERP.

Apart from this we will be using Google web analytics to constantly monitor the
site speed, site content, search engine traffic, bounce rate, clicks per page, etc.

1.4 SALIENT FEATURES

Search Engine Optimization or SEO is the organic method of ranking a website

or webpage on the Google search engine. This method does not require any kind
of payments to be made to Google for the promotion of webpages and links.
Rather it focuses on good and creative content for the promotion of websites on
the Google search engine.

The authenticity of the content and the creativeness leads the website or
webpage to be ranked higher in Google searches thus leading to the promotion
of the company.

1. SEO will help the website to achieve a higher rank in the SERP.
2. SEO helps the owner of the website boost the number of visitors by 400%
3. It will help the customer conversions to increase by 100 %.
4. SEO will ultimately help in increasing the profit of the website’s owner.

1.5 OUTLINE
1. We will build an interactive website and perform search engine optimization for
the same.
2. We will buy an appropriate domain name as well as web hosting for the website.
3. This will be preceded by an exhaustive keyword research on our part.
4. There are mainly two kinds of SEO techniques i.e. on-page SEO and off-
16
 page SEO which will help the website rank higher.
5. Apart from this we’ll be using Google analytics to know about the status of

the website in terms of viewership, speed and content.

17
 CHAPTER 2

LITERATURE SURVEY

This chapter deals with overall survey of our project. In today’s competitive market SEO
is more important than ever. Search engines serve millions of users per day looking for
answers to their questions or for solutions to their problems. If there is a web site, blog
or online store, SEO can help the business grow and meet the business objectives.

Search engine optimization is essential because: The majority of search engines users are
more likely to choose one of the top 5 suggestions in the results page so to take advantage
of this and gain visitors to your web site or customers to your on-line store you need to
rank as higher as possible; SEO is not only about search engines but good SEO practices
improve the user experience and usability of a web site; Users trust search engines and
having a presence in the top positions for the keywords the user is searching increases
the web site’s trust.

In this process the website undergoes redevelopment to make our keywords effectively
communicate with major search engines. This work is done by SEO (Search engine
optimizers), it targets image search, academic search, local search, video search.
Optimising a page involves editing contents & HTML codes in order to increase its
relevance to specific keywords and proper indexing in search engines
.The contents and coding are edited keeping in view of the indexing pattern of the search
engines which are done by a crawler named Googlebot in Google. It is the most powerful
way to reach to reach the customer as we meet them when they are in need. Most of the
users find the target websites during their search.

A websites SEO result is based upon relevance and authority. To construct this relevance
original content needs to be created in an ongoing capacity to enable the development of
communities who seek and share the content with others. The more relevant and authentic
content a website has, the better search engines will rank it for
specific matching keywords .Implementing strong SEO tools will radically enhance

18
the quality and quantity of traffic to a website. It will additionally boost a business’s visibility and
credibility on the web. SEO is tedious and time consuming and it is continually changing.

1. KHRAIM (2016)In the research paper “The Impact of Search Engine

Optimization on Online Advertisement” investigated the impact of SEO on
online advertisement this research paper aims to explore the importance and
benefits of search engine optimization in internet and digital marketing as well
as to examine the impact of search engine optimization on online
advertisement in this research paper the benefits of search engine optimization
was also studied.After completing the research, the writer concluded that
search engine optimization contributes in increasing the opportunity to
observe online advertisements by customers when they search engines like
Google, MSN, and ALTAVISTA etc. For the information about product and
service.The author also concluded that there are the number of countless
factors that affect search engine optimization therefore it is essential for
companies to choose the appropriate tools to be used.

2. NORRGARD (2018) In the research paper “SEARCH ENGINE

OPTIMIZATION (SEO) AS A DIGITAL MARKETING TECHNIQUE” has
done a research study on search engine optimization as a tool of digital
marketing. In this research paper, the author states that search engine
optimization is a digital marketing technique that contributes to improving the
web accessibility through qualitative and quantitative analysis, the author
 focuses on understanding what search engine optimization is and how it can
be implemented appropriately for the marketing of webpages. The author
concluded that the future of SEO is uncertain and there is only one thing to be
sure about SEO i.e. it changes continuously. He stated that SEO will be ever
evolving and will continue to be a high priority for different companies to
promote their webpages.

3. ANKALKOTI (2017) In the research paper “Survey on Search Engine

Optimization Tools & Techniques” has done is complete survey of different
tools and technique used for search engines optimization. In this research
paper the author states that search engines are used
 to find any information across the internet. The main objective of this research
paper to survey on different SEO tools and techniques. The author concluded
that search engine optimization is the arc of improving a websites visibility in
the main body of search engine results. The author also concludes that a
company should use a variety of combination of various SEO tools and
techniques to rank higher on search engines.

4. JAIN (2013) In the research paper, “The Role and Importance of Search
Engine and Search Engine Optimization” states that search engines are
basically designed for searching the relevant content. Search Engine
Optimization is a collection of techniques and practices by which any website
can increase ranking in a search engine. The author states that search engine
optimization is divided into two parts, first is on-page and second is off-page.
In this research paper, the author researches on the role and importance of
search engine and
 search engine optimization. The author concludes that SEO is a really
useful tool in the present era of web. He also concludes that in the three
flavours of SEO, White Hat SEO technique is the best and long term as
well.

Web Analytic tools gather data for the intention of understanding and optimizing website
usage. Analysts utilize this data to supply clients with the right information about their
website to improve

22
Figure 3: Overall SEO Scope

23
their business. Google Analytics is among the top three tools in web analytics; the other
two being: Adobe (Omniture) SiteCatalyst and IBM Digital Analytics. It allows us to
observe the comparison between the tools price, features and rating. Users don’t require
one tool for analytics, a different for keyword optimisation and a further for pay-per-click
(PPC) management, ahead of the extra manual activities they perform. These top web
optimisation tools allow for a complete analysis.

The most complete SEO software provides:

• Tips and customized intelligence for optimizing the website for higher search
rankings
• Keyword mining to help find the best keywords
• Search engine submissions
• Linking optimization solutions
• Paid search management (Google Adwords)
• Visitor analysis
• Site maintenance tools to diagnose broken links, unresponsive pages and other issues.
• Comprehensive, detailed and customizable reporting.

Users wish to identify measurable results, with increased leads and improved sales. Intended
for the top SEO tools reviewed in the table, the criteria is based on the average SEO
features, and essentials that make each one stand out from the others. The functionality
of the ‘help and support’ for each tool, is furthermore assessed.
Order of the process is more or less the following:
1. Keyword identification
2. Situation analysis
3. Competitor analysis
4. Recommendation report
5. Implement recommendations
6. Evaluate impact

And this process continues in a cyclic manner to ensure that the website maintains
and/or improves its position.

24
 CHAPTER 3

ANALYSIS

3.1 CONCEPTION PHASE

3.1.1 DETAILED PROBLEM DESCRIPTION

Users use search engines for most of their queries but they only prefer the results
available on first page and 2-3% of users go on further pages (except Researchers), Now
imagine if the page of an organization is on 2-3rd or 4th page then the business which
can be generated from that page has a very less change to return and user will prefer
the page coming on the 1st page. Trillions of web pages are indexed per day in a
search engine.
There are millions of search per day .Most of the visitor’s visit the website by hitting
the links available in search engines and believe that companies found on the top results
are the best brand in their product service and category. These clues make it very
clear that if an organization wants to go on top in their sales then they should
concentrate in getting their page widely available in the search engines. And so SEO
is a must. For example, if someone wants to use cab services and is unknown to the
place where he is now, normally if he/she is a techie searches for cab services with
the name of city and hit the top 10 links and use one of these. Getting a very good
response in very short span of time in this particular case is very necessary for the
customer and to be on top results of a search engine is necessary for a website
so that the customer can easily access it and ultimately let it make profits.

3.2 FEASIBILITY ANALYSIS

3.2.1 Technical Feasibility

Technical Feasibility assesses the current resources and technology, which are required
to accomplish the goals within the allocated time and for this, the team

25
 ascertains whether the current resources and technology can be upgraded or added
to accomplish specified requirements.

Technical feasibility of the product has been studied under following heads:

(i) Hardware availability - This project requires any device with internet

connection. (Here we will be using laptops for testing purpose)

26
Figure 4: Mind map of SEO

27
(ii) Platform Independence – This project will be platform independent since its

website can be accessed with the help of internet on any platform.

(iii) User friendly - As the website’s interface will be built on wordpress which has rich

user interface tools and for its SEO, Google analytics which is a free service provided
by the Google will be used , this system will definitely be user friendly.
As hardware availability and user friendly nature of this project is possible to achieve,
this system is technically feasible.

3.2.1 Economic Feasibility

This project requires a domain name and web hosting for constructing the website and
further deploying it.

(i) Hardware cost – There is no hardware cost associated with this. However, a
domain name and web hosting is needed to host the website. So it will result
into some minimal charges.
(ii) Software cost - Software needed for development of this website are open
source software
i.e. wordpress. Hence, there is no cost associated with them.
As hardware cost are very low and as software are freely available, this system
is economic feasible.

3.2.2 Operational Feasibility

Operational feasibility is a measure of how well a proposed system solves the problems.
We know without SEO where a website will lie and after SEO how much its usability
will increase Thus the system is operational feasible.

3.3 SYSTEM REQUIREMENTS ANALYSIS

3.3.1 Software & Hardware specification

This project will be platform independent since its website can be accessed with the help
of internet on any platform. But to deliver high levels of reliability, availability and
serviceability the configuration needed is as follows:

28
(i) Hardware Specification: Any device with internet connectivity is required.

(ii) Software Specification:The above mentioned device must contain a well

updated web browser to run the website and implement the SEO techniques
and software.

29
Figure 5: SEO Development Cycle

30
 3.3.2 Functional requirements

Project shall have a website on travel blog which appears among the top searches
of a search engine whenever a person searches something related to this stuff.

1. Website shall have only original content from the

authenticated users and reviewers.

2. The website once deployed shall maintain its ranking in the SERP with
the help of SEO techniques.

3. Website shall have its content as per the Google algorithms so that
web crawlers can display this website on the necessary searches.

3.3.3 Business end requirements

1. Website should recover its ranking in case of any failure.
2. Website shall have an option of including new techniques so as to maintain
its ranking.

3.3.4 Non-functional requirements

This section specifies the required system quality factors that are not related to
the specific functional requirements. These requirements are always required to be
fulfilled.

(i) Safety and Security: The admin will keep a check on the original content being posted
by the reviewers and also has to ensure that this does not get copied. There will a
method to conform to the copywriting issues of the content.

(ii) Performance: This subsection checks the fact that our interface must perform in a way
user expects. It is also associated with the speed with which the system shall function.

(iii) Reliability: The target audience must rely on the matter displayed on the site as the
content won’t be plagiarized and will the reviewer will rely on the website so as

31
not to disclose their identity on any other platform without the it’s consent.

(iv) Reusability: Since the content posted on the website is original in nature; each time
anybody visits the site would get the idea about the particular experience. Hence the
content never gets outdated. Also in case of any changes to the fact mentioned in the
post the admin will make sure to have as little a difference in the description and reality
as possible.

Figure 6: Importance of Good Website

32
3.4 RISK ANANLYSIS

An engineering project is expected to produce a reliable product, within a limited time

using limited resources. Any project however runs the risk of not producing the desired
project, overspending its allotted resource budget or overrunning its allotted time.
Although there has been considerable debate about the proper definition for the software
risk there is general agreement that risk always has two characteristics:

(i) Uncertainty: The event that characterizes the risk may or not happen i.e. there
is no 100% guarantee that risk will occur. And in our project we may suffer from the
risk of not getting the top ranking in the SERP if some technique goes wrong i.e. we
might end up landing on the last search pages if the content or the technique is not right.

(i) Loss: If the risk becomes a reality, unwanted consequence or losses will occur
i.e. we might not get the top listing.

33
Figure 7: SEO Risk Analysis Tree

34
 CHAPTER 4

PLANNING

4.1 PROJECT PLANNING

The objective of project planning is to provide a framework that enables the manager
to make reasonable estimates of resources, cost and schedule. These estimates are made
at the beginning of the project and are updated regularly as the project progresses.

4.1.1 PROJECT RESOURCES

(i) Human Resource:

Project Guide: P Ratna Kumar CSE

Project Members: Mahi Preetam (180030632)

Venkat Sumanth (180330187)

Hardware Used:

Device: Any computing device having internet connection.

(ii) Software Used

A web site development tool would be used for building up of the website to
ensure that the site stands in the competition with the market oriented sites.
Various SEO implementation tools that provide web analysis.

4.2 PROJECT TEAM ORGANIZATION:

Our project team organization is both formal and informal. All the team members have
formal relationship with project guide and informal relationship with each other. We are
using democratic centralized team structure because there is no permanent team leader,
rather task coordination for short duration; decisions on problems and
35
approach are made by group consensus.

Figure 8: SEO Deployment

36
 CHAPTER 5

DESIGN

The designing phase of our project involves designing of our website for the
purpose of search engine optimization. After the keyword analysis, a theme for the
website was selected.

The website would be based upon h o m e c i n e m a s . For good SEO, the content of
the website plays a crucial role. Hence, we aim at building a website that is different from the
rest, thereby reducing the competition for search engine optimization. The distinguishing
feature of our website that sets it apart from the rest of travel and tourism websites is
that we intend to share specific travelling experiences and review them instead of describing
the itinerary of a visit.

The viewers will be facilitated to enquire about the experiences further from the
author, through a comments section, that will enhance the informative content on the
website.

The website built is in sync with the rules for on page optimization, complying with techniques
like meta title, meta description, optimizing images, responsive web pages, xml sitemaps,
webmasters etc

Content plays a key role and hence the following has been ensured in making of this
project:
1. Content should be unique.
2. Content should be original and not plagiarized.
3. Content must be long enough, at least 500 words minimum for each article.
4. Keyword density must be 3 to 5 percent.
5. Content should have visual appeal and must be interactive in nature.
6. It must contain embedded images, tables, info graphics and videos along with
text to ensure increased understanding and interest of the viewers.
37
7. Webmasters should regularly check their websites for typos, broken links, and

images that do not load correctly.

8. Site must include a sitemap for easy navigation for the users, along with an xml

sitemap for the web crawlers of different search engines.

Figure 9 : Result SEO Score

38
Figure 9.1: Result of SEO Score-1

39
Figure 9.2: Result of SEO Score-2

Figure 9.3: Result of SEO Score-3

40
 CHAPTER 6

CONCLUSION

The project revolves around the specific domain of search engine optimization which comes
under the umbrella term of Digital Marketing. The purpose of the project is to be very
efficient and an effective so as to attain a substantial rank. And hence discovering and
implementing ways to increase the probability of finding a good listing. The report
explores all aspects of the system. This will enhance the overall understanding of the
technique and its usage in a very practical manner.

6.1 Summary
This project report aims to acquaint the reader with the novel methods of search engine
optimisation for driving more and more users to the website. We would use the
aforementioned methods continuously and discover more and more users accessing our
project website. In addition to it we aim to get sub links that are assigned by Google
which is assigned to a website which has more number of users. Although the technique of
SEO isn’t that new but it’s utility in the present times has increased a lot with the emergence
and widespread acceptance of e- commerce.

6.2 Limitations
Everything in the technical world is transitory. Each day a new technology is known to
the world. With this increases the competition. Unpaid SEO is all about constant effort to
get the competition going, to indefinitely monitor and work as long as the site exists
and to get the results. Hence, the biggest limitation is the all-time effort to maintain the rank,
to be aware of all the new techniques in the market and to have a constant check on the
competition.

6.3 Future Scope

As a future work we would to understand and develop tools which can add the site to
a search engine whenever user wants and can remove the sites which are not good. We
would try to have the page rank of the site being improved. It would be a great task to
have the site listed immediately after the paid-SEO sites.

41
Figure 10: SEO Stages

42
 ABBREVIATION

SEO : Search Engine

Optimization
SERP : Search Engine Results’
Page
HTML: Hyper Text Mark-up Language

43
 REFERENCES

http://www.ijcsi.org/papers
http://publish.illinois.edu/johnrgallagher/files/2015/09/Search-Engine-
Optimization
http://www.tutorialspoint.com/web_analytics/google_analytics.htm
http://www.internetrix.com.au/assets/Research-Papers/SEO-FINAL-White-Paper-
web.pdf

44