-Value a product heavily -Recommend the product to other people -Companies often solicit inputs and feedbacks of the products Product: Makeup remover Impulse costumers -Don't have a specific shopping list in mind -Buy products spontaneously -Receptive to recommendations on products -Companies generally offer them new products Product: Watch Hi, let me tell you about what I did last week: On Monday I went to Sephora to buy a makeup remover, it's my favorite make up store and because their products are really good, I like to buy there all the time and I always recommend their makeup to my family and friends. I'm super loyal to them. That day, when I was at the store, I ask to the seller for my favorite make up remover and she told that the company was trying to make improvements to the product and she wanted to know what I would like to change or add to it. I told her some things that I would like, for example -I would like it to be eco-friendly, so it could come in recyclable packages -I also would like it to have more fragrances -I would like it to have coconut oil -I would like it to be alcohol free On Tuesday, I was bored at my house so I decided to go window shopping, I didn't have something specific to buy in mind. Usually, I just spontaneously buy the things I like. I was walking around the mall and I saw a cute watch store so I decided to go in, I told the seller that I wasn't looking for something in particular so she recommended me some watches, I didn't like any of them, so I told the seller that the watches were pretty but I would like to buy one with the next few things: -Interchangeable bands -More resistant glass -I would like it to calculate my heart rate -I would like it to have a voice assistant -I would like it to be smaller and lighter Then, she said that she had the perfect watch for me and when she showed it to me I absolutely loved it so I went back home with a beautiful and new watch. I also gave my phone number to the seller so she could recommend some new products to me.