Professional Documents
Culture Documents
When Ferdinand Marcos imposed his dictator- Wideman, correspondent for the Far Eastern
ship on 44 million Filipinos in September 1972 Economic Review and the Washington Post.
and abolished all democratic processes and civil How did Marcos engineer this unprecedented
liberties, among the first major victims to suc- overthrow of what was widely considered 'the
cumb were the press and the mass media. freest press in Asia' in America's ' show-case of
On the eve of the proclamation of martial law, democracy'? What are the prospects of recover-
leading mass-circulation dailies, weekly magazines ing rights of free speech and untrammelled ex-
and journals, radio and television stations, were change of ideas without which genuine popular
shut down by soldiers in full combat gear. Thous- democracy is unthinkable?
ands of journalists, editors, radio and television
personnel were arrested and thrown into jail with- Blanket censorship
out due process. Up to this day, distinguished Upon his seizure of absolute power, Marcos
individuals like Saturnino Ocampo, Levy Balgos issued a Letter of Instruction No. 1 which ordered
de la Cruz, Roger Arrienda and Mila Astorga- the Press Secretary and the Secretary of the De-
Garcia are still confined in the military stockade. partment of National Defence (DND) ' to take over
Professors Renato Constantino, Dolores S. Feria, and control . . . all newspapers, magazines, radio
Ricardo Lee, Rogelio Mangahas, and many others and television facilities and all other media of
are under house arrest or constant surveillance. communications, wherever they are', so as to pre-
Those who initially escaped the dragnet of the vent their use for propaganda purposes which
military are now actively engaged in underground would tend 'to undermine the faith and confi-
work, exercising those freedoms deemed anathema dence of the people in our government and aggra-
by the authorities. vate the present national emergency'. Dated on
Today, despite Marcos' claims that press free- the same day, 22 September 1972, Marcos drew
dom has been restored, the reality belies such up a Letter of Authority No. 1, in accordance
official pronouncements: in December 1976, just with Proclamation No. 1081 imposing martial
to cite one instance, Marcos ordered the closing of law. This commanded the Press Secretary and the
two church publications - the last free publica- DND Secretary to allow the operation of the
tions left: Signs of the Times, a mimeographed Marcos-controlled media, namely: 'Radio Philip-
weekly put out by the Association of Major Reli- pines Network, Kanlaon Broadcasting System
gious Superiors of the Philippines (the largest (KBS), the Voice of the Philippines, Philippines
Catholic organisation, which has documented the Broadcasting System, and the Daily Express.'
torture of over 15,000 political prisoners), and Meanwhile. Marcos decreed that 'pending the
The Communicator, a weekly newsletter published existence of the threat of subversion, communist
by the Jesuits. Marcos also ordered the closing or otherwise, the operation of all newspapers,
of two church-operated radio stations in the dis- magazines, radio and television networks shall re-
sidence-torn areas of Tagum, Davao and Malay- main suspended'.
balay, Bukidnon, in both of which the Catholic When Primitivo Mijares, a close Marcos ad-
bishops are the most militant critics of the martial viser and former chief of the government Media
law regime. Advisory Council (MAC) censorship body, defected
More significant for the international press was and then testified to the us Congress on 15 June,
the expulsion in November 1976, of Associated 1975, he disclosed that it was his signature as
Press Bureau Chief Arnold Zeitlin, followed in MAC chairman that authorised Roberto Benedicto,
March 1977 by the denial of a visa to Bernard Marcos' number one front man, now ambassador
40 E. SAN JUAN
to Japan, to requisition the media network of the according to J. Lelyveld of the New York Times
Lopez family on 7 June, 1973, so that the Marcos- (20 October, 1973), control of the mass media was
owned KBS, which had conveniently burned on assigned to a military-civilian agency called the
6 June, could 'discharge its public duty' cover- Mass Media Committee. In practice this Com-
ing major national news events. (This testimony is mittee was administered by army officers of the
now part of the us Congressional Records.) Up Office of Civil Relations, Armed Forces of the
to the present, KBS uses the Lopez's ABS-CBN radio- Philippines (AFP).
television network for free. The President of the
Chronicle Broadcasting Network and publisher Background to the media coup
of the Manila Chronicle, Eugenio Lopez, Jr, was Observers note that Marcos' strategy in monopolis-
arrested in September 1972 and imprisoned in ing the channels of information is the patently
Fort Bonifacio until his escape in October of last familiar one of combining closures with take-
year. He is now in the USA. overs. Marcos had, however, laid the ground-
Subsequent to Marcos' decrees, the Department work for further encroachment into the media
of Public Information (DPI) issued Dept. Order business, even before this liquidation of his com-
No 1 on 25 September, 1972. This order pre- petitors. It began with the Marcosrowned Daily
scribed policies and guidelines for the news media, Express, a news daily which, at the start of its
strictly defining the kind of news reporting de- operations in the late sixties, came out with 40
manded by the government. It spelled out the pages and sold at ten centavos a copy. People in
need for ' news reports of positive national value' the Greater Manila urban area bought it to read
that would assist the martial law administration. the comic section, solve crossword puzzles, amuse
It forbade radio, television and newspapers from themselves with the inanities of editorialised news
carrying ' any editorial opinion, commentary, reporting, and sell the paper for scrap, thus re-
comments or asides'. It expressly prohibited any covering their original investment. It was evident-
material critical of the military or law enforce- ly a losing proposition. But Marcos, who had al-
ment agencies, or ' materials that foment opinions ready raided the public treasury for over 80 mil-
and activities contrary to law'. lion pesos for his 1969 re-election campaign, was
The direct blanket censorship exercised by the able to squander over five million pesos for the
regime is epitomised by item 8: ' I n all cases, first year alone in order to accomplish his tactical
material for publication and broadcast in the goal of sabotaging the media. With the closure of
newspapers, radio and television shall be cleared the media attained under the shadow of bayonets
by the Department of Public Information.' This and all competition gone, Marcos reduced the
extends to ' all foreign dispatches and cables'. De- number of pages of the Daily Express to 24 and
partment Order No 2 stipulated that ' no printer then 20.
may print any newspaper, periodical, news-sheet, Another example is the Marcos-owned Kanlaon
pamphlet, leaflet or publication for mass dissemi- Broadcasting System (Channel K-9) which, before
nation of any kind without prior written autho- 1972, was a second-rate outfit. With the demise of
rity' from the DPI. the other T \ channels, it increased its advertising
On 21 October, 1972, the Secretary of the DPI rates by 400 per cent after only a month of martial
and the Secretary of the DND set up a Committee law. Whereas before, TV advertising used to cost
on Mass Media which would coordinate the direc- only PI ,000 per thirty-second commercial, Channel
tion and control of all measures to execute Marcos' K-9 began to charge P5.000 a few months after
Letter of Instruction No 1 and subsequent decrees. September 1972. Today a one-minute commercial
The Committee was chaired by the DPI Secretary, costs more than P10.000, depending on the time
but in effect its co-chairman, the National De- slot. The situation is compounded by the fact
fence Secretary, exercised a larger say since the that the Bureau of Internal Revenue Commis-
Executive Director and the Deputy Executive sioner, Misael Vera, acts as ' advertising man-
Director of the Committee were the Undersecretary ager ' for the Daily Express and Channel K-9. The
for Home Defence and the Deputy Chief of Staff tax-collector is thus obliged to please his boss by
for Home Defence, respectively (both generals of soliciting for the Marcos media. And the' penalty'
the army). In the first eight months of martial law, for non-compliance presumably is a benign in-
MARCOS AND THE MEDIA 41
the Bureau of Standards for Mass Media, the same over-zealous style, former DPI undersecre-
Bureau of National and Foreign Information, the tary Lorenzo J. Cruz (son of New Society
Bureau for Research, Evaluation and Special apologist E. Aguilar Cruz of the Times Journal),
Operations. The DPI directs all government pro- now director of the Bureau of National and
paganda, using all newspapers and TV-radio sta- Foreign Information, warned editors not to use
tions as channels. It manufactures news, press re- the expression ' under the New Society' lest they
leases of all government agencies, books, radio and be accused of being ' unconsciously' opposed to
TV programmes, even a long-playing album of the regime. Instead he recommended the use of
Marcos' speeches, and films glorifying the lives of 'in the New Society'. Cruz's office has recently
the Marcos family, etc. The DPI has been given produced its 'masterpiece', an illustrated comic
the power and authority to process all applica- strip series depicting ' the impressive growth of
tions for periodic renewal of licences to operate little Ferdinand . . . into one of the most respected
media establishments, screen those seeking em- Filipino statesmen'. This comic project forms part
ployment, and accredit foreign correspondents. To of a massive propaganda campaign to inculcate
secure working permits, media people have to authoritarian ideology through all forms of com-
obtain security clearance from the military, spe- munication-canned TV programmes, trained
cifically the AFP Office of Civil Relations. choruses praising the ' New Society' in songs per-
The DPI closely cooperates with the Philippine formed in business offices and plants; two to five
Constabulary (pc), the national police force, in minute blurbs for Marcos on radio and TV, and
censoring all short-wave broadcasts (in particu- a 10-minute film for the cinemas eulogising the
lar, the BBC and other Australian stations). The accomplishments of martial law.
PC in turn uses the local radio for propaganda and Cruz's concern for semantic nuance, however,
also monitors all stations. To counteract guerrilla does not extend to the vulgar hero-worship and
newspapers, the PC enforces the registration of all circus antics of various ' Information Brigades'
duplicating machines. dispatched by the regime to the us, headed by
The DPI also works with the National Media opportunists like Luis Taruc, Amelito Mutuc, and
Production Centre which is in charge of the print- assorted film actors and vaudeville stars. The dic-
ing and distribution of government propaganda. tatorship even hired the services of Gina Lollo-
This Centre, with its vast printing and audio-visual brigida (paid $500,000, plus other expenses) to
facilities, handles most of the technical and pro- show a propaganda film and prepare a photo-
duction side of government media. Its counter- album for the delegates to the International
part is the radio station Voice of the Philippines, Monetary Fund/World Bank meeting in Manila
also funded by public taxes. last year.
The DPI is also linked with the Board of Censors
for Motion Pictures, of which the DPI Secretary The apologists
Tatad is a member. The three other members are In 1972, charged with directly or indirectly foment-
all Marcos supporters, including Undersecretary ing subversion and a ' Communist conspiracy', the
of Defence for Civil Relations, Carmelo Barbero, privately owned media were sequestered and pad-
' who headed the government panel in the recent locked, with Marcos justifying the confiscations
negotiations with the Moro National Liberation and repression as pre-requisites for necessary
Front in Tripoli, Libya. social change. This is also the political line adopt-
In its day-to-day operations, the DPI^ issues ed by apologists like O. D. Corpuz, president of
periodic directions to media owners and editors the University of the Philippines. Corpuz stated
on how to handle news. Outside the metropolitan that freedom of expression is limited by the
areas, however, the Philippine Constabulary pro- government prohibition ' against expressing any
hibits correspondents from reporting encounters support for subversion' {Philippine Times, 15
between government troops and rebel insurgents May, 1974). In plain words, any fundamental in-
like the New People's Army or the Muslims, DPI quiry into the rationale of martial law is outlawed.
chief Tatad once ordered newspaper editors not This is echoed by Jaime Flores, director for plan-
to publish reports of crime and violence which ning of the DPI, who warned the participants in an
may impugn the New Society. Employing the ASEAN training programme in mass communica-
MARCOS AND THE MEDIA 45
by the martial law government to bring opposi- pine press ' is so scandalously servile that the only
tion leader Senator Benigno Aquino Jr before a possible source of reliable domestic news is the
military tribunal. This partial listing does not in- classified ads'. This expulsion was already antici-
clude issues of the Far Eastern Economic Review, pated in the IPI 1974 year-end review of world
The Economist, Newsweek, and other publications - media, which underlined the fact that the Philip-
also prohibited from going on sale. If compiled pine press ' lacks credibility; it is servile and mere-
from 1972 to the present, the catalogue would be ly abets rumour'.
enormous. Besieged by the heavy barrage of condemna-
In a letter entitled ' A Plea for Press Freedom' tion from the world press and beleaguered by the
dated 25 October, 1973 (reported in the Honolulu intense legal and propaganda battles of local
Star Bulletin, 9 November, 1973, and the Philip- Filipino organisations, especially from the reli-
pine Times, November 1973) Pastor Cirilo Rigos gious sector, Marcos has signed a still unnumbered
of the Cosmopolitan Church, Bishop Enrique decree (among many still undisclosed) increasing
Sobrepefia of the Philippine Independent Church, the penalty * for acts which incite or tend to in-
Fr Pacifico Ortiz of the Jesuit Order, and super- cite the rebellion or sedition or undermine the
visors of seventy-six other Catholic orders, deplor- faith of the people in the government and duly
ed the 'Self-defeating' system of a manacled constituted authorities'. The decree specifically
press. They noted that the government-managed penalises ' authors of rebellious or seditious litera-
media specialised in ' slavish praise and endless rature, published with their knowledge, in any
sycophancy', ignoring or emphasising by their de- form; the editors publishing such literature and
liberate omission the contradiction between official the owners/operators of the establishment selling
propaganda and actual fact - ' the reality of misery the same' (Daily Express, 26 July, 1976). Under
and poverty for many, high class extravagance and this decree, the chief of the Philippine Constabu-
stench of corruption of the few', the prevalent lary, with the approval of the Secretary of
' terrible injustice' all around. The religious leaders National Defence, who has the final decision on
candidly asserted: 'News is being managed, the all appeals cases, has been assigned to formulate
truth is either suppressed or tortured, public rules and regulations to implement the decree.
opinion is being manipulated every day, and the
whole nation suffers in the process . . . Only those An underground press
who are in the premises of special privilege can One writer for the underground magazine Dare
own and operate the various mass media since the to Struggle Dare to Win (March 1973), Daniel
authority to publish news or comment must first Tempora, commented that under martial law the
be obtained from the Media Advisory Council...' function of the media has ceased to be educa-
The group concluded that 'the cause of moral tional or critical and has become totally manipula-
resurgence begins with the restoration of the free- tive. Art and literature likewise have been har-
dom of our people to know the truth, specifically nessed to promote feudal, reactionary ideas and
through the freedom of the press'. values. On the whole, New Society propaganda
In April 1974, the American Committee of the uses mystifying rhetoric and obscurantist tech-
IPI castigated ' the censorship, jailing of journa- niques to cultivate passivity, obedience and sub-
lists, forced closure of newspapers and direct mission cloaked in such banal euphemisms as
government influence on news content and re- ' responsibility',' peace and order', and hackneyed
porting in countries such as Indonesia, the Philip- slogans like ' You are the New Filipino' and
pines' and elsewhere. At a board meeting of the ' Dignity for All through National Discipline'.
IPI in Switzerland on 13 May, 1975, after hearing It seeks to evoke credibility by appealing to the
both sides, the IPI finally expelled the Philippine irrational, indulging in the same breath a nar-
Committee headed by Teodoro Valencia. A row-minded ' anti-Western' provincialism design-
Filipino exile, Attorney J. G. Quijano, former ed to conceal Marcos's subservience to us and
legal counsel of the Philippine Free Press and other foreign business interests.
the Chinese Commercial News, lobbied against In the face of the mendacity and opportunism
the Marcos representative, quoting in his remarks pervading the mass media today, the Filipino
a foreign newsman's observation that the Philip- people are seizing the opportunity to found a
MARCOS AND THE MEDIA 47