PERTEMUAN KE 6

Scalability of
Startup

29 SEPTEMBER 2021
Resources:
Cohan. 2019. Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion
• Chapter 1. Exploring the Scaling Model

Ghargava and Herman. 2020. The starup playbook

• Chapter 30. Scaling the Company

Book 1
• Chapter 14. Strategies for Firm Growth

SCALE-UP: THE EXPERIENCE GAME by Deloitte

Intro
What does it take to beat the odds and create a true scale-up? Scale-ups, also
referred to as fast-growing market innovating new enterprises, disrupt and
revolutionize entire industries. They embody ingenuity, innovation, and foresight.

There is no formula to success. Every scale-up is a unique story in which luck

always plays a major role. Still, there are some common elements that seem to
materially increase the scale of success: experienced leadership, design for
scalability, and patience to get market timing right.
Ada case lainnya?
Intro
Scaling is how leaders transform a business idea into a large company. Leaders accomplish this
transformation by positioning the company to capture growth opportunities while reinventing the
company as it grows.
• Creating culture
• Building growth trajectories

• Raising capital
• Redefining job functions
• Hiring, promoting, and letting people go

• Holding people accountable

• Coordinating processes
What does 'SCALABILITY' mean? - #AskEvan
https://www.youtube.com/watch?v=N-Yb92Oa4Is

How to Scale Your Business

https://www.youtube.com/watch?v=CEE-irUEOC8
LEAD AT SCALE - Kevin Aluwi
https://www.youtube.com/watch?v=H2LkgxLztPM
Starting a Company Is Easy. Starting a Sustainable, Growing Business Is Hard. Really Hard
(The starup playbook. 2020)

• continuing to build out the management team, finding more customers, and
implementing systems that will help us scale, such as financial and billing tools
• The most important was product-market fit. We knew that if customers were
purchasing regularly and sticking with the product over the long-term, we could be
ready to scale
When to scale?
• Seperti berkendara: Gas, Rem, Timing → indicator
• To fast = burn money, to slow = miss opportunity
• several key milestones you’ll want to achieve before scaling.
• Product-market fit.
• Pull versus push
• Small tests working
• Solution usage/feedback
People, Process, Technology
As you scale, it’s critical that you involve your team, build smart processes, and leverage
technology where possible
• People: founder leads , Recruiting new people
• Process: Scaling is a time to go from having one-off solutions to problems to addressing
issues with systematic processes. As a management team, you can’t be involved in every
one-off decision and conversation that takes place
• Technology: As you begin to grow, you have the opportunity to put systems and technology
in place to help you. Collaboration tools customer and prospect tracking technology,
accounting software, web hosting, dll
 Lesson
• Look Before You Leap
Data and information, discussion with mentor, investor, people know the scale up

• Diligence Is Your Friend

Having a great idea is just the first step, Analyze every part of your plan and talk to potential customers every step of
the way, do quickly
• Doing the Right Thing with Your Co-founders

Spend the time discussing the tough problems of roles, responsibilities, equity, and decision-making
 Lesson
• Raising Money Improves Your Business
If you’re successful in raising money, you’ll likely add a group of investors that will actively help and support you as
you grow and even when you stumble. use the process of raising money to not only get money, but to
fundamentally improve your overall business
• Execution Turns Ideas into a Company
Execution is about getting the right things done consistently. That means managing a team by clearly setting
objectives and milestones, tracking their progress toward those goals, and communicating clearly to create feedback
loops to better complete and improve the work.
It’s All About the Team

Solid execution can only happen if you have the right people in place. Recruiting the right team actually starts with
your culture. By clearly defining your values, principles, and business philosophies, along with your vision and
business model, you’ll better target and attract the right talent for your startup
Kesimpulan
• Why startup must scalable?
• What important thing to scale a business?
Materi belajar mandiri
Diskusi