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E-marketing is the most immediate, flexible and cost effective marketing tool available in business today.
Businesses have to embrace the Web as a platform; as a way to do business in this day and age. This study is
focused on the marketing of organic textile products through e-marketing and how the Internet and Web based
marketing tools can help to create awareness about the distinguishing features of organic textile and to eliminate
any mistrust of consumers about these products. E-marketing would also help to make these environmentally
friendly products available at the doorsteps of the consumers. More than 1000 contemporary designs with
technical details and regional language interface have been hosted for free download on the website of National
Centre for Textiles Design (NCTD). Coordinated effort has been planned and executed for the first time with
Flipkart for handloom weavers which will bridge the missing linkages of market intelligence, market access and
logistics and help the Indian weavers in getting remunerative prices for their products,” the Textiles Ministry said.
The weavers will sell their products under their brand name and evolve as an entrepreneur selling his products
directly to buyers across the country without stepping out of their workplace. In India, a major portion of garments
are being made in the state of Tamilnadu. It has a strong production base and account for about one – third of
textiles production in the country and accounts 37.5 percent of India’s total production. Even though the global
market finds a recession, the textile industry products exports in total merchandise exports was considerably
increased to 13 % from 11% in 2009. New markets were created to promote exports, with respect to markets like
European Union and United States of America. For promoting exports, mega textile shows are carried out new
markets.
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