Introduction

Walton is the latest multinational electronics, electrical, automobiles and other appliances
brand with one of the largest well-equipped R&D facilities in the world carried out its
production through different subsidiaries under the banner of Walton group. Walton Hi-tech
Industry Limited is private limited company of Bangladesh. It is a sister concern of R.B.
Group. Walton is one of the largest electrical, electronics and automobile manufacturing
companies in South Asia. Its headquarters is situated at Dhaka, Bangladesh.
Walton manufactures very high quality and durable refrigerators, freezers, air-conditioners
and motorcycles at its state-of-the-art plant at Chandra in kaliakoir of Gazipur district. It
started its commercial production and marketing since 2008 with the slogan “Walton at every
Home”. Walton consistently applies leading global technologies in manufacturing of its
products.
Walton’s products have already won the hearts of the millions of people in Bangladesh for
their outstanding designs, uncompromising quality and affordable prices. It has now become
a trusted brand name in every household of Bangladesh.

Company History
Walton group was founded in 1977, by S.M Nurul Alam Rezvi, as a trading company.
Walton had entered into electronics business in 1994 with manufacturing of electrical and
electronic items and gradually expanded its operation in many other electronics fields that
provide the foundation for nearly every aspect of modern life. The key secret behind the
success of Walton lays its variation of production capacity and customized orientation of new
product as per the demand of customer. World class machineries are being used for the
production of high-quality products of Walton.
Along the way, Walton has earned domestic and global recognition for its experience and
proven track record in a variety of electronics fields. Walton is the pioneer of developing
state of the art designs and modern technology having leading market share in specializing in
Multi-Stored Refrigerators, freezers, Air Conditioners, LED/LCD televisions, Motorcycles,
Smart Phones and Home Appliances.
Walton group having more than 21,000 direct and indirect employees are working together to
overcome the challenges to go topmost market and met customer demands throughout the
world by implementing its unique social innovation globally. The retail organs of Walton run
through more than 4000 plazas, exclusive distributors and dealers. Walton has more than 57
modern and well equipped after sales service points along with ISO certified central service
point.
Walton has been maintaining 100% compliances since its inception and certified ISO
9001:2008 Refrigerators & Air Conditioner Division and OHSAS 18001:2007 Corticated for
successfully adopting sound occupational health and safety management systems, efficient
staff management, minimizing the risk of accidents and achieving adequate corporate
reputation ensuring the standard of products and combining the above to minimize the
production cost.

Mission
Walton company commitment is to manufacture thoughtfully designed products of the
highest quality, under environmentally responsible conditions. Walton strive to provide these
products to all customers in the distribution chain at the most economical cost, with the most
efficient and friendly service.

Vision
A Walton vision is “AMADER PONNO” that means Walton Ltd. is always there to help the
customers get the full assistance of communications services in their daily lives. They went to
make it simple for the customers to get what and when they want it. So, they are making lots
of show room different place in our country

Achievement
Walton has achieved many international & national awards and recognitions like some recent
prestigious and best business awards are: The Golden Globe Tiger Award 2015 in the
category of Excellence & Leadership Brands, DHL-Daily Start Bangladesh 15th Business
Award 2014 for Best Enterprise in Bangladesh, Asia Best Employer Brands Awards in 2015,
Six time First prize for Highest VAT payer at DITF, Best Refrigerator Brand Award-2014,
Best Television Brand Award-2014, Best Local Brand Award-2014, First prize for premier
Pavilion Category at DIFT-2014, The Global Brand excellence Award in 2014 for brand
excellence in consumer electronics etc.

Objectives
Walton has been established to provide high-quality goods and services at affordable prices.
Walton has a dual purpose
●To receive an economic return on its investment
● Contribute to the economic development of Bangladesh where
technology can play a critical role The company has developed its strategies so that it earns
healthy returns and at the same time, contributes to development of the country. Its aiming to
place its product in each village to contribute significantly to the economic benefit of the
poor. It is the way to get a total uprising in the electronic field. By accomplishing the success
factors. Walton would like to introduce new quality model product to his honorable customer.
What is organizational Behavior
Why do people behave a certain way in an organizational environment? What factors affect
Jon performance, employee interaction, job commitment, leadership, and managerial styles?
Individuals have studies this very topic over decades to find ways in increasing
organizational performance. Hence, Organizational Behavior is the study of group and
individual performance and activity within and organization. This area of study examines
human behavior in a work environment and determines its impact on job structure,
performance, communication motivation leadership etc. Internal and external perspectives are
two theories of how organizational behavior can be viewed by companies. Organizational
Behavior compasses a wide range of topics such as human behavior, organizational
objectives and social objectives.

Leadership
Under Kurl Lewin’s theory Walton follows a Democratic style of leadership where the
employees are highly involved and participates strongly, upon which there are feedbacks
available to the top-level managers. Walton’s top management level also adopted the
Consideration dimension of leadership where ideas and feelings are shared mutually with
trust and respect. This is the major where ideas and feelings are shared mutually with trust
and respect. This is the major Lastly the leaders of Walton are both Direct & Supportive
leaders. This means that the leaders assign tasks clearly to bring about more structure among
the employees. This sort of leadership also helps the inexperienced workers to understand.

Motivational Factor
Walton believes in employees’ satisfaction, upgradation of their skill levels and for this
purpose, the group invest a lot in training & development, incentive achenes, bonus etc. The
motivational factors used are elaborated below:

Gain sharing: Walton puts a lot of emphasis on training and developing their employees
which motivates them to become successful workers. This sort of motivation is not monetary,
or profit based but an incentive for workers to become specialized which can also be useful in
their future careers.

Skill based pay: Walton group ensures that the employees who are skilled and have various
other talents are rewarded accordingly thus motivating them in the process.

Bonuses: The employees receive bonuses and often promotions based on their recent
performances in the organization. Since Walton group focuses on the idea of innovation they
do not consider an employee’s past performance, rather the employees are given chances to
prove themselves worthy of bonuses.
Telecommunicating: The employees of Walton are given the opportunity to work from home
in case they cannot come to office. They are given google drive databases that are available
to everyone in the organization.

Communication
As we analyzed Walton Group through Organismal Behavior, communication has been a big
factor in such a large organization. Here, we are talking about communication inside the
organization by all the members of the company. Walton Group follows informal channels
that spontaneously get transferred to the receiver. By the usage of technology, Walton Group
has their own personal SMS delivery system through which all the employees, managers and
the leaders can connect to one another. The direction of Walton Group communication is
Lateral/Horizontal Communication whereby the members of the same group of mangers
bypass massages on relying on each other to decide as quickly as possible. For Walton
Group, this direction of communication is very important since Walton Group is involved
with various products that serve one major company vision. Interpersonal communication
occurs in Walton Group as well as. From our study we found that the top management
personnel use video conferencing while mangers use a lot of social media for communication.
This method saves time and gives clear messages to receive. Along with it the messages are
written in a way that is understandable by all in the organization.

HR Manager
HR manager is a person who controls the human resources of a company. A human resources
manager involves into the serious discipline of the human manpower and maintains the
personal, emotional and financial needs of the human beings, as they are not unit-dimensional
entities. And, hence, human resource management was involved to cultivate a positive work
culture in the organization, motivate the employees and streamline the recruitment process
and providing training to the employees.

HR manager job responsivities

● Involving in the resources hunting and recruitment process of an individual.
● Identifying and verifying the documentation of the staff for the recruitment process.
● Maintaining the records o an employee detail.
● Gathering information from other department and employees.
● Arranging the various training and development programs.
● Ensuring about the employee safety, security, welfare, wellness, and health.
● Providing company committee facilitation and participation.
● Administering the duties of the performances appraisal and motivating the employees
Production Manager
Production manager is a person who collects all materials for making a product. Production
manager mainly guides the planning, scheduling, budget managing, coordination, and
management of industrial process. They also ensure that the production agrees with the guild,
safety and union regulations. The range of this job depends largely on the production system
type: mass production or batch production. In progressive firms, a production manager is
closely integrated with sales, marketing, and finance.
Production manager responsibilities
● Watch over the production process and coming up with a production schedule.
● Sketch out timescale for the work.
● Recognizing training need.
●Making sure the production is cost effective.
● Responsible the production processes and regulate schedules as per requirement.
● Evaluating the performance of people working under them.
● Figuring out the estimate material and human resources that will be needed.
● Implementing the organizations goals and policies along with the mangers.

Financial Manager
A financial manager controls the finance department, collect the finance. Financial managers
provide financial support and advice to colleagues and clients, thereby enabling them to
analyze the decisions are vital in making an organization successful and there is a need to
analyze the future implications of a decision regarding finance. This is carried out by
financial managers. Also, they help in maintaining and establishing management and
financial procedures.

Financial manager responsibilities

● Interpreting and providing information related to finance.
● Interpreting as well as managing cash flow.
● Predicting the possible trends of the industry.
● Giving appropriate advice by analyzing changes
● Formulating long-term business ideas that are useful for the organization.
Marketing Analysis
Bangladesh with its growing population and economic growth has huge demand for
household products. The fact that only about 60% of the country has electricity available
proves that when electricity will be available throughout the country, demand will increase
further. As the people of this country are mainly price sensitive, Walton, being the sole
manufacturer of refrigerator, freezer, and motorcycle, is very keen to meet the demand of this
large market by providing competitive prices. Walton’s primary goal is to capture the local
market, as they are still behind market leader LG-Butterfly. But they are also exporting their
products. Already they have customers in Myanmar, Bhutan and to expand their market to
Africa.

Organizational Structure
Walton has now more than 1000 employees. Walton is divided into several department
namely technical, sales & marketing, customer relations, administration, human resources,
finance and IT. Recently management has brought a change in the organizational structure in
view of need of time. Management and organization structure of Walton bd Ltd. Are given in
the following-
Conclusion
The company has been running its business with good reputation since 177. Establishment of
Walton HIL to manufacture Refrigerator & Freezer, Air Conditioner, and motorcycle etc. in
Bangladesh is a milestone in the path of success and reputation of the brand WALTON.
Walton IL is the first company to introduce advanced research and manufacturing
technologies and equipment for household & commercial Refrigerator & Freeze, Motorcycle
and Air Conditioner. in Bangladesh. For Bangladesh, Walton has become a company to be
proud of in the export arena. Walton has truly redefined Bangladesh from being a consumer
country to a producer country for home appliances.