Topic: For centuries, creativity has been associated with artists-the great painters and sculptors

who have created works of genius on their own to satisfy their needs for creative expression. In
contrast, organization creates innovation to survive and apply entirely different approaches to
those of the lone artists

INTRODUCTION
In an era of globalization and increased pressure on employees from their managers and from
customers, the ability to think creatively and to innovate, and the need to make new discoveries
to adapt to changes in the environment are becoming more important than ever. Because of the
increasing complexity and importance of the organization and because of the more traditional
hierarchical structure of the institution, organizations have little space for innovators who can
creatively break away from the norm and come up with new solutions. My point of view, then, is
that I totally agree with this argument. The purpose of this argumentative essay is to critically
evaluate on whether ‘organization creates innovation to survive and apply entirely different
approaches to those of the lone artists’ with theoretical and practical evidences. There will be
employment of relevant theories list as well as real life references such as Google, Tesla and
Pixarin this essay, to justify my stance on the aforementioned statement. This essay will be
structured with initially the introduction, body paragraphs, followed by conclusion and reference
list.

DEFINITIONS OF CREATIVITY, INNOVATION AND DESIGN

1. CREATIVITY
The academic research on creativity shows that creativity is a set of traits that can be
obtained, preserved and increased by engaging in creative activities, such as thinking, problem
solving, language processing. All of which requires originality and effectiveness. Nonetheless,
the originality, productivity and effectiveness definition are quite different from each other as
creativity only requires originality whereas it can be that productivity and effectiveness too is
necessary to maintain a creative product as well as an original one. Nevertheless, it is suggested
that creativity is recognized as a resource which is very useful and suitable in the marketing
(Anderson, Potočnik and Zhou, 2014). Furthermore, it has been indicated that creativity cannot
be easily measured by standard metrics and measurement system (Dul and Ceylan, 2014). They
will make it difficult to define and accurately measure creativity. Nevertheless, the research of
scientists has shown that creativity can be assessed by tests which can be both objective and
subjective
So, creativity is in actuality a multifaceted concept and it depends on the factor of creativity.
It is about a broad spectrum of skills, strategies, and motivations in which both social and
cognitive components are required in creative pursuits (Bharadwaj and Menon, 2000). Each
aspect of creativity is interlinked and complementary. For instance, using originality to convey
the meaning of a product and creatively thinking in an imaginative and innovative way are
interconnected. Individuals must be open to embrace different areas of creativity such as
concepts, social skills, and roles in order to make it to the top of creativity.

2. INNOVATION
Innovation is defined in the study of Hooge and Le Du (2016) as ‘to create and distribute
useful products and services that are a source of substantial growth, profits and employment, and
that is transformative and that addresses social and environmental concerns’. In the sphere of
business, it is argued that innovation can be defined as ‘an idea, process or behavior that
improves an organization in some respect, creates value, enhances competitiveness, enhances
productivity or produces new or more desirable products and services (Stierand and Wood,
2011).
There are many scholars who also described innovation as a technique to develop or create
new things. However, there is a potential problem associated with the definition innovation that
there is no ‘one size fits all’ innovation definition, which is suitable for different organisations
(Anderson, Potočnik and Zhou, 2014). The literature has also found other research-based
definitions of innovation, which have been adopted by different research entities and the general
public in order to justify the use of the term innovation

3. DESIGN THINKING
 - The Design Thinking is concerned with iterative and holistic approach to process of
ideation and prototyping using high tech approach (Nah, 2014). Its aim is to use
innovation process to facilitate the development of consumer based or commercial
concepts or products. Design thinking is often used by corporations as part of their basic
design competency. In the context of education, it is seen to be an important tool for
developing students’ skills in design thinking (Loewe, 2019).
- Good design thinking practices are utilized by companies to manage and communicate
with customers. They include providing information and clarifying their communication
line and website to create a positive and effective customer experience (e.g. Google etc.)
These approaches can be very useful in how information is managed and communicated
but companies are more inclined to implement them in their website only rather than on
every page and they are not utilised to help provide a better user experience.

CREATIVITY, INNOVATION AND DESIGN IN ORGANIZATIONS

Organization creates innovation to survive and apply entirely different approaches to those of the
lone artists

- Design thinking, according to Linz, focuses on three core skills::

- Reconceptualising a problem in an innovative way (Linz 2009); developing a vision; and

executing the vision in the context of the specific situation (Linz 2009).

- Design thinking entails an interdisciplinary and global perspective as well as a creative

approach towards an understanding of the problem. The factors that contribute towards
success in the practice are:

Perseverance: Individuals who initiate design thinking may experience situations of

resistance and constraints. They may need to be resilient to such challenges to
proceed to the next level.
 Decisiveness: The business world is a dynamic market, individuals who are decisive
about their decisions to implement design thinking may face challenges in this regard.

Adaptability: Design thinking makes it easier to change the approach of any project in
case there are any new challenges or solutions arising.

Team Play: Interdisciplinary teams are needed in the design thinking process as this is
one of the key factors to foster a creative approach. Different types of teams, such as;

Human-centered teams. The practice of designing a solution to a real-life problem

through the use of human-centred empathy.

E-mobility teams. Interdisciplinary teams working on embedded systems and vehicles

for enhancing safety and efficiency.

- The organization works in any environment of social and public environment. And also
include all the other disciplines in terms of problem-solving and action. The impact of
creative professionals will be so far greater, due to combination of knowledge and
resources.
- Creating creativity and imagination in diverse elements of human being. Instead of
concentrating only on an individual artists and the information they have to offer, we will
get to know the whole process of creative process and how it helps to keep the changing
environment under control.
- In addition, the internal management, management of organizational units, corporate
culture of the organization and members are taken care.
EXAMPLES FROM REAL-WORLD ORGANIZATIONS
Digital Innovation and Dynamic Organization Concept Can Help organization to Survive COVID-19
Global Pandemic (Putrivi, 2020)
1. GOOGLE
2. TESLA

CONCLUSION

REFERENCES

Anderson, N., Potočnik, K. and Zhou, J., 2014. Innovation and Creativity in
Organizations. Journal of Management, 40(5), pp.1297-1333.
Bharadwaj, S. and Menon, A., 2000. Making Innovation Happen in Organizations: Individual
Creativity Mechanisms, Organizational Creativity Mechanisms or Both?. Journal of
Product Innovation Management, 17(6), pp.424-434.
Dul, J. and Ceylan, C., 2014. The Impact of a Creativity-supporting Work Environment on a
Firm's Product Innovation Performance. Journal of Product Innovation Management, 31(6),
pp.1254-1267.
Hooge, S. and Le Du, L., 2016. Collaborative Organizations for Innovation: A Focus on the
Management of Sociotechnical Imaginaries to Stimulate Industrial Ecosystems. Creativity
and Innovation Management, 25(3), pp.311-330.
Loewe, S., 2019. Toward a Critical Design Thinking: Propositions to Rewrite the Design
Thinking Process. Dialectic, 2(2).
Nah, K., 2014. Design Thinking Process Model and its Application to Social Innovation. Journal
of Korea Design Knowledge, null(32), pp.31-44.
Stierand, M. and Wood, R., 2011. Facilitating creativity and innovation in hospitality
organizations: challenges, experiences and future directions. Creativity and Innovation
Management, 20(4), pp.347-347.