Business Plan Guide

CHAPTER I
EXECUTIVE SUMMARY
The Rêveuse is a concept store who offers customers to have a unique
shopping experience by having a different selection of products in one place. The
business aims to create a friendly and appealing environment for customers. Its
tag line, "trust your inner creativity" manifests that Rêveuse aims to inspire and
motivate its consumers to pursue their aspirations. Moreover, the name of the
business is a French word which means "dreamer" or "daydream". While its logo,
on the other hand, is a dream catcher that brings an optimistic mindset, to catch
good dreams and filter the negativity. Mr. Daryl V. Dorupa, the owner of the
business, has a keen vision and he commits himself to fulfill his mission to make
this venture successful.
An industry analysis was conducted to gauge and forecast future outlooks and
trends. Furthermore, despite having its corresponding competitors; both direct and
indirect, the proposed business showed its resiliency as a neophyte concept store
that has the ability to establish its brand recognition. The Rêveuse Store envisions
to cater to a comprehensive and broad customer base. The customer-centered
business aims to cater to a wide variety of consumers—be it students, office
persons, and even the people at home. The following segments and the target
market that corresponds to it is stated in the industry analysis.
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The technical aspects document the store's location, its basic operation flow
process, the working schedule of the employees, the machineries and equipment,
structure plan and the source of the supplies used in the Rêveuse store. The raw
materials are presented with their corresponding quantity and prices. Moreover,
the store's waste disposal method is also stated in the chapter, to ensure that the
environmental responsibility of business is to achieve as the store strives to
maintain its plastic-free packaging
The marketing aspects, pest analysis, Porter's five forces analysis, and its
strengths, weaknesses, opportunities, and threats are presented in the fourth
chapter. The marketing research is presented, for the summary of the results from
the survey conducted. Rêveuse sustains an environmental-friendly packaging.
Promos and packages were made. All products that are being offered by the
Rêveuse store, as well as its pricing strategy are also presented. Rêveuse envisions
a full-social media-based promotion strategy, to reach its target market even
better.
Rêveuse is a business owned by a sole proprietor, who chose sole
proprietorship as the type of business to run for he will have full control of his
business and have full security and maximum privacy. Six employees that are
physically fit for their given tasks are needed to run the business. Namely: the
store manager (1), staffs (3), driver (1) and security guards (1). The allocated
salary in exchange for the service rendered of the employees is further explained
in the budgeting portion of the study.
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Due to the aught that may happen outside the range of the business' normal
operations, the corresponding plans and backups are stated inside of the latter part
of the business plan. Stated in the seventh chapter are the possible contingencies
and their corresponding measures or plan.
Moreover, a budget is required in order to start a business. Stated in the
eighth chapter are the overall budgeting summary from the machineries and
equipment, raw materials, office supplies, furniture and fixtures, marketing costs,
compensation costs, and miscellaneous expenses are listed. The total estimated
budget that is allocated for the expenses of the business ranges up to ₱280,000.00
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CHAPTER II
INTRODUCTION
In the current, consumer-oriented culture, people do not shop merely to
obtain items they need, but also to satisfy their wants. Frequently, shopping does
not even involve making a purchase. Wandering costumers made window
shopping popular nowadays. Also, merchandisers and retailers tend to create
"small worlds" for merchandising—to attract the attention of consumers, draw,
and keep the consumers coming back in the future. Despite the advanced
techniques seen in visual displays, visual merchandising is not a new concept for
merchandise for it was already staged in interesting and unique arrangements to
attract consumers ever since the 18th century
Before the late 18th century, when the contemporary methods of visual
merchandising began to evolve, store owners and managers cared little for the
appearance of their stores and the presentation of merchandise. Very little
merchandise was displayed within the store. Rather, a customer would enter the
store and speak with the retailer, who would then present merchandise that was
kept in a back room. "Sales talk" and an ability to persuade were very important
in convincing a customer of the quality of a product and making a sale. The
evolution of in-store design brought about a new "process" of shopping. It was no
longer a verbal engagement between retailers and customers, but now a "sensory
experience". The first step in the evolution of store design occurred when small
stores began to display their merchandise openly to the public, instead of keeping
the products stored. Eventually, the deliberate display of goods became an
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important tool for retailers. What were once unattractive stores that were not
meant to visually appeal to consumers, slowly became exciting shopping venues.
(Davis, 1999)
The main objective of visual merchandising and retailing is to convince
the customers to buy. Hence, visual merchandising must entice the consumer into
the store, effectively present what the store has to offer and provide reasons for
why costumers need to embrace the products. With increased competition, stores
are trying to create more exciting, aggressive visual presentations not just to
increase their sales but to increase customer interaction as well.
The proponents decided to pursue the said business to gain experience and
have a chance to improve their marketing skills to determine if this is the right
place to follow. Experience is one of the requirements in handling business for it
is a trial and error challenge and for the proponents to apply one’s understanding
of handling a business. In business, there is always room for mistakes and these
mistakes are what make a business stronger. This is what motivates the
proponents, to be challenged and to create a product to sell.
In the Philippines, many merchandising stores base only on designs and
trend, another reason why it motivates the proponents to pursue this business is to
motivate the buyer mentally and physically. All of the products are designed with
motivational and inspirational quotes and this is what makes the product unique.
The proponents were inspired by the business named Papelmeroti, a concept store
in which most of the products are crafts made with paper. The concept of the said
business is to help the community become a trash-free and eco-friendly
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environment. Like Papelmeroti, the proponent’s goal is to set a business that
serves by giving inspiration and motivation to their consumers through the
products the business is going to offer.
The Rêveuse is a school and office supplies store who offers customers to
have a unique shopping experience by having a different selection of products in
one place. The business aims to create a friendly and appealing environment for
customers. The target market of the business focuses on the younger generations
which are the millennials and generation z.
Rêveuse, the name of the business, is the French language which means
“dreamer” or “daydreamer”. The name of the business also serves as the main
purpose of the business. Rêveuse decided to sell items that contain motivational
and inspirational quotations. There are even some products that can lead the
consumers to reveal one’s creativeness. The Logo of the business is a dream
catcher that symbolizes the business as someone who wishes to only bring good
dreams and hopes to people.
The business Rêveuse is a school and office supplies store that offers a
wide range of products. The said business is owned by Mr. Robert Daryl V.
Dorupa. Rêveuse is located at Beagles, a commercial building around Bagong
Bayan, Malolos. Dorupa established Rêveuse in this particular place as he is
already familiar because this is his hometown. Mr. Robert Daryl V. Dorupa
believes that the established business can grow and make money for the business
that takes place near three schools: Holy Spirit Academy, Marcelo H. del Pilar
National High School, International Montessori Center, and Holy Infant School.
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CHAPTER III
INDUSTRY ANALYSIS
A. FUTURE OUTLOOK & TRENDS
Individuals who seek for inspirations are those who dare to dream.
Craftsmanship, which most of us may refer to as an aesthetic, was implied in
the ancient time. The word craft, came from an Old English word "craeft"
which means 'strength’ or 'skill’ and Old High German "kraft", which stands
for strength, and means “skill in planning, making, executing” and, by
extension, “an occupation or trade requiring skill". This heritage was passed
on until today, where individuals use crafts and creativity, as motivation and
inspiration for their studies and work.
The main purpose of having school supply stores is to provide teaching
materials to teachers, parents and students. The evolution of how school and
office supplies were distributed is evident in some of the most admired
businesses such as National Bookstore, Expressions and Pandayan Bookshop;
where these three businesses are known for its strong competition in the
market.
Year 1732, when the oldest operating bookstore in the world was founded.
The Livraria Bertrand. Tomàs (2019), stated that the history of the book and
bookstores in Portugal is inseparable from that of the French. From the
eighteenth century, there was the arrival of a large number of French
booksellers to Portugal, including Pedro Faure, who went on to found what we
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know today as "Livraria Bertrand". Just like our country’s economic state,
trends are unstable. An emerging businesses must be aware and alert to the
dynamic and vast-changing trends that are being introduced and loved by the
public.
In the Philippines, before the Japanese occupation during World War
II, the National Bookstore was established. It is 1942 when José Ramos and
Socorro Cáncio-Ramos, rented a small-corner space of a Haberdashery with
the capital of ₱211. 00 situated at the foot of Escolta Bridge in Santa Cruz,
Manila, where GI novels, text books and supplies were sold. After facing a
lot of struggles after the World War II National bookstore came back to
business by selling greeting cards where they became most known for back
then. Later they had launched a program to sell books from international
publishers and this led to the expansion of the business into malls and etc.
National Bookstore is a perfect example of a business that went through a lot
of up and downs, yet still standing as one of the most popular school supplies
store in the country.
Year 1984, Sterling Papers Company started a retail business of greeting
cards. The business was later developed to provide school and office supplies
that eventually lead to the birth of Expressions Stationery Shop. Recently
Expressions became known for selling their products in places such as malls
like Robinsons place targeting crowded places. Like National Bookstore,
Expressions also started by selling greeting cards.
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Unlike the two businesses, Pandayan Bookshop is a business that was
first part of a supermarket store and eventually got separated to operate and
expand. Pandayan Bookshop used to be only a part of a supermarket store yet
the business showed great potential as people patronize their products even
outside the supermarket. 1993, the separation of Pandayan Bookshop from
CVC supermarket and being expanded to different locations was actually first
an experiment to know if the business could work despite operating as a
bookshop on its own.
The three common things that is evident between the three businesses are
their wide range of products. All of these businesses are very competitive to
offer products into the market, where back then all of these businesses where
focused on providing school and office supplies. These businesses further
develop their businesses by offering new set of products such as books, bags,
and even gift products.
Trends affects the overall consumer behavior. Hence, the Rêveuse store
ought to innovate its products to be a step ahead in the trend zone. Trends,
however, put the consumer’s demand so high whilst expecting for a good
price and great value. The unsteady inflation rate and economy leads to an
unsteady prices. The proposed business must ensure that the monetary value
of the products exactly matches the quality to keep the consumers coming
back for more. The developing state of the technology perceived a higher
demand on social-media based products. So, the Rêveuse store keep socially
in-touched by promoting via social media—where consumers get insights of
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the trends and also for them to have an idea which ones to buy. Rêveuse will
be promoting inspiration and motivation. The Rêveuse launched a campaign
with its tagline, “Trust your inner creativity”.
B. COMPETITOR’S ANALYSIS
DIRECT ADVANTAGES DISADVANTAGES

COMPETITORS
 National Bookstore  Rêveuse price range is
have more (over 150) more affordable than the
branches worldwide, prices of the products
and NBS has two from National
branches near the Bookstore.
location of Rêveuse.  Rêveuse offers
Name of the Business:
 NBS have more customized products
National Book Store Inc.
(NBS) varieties and choices such as bags and
when it comes to notebooks.
Address: Malolos
certain product.  Rêveuse focus on more
Bayan, Bulacan
 NBS is more known to quality products.
Branch:, National people unlike Rêveuse  Unlike National
Bookstore Malolos
as they have been in Bookstore Rêveuse is
Bayan Branch.
the market for years. located more near in
Store Hours: 8:00 am –  NBS does not only fours different schools
7:00 pm offer school and office where the target market
supplies but also is.
academic and non-  Rêveuse store opens up
academic books. much earlier than
 Some NBS stores offers National Bookstore
delivery service. which makes it more
 Customers can reserve accessible for students to
some products the store buy school essentials
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offers. before going to school.
 Expressions is located  Rêveuse price range is

in a Mall which is more affordable than the
Robinson Malolos prices of the products
Place. from Expressions.
Name of the Business:  Expressions is known  Rêveuse offers

Expressions Stationery to be located in customized products
Shop, Inc.
populated places. such as bags and
Address: Unit 225-226,  Expressions have more notebooks.

MacArthur Highway, varieties and choices  Rêveuse focus on more
Malolos, Bulacan when it comes to quality products.
Branch: Expressions certain product.  Rêveuse store opens up

(Robinson’s Place  Expressions also offers much earlier than
Malolos) some kind of books. National Bookstore
Store Hours: 10:00 am – which makes it more

9:00 pm accessible for students
to buy school essentials
before going to school.
 Pandayan’s Bookshop  Rêveuse offers

also have affordable customized products
price range. such as bags and
 Pandayan is also notebooks.
located near a  Rêveuse focus on more
Name of the Business: University which is quality products.
Pandayan Bookshop
Bulacan State  Pandayan’s Bookshop
Address: Graceland University. have days that they
Mall, BSU Grounds, considered as rest day,
MacArthur Highway,
where they especially
Malolos, Bulacan
do not open during
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Branch: Pandayan weekends.
Bookshop (Graceland  Rêveuse’ products are
Mall)
more trendy as they
Store Hours: 9:00 am – offer new products.
7:00 pm (weekdays)  The location of Rêveuse
Closed- Saturday &
Sunday is more accessible as
they are at the center
area surrounded by four
different schools unlike
Pandayan Bookshop.
 Office Warehouse is  Office Warehouse have

also located near a days that they
University which is considered as rest day,
Bulacan State where they especially
University. do not open during
Name of the Business:  Office Warehouse weekends.

Office Warehouse focuses on office  Rêveuse offers
supplies and customized products
Address: Manila N Rd,
Malolos, Bulacan equipments. such as bags and
notebooks.
Branch: Office
 Rêveuse price range is
Warehouse – Malolos,
Bulacan Capitol more affordable than the
prices of the products
Store Hours: 9:00 am –
from Office Warehouse.
9:00 pm (weekdays)
Closed- Saturday &  Rêveuse has a wider
Sunday scope when it comes to
supplies.
Table 3.1
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INDIRECT ADVANTAGES DISADVANTAGES
COMPETITORS
 The location of Puregold  Far from schools that consist
Jr. have a lot of people some of Rêveuse’ target
passing by because the market.
terminal of public
transportation is only a  Rêveuse offers customized
step ahead. products such as bags and
notebooks.
Name of the Business:  Puregold Jr. is a well-
Puregold & Puregold Jr. known grocery store.  Puregold Jr. has limited
number of varieties when it
Address: Paseo del comes to school supplies.
Congreso st, Catmon
Branch: Puregold Jr.  Rêveuse’ products are trendy.
Malolos Crossing
 Rêveuse focus on more
quality products.
9:00 pm
 7-Eleven is operating or  7-Eleven has limited number
open for 24 hours. of varieties when it comes to
school supplies.
 7-Eleven is a well-known
chain or convenient store.  Rêveuse’ products are trendy.
 The branch is near Rê  Rêveuse offers customized
Name of the Business: 7- products such as bags and

Eleven Inc. notebooks.
Address: MacArthur  Rêveuse focus on more

Highway, Dakila, Malolos, quality products.
Bulacan
Branch: 7-Eleven Dakila,

Malolos, Bulacan
Store Hours: 24 Hours
 Robinsons Supermarket  Robinsons Supermarket has
is located inside a well- limited number of varieties
known mall.
when it comes to school
 Robinsons Supermarket supplies.
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is also a well-known  Far from schools that consist
supermarket/grocery some of Rêveuse’ target
store.
market.
 Rêveuse offers customized

products such as bags and
Name of the Business:
Robinsons Supermarket notebooks.
Address: MacArthur
Highway, Malolos, Bulacan
Branch: Robinsons Place
Malolos

9:00 pm
 The store is near Rêveuse  The store do not offers some
Owner: Sheena Marie store. products that Rêveuse can
Catanghal offer.
 The store is also located
Address: Beagles, Bagong near the schools.  Rêveuse offers customized
Bayan, City of Malolos products such as bags and
Bulacan
notebooks.

Rêveuse’ products are trendy.
6:00 pm
 The store has limited

number of varieties when it
comes to school supplies.
Owner: Angel Cruz  The store is near Rêveuse  The store do not offer some
store. products that Rêveuse can
Address: Beagles, Bagong offer.
Bayan, City of Malolos  The store is also located
Bulacan near the schools.  Rêveuse offers customized
products such as bags and
notebooks.
6:00 pm
 Rêveuse’ products are
14
trendy.
 The store has limited number

of varieties when it comes to
school supplies.
 Rêveuse focus on more

quality products.
Table 3.2
C. MARKET SEGMENTATION
The Rêveuse Store envisions to cater a comprehensive and broad
customer base. This customer-centered business aims to cater a wide
variety of consumers regardless of economic classes.
The following are the target segment who will play a big role in the
operation of the business:
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Students: Learners, in general, are the main consumer of the products
offered by Rêveuse. Study inspiration and motivation are being felt at the
same time that the products provide solitude to students as they embrace
the products of the Rêveuse Store
Educators: Teachers, in general, are the second main consumer of the
products offered by Rêveuse. Teaching motivations and inspirations are
given to the educators that are consuming the products of the Rêveuse
Store
Office Persons: Rêveuse offers more than just basic office supplies.
Colors and motivation add more fun in working!
Focus Age Range (8 and above): The Rêveuse mainly focuses on
millennial as their target costumer because they love having useful things.
The Rêveuse Store also gives them products that are worth their money.
Since Rêveuse have a keen social media presence, the proposed business
ought to cater individuals this age.
Everyone is welcome to the Rêveuse Store. It is a place where
individuals may cultivate their aspiration means of seeking motivation.
The crafts are not just for students; anyone may be a potential customer.
However, these groups are the expected segments of the Rêveuse Store.
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D. TARGET MARKET
The target market of Rêveuse are the students and office persons nearby the
location of the business in Bagong Bayan Malolos Bulacan. The students from
the listed schools below are the target market as they will serve as the main
consumer of the products that the store will be offering. The students will also get
advantages from the Rêveuse because they can easily access or purchase the
requirements they need for their tasks, projects or assignments. Office persons
around Malolos area may also serve as the target of the business expanding the
customers of the proposed business.
Students from the following schools will be the target market of the proposed
business:
 Holy Spirit Academy of Malolos
 Holy Infant School
 International Montessori Center
 Marcelo H. del Pilar National High School
CHAPTER IV
TECHNICAL ASPECT
This chapter documents the basic operation flow process, the working
schedule of the employees, the equipment, machineries, structure plan and the
source of the supplies used in the Rêveuse store.
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A. LOCATION OF THE BUSINESS
Location of store: Beagles, Bagong Bayan, Malolos Bulacan
Figure 4.1
Screenshot of Beagles Location in Maps
Figure 4.2
Screenshot of Beagles 3D street view location (side)
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Figure 4.3
Screenshot of Beagles 3D street view location (front)
Since the business is a concept store that sells and provide school and
office supplies that help the customer be motivated, Rêveuse decided to open
the business near the campuses where the target market of the store is. Beagles
is a commercial building that is located near four (4) campuses: Holy Spirit
Academy of Malolos, Holy Infant School, International Montessori School,
and Marcelo H. Del Pilar National High School.
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B. FLOOR PLAN
Figure 4.4
Top view of 3D floor plan
20
Figure 4.5
View from Entrance of the store 3D floor plan
Figure 4.6
Inside of the store 3D floor plan
Figure 4.7
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Figure 4.8
Figure 4.9
22
Hallway 3D floor plan
Figure 4.10
Manager’s Office 3D floor plan
Figure 4.11
Restroom 3D floor plan
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The estimated size of the place for rent is 45sqm ehre the place contains a
bathroom and one room. The place is perfect for the proposed business as there is
also extra space for the making of customized products and extra storage just
enough for supplies of the business.
C. WORKFLOW PROCESS FLOWCHART
Buying
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Delivering
Receiving Separating of
products
Quality
Control
Products with Products with
minor defects major defects
Processing
Recycling Selling to
Designing Junk Shops
Labelling
Selling
(ware house sale)
Packaging
Figure 4.12
Arrangement
of products
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D. WORKFLOW PROCESS
Buying the Supplies
Step 1: The proposed business will order supplies (notebooks, pens and other
related school stuff) from the supplier.
Step 2: Checking of quality and number supplies will be done before
payment.
Step 3: Payment of the orders will be done.
Step 4: Loading of supplies in the truck.
Step 5: Delivery of supplies to the store.
Step 6: Unloading of Supplies. Receiving of supplies at the store and
counting of supplies.
Quality Control.
Checking of supplies for minor and major defects.
a. If passed the quality control, the products will proceed to
processing.
b. If failed to pass the quality control, the defected products will be
separated and collected.
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Processing
Step 1: After separating the defected products and the products that passed the
quality control will be prepare for designing.
Step 2: Designing process. Each notebooks, pens and other school related
stuff will be designed.
Step 3: Labelling of the products. The products will be labelled and stamped
with the logo of the proposed business at the back of each product.
Step 4: Quality Control. The products will undergo quality control to maintain
the good quality standard that will be sell in the market. Products with
defects that were collected before the processing will be included in
this step.
a. Products with minor defects will be sell through warehouse sale or
will be recycled again to be sold again in the market for a cheaper
price.
b. Products with major defects will be sold to junk shops.
Step 5: Packaging. The products will be carefully wrapped in old newspapers
and encased in cartons for storage while some will be displayed
directly.
Step 6: The products will be arranged and displayed at the store.
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E. SERVICE FLOWCHART (ACCOMMODATION PROCESS)
Welcoming and Greeting

Asking for Feedback
the Customers
(optional)
Deposit Belongings at
Claiming of Belongings
Baggage Counter
(and checking receipt
(large bags, foods, & drinks) before they leave)
Assisting the Customers

(if the customers want to be Thanking the Customers
assisted)
Rendering the Payment

Packing the Purchase
(Cashier)
Figure 4.13
Service Flowchart
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It is important to capture the attention of the customers beforehand; the
customer of the Rêveuse Store will be greeted upon their arrival; for them to feel
the warm welcome and the friendly staffs of the store.
Foods and drinks are not allowed inside the store to prevent spilling into
the products which cause damage. Hence, their foods and drinks, as well as their
belongings such as large bags and umbrellas are deposited at the baggage counter
for safety and security purposes.
If customers want to be assisted, the staffs from the Rêveuse store will
gladly serve and accommodate the customer (e.g.: they are having a hard time in
finding a certain notebook variant).
After acquiring all the things that the customer needs, the customer will
proceed to the cashier for paying and packing. The Rêveuse staffs will make sure
to greet and thank the customers for coming and will recommend to visit Rêveuse
once more.
After their purchase, they may now claim their belongings at the baggage
counter and the guard will check the receipt of their purchase. Finally, the
acquisition and assessment of the customer satisfaction will be based on the
feedback. It will be in a form of surveys or (this is not done every day).
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F. EMPLOYEE WORKING SCHEDULE
Weekdays (6:00 am - 8:00 pm)
There will be three staff employees in the business, there will be an
overlapping schedule between the three employees; where their time of in and
out of work is different from each other. The employees will only be working
8 hours a day exclusive of a one-hour lunch break for each to abide with the
Art. 85. Meal periods of Labor Code of the Philippines.
All the staff employees will have two rest days per week as a requirement
to comply with the Labor Code of the Philippines Art. 91. Right to a weekly
rest day.
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Employee Sunday Monday Tuesday Wednesday Thursday Friday Saturday
STAFF 1 REST DAY 6:00 am – 6:00 am – 6:00 am – 6:00 am – 6:00 am – REST DAY
3:00 pm 3:00 pm 3:00 pm 3:00 pm 3:00 pm
3:00 pm 3:00 pm 3:00 pm 3:00 pm 3:00 pm
8:00 pm 8:00 pm 8:00 pm 8:00 pm 8:00 pm
MANAGER REST DAY 11:00 am – 11:00 am – 11:00 am – 11:00 am – 11:00 am – REST DAY
8:00 pm 8:00 pm 8:00 pm 8:00 pm 8:00 pm
Table 4.1
Employee Working Schedule
G.
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G. MACHINERIES AND EQUIPMENT
Machinery and equipment are important in the production process of the
business. These are also one of the business’ assets which includes the
machineries that will be used in the production of products. The machinery
and equipment must have a good quality in order to produce a good quality
product that will be offered in the market. If the business owner decided to
replace these with a new one these machines and equipment are still in a good
condition and can be sold even when depreciated.
Particulars Quantity Unit Price Total Cost
1 ₱30,500.00 ₱30,500.00
Carrier Csh012 1.5

Non-Inverter Split
Type Ac
1 ₱2,000.00 ₱2,000.00
Fire Extinguisher
1 ₱6,640.00 ₱6,640.00
CANON G2010 3-IN-1
PRINTER
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2 ₱11,200.00 ₱22,400.00
i-transfer
magnetic auto open
heat press machine
1 ₱550.00 ₱550.00
Stand fan
1 ₱8,000.00 ₱8,000.00
Cctv Package
Laptop 1 ₱ 26, 590.00 ₱26, 590.00
TOTAL= ₱
Table 4.2
H. OFFICE SUPPLIES
This section will tackle the office supplies needed for the business. These
are also one of the business’ assets that will be used during the storing and
distribution of products. These must have a good quality in order to sell or
distribute a good quality product that will be offered in the market.
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Particulars Unit Cost Quantity Total Cost
₱52.00 Three (3) ₱1,872.00
Dozens
Receipt Paper
₱150.00 Two (2) Rims ₱300.00
Bond Paper
(Hard Copy)
₱6.00 One (1) Boxes ₱36.00
Pens
₱95.00 Two (2) ₱190.00
Stapler
₱68.00 One (1) box ₱68.00
Staples
₱8.00 Three (3) pcs. ₱24.00
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Tape
₱74.75 Three (3) ₱223.5
Scissors
₱480.00 One (1) Refill ₱480.00
bundle
Ink
₱73.00 Two (2) pcs. ₱146.00
Log Book- Office

Warehouse Record
Book 500 pages 7 x
11
₱10.00 Ten (10) pcs. ₱100.00
Carbon Paper
35
₱5.00 Ten (10) pcs. ₱50.00
Fol
der
TOTAL ₱ 3, 439.50
Table 4.3
I. FURNITURE AND FIXTURES
This section will tackle the furniture and fixtures needed for the business.
Furniture and fixtures are important because it will make the store catchy and
presentable for the customers. These are also one of the business’ assets which
includes light, decors, paintings and etc. Some furniture will serve as the
storage for the products that the business will offer. The furniture and fixtures
are in good quality that can make it last for a longer lifespan. If the business
owner decided to replace these with a new one, these are still in a good
condition and can be sold even when depreciated.
Particulars Unit Price Quantity Total Cost

₱1,700.00 6 ₱10,200.00
Wooden and metal shelves rack
36
₱4,500.00 1 ₱4,500.00
Wooden Storage Drawer

₱2,500.00 1 ₱2,500.00
Wooden Office Table

₱300.00 3 ₱900.00
Wooden Hanging shelf

₱2,500.00 1 ₱2,500.00
Plastic Long Table

₱800.00 1 ₱800.00
Hanging front desk

₱450.00 3 ₱1,350.00
Foldable Plastic Chair

₱150.00 6 ₱900.00
37
Ring light
₱400.00 1 ₱400.00
Indoor Plant
TOTAL: ₱24,050.00
Table 4.4
J. EMPLOYEE UNIFORM
38
Figure 4.14
Employee Uniform Design
Uniforms will be provided for the employees of Rêveuse for the business
dress code to be applied. Polo shirts were the best choice for formality and to give
the employees a smart looking appearance. The surname of the employee will be
placed in the front for the employee's name recognition, as for the logo, it will
also be placed in front of the polo shirt to make the shirt an official uniform of the
employees. The tag line of Rêveuse is placed at the back of the polo shirt in order
for the costumers to see the tagline of the store.
K. WASTE DISPOSAL PLAN
39
Figure 4.15
Waste Disposal Process
Rêveuse is driving awareness to the plastic pollution crisis. With that
being said, the store strives to maintain its plastic-free packaging. Thus, the
dominant waste that is expected to be collected in the store are recyclable
wastes and/or mostly made out paper, which are eco-friendly.
The first step of the waste disposal process is the segregation of waste,
which is done by providing four (4) trash bins with a color-coded garbage
bag; namely, biodegradable waste (green), recyclable waste (blue), papers
(red) and sanitary and hazardous waste (black). The proper waste segregation
is effective for it means that there will be less waste that are opt to go to the
landfill. The Waste Segregation is primarily done beforehand.
The second step will be the application of the Reduce, Reuse and
Recycle. The concept of the waste hierarchy is an essential, efficient and
effective way in reducing the amount of waste to be sent in the landfill,
saving money and for easier waste distribution.
40
The third and last step is the Organic and Inorganic waste disposal. The
proposed business may only be providing paper bags and recyclable wrapper
but this does not mean that the store will not encounter organic and inorganic
wastes. Situations may vary—customers may come to the store with snacks
and sodas in their hands, some may enter the store with a bottled water and
these wastes may not be from the store but that does not mean that this is
something that the store is not accountable of. Customers must leave their
foods and drinks at the baggage counter provided by the guard. So, organic
wastes and inorganic wastes such as plastic bottles, aluminum and tin cans
must be disposed properly as well. Organic waste can be sent to the landfill
or may be use as compost whereas the inorganic waste must be properly
recycled or may be sold in junk factories.
L. LIST OF SUPPLIERS
Choosing the right supplier is one of the most crucial part in doing a
business as it does not only pertain to scanning a series of price lists, but it
also includes considering a wide range of factors such as feasibility, value for
money, quality, reliability and service. One must have valuable insights to be
able to weigh up these factors depending on the business’ priorities and
strategy.
41
Chua Huay Soon
Located at 555 M De Santos 1000, Manila, Philippines is a school
and office supplies business operating in Divisoria. The business is known
supplying a lot of small businesses, offering high-quality product at a
reasonable price. Most of their products are sold whole-sale or in bundles.
Chua Huay Soon gets theirs supplies directly from Paper and School
Supplies Manufacturers such as Sterling Enterprises, Chua Huay Soon
also offers a reservation service in their products where you can order
ahead of time by contacting them and pick-up the products at their main
branch which is located in Divisoria.
Figure 4.16
Screenshot of Chua Huay Soon location Google Maps
42
E-Plus Stationery Inc.
E-Plus Stationery Inc. is also a school and office supplies business
that is based on Binondo, Manila. E-plus is known for wholesale trading
company that has been in the business of selling office and computer
supplies for 30 years to the top 5,000 corporations and multinationals in
the Philippines. Like Chua Huay Soon, they sell their products whole-sale
at a reasonable price. They provide high-quality, original, and a complete
line of office, school and office, computer supplies that are readily
available within 24 to 48 hours from placing the order. E-plus also has an
online website where you
can browse some of their
products and contact them.
Figure 4.17
E-Plus Stationery Logo
43
Figure 4.18
Screenshot of E-Plus Stationery location Google Maps
MAR School Supply
MAR School Supply and General Merchandise is our third option
in case there will be a problem on our 1st and 2nd supplier. It is a small
business that offers a high-quality product on a budget price, their product
are also sold wholesale. The store is located at Pasillo O Picache bldg.
Yangco Market Tabora St. Binondo Manila. The said supplier is an office
& school supply store operating near divisoria mall and operate at 8am in
the morning until 5pm in the afternoon. The supplier gets the products
directly from the manufacturers such as HBW Enterprises Co. MAR
School Supply and General Merchandise also offers delivery on their
products or can be picked-up at their store in front of PSBANK Tabora
near Divisoria Mall.
Figure 4.19
Screenshot of Mar School Supply location Google Maps
44
HCT COMMERCIAL PLACE
There is a school and office supplies store located in Sto. Rosario, Malolos
Bulacan. The proposed business considers this school and office supplies business
as a back-up supplier where most of the school and office supplies being sold here
are almost the same quality as the main suppliers. The proposed business will
only buy basic school and office supplies from here when there are some lapses or
a situation where it is not possible to get some supplies from the supplier or when
the business suddenly needs a stock of school and office supplies that is available
here.
This store is ideal as an emergency supplier for the proposed business as
the prices of the supplies here maybe a little higher than the main suppliers but
considering that it is the nearest supplier that also sell bundle or wholesale
supplies at an affordable price, it can be used as a back-up supplier of the
proposed business. The store is located in Matadero Street, Sto. Rosario Malolos
Bulacan and is 15-20 mins away from the location of the proposed business.
45
CHAPTER V
MARKETING ASPECT
A. PEST ANALYSIS
Political Forces
Political concerns or laws can have a huge effect on a certain business.
Since our business sells products that need trees for the production of paper,
pencils and other products made out of wood, Presidential Decree No. 330 (Illegal
Logging of Logs from Public Forests) and Republic Act No. 9175 (Chain Saw
Act of 2002) may affect the production and source of Rêveuse store. Because of
the said law, the possible sources and production of paper will be limited.
The employees of Rêveuse also have rights regarding the working hours.
According to Article 83, 87 and 91 of Presidential Decree No. 442, the employees
are not allowed to exceed eight hours every day. Because of this, the store hours
are also affected because it is not open long enough. There are a lot of possible
opportunities that the store can grab during the hours that the store is closed which
will be limited due to such laws. Lastly, taxes as a part of every business in the
country which keeps on increasing as time pass by, which may affect the business
sometime in the future.
46
Economic Forces
Through the proposed business the employment rate of the country will
increase as it will help lessen the number of people who are unemployed The
proposed business will be hiring employees for the work to be done much easier.
As a business that generates employment, this may contribute to help for the
economy of the country to increase. Also, the proposed business will provide
products that may supply the demand of school supplies by people.
Social Forces
Social forces include traditions, values, societal trends, consumer psychology,
and a society's expectations that need to be taken into account when building a
business. School supplies and office supplies such as papers, notebooks, ball pens
are usually the basic needs of students and office workers. As time pass by trends
change and so is the lifestyle of people, nowadays the preference of people may
be based on the aesthetics, price, and convenience of the products may offer. The
lifestyle of a consumer may also be included in this aspect as to where some may
prefer minimalist products, eco-friendly products, and some may prefer products
that promote positivity through motivation and inspiring designs of a product. The
proposed business aims to not only offer a quality product but also offer quality
service.
47
Technological Forces
The proposed business ought to maximize its use to the machinery and
equipment to serve customers better. Rêveuse Store utilizes eco-friendly and
recyclable materials in its products as much as possible. Moreover, as a startup
business, The Rêveuse Store would compound its capital in striving to develop
the brand; which will eventually lead to the improvement of its technical aspect to
be able to cope up in the fast-developing business industry. With the help of the
innovation of technology promotion of products will be easier with the use of
social media platforms. Moreover, the transition of using traditional school
supplies such as books and notebooks to gadgets as a medium in studying may
also have a huge impact on the proposed business.
B. PORTER’S FIVE FORCES ANALYSIS
Rivalry among Existing Competitors – moderate to high
 Being in the area surrounded by schools it is evident that there is a lot of
existing business who offers school supplies including the canteens inside
the campus which is why the rate is high. Also, almost all businesses
around the area offer basic school supplies, as a result, it leads to a
competition of affordable price and quality.
48
 Having a National bookstore, Pandayan, Expressions and other school
supplies business in the market who have already made their names in the
business, students may find it more accessible to buy their school stuff in
such businesses as they have their branches spread among Malolos.
 Known school supplies businesses such as National Bookstore,
Expressions offer a wide variety of products compared to the proposed
business as they also offer different kinds of stuff such as gift purposes.
Threats of substitutes – moderate
 A school supplies business can be found mostly everywhere where
substitute of product is moderate. Divisoria is a place where most of their
products are offered in bulks or bundles also known as 'wholesale'. If
consumers want to find and settle with a business that offers for a cheaper
price these businesses may be a threat as the proposed business offers
products per piece.
Threat of New Entrants - high
 The business is located in a place surrounded by numerous schools there is
always a high possibility of having competitors in the market. A lot of
people will show interest in building a school and office supplies business
or any other business that may offer basic school supplies around the area
as it highly guarantees profit with the target market which is the students.
49
 Building a school supplies business does not require a big amount of
capital, considering stalls or small businesses owned by individuals or sole
proprietors are most likely to enter the market.
Bargaining Power of buyers - moderate to high
 School supplies business may be a seasonal business as to where the back-
to-school season is where they sell out products the most. Although there
are also office workers and other businesses who need products such as
office supplies that the Rêveuse store may offer. Also, the prices of each
product that the proposed business is offering affordable and budget-
friendly for students who are the target market of the proposed business.
Bargaining Power of Suppliers – moderate to high
 Having a school and office supplies business, it is very important to have a
back-up supplier to which you can get your products in case the main
supplier encounter lapses to offer you their service. It is best to always
have a wide variety of supplier so that you can always ensure the best
quality of your products. There is a lot of school supplies supplier in the
country who offers their products at a reasonable price, where their
products guaranteed comes directly from the manufacturing businesses
and some even come from other countries as well. The list of suppliers
that the proposed have is known for supplying numerous other school and
office supplies businesses around the country.
50
C. SWOT ANALYSIS
STRENGTHS WEAKNESSES
 The monetary value of the product  Seasonal products that are rarely
goes along with standards. Hence, consumed during holidays and
price matches its quality. summer or semester breaks may
 The theme and concepts are lead to inconsistent consumers
aesthetically pleasing; thus, a  The proposed business is not able
social media content-worthy is an to provide wholesale items and
effective marketing strategy. high discounts for bulk purchases
 Strong customer base; products are as the business offers products per
suitable for individuals that are piece.
school, office, or home-based.  The suppliers are not located
 The business will be able to cater nearby; hence, urgent supplies
many students, prior to the fact that needed prior to the scheduled pick-
it is located near different schools. ups may result to conflicts.
 Promotes motivation and
inspiration towards its consumers
by using quotes in offering their
products.
 The store hours of Rêveuse will be
an advantage as it will open during
the time before the start of classes
and it is long enough unlike other
stores.
OPPORTUNITIES THREATS
 Costly advertising tools is optional  Presence of various competitors in
because of the online-based the area.
promotion and social media  Heavy traffic may affect delivery
platform opportunities of products arrival.
 The fast-developing and  Pioneer competitors attract
innovation contributes to the customers easier.
utilization of recycled-based  The effect of globalization—
materials. school and office supply may be
 Various promos are being offered obsolete to consumers in the
for different seasons or occasions. presence of high-tech gadgets.
 The business is able to follow the
future trends in the business
industry.
Table 5.1
51
D. MARKETING RESEARCH
Data Analysis and Data Presentation
i. Gender
Male
42%
Female
58%
Figure 5.1
Out of 200 respondents, majority are male.
ii. Age
10%
9%
10y-17y
52% 18y-25y
29% 26y-33y
34 and above
Figure 5.2
Graph 1 shows that the majority of the respondents are 10-17 years old.
52
Question no. 1: Are you a student, employed, unemployed, or others
please specify?
3%
9%
Student
18%
Employed
Unemployed
71% Others: Self-
employed
Figure 5.3
Graph 2 shows that the majority of the respondents are students.
Question no. 2: How much is your weekly allowance?
12%
5%
9% P150-P250
P251-P351
P351-500
75% P500 and above
Figure 5.4
The majority of the respondents answered “₱500 and above” as their
weekly allowance.
53
Question no. 3: How much is your budget in buying school/office
supplies?
23%
37% P50-100
P101-200
23% P201-300
18% P301 and above
Figure 5.5
The majority of the respondents answered “₱301 and above” as their
budget in buying school/office supplies.
Question no. 4: How often do you consider promos when buying
school/office supplies?
23% 19%
Always
Sometimes
20% Seldom
39% Never
Figure 5.6
The majority of the respondents answered “always”.
54
Question no. 5: How often do you buy school/office supplies?
1% 1%
Every Back-to-School
14%
25% Every Month
Per Sem
14%
Annually
Others: If needed
23%
24% Others: Randomly
Others: Everytime
entering a store
Figure 5.7
Majority of the respondents answered “Every Back-to-school” when
buying school/office supplies.
Question no.6: How often do you consider using recycled notebooks?
13%
28% Always Sometimes
Seldom Never
24%
36%
Figure 5.8
55
The majority of the respondents answered “sometimes”.
Question no. 7: What types of notebook do you buy or prefer?
10%
Composition
22% Dotted
14%
Binder
10% 17% Steno
Journal
27% Hardcover
Others: Grid
Figure 5.9
The majority of the respondents answered “binder” as the notebook they
buy or prefer.
Question no. 8: What size of notebook do you buy?
12%
12% 36%
B5
A5
B6
A6
41%
Figure 5.10
56
The majority of the respondents answered “A5” as the size of the
notebook they buy.
Question no. 9: What would you like your notebook to be binded?
8%
24% 43% Spiral

Double spiral
BInded
Stapled
26%
Figure 5.11
The majority of the respondents answered “Spiral”.
Question no. 10: What type of cover do you look for in a notebook?
10%
Hard
47% Ordinary
Padded
44%
Figure 5.12
57
The majority of the respondents answered “Hard” cover.
Question no. 11: How many leaves do you need in a notebook?
1%2% 1%
6%
27% 50 leaves
80 leaves
120 leaves
Others: 100 leaves
Others: 500 leaves
64%
Others: 1000 leaves
Figure 5.13
The majority of the respondents answered “80 leaves”.
Question no. 12: What design do you prefer in a notebook?
25%
Plain
47% Abstract
Personalized
13%
Statement
Others:
16%
58
Figure 5.14
The majority of the respondents answered “plain”.
Question no. 13: Which do you think is the best way to promote
products?
9%
8%
Social Media
11% Flyers
Tarps
73% Word of Mouth
Figure 5.15
The majority of the respondents answered “Social Media” is the best way
to promote products.
Question no.14: Do you usually finish watching the ads that pops up or
you see on social media?
24%
34% Yes
No
Sometimes
43%
59
Figure 5.16
The majority of the respondents answered “no”
Question no. 15: What attracts you to go to a certain store?
7%
Ambiance
21%
16% Cleanliness
Interest
Interior Design
Promo
16% 23%
Word of Mouth
Others: Quality
17%
Others: Price
Figure 5.17
The majority of the respondents answered “Cleanliness” attracts people to
go to a certain store.
60
E. PRODUCT STRATEGY
BUSINESS NAME AND LOGO

The Name
Choosing a business name and logo is very vital in putting up a
business. Rêveuse is the proposed business name chosen by the
proponents to present the main purpose of the business to inspire and give
motivation to their customers.
Rêveuse is a French word used to identify an individual as
daydreamer or dreamer. The word Rêveuse was derived from the word
Reveur—which signifies idealist for french people. Rêveuse aims to
become a business that brings their customers inspiration and motivation
in doing things.
61
The Logo
Figure 5.18
Table 5.2
The logo of the proposed business displays a dreamcatcher and arrows, it
depicts the role of the business for their customers. The Dream catcher mainly
62
symbolizes the role that the business wants to achieve, the one that is able to only
bring the good dreams of people. The font used for the logo is called stroke
dimension, which has a little doodle feel design.
The color light blue in the logo symbolizes peaceful and calmness, while
the light purple symbolizes ambition and creativity. The arrow conveys the
courage of one stepping forward into putting their creative ideas into action. As
the tagline of the proposed business goes “Trust your inner creativity”.
PACKAGING
The Rêveuse store focuses on releasing products such as stationery, school
supplies, and motivational crafts that are budget and eco-friendly. The store is
driving awareness to the environmental crisis that humanity is facing at the
moment—the global plastic pollution crisis. Therefore, the Rêveuse store
established a plastic-free packaging. All products are expected to be wrapped
using reusable paper and are packed with paper bags.
The use of paper bags and biodegradable wraps do not just contribute in
providing solution to the plastic pollution crisis but is also sustainable in
maintaining a zero-waste shop, which also encourage the customers in practicing
responsible solid waste management.
63
Figure 5.20 Figure 5.19
(For bulk item(For
purchases)
individually sold items)
F. PRICING STRATEGY
64
Proclaiming affordable and sensible prices are very important in selling a
product to the market. Rêveuse store will sell varieties of school-related stuff such
as notebooks, pens, and pen pouches.
Choosing a pricing strategy is a highly important yet deceptively tricky
task in making a business plan. Price is one of the most important ways in which
customers choose between different products and services, knowing the optimum
price that the business should charge to maximize sales and profits is key to
beating the competition.
Just like other retailers/businesses, Rêveuse utilizes the psychological
pricing strategy that teases the psychological impact on its consumers. The pricing
strategy might seem simple, but it is an effective marketing tactic. When it is
consistently and effectively applied, it renders a huge contribution to the gradually
increasing sales volume.
Most of the mark-up price of the products the proposed business is
offering come from the 25% of the base price of the product. The price range of
the products that the proposed business is offering is definitely affordable and
competes for the price with other competitors in the domain.
65
PRODUCT PRICE
Unit production cost
P 200.00 + Mark-up Price
P 30.00 = P 230.00
Binder Notebook
A binder is a kind of notebook meant to hold

the unattached papers together.
P 40.00 + Mark-up Price
P 6.00 = P46.00
Blank Notebook
A blank notebook can be used as a journal,

planner in any desirable design.
P 100.00 + Mark-up price
P15.00 = ₱115.00
Dotted Notebook
66
A dotted notebook is the right option in order to
keep someone’s notes organized
A4 P 150.00 + Mark-up Price
P 22.50 = P172.50
P 19.50 = P 149.50
Journal Notebook
A journal notebook may serve as a planner of

an individual to set his/her goals and at times, it
may also serve as a diary to write a person’s
experiences, thoughts.
P 7.50 = P 57.50
B5 P 90 + Mark-up Price
P 13.50 = P 103.50
Spiral Notebook
A spiral notebook is a compilation of paper that

is bound together by a wire that curves around
the notebook to hold the papers. It is often used
for note-taking purposes.
Spiral yarn Notebook
A spiral yarn notebook is a compilation Unit production cost
67
of paper that is bound together by yarn P 15.00 + Mark-up Price
that is sewed around the notebook to
P 5.00 = P 20.00
hold the papers
A5 P 60.00 + Mark-up price
P 9.00 = P 69.00
B5 P 80.00 + Mark-up price
P 12.00 = P 92.00
Padded notebook
A padded notebook often used for

journals and records, to guard the body
parts of the whole notebook/book.
P 10.00 = P 35.00
Gel Pens
Gel pen is a type of ballpoint pen which is using

water-based gel instead of ink. Gel Pen is a kind
of pen that is more pigmented and leaves a
stronger mark on the surface of the paper than
the ordinary ink pen.
Rollerball pen
Rollerball pen can be oil-based ink or water- Unit production cost
68
based ink. This type of pen is often used for P 45.00 + Mark-up price
smooth writings.
P 10.00 = P 55.00
P 3.00 = P 7.00
Pencils
Pencil is a writing tool with a graphite lead

embedded with a wooden shaft. It is mainly
used for stenography and sketching.
P 10.00 = P 50.00
Pencil Pouch
The main purpose of a pencil pouch is to hold

or contain our writing utensils.
P 5.00 = P 30.00
Highlighters
A Highlighter is a felt-tip pen with water-based

ink that is used for marking of text. It uses
69
vivid, translucent color that makes text stand
out more without obscuring it.
P 10.00 = P 35.00
Markers
Marker pens mainly are used for writing

on papers, metals, plastics, ceramics, wood,
stone, cardboard etc. There are two kinds of
markers that the proposed business will sell the
fine and broad.
P 5.00 + Mark-up price P 3.00
= P 8.00
Rulers
Rulers are mainly are used to measure, to aid in

drawing straight lines and as a straight guide for
cutting and scoring with a blade.
P 7.00 = P 40.00
Yellow Paper
70
Yellow pad paper is mainly used for
handwritten notes. The contrasting yellow color
makes it easy to quickly find your handwritten
notes.
P 8.00 = P 20.00
Intermediate Pad
Short Bond Paper = P 10.00 +
Mark-up price P 5.00 =
P 15.00
Long Bond Paper = P 15.00 +

Short and Long Bond Paper
Mark-up price P 5.00 =
The proposed business will sell each pack of
short bond paper and long bond paper per pack P 20.00
which contains 20 sheets of bond paper.
Oslo Paper
P35.00 + Mark-up price
P10.00 = P 45.00
71
Oslo paper is commonly used by students for
arts and crafts. It is the usual choice for art
project because of its sturdiness and thickness –
perfect for water-based paint and felt-tip
markers.
P 10.00 = P 35.00
Construction Paper
Construction paper is a tough, coarse, colored

paper mainly used for school projects and
crafts. Each pack contains 20 sheets of Assorted
Construction Paper.
P27.00 + Mark-up price P6.00
= P 33.00
Colored Paper
The proposed business will sell each pack of
colored paper for ₱33.00 Each pack contains 20
sheets of Colored Paper.
Crepe Paper
P 2.50 + Mark-up price P3.50
= P 6.00
72
Crepe Paper is a tissue paper that has been
coated with sizing. It can then be creased in a
way similar to party streamers to create gathers,
giving it a crinkly texture like that of crêpe.
= P6.00
Japanese Paper
= P 7.00
Cartolina
Card stock, also called cover stock or

pasteboard, is a paper stock that is thicker and
more durable than normal writing or printing
paper, but thinner and more flexible than other
forms of paperboard.
73
Short = P 3.00 + Mark-up
price P2.00 = P 5.00

Brown Envelope
Long = P 3.50 + Mark-up
Brown mailing envelopes are one of the most
common colors seen in addition to white price P3.50 = P 7.00
envelopes. Brown or manila envelopes are
commonly used for filing and document
keeping.
P0.35 + Mark-up price P1.65
Envelope = P 2.00
Envelopes are used to hide or protect contents
inside it, especially if the item is to be sent
through the mail. By custom, formal
announcements or invitations to social events
like weddings or inaugurations are enclosed in
envelopes that bear the name of the recipients.
Unit Production Cost
Plastic Envelope Short =
= P 8.00
Plastic Envelopes Plastic Envelope Long =
Plastic Envelopes are more durable, strong, and P 6.00 + Mark-up price P4.00
long lasting than regular envelopes to make
sure the documents are as safe as can be. = P 10.00
74
Short = P 5.00 + Mark-up price
P2.00 = P 7.00
Plain White Folder Long = P 6.00 + Mark-up price
P3.00 = P 8.00
A folder is a thing that holds papers
together for organization and protection. File
folders usually consist of a sheet of heavy paper
stock or other thin, but stiff, material which is
folded in half, and are used to keep paper
documents.
P2.00 = P 7.00
Long = P 6.00 + Mark-up price
P3.00 = P 8.00
Brown Folder
75
P5.00 = P 12.00
Long = P 10.00 + Mark-up price
Clear Folder P7.00 = P 17.00
A Clear folder is also thing that holds papers

together for organization and protection.
P 3.00 + Mark-up price P4.00 =
P 7.00
Sharpener
A pencil sharpener is a tool for sharpening a

pencil's writing point by shaving away its worn
surface.
P 23.00 + Mark-up price P5.00 =
P 28.00
Colored Pencils
76
Colored pencils are used to show color
pigmentations. It is made up of wood with lead
inside.
77
Figure 5.52
Colored Markers
Colored markers are used for writing on papers, metals, plastics, ceramics,
wood, stone, cardboard etc. It can be used for designing
P 15.00 + Mark-up price P6.00 = P 23.00
78
Figure 5.53
Oil Pastels
Oil pastels are considered a fast medium because they are easy to paint
with and convenient to carry. Also often used for sketching, but can also be used
for sustained works.
P 35.00 + Mark-up price P15 = P 50.00
79
Figure 5.54
Crayons
Crayons are stick of colored wax, charcoal, chalk or other material used
for writing or drawing.
P 12.000 + Mark-up price P 5.00 = P 17.00
80
Figure 5.55
Poster Paint
Poster paint is a kind of paint that usually uses a type of gum-water or glue
size as its binder. It is normally used in school art classes.
P 60.00 + Mark-up price P9.00= P 69.00
81
Figure 5.56
Paint Brushes
Paint brushes are used to apply paint or ink sometimes.
P 11.00 + Mark-up price P7.00 = P18.00
82
Figure 5.57
Gift Wrappers
Gift wrappers are a designed paper that are used to enclose a gift.
P 3.00 + Mark-up price P3.00 = P6.00
83
Figure 5.58
Double Sided Tape
Double-sided tape is a kind of tape that is coated with adhesive on both
sides. Double-sided tape is designed to stick two surfaces together, often in a way
which is not visible in the end product.
84
P 18.00 + Mark-up price P7.00 = P25.00
Figure 5.59
Tape Dispenser
Tape dispenser is used to hold and cut a roll of tape.
P 15.00 + Mark-up price P5.00 = P20.00
85
Figure 5.60
Clear Tape
A clear tape is a transparent colored material. This can be used to hold,
stick or fasten something.
86
P 6.00 + Mark-up price P2.00 = P8.00
Figure 5.61
Cutter
A cutter is used to cut or shear a material.
P 20.00 + Mark-up price P6.00 = P26.00
87
Figure 5. 62
Yarn
P 6.00 + Mark-up price P4.00 = P10.00
88
Figure 5.63
Scissors
A scissors is used to cut or shear a material.
13.00 + Mark-up price P7.00 = P20.00
89
Figure 5.64
Staple Wire
A staple wires are used to fasten papers with the help of a stapler.
No. 10 = P 10.00 + Mark-up price P5.00 = P 15.00
No.35 = P 25.00 + Mark-up price P5.00 = P30.00
90
Figure 5.65
Stapler
A stapler is used to fasten a certain number of papers.
P 60.00 + Mark-up price P15.00 = P 75.00
91
Figure 5.66
Calligraphy Pen Black
Calligraphy pens are often used for art projects and stylized
penmanship. Calligraphy pens are is a sub-type of fountain pens where some can
be dipped in ink while others use cartridges.
P 50.00 + Mark-up price P 15.00 = P 65.00
92
Figure 5.67
Eraser
An eraser is used to remove some error written using a pencil. This is
usually made out of rubber.
P 7.50 + Mark-up price P5.50 = P 13.00
93
Figure 5.68
Correction Tape
A correction tape is used to remove some error written using a pen.
P 9.00 + Mark-up price P 6.00 = P 15.00
94
Figure 5.69
Friction Pen
A friction pen is a pen that can remove a mistake by simply rubbing the
bottom part of the pen onto the certain part.
P 8.50 + Mark-up price P 6.50 = P 15.00
95
Figure 5.70
Lengthwise paper
P7.50 + Mark-up price P 5.50 = P 13.00
96
Figure 5.71
Crosswise paper
P7.50 + Mark-up price P 5.50 = P 13.00
97
Figure 5.72
¼ intermediate paper
P 5.00 + Mark-up price P 3.00 = P 8.00
98
Figure 5.73
Tote bags
P 30.00 + Mark-up price P 20.00 = P 50.00
99
Figure 5.74
Drawstring Bags
P 55.00 + Mark-up price P 20.00 = P 75.00
100
PROMOS AND PACKAGES
It is stated in the previous chapter that visual merchandising and retailing
aims to convince the customers to buy. Inside of the latter, an effective way to
engage various customers to the store is by the means of captivating them through
promos and packages. Just like products, customers also have different spending
behavior. Since not all consumers are impulsive, most customers are after the
discount and benefits that a certain product or bundle has to offer. The Rêveuse
store believes that creativity starts in one’s dream; hence, the store will focus on
offering promos and budget-friendly discount packages (e.g. wholesales and
bundles).
PROMOS PROMO MECHANICS SAVINGS

PERIOD
World Art April 15- until For every minimum purchase of + FREE P100.00
Day participating P1000.00 single receipt purchase Rêveuse Gift Card
items lasts with worth P300.00 of participating
items. A 0 peso worth of Rêveuse Gift
Card may be availed
Day for August 14 Get 5% Discount on any purchase of 5% Discount
Calligraphers Pens (of any color).
Productivity September 1-15 Get P20.00 rebate for every single P100.00 rebate
Fair! receipt purchase with worth
P1000.00.
Trick or Treat Until supplies Get a bucket of candies for every Freebies (Candies)
lasts purchase of three statement
notebooks.
Christmas Until bundles For every three (3) purchase of the + FREE P50.00
Season Sale last Yuletide Motivation Bundle on a Rêveuse Gift Card
single receipt purchase. A 50 peso
worth of Rêveuse Gift Card.
101
Table 5.2
BUNDLE
PROMO BUNDLE THE BUNDLE PRICE PRICE
PACKAGES
PERIOD NAME INCLUDES… (in Php) AND
SAVINGS
New Year The whole New Year, 1pc. Journal Notebook 130.00 ₱420.75
Bundle month of New me. 1pc. Binder Notebook 209.75 Save
January 1pc. Padded Notebook 85.00 ₱4.00
=₱
424.75
Back to School June 3-15 -Back to 2pcs. A5 Spiral 50.00 ₱270.00

Promo (3-day School Notebook 139.00 Save
Sale) Bundle 1pc. A5 Journal 35.00 ₱4.00
Notebook 50.00
2pcs. Gel Black Pen =₱274.00
1pc. Pencil Pouch
World Art Day April 15 -Artistic Pack 2pc. Pencil pouch 50.00 ₱229.00
1pc. A5 Spiral 50.00 Save
Notebook 109.00 ₱25.00
1pc. B5 Dotted 45.00
Notebook =₱254.00
1pc. Blank Notebook
Productive April 1- Productivity 1pc. Pencil Pouch 50.00 ₱519.99
Summer Fair until Bundle 1pc.Journal Notebook 139.00 Save
supplies 1pc. A5 Spiral 250.00 ₱24.01
(participati Notebook 70.00
ng items) 2pcs. Black Gel pen 35.00
lasts 1pc. Blue Gel pen =₱544.00
Christmas December Yuletide 2pcs. Pencil pouch 50.00 ₱290.00
Season Sale 15-January Motivation 2pcs. A5 Spiral 50.00 Save
1 (or until Bundle Notebooks 45.00 ₱5.00
supplies 1pc. Blank Notebook 150.00
lasts) 1pc. Double Spiral =₱295.00
Promo
Table 5.3
Packages
102
]
G. DISTRIBUTION STRATEGIES
Rêveuse will have a physical store, Instagram account and
Facebook account that will be included in the strategy when it comes to
distributing the products. The physical store of Rêveuse will be the main
location where the consumers can avail of the product that can satisfy their
wants or needs. The consumers will be able to see and observe the
products that catch their attention physically. Rêveuse decided to open a
physical store because seeing the actual products will serve as an
advantage for the consumers.
The social media accounts, which will also serve as an online
store, contain the pictures including the product’s name. The consumers
can easily purchase the products they want by messaging the account of
Rêveuse on Instagram (@Rêveuse_store19) and Facebook (Rêveuse). The
product will be delivered to the buyers after they confirm the products
they want to buy. It is more convenient for consumers to see products
online because they can easily avail of the products anytime without even
going somewhere else.
103
H. PROMOTIONAL STRATEGIES
Jingle lyrics:
Come on, let’s go
Welcome to Rêveuse store
Motivation and Inspiration
Can enhance God’s creation
Do you have dreams?
We’ll help strive those dreams
Do you need a call?
We’ll help you through it all
There is something fun and catchy
With the gifts and wonders
Of Rêveuse Store.
104
ADVERTISEMENT TOOLS
Social Media such as Facebook, Instagram, Twitter, and Youtube are
advertisement tools that are open to all users be it local or foreign. The rapid
growth of users of Social Media gave way to business promotion, buy and sell
products and many business proportions such as Lazada and Shopee. The
proposed business will use Facebook, Twitter, Instagram and Youtube for
advertising for these are the most popular Social Media platforms and within
years, these sites are turning into a lifestyle. With the use of these
applications, Rêveuse can be introduced to the public.
105
Figure 5.75
Youtube page screenshot
106
Figure 5.76
Facebook page screenshot
107
Figure 5.77
Twitter page screenshot
108
Figure 5.78
Instagram page screenshot
109
Memo pads and pens with photo inserts are advertisement tools that may
cost a little bit but can help the proposed business in product promotions. The
creative printed works can persuade people to buy the product and help the buyers
in knowing little information on what the product is all about. Word of mouth is
also included in the giving of flyers and pins. Calling cards are also provided for
the buyer to directly communicate with the business marketer.
Figure 5.79
Memo Pad
110
Figure 5.80
Roll up Banner (Tarpaulin Stand)
The size of the Roll up banner for the Rêveuse Store is 20 inches × 15
inches. This contains the logo, the open hours of the store, the address where you
can locate the store and the social media accounts in order to contact them or if
the customers need any additional information. The roll up banner will be placed
outside the store that may catch the attention of the target market.
111
Figure 5.81
Keychain
Keychains was also considered to promote the proposed business, where
the keychains will be given to the first customers in the opening day of the
business.
112
Figure 5.82
Tote Bags
Rêveuse will be giving away twenty-five (25) tote bags for the first
twenty-five customers. Terms and conditions are applied; customers must present
a single receipt purchase of worth P100. 00 of Rêveuse products.
113
Figure 5.83
Ball pen photo inserts side a
Figure 5.84
Ball pen photo inserts side b
114
Ball pens with photo inserts is one of the best ways to promote the
business where this freebie will also be useable to the customers as it contains a
calendar inside.
Figure 5.85
Figure 5.86
115
Reward Cards
Rêveuse will offer reward cards at a price of Php 50.00 each valid for a
whole year. The customers can collect points for each 50 worth of purchase they
will get .50 pojnt that may be used in the future as a payment for products the
business is offering. Having a reward card of the business will also have perks for
customers when there are special promos where they can possibly get a discount.
Figure 5.87
Screenshot of teaser video
The teaser video of the proposed business will be posted in social media accounts.
116
I. Budgeting
Advertising Duration Unit Cost Quantity Total Cost

Equipment
Reward Cards Valid for one ₱20.00 100 ₱2,000.00

year
Roll up Banner Valid for one ₱350.00 1 ₱350.00

(Tarpaulin Stand) year
Ball pens Until supply ₱12.00 50 ₱600.00

last
Memo pad Until supply ₱10.00 50 ₱500.00

last
Tote bags Until supply ₱30.00 25 ₱750 .00

last
Keychain Until supply ₱10.00 50 ₱500.00

last
Instagram - - - Not considered as

Account payable
Twitter Account - - - Not considered as

payable
Youtube - - - Not considered as

payable
Facebook - - - Not considered as

Page payable
117
Teaser Valid for one - - Not considered as
year payable
Table 5.4
Total Cost: ₱4,700.00
CHAPTER VI
ORGANIZATIONAL PLAN
A. FORM OF BUSINESS ORGANIZATION
Being in the retailing school and office supplies business the
competition in the market might be really hard to enter, where a lot of
existing known businesses will be hard to deal with as a sole proprietor.
Although as a sole proprietor establishing and operating business will be
more simple compare to partnership and corporation as it is easy to change
legal structure later if circumstances change. Also, with sole
proprietorship, the owner can have full security and maximum privacy.
However, in sole proprietorship, the owner has unlimited liability
for debts as there is no legal distinction between private and business
assets. Despite this disadvantage, the owner of the proposed business
chose to be a sole proprietor because the business will be easier to manage
as he is still a neophyte in the business industry.
In building a business as a sole proprietor there will be less
requirements compared from other form of organization. The following is
118
the list of basic possible requirements according to Malolos City Hall in
building a business as a sole proprietor:
 Barangay Business Clearance
 DTI (Department of Trade and Industry) Permit
 BIR (Bureau of Internal Revenue) Permit
 Business Permit (Mayor’s Permit)
119
B. ORGANIZATIONAL CHART
Robert Daryl Dorupa

Owner / Manager
CUSTOMER SERVICE DEPARTMENT
Gelyn Garcia Jeraldine Ching Inah Robles

Staff Staff Staff
LOGISTICS SECURITY
Reille Andre De Guzman

Driver Marco Montecillo
Security Guard
120
C. ROLES AND RESPONSIBILITIES
Manager
The manager is responsible for overseeing and leading the work of a group of
people in many instances. The manager is also responsible for planning and
maintaining work systems, procedures, and policies that enable and encourage the
optimum performance of its people and other resources within a business unit. It
is expected with a Manager to be a “shock absorber” of the business, where he or
she will be the one to deal with complaints of the customers, problems of the
business such as delay in delivery of products and find solutions to it. The
Manager also must maintain staff by recruiting, selecting, orienting, and training
employees. Ensures a safe, secure, and legal work environment. Develops
personal growth opportunities. The manager will also be the one formulating
ideas on preparing new promotional materials and promos for the business.
Lastly, as a manager, he will also be managing the money of the business.
Staff
There will be a total of three staffs in the business, the schedule of the three
staffs will be overlapping where the time in and out of staffs differ from one
another. The staffs will share the responsibilities of entertaining the customers,
arranging the products on the shelves and they will also be in-charge of cashier.
The staffs should have good communication skills as they are usually interacting
with customers, their behavior will also reflect the business. As staff employees
121
they will also be responsible to do the “sales-talking” or also known as the
demonstration used to persuade customers to buy a product or service. The staffs
will also be responsible for making the products using a print machine to
customize the school and office materials or supplies. They should be
knowledgeable to operate the machine. During the operating hours the staffs will
be responsible in keeping the whole place clean so that during the next day the
shop will be ready for opening.
Security guard
A security guard is a watchman for the business that follow a certain rules
and regulation to ensure safety of the employee and the customer and to ensure
that the customer is following a set of rules that is being followed in the business
area.
Prevents losses and damage by reporting irregularities; informing violators of
policy and procedures; restraining trespassers. Completes reports by recording
observations, information, occurrences, and surveillance activities. The security
guard will also be the one who will manage the baggage counter near the entrance
of the store.
Driver
The driver is responsible for conveying materials, equipment, and staff of the
organization to the areas where they are required. His/her job description might
122
involve taking care of only a specific vehicle for the organization
123
CHAPTER VII
CONTINGENCIES
CONTINGENCY PLAN A PLAN B PLAN C

A customer might buy Rêveuse will The manager If all things are
a bulk of a certain apologize to the should contact a not possible the
product but then customer since nearby supplier if business should
there is no sufficient there is a limited they have a stocks inform the
stocks at the moment. number of that to have it delivered customers that
product available at or have someone they can apply a
the moment. to get it. reservation next
time for bulk
orders to avoid
instances like this
again.
The sales of the Rêveuse will Based on the Conduct another
business are release new and questionnaires, the survey to know
decreasing that may more interesting best way to what interests the
cause low profit. products. Releasing promote products customers have,
unique products is the social media and form new
can attract usage. Because of ideas to attract
customers to this, Rêveuse will customers.
purchase. Based on make short videos,
the questionnaires, pictures or
people tend to buy advertisements
when there are that can catch the
promos. Because of attention of the
this, the business possible
can sell and have customers.
greater profit.
A staff failed to go to Try to contact other If there's no one If no one is really

work on a certain day staff and ask if they available to available to
due to health can work on that substitute the staff, operate the store,
problems or day since the staff the owner will be the store must
emergencies. is not available due the one who will close it
to some help to facilitate temporarily.
circumstances. the store.
124
Malfunction of the It is good to have a The manager will If the same issue
machines used for background look for a good will continuously
personalizing knowledge on how and trusted person happen, the
products to use the machine who can fix the business will be
equipment in the issue right away. buying a new and
store. The owner or While the machine higher quality of
the manager should is not yet machines since
at least ask functioning this is one of the
questions before properly, the unique services
buying the machine personalizing of that Rêveuse has
in cases like this so products will not that can satisfy
that if possible they be available at the the customers.
can also try to fix moment.
or prevent doing
things that may
cause it to
malfunction.
A customer is In such situations it It is better to listen The product will
complaining about is best if the staffs first to the be replaced if
the service or are trained to complaints of a proven that it is
product. encounter such customer, the business fault.
people so that they apologize for the
can stay calm and inconvenience and
handle the situation calmly answer
properly. him/her that you
will do your best
to give a solution.
Loss of customers It is best to have It is important to The store or
due to season promotional build relationships business also can
strategy especially with customers or consider giving
during summer having a good promos or
vacation as the impression to discounts during
target market or customers, not just summer season
students will not be students but also that may attract
around the area and office persons. customers.
the sales may not Having good
be as high during experience with
school season. the store or
business will
remind them when
125
one needs to buy
school or office
related supplies.
Damaged Item or There are cases that If the product is If the product
Product some products are damaged it is was damaged by
damaged even important to record the staff
before it is it and inform the employee the
displayed in the manager so that price of the
store, it is best to the number of product shall be
always have a sales of the store deducted from
quality check on can be managed. the wage or
the products that is salary.
going to be sold so
that the store can
maintain offering
quality best
products.
A customer with food Have signs in the The role of the Have trash bags
& drinks or pet wants entrance of the security guard is to outside the store
to come into the store store to inform not allow people so that the
them of the rules with pets, food and customers could
that no pets, food & drinks to come throw their
drinks are allowed into the store. But leftovers before
inside the store. another alternative going into the
for customers with store.
food and drinks is
that they can leave
their stuff and
foods in the
baggage counter
that will be
managed by the
security guard.
High employee A more flexible A good and strong Be fair and keep
turnover rate or schedule for relationship from them aware of
resignation employees must be the employer and their employee
possibility. available; thus, employees must be benefits and
schedule conflicts established. privileges
126
are easily solved.
Due to the unstable Seal a steady deal Transact with Control the prices
prices of raw with trusted possible suppliers of goods parallel
materials, the suppliers of raw that offers a to the expenses.
monetary value of materials for stable negotiable prices
products offered and regular and deals.
becomes unsteady transactions.
which might cause a
lower profit.
Possibilities of new Establish an Apply marketing Nothing beats an
entrants in the effective social strategies innovative
market is media interactions occasionally such business, be open
unavoidable, which with consumers as as price skimming, to innovation and
increases the a marketing psychological always seek to
competition. strategy. pricing, and offer new deals.
promos to keep
regular customers
and attract new
ones.
There will always be Strive to treat all Constantly remind Improve the
an unsatisfied customers well. If the employees to quality control of
customer. The 'word there is a presence be friendly to the the products to
of mouth' will leave a of a customer that customer. The prevent conflicts;
huge impact to the is unhappy with the owner and make sure to post
public image of the service or products, employees might only the exact
store. make sure not to let as well attend pictures of
them go until you seminars if products in the
compromise a necessary. social media
solution to their page/accounts.
concern to make
them feel better.
Misuse of working The business must The manager If the same thing
hours by a staff. establish rules that should always happens, the
is well understand review the cctv to business should
by the staff check the staff consider
127
employees. It is employee changing staffs.
better if the performance, if
employees are caught misusing
regularly reminded working hours, the
by these rules. employee should
be reprimanded
and there will be
deduction in
salary.
Natural Calamities The business Move the day of If not possible the
that may cause lapses should always have getting the business should
in delivery of a few stocks of products for consider getting
products. products in cases safety. supplies from a
like this. nearby supplier
temporarily.
Shoplifting incidents The business The security guard If someone is
should have cctv of the store should caught
signs to prevent any always stay alert shoplifting, check
intentions of and pay attention the items that can
shoplifting. to anyone looking be retrieved and
suspicious. tally the costs.
Most of the fund is Ask furniture & Avoid products Reduce utilities
spent on capital that fixtures supplier for with low sales but expense by
may cause limited installments. high costs. conserving
fund for other energy.
expenses.
Security threats such The store will have Immediately call Remain calm and
as robbery security guards and for help from the stay cautious
cctv cameras. If authorities until help arrives.
possible evacuate especially if the
customers inside case is serious and
the store as soon as dangerous.
potential threats
occur.
Table 7.1
CHAPTER VIII
BUDGETING
128
A. MACHINERIES AND EQUIPMENT
PARTICULARS QUANTITY UNIT PRICE TOTAL COST
Carrier Csh012 1.5 1 ₱30,500.00 ₱30,500.00

Non-Inverter Split Type
Ac
Cash Register 1 ₱10,625.00 ₱10,625.00

(Casio)
Credit Card Machine 1 ₱1,470.00 ₱1,470.00
Fire Extinguisher 1 ₱2,000.00 ₱2,000.00
Canon G2010 3-In-1 1 ₱6,640.00 ₱6,640.00

Printer
Acer Aspire 5 A515- 1 ₱26,590.00 ₱26,590.00

51G Laptop
i-transfer
magnetic auto open heat 2 ₱11,200.00 ₱22,400.00
press machine
Cctv Package 1 ₱8,000.00 ₱8,000.00

TOTAL: ₱108,225.00
Table 8.1
129
B. MARKETING EXPENSE
ADVERTISING UNIT COST QUANTITY TOTAL COST

EQUIPMENT
Reward Cards ₱20.00 100 ₱2,000.00
Roll up Banner ₱350.00 1 ₱350.00

(Tarpaulin Stand)
Ball pens ₱12.00 50 ₱600.00
Memo pad ₱10.00 50 ₱500.00
Tote bags ₱30.00 25 ₱750 .00
Keychain ₱10.00 50 ₱500.00
TOTAL: ₱4,700.00
Table 8.2
130
C. SUPPLIES
PARTICULARS QUANTITY UNIT COST TOTAL

COST
Binder Notebook 25pcs. ₱180.00 ₱3,750.00
₱150.00 wholesale
price minimum of 20
pcs
Blank Notebook 50 pcs ₱25.00 ₱1,250.00
Dotted Notebook 30 pcs. ₱60.00 ₱1,800.00

Journal Notebook 30 pcs. ₱85.00 wholesale ₱2,550.00
price minimum of 20
pcs.
Spiral Notebook 50 pcs. ₱30.00 ₱1,500.00
wholesale price
minimum of 20 pcs.
Spiral Yarn 50 pcs. ₱9.00 ₱450.00
Notebook
Padded Notebook 25 pcs. ₱50.00 ₱1,250.00
Gel Pens 50 pcs. ₱25.00 ₱600.00
₱12.00 wholesale
price minimum of 50
pcs.
Roller Ball pen 24 pcs. ₱45.00
₱35.00 wholesale ₱840.00
price minimum of 12
pcs.
Pencils’ Five (5) dozens ₱6.00 per piece ₱300.00
₱5.00 wholesale
price minimum of 5
dozens.
Pencil Pouch 30 pcs. ₱20.00 ₱600.00
Tote bags 30 pcs. ₱30.00 ₱900.00
Drawstring Bags 30 pcs. ₱55.00 ₱1,650.00
Quaff sublimation 5 rims ₱250.00 ₱1,250.00
Transfer paper A4
100pcs
Sublimation Ink Set 3 sets ₱1,000.00 ₱3,000.00
100ml
Highlighter 2 box per color ₱150.00 whole sale ₱1,800.00

(6 colors) price for one box
131
Marker (fine and 2 boxes each ₱25.00 wholesale ₱1,200.00
broad) price for 6 pieces
Ruler 30 pcs. ₱5.00 per piece ₱150.00
Yellow paper 30 pcs. pads ₱33.00 per piece ₱990.00

whole sale
Intermediate pad 30 pcs. pads ₱12.00 per piece ₱360.00
wholesale
Bond paper 1 box ₱150.00 per rim ₱750.00
(Short) ₱750.00 per box
Bond paper 1 box ₱170.00 per rim ₱850.00
(Long) ₱850.00 per box
Oslo paper 2 reams ₱140.00 ₱280.00
Construction paper 2 reams assorted ₱200.00 ₱400.00

colors
Colored paper 1 ream per color ₱180.00 ₱1,800.00
10 colors Wholesale price
Crepe paper 20 pcs. per color ₱50.00 wholesale ₱300.00

6 colors price of 20 pcs.
Japanese paper 25 pcs. per color ₱60.00 wholesale ₱360.00
6 colors price of 25 pcs.
Cartolina 15 sheets per color ₱3.25 per sheet ₱487.50
10 colors wholesale price
minimum of 12
sheets
Envelope 50 pcs. ₱0.35 per pcs. ₱17.50
Brown envelope 50 pcs each. ₱3.00 per piece short ₱325.00

(long and short) ₱3.50 per piece long
wholesale price of
50 pcs.
Plastic envelope 50 pcs each. ₱5.00 per piece short ₱550.00
(long and short) ₱6.00.00 per piece
long
wholesale price
minimum of 50 pcs.
Short Folder 50 pcs. ₱5.00 per piece ₱250.00
wholesale price
minimum of 50 pcs.
Long Folder 50 pcs ₱6.00 per piece ₱300.00
wholesale price
minimum of 50 pcs.
Short Brown Folder 50 pcs. ₱5.00 per piece ₱250.00
wholesale price
132
minimum of 50 pcs
Long Brown Folder 50 pcs. ₱6.00 per piece ₱300.00
wholesale price
minimum of 50 pcs.
Clear folder 30 pcs. assorted ₱ 7.00 short ₱510.00
colors short and ₱10.00 long
Long per piece wholesale
price minimum of 30
pcs.
Sharpener 2 boxes 24 pieces ₱50.00 per box ₱100.00
Color pencil 20 pcs. ₱23.00 per piece ₱460.00
Colored markers 20 pcs. ₱15.00 per piece ₱300.00
Color pastel 20 pcs. ₱35.00 ₱700.00
Crayons 2 dozen ₱135.00 per dozen ₱270.00
Poster Paint 10 pcs. ₱60.00 ₱600.00
Paintbrush 24 pcs. ₱11.00 per piece ₱264.00

wholesale price
Gift wrapper 25 sheets assorted ₱3.00 pesos per ₱75.00
sheet
Double-sided tape 24 pcs. ₱22.00 wholesale ₱528.00
price minimum of 24
pcs.
Tape dispenser 1 dozen ₱15.00 per piece ₱180.00
Tape 2 dozen ₱6.00 per piece ₱144.00
Cutter 3 dozen ₱20.00 per piece ₱720.00
Yarn 2 dozen ₱6.00 per piece ₱144.00
Scissors 25 pcs ₱13.00 per piece ₱325.00
Staples 2 packs per size ₱10.00 per box ₱700.00

(no.10 & no.35) no.10
₱25.00 per box
no.35
Stapler 10 pcs. ₱60.00 each ₱600.00
Calligraphy Pen 20 pcs ₱50.00 ₱1,000.00
Eraser 30 pcs. ₱7.50 per piece ₱225.00
133
whole sale price
minimum of 15 pcs.
Correction Tape 30 pcs. ₱9.00 each ₱270.00
Friction Pen 36pcs. ₱8.50 per piece ₱306.00

Wholesale price
minimum of 24 pcs.
Length wise paper 30 pcs. ₱7.50 per pad ₱225.00
Crosswise paper 30 pcs. ₱7.50 per pad ₱225.00
1/4 paper 30 pcs. ₱5.00 per pad ₱150.00
TOTAL: ₱42,431.00
Table 8.3
D. PACKAGING MATERIALS
PARTICULARS QUANTITY PER UNIT COST MONTHLY

MONTH COST
Paper bag 500 pcs. ₱100.00 per 500 ₱100.00

pcs.
Paper bag with 200 pcs. ₱5.00 per pc. ₱1000.00

handle
Biodegradable Plastic 5 rolls ₱50.00 per roll ₱200.00

Wrap 100 square feet,
30M×30cm
TOTAL: ₱1,300.00
Table 8.4
134
E. OFFICE SUPPLIES
PARTICULARS UNIT COST QUANTITY TOTAL COST
Receipt Paper ₱52.00 Three (3) ₱1,872.00

Dozens
Bond Paper ₱150.00 Two (2) Rims ₱300.00

(Hard Copy)
Pens ₱6.00 One (1) Boxes ₱36.00
Stapler ₱95.00 Two (2) ₱190.00
Staples ₱68.00 One (1) box ₱68.00
Tape ₱8.00 Three (3) pcs. ₱24.00
Scissors ₱74.75 Three (3) ₱223.5
Ink ₱480.00 One (1) Refill ₱480.00

bundle
Log Book- Office ₱73.00 Two (2) pcs. ₱146.00

Warehouse Record
Book 500 pages 7 x
11
Carbon Paper ₱10.00 Ten (10) pcs. ₱50.00
Folder ₱5.00 Ten (10) pcs. ₱50.00

TOTAL ₱ 3,439.50
Table 8.5
F. FURNITURES AND FIXTURES
135
PARTICULARS UNIT PRICE QUANTITY TOTAL
COST
Wooden and metal shelves ₱1,700.00 6 ₱10,200.00

rack
Wooden Storage Drawer ₱4,500.00 1 ₱4,500.00
Wooden Office Table ₱2,500.00 1 ₱2,500.00
Wooden Hanging shelf ₱300.00 3 ₱900.00
Plastic Long Table ₱2,500.00 1 ₱2,500.00
Hanging front desk ₱800.00 1 ₱800.00
Foldable Plastic Chair ₱450.00 3 ₱1,350.00
Ring light ₱150.00 6 ₱900.00
Indoor Plant ₱400.00 1 ₱400.00
TOTAL: ₱24,050.00
Table 8.6
G. COMPENSATION SCHEME
EMPLOYEE COMPENSATION NUMBER TOTAL COST

FOR MONTH OF
WORKERS
136
Staffs ₱7,982.00 3 ₱23, 946.00
Security Guard ₱8,710.00 1 ₱8,710.00
Driver ₱1,200.00 1 ₱1,200.00
TOTAL: ₱33,856.00
Table 8.7
H. RENOVATION EXPENSE
EXPENSE TOTAL COST
Paint ₱1,000.00
Labor Expense (2 person) ₱2,000.00
Raw Materials ₱7,500.00
Food for Laborers ₱500.00
TOTAL: ₱11,00.00
Table 8.8
I. SANITARY SUPPLIES
PARTICULARS UNIT PRICE QUANTITY TOTAL COST
Combined Broom Dustpan ₱250.00 1 ₱250.00
137
Kitchen Tissue ₱88.00 2 ₱176.00
Rugs ₱100.00 3 ₱100.00
2in1 Self-Wash Squeeze Dry ₱350.00 1 ₱350.00

Flat Mop Bucket
Towels ₱20.00 4 ₱80.00
Cleaning Soap ₱250.00 1 ₱250.00

(Dettol Disinfectant Liquid
500ml)
Daiso Liquid Hand Soap 1 L. ₱98.00 1 ₱98.00
TOTAL: ₱1,304.00
Table 8.9
J. EMPLOYEE UNIFORM
PARTICULARS UNIT PRICE QUANTITY TOTAL COST
Staff Employee Uniform ₱270.00 6 ₱1,620.00
TOTAL: ₱1,620.00
Table 8.10
K. MISCELLANEOUS EXPENSE
EXPENSES TOTAL COST
Electricity Expense (Per month) ₱2,500.00
138
Water Expense (Per Month) ₱300.00
Business Permit ₱500.00
Barangay Business Clearance ₱300.00
DTI Registration Fee ₱500.00
BIR Registration Fee ₱500.00
Application for Tax Identification Number & ₱1,000.00

Value Added Tax Number
Rent Expense (Per month) ₱8,000.00
Transpotation Expense (Per month) ₱2,500.00
Car Rent Expense (Per month) ₱4,000.00
TOTAL: ₱19,600.00
Table 8.11
L. TOTAL EXPENSES
EXPENSES TOTAL COST
Machineries and Equipment ₱108, 225.00
Marketing Expense ₱4, 700.00
139
Supplies ₱42,431.00
Packaging Materials ₱1,300.00
Office Supplies ₱3,439.50
Furnitures and Fixtures ₱24,050.00
Compensation Scheme ₱33,856.00
Renovation Expense ₱11,000.00
Miscellaneous Expenses ₱19,600.00
Sanitary Supplies ₱1,304.00
Employee Uniform ₱1,620.00
TOTAL COST: ₱251,525.5
CONTINGENCY COST: ₱25,152.55
GRAND TOTAL COST: ₱276,678.05
Table 8.12
CHAPTER IX
APPENDICES
140
Code of Ethics
Dear Colleague:
RÊVEUSE promotes the use of environmental-friendly materials such as recycled
materials and disposable materials that can lessen waste production in Bulacan. We
141
handle supplies and products with care and uses a step by step process in order to satisfy
our costumers. Like how we handle our products, RÊVEUSE strives to earn the trust of
our suppliers in the most efficient way.
Thus, the RÊVEUSE Code of Conduct aims to guide us to make sure that we make
the right decisions. As human beings, we are entitled to provide a high-quality product
that matches its monetary value. The products of Rêveuse aim to uplift motivation to the
customers.
RÊVEUSE strives to make the work environment a more comfortable place to work
with, thus, promote unity among the staff and employees. If you face any problems
regarding on moral crisis that may affect the well being of the business, feel free to
consult and read this Code from time to time so you can remember and apply the guiding
principles of RÊVEUSE.
I hope that you can help RÊVEUSE in achieving success by working hard and help
maintain the good reputation it has to the public. Thank you.
Sincerely,
Robert Daryl V. Dorupa

Owner, Founder
142
VISION, MISSION, AND VALUES STATEMENTS
VISION
We are the leading consumer-centered office and school supplies store in
Malolos, Bulacan that produces innovative products that will benefit the public.
MISSION
Rêveuse aims to:
• provide a good quality school and office supplies to any students and office
persons in need
• offer affordable school and office supplies
• offer customized products; and
• aspires to become an environmental-friendly business.
VALUES
R- ELIABLE
E- FFECTIVE MOTIVATORS
V- ALUES CUSTOMER SATISFACTION
E- NVIRONMENTAL FRIENDLY
U- NITED
S- INCERE
E- XCELLENT QUALITY PRODUCTS
143
R ELIABLE
Rêveuse aims to become a reliable business to students and office workers in
providing their supplies.
E FFECTIVE MOTIVATORS
Rêveuse aims to become a business that may motivate and inspire consumers
through its products and services
V ALUES CUSTOMERS SATISFACTION
Rêveuse values customer satisfaction by providing quality products while
building a good relationship with customers.
E NVIRONMENTAL FRIENLY
Rêveuse strives to maintain an environmental friendly business where the
business strives to lessen the plastic consumption.
U NITED
Rêveuse maintains a united culture where the ideas and opinions of staffs are
valued.
S INCERE
Rêveuse is sincere to all the customers to gain their trust. Moreover, the
business will have more loyal customers that can increase sales.
144
E XCELLENT QUALITY PRODUCTS
Rêveuse offers quality products to satisfy customer's needs with products that
are worth their monetary value.
FRAMEWORK OR GUIDING PRINCIPLES
The MOST IMPORTANT Rule: Lessen the use of PLASTIC
Rêveuse is aspiring to be an environmental-friendly company. The
business is having rules and regulations regarding the plan on lessening the usage
of plastic. Rêveuse is using paper materials like paper bags (packaging) as an
alternative to plastics.
CLAUSE ON PROCESS FOR SUGGESTING SITUATIONS
Concerns, problems, and suggestions are bound to be raised to the office
managers immediately to avoid conflicts and further problems—be it to co-
workers or customers. The Rêveuse Store commits itself to ensure that all
problems and concerns are addressed.
For further revision of the code, however, must undergo to thorough
process before the implementation. First, develop a new code by engaging and
communicating with the store employee and include them in the process.
Furthermore, the store staff and employees must conduct a formal meeting
together with the store manager to discuss the proposed revision of the business'
145
code of ethics. Finally, the manager/owner's approval to set a new goal and
principle.
CLAUSE ON WHISTLE-BLOWING PROCEDURES
In a company, there are loyal employees that give their trust to the company.
Whistle-blowers are loyal employee who report any kind of information or
inappropriate incident happening in the company. Because of this, if this
employee caught his/her co-worker doing an inappropriate behavior that might
affect the image of the company, he/she will tell it to the management right away.
Since there is a possibility that the whistle-blower and the violator will have a
misunderstanding between each other, the manager will protect the employee by
simply not telling anyone about the issue he/she received. The manager will have
an investigation regarding the violation committed. Then, he/she will decide the
corresponding punishment that the violator will face. Because of this, the whistle-
blowers will not be afraid, to tell the truth, if ever they caught someone doing
such actions.
For example, if there is a scenario that one of our loyal employees caught
his/her co-worker stealing in the premises of the company he/she would tell this
scenario to the management and with the help of the whistle-blower or the loyal
employee the management ensure the protection that no one should know about
the information of what the whistle-blower has been said. How should we protect
the whistle blower or the loyal employee? We can protect him/her by not telling
146
that he/she is the one who told the management about the scenario or the inside
job. How should we tell this to the employee that has been caught stealing? We
will talk to this employee that has been caught stealing and we will tell him/her
that we were the one who caught him/her at that time or on that day by looking or
playing back at the CCTV footage. So the employee that has been caught stealing
will not know that someone told the management that he/she has been caught in
action. If we told the employee that someone told the management about the
scenario the whistle-blower or the loyal employee will not trust the management
anymore and will not tell any kind of information or any kind of incident
happening inside the company. That is how we protect a whistle-blower.
CLAUSE ON OTHER RESOURCES, VENUES, AND CHANNELS
AVAILABLE FOR REPORTING VIOLATIONS TO THE CODE.
If the employee has any concerns regarding a certain violation that his/her
co-worker committed, the employee must consult and tell it to the manager right
away. The manager will be the one who will decide about the violation
committed and the corresponding punishment to the employee depending on how
minor or major his/her offense is. The manager will also investigate first before
making an action. If the employee being reported is pleaded guilty, he/she will be
facing the corresponding disciplinary action. The decision of punishments are
done and will always be done by the manager.
147
STANDARDS OF BUSINESS CONDUCT
MISUSE OF COMPANY TIME
All staff employees who are in a retail business often misuse
company time in ways of doing personal matters and using mobile phones
in times of business. Under time is also considered misuse of company
time this can be also a result of habitually arriving late or leaving early
that encroaches business time.
All staff employees shall:
 Strictly observe company rules about the proper use of the
company time.
 Usage phones and gadgets are strictly prohibited during working
hours.
 Personal matters should not be entertained during working hours.
 All employees must report on time by logging in on the time card.
First offense: Warning
All staff employees proven to have misused the company time will be
receiving a warning and verbal reprimand upon violation. The
employee will be under observation.
Second offense: 3 days suspension and deduction in salary
148
All staff employees proven to have misused the company time for the
second time will be receiving a 3 days suspension and a deduction in
salary.
Third offense: Termination of contract
All staff employees proven to have misused the company time for the
third time will have a termination of the contract.
FORCED OVERTIME
All staff employees may be forced to work overtime unjustly when
there are things that are left to do in the business that is supposed to be
done within the day.
All staff employees will only be required to work overtime:
 Where the completion or continuation of the work which has been
started before the eighth hour is necessary to prevent serious
obstruction or prejudice to the business or operations of the
employer.
 When there is urgent work to be performed on machines,
installations, or equipment to avoid serious loss or damage to the
employer or some other cause of similar nature.
149
In any other circumstance, the staff employees shall have the option to
refuse to render overtime work. Additional time, day or night spent at
work will be compensated by the business with overtime pay.
CONFLICT OF INTEREST AND LOYALTY
Conflict of interest may occur when a staff employee gives favors
to family or friends, or when someone acts in their interest rather than the
interest of the business.
 Be responsible for what they are doing, one should act in the best
interest of the business.
 Not have any relationship inside the business.
 Not use any material business information that they may know of
for their advantage.
 Not take as their own any business opportunity that belongs to the
business.
 Staff employees shall not accept gifts or invitations of any form
from any third person or entity with existing or intended business
dealings, except when the gift or invitation is:
(i) directly attributable to purely personal or blood-related
relationships;
(ii) only of nominal value;
150
(iii) a simple promotional item or is part of the supplier’s public
relations program; or
(iv) part of business meetings or discussions.
MISUSE OF COMPANY FACILITIES
The business has facilities like printer and school/office supplies
that should not be used for other purposes other than business or company
use.
 Be responsible for the proper use of all business assets and
resources, which include facilities, equipment, and supplies owned
by the business.
 Use business assets and resources efficiently, responsibly, and for
legitimate business purposes only.
First offense: Warning
All staff employees that have proven to have misused company
business facilities will be receiving a warning and verbal reprimand
upon violation. The employee will be under observation.
Second offense: 3 days suspension and deduction in salary
151
All staff employees proven to have misused the business facilities for
the second time will be receiving a 3 days suspension and a deduction
in salary.
Third offense: Termination of contract
All staff employees proven to have misused the business facilities for
the third time will have a termination of the contract.
152
The proposed business will be implementing and monitoring compliance with the
provisions of this code by:
 Ensuring that the contents of this code are communicated to all staff
employees, requiring all to sign an acknowledgment receipt that he/she
has read and understood the code and agrees to abide with the standards
and norms set forth herein;
 Requiring all the staff employees annually declare that they have
complied with this code through a one-on-one interview with the
manager.
 The proposed business will be reviewing and continuously updating this
code if there are any concerns or suggestions to revise that the code does
not cover.
153
All staff employees are expected to comply with this code.
Any violation shall be dealt with, following the procedures provided or to
be provided other company policies and proper observance of the requirements of
the dues process. This shall be without prejudice to the filing of any legal action
against the party concerned under existing laws.
This code as written does not and cannot cover all types of situations a
staff employee may encounter. As such, when in doubt all are encouraged to
consult with the manager who is available to discuss concerns and answer
additional questions relative to the application and correct interpretation of the
code.
154
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162
CHAPTER X
ABOUT THE AUTHORS
Robert Daryl V. Dorupa, a senior high school student of Centro Escolar
Integrated School Malolos Bulacan is a responsible and gentle type of person and
is versatile in many works.
His ability in selling products is far more greater than in school. Even if he
is only 17 years of age, his experience in business is not new because their family
owns a business and every other time, he is the one who is handling it.
He is currently a grade 12 student whose goal is to be one of the most
successful businesmen in the Philippines. Even though his experience in business
163
is not enormous, he continuously strive to gain knowledge and dedicates his self
in finding the right track.
Jeraldine Mae C Ching, is a senior high school student. She lives in
Caniogan Malolos Bulacan. She was born on November 23, 2001. She is the
youngest in their family. At first, she studied in public as starter or as nursery in
schooling and then she transferred in private school and she finished her primary
& secondary days at immaculate Concepcion school of Malolos. In her
elementary days she remembered that she is one of the members of drum and lyre
as a flag let. After that she continued her junior high school at Holy Spirit
Academy of Malolos in Sta. Isabel Bulacan. She became one of the varsity team
in volleyball.
Now, she is an ABM student at Centro Escolar Integrated School. She
wants to become a successful businesswoman in the future just like her father.
164
She wants to be known as most strategic businesswoman in any kind of things
when it comes to business. She wants to have any kind of business that will be
long last to have that business and consistency of the profit income. She acquired
many things in making their advertising plan.
She gained many knowledge and things by experiencing how to
coordinate with her other group mates to have a better outcome of work. She
believes that things will be successful if everyone is cooperating and not
procrastinating.
Reille Andre F. De Guzman is 18 years old. He was born on November
23, 2001 at Makati City. He lives at Rocka Executive Village Balagtas, Bulacan.
He completed his Junior Highschool at La Consolacion School Balagtas, Bulacan.
He loves to travel, play with his dogs, play his musical instruments, and to sing.
His father’s name is Reinhard M. De Guzman and his mother’s name is
Apple F. De Guzman. He only have one sibling. His youngest sister’s name is
Althea Rein F. De Guzman.
165
By doing the business plan, he learned how to organize files and
document. Also, he learned how to accomplish the assigned task because of time
management that he learned as well. One of the most important thing that he
learned during this entire business plan is to work well with his groupmates for
the benefit of all.
Nike Adrienne N. Del Mundo was born on May 12, 2002. He is a senior
high school student, currently studying in Centro Escolar Integrated School under
Accountancy, Business and Management strand. He completed junior high school
at La Consolacion University Philippines
166
He grew up in Caloocan City. He studied in Caloocan since preschool to
grade 5. He graduated elementary at La Consolacion University Philippines in
Malolos, Bulacan.
He wants to be a Certified Public Accountant someday and be successful.
Nike is the eldest son of Nicolette Del Mundo. He currently lives in Malolos,
Bulacan. He is really into sports where he became a varsity of the Centro Escolar
Integrated School basketball Team for the school year 2019-2020. He loves eating
spicy foods.
Jea Mae D. Galvez, an 18- years old Senior High School student, is
currently taking Business administration at Centro Escolar Integrated School. She
167
was born on October 25, 2001, at Pasig and currently staying at St. Agatha
Homes, Tikay, Malolos, Bulacan.
Jea Galvez is living with both of her parents. Her mother’s name is
Marites Mindo Daria (maiden’s name) while her father’s name is Jimmy Salvador
Galvez. She is the eldest child in the family.
While doing the business plan, she learned a lot of things. One is to
manage her time in order to finish the paper works. Second is to be punctual when
it comes to submitting the papers before the deadline. Another is, to be more
responsible enough in all aspects. Because of this business plan, she was able to
be more independent as well. Lastly, she learned how to cooperate and the
importance of unity in a group. Cooperation was one of the key why the
researchers were able to accomplish the business plan.
Gelyn Grace D.C. Garcia is the youngest and only daughter of Jocelyn
and Greg Garcia. She was born on June 4, 2002. She is a graduating senior high
168
school student at Centro Escolar Integrated School. She completed junior high
school at The Dominican School of Apalit, Inc. and has been a consistent honor
student since her preschool years until now. Leading has been her passion and it
manifested by being part of the Dominican Student Council in both her
intermediate and secondary classes.
She spent most of her time and in participating in various
extracurricular activities. She was once a part of the Student Journalist team that
competed in the south zone, division and regional levels at her former school and
attended The Mentor’s Journal seminars and press conference at Bulacan State
University. Her journalism experiences helped her in the composition of various
academic papers at senior high.
In conducting a business plan, you and your groupmates should have one
goal in mind; that is to have an accurate and realistic plan that is applicable in the
future. As a business administration student that has a vision of being a catalyst
and entrepreneur one day, studying entrepreneurship is an important thing that is
vital in achieving my aspirations
169
Cianelle Marie C. Manapol was born on March 18, 2002 at Calumpit,
Bulacan. She is currently Senior High School student and taking up ABM strand
at Centro Escolar Integrated School. She is the youngest and only daughter of
Felipe Manapol and Leizel Manapol. She is currently living in Calumpit, Bulacan
with her parents.
Cianelle grew up in a family full of successful accountants which inspires
her in taking up Accountancy in the future. She was a former taekwondo player
and chess player. Her hobbies are reading books and watching movies.
While doing the business plan she learned a lot of things, especially the
importance of communication in a group, to be able to do a good business plan.
She also learned that time management is really essential in doing this business
plan as there are also other things that she needs to do as she is a graduating grade
12 student, where most of the time the deadlines of the paper works overlaps.
170
Marco Franco M. Montecillo is a student of Centro Escolar Integrated
School of Malolos Bulacan. He is a Senior High School student taking the track
of ABM major Business Administration, now he is trying to accomplish their
business plan for their subject in entrepreneur.
He finished elementary and high school at St. Clement Academy of
Malolos Bulacan, he manages to spend most of his high school on a school in
Santisima Trinidad Malolos Bulacan. And now he is trying to manage to finish
most of his senior high school on a school of Centro Escolar Integrated School in
Malolos Bulacan.
He learned a lot of knowledge regarding among how to manage a
business, how to make the right choices that will make his business gain profit.
By having this knowledge, he can amplify it in the near future for his upcoming
business. Having this business plan, it can be an advantage for him because in a
young age he has been open minded on what to do and not to do on starting a
business in this young age, and someday became an entrepreneur to others.
171
Inah Dapney F. Robles is a Senior High School student taking Business
Administration. She was born on July 08, 2001 and is currently living in
Hagonoy, Bulacan.
Robles is an amazing student of Centro Escolar Integrated School who
achieved with honors and participated in multiple events such as Maciprisa and
Clraa. Robles is an aspiring person because despite her being busy as a student
athlete, she manages to finish tasks quickly.
Given the fact that the research was done at a short period of time, she
experienced hardship and exhaustion due to lack of sleep and lack of
communication. Sacrifice and dedication are the keys in accomplishing greatness
for it is done in action and not by verbal. She learned to be a more understanding
person and be an inspiring leader for the process to work.
172

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CHAPTER I

The Rêveuse is a concept store who offers customers to have a unique

shopping experience by having a different selection of products in one place. The

this venture successful.

to cater to a comprehensive and broad customer base. The customer-centered

business aims to cater to a wide variety of consumers—be it students, office

market that corresponds to it is stated in the industry analysis.

environmental responsibility of business is to achieve as the store strives to

maintain its plastic-free packaging

strengths, weaknesses, opportunities, and threats are presented in the fourth

the survey conducted. Rêveuse sustains an environmental-friendly packaging.

a full-social media-based promotion strategy, to reach its target market even

Rêveuse is a business owned by a sole proprietor, who chose sole

in the budgeting portion of the study.

and their corresponding measures or plan.

Moreover, a budget is required in order to start a business. Stated in the

In the current, consumer-oriented culture, people do not shop merely to

not even involve making a purchase. Wandering costumers made window

shopping popular nowadays. Also, merchandisers and retailers tend to create

"small worlds" for merchandising—to attract the attention of consumers, draw,

merchandise for it was already staged in interesting and unique arrangements to

attract consumers ever since the 18th century

appearance of their stores and the presentation of merchandise. Very little

in convincing a customer of the quality of a product and making a sale. The

evolution of in-store design brought about a new "process" of shopping. It was no

the products stored. Eventually, the deliberate display of goods became an

meant to visually appeal to consumers, slowly became exciting shopping venues.

The main objective of visual merchandising and retailing is to convince

increase their sales but to increase customer interaction as well.

place to follow. Experience is one of the requirements in handling business for it

proponents, to be challenged and to create a product to sell.

In the Philippines, many merchandising stores base only on designs and

business is to help the community become a trash-free and eco-friendly

serves by giving inspiration and motivation to their consumers through the

products the business is going to offer.

have a unique shopping experience by having a different selection of products in

which are the millennials and generation z.

consumers to reveal one’s creativeness. The Logo of the business is a dream

dreams and hopes to people.

Dorupa. Rêveuse is located at Beagles, a commercial building around Bagong

Bayan, Malolos. Dorupa established Rêveuse in this particular place as he is

A. FUTURE OUTLOOK & TRENDS

Craftsmanship, which most of us may refer to as an aesthetic, was implied in

for strength, and means “skill in planning, making, executing” and, by

inspiration for their studies and work.

The main purpose of having school supply stores is to provide teaching

office supplies were distributed is evident in some of the most admired

businesses such as National Bookstore, Expressions and Pandayan Bookshop;

bookstores in Portugal is inseparable from that of the French. From the

eighteenth century, there was the arrival of a large number of French

booksellers to Portugal, including Pedro Faure, who went on to found what we

In the Philippines, before the Japanese occupation during World War

Socorro Cáncio-Ramos, rented a small-corner space of a Haberdashery with

National Bookstore is a perfect example of a business that went through a lot

store in the country.

Year 1984, Sterling Papers Company started a retail business of greeting

that eventually lead to the birth of Expressions Stationery Shop. Recently

like Robinsons place targeting crowded places. Like National Bookstore,

Expressions also started by selling greeting cards.

expand. Pandayan Bookshop used to be only a part of a supermarket store yet

outside the supermarket. 1993, the separation of Pandayan Bookshop from

an experiment to know if the business could work despite operating as a

bookshop on its own.