November 30, 2020

Name: Charmine B. Albao Subject: B.M. 201 (Business Marketing)

Course, Year & Section: BSHM 2-B Instructor: Dr. Jonathan M. Bisnar

Module 3, Lesson 1
Marketing Mix
The 4P’s of Marketing
IV. Learning Assessment
Answer the following questions:

1. What are the 4P’s of Marketing and other related approach on product
promotions?

The 4P’s of Marketing are the following:

Product
Product refers to the goods or services you are offering. You might consider a range of
factors such as packaging, labelling, branding and quality when developing your product.

Place

This aspect of marketing refers to how your customers will be able to purchase your
products or services. Distribution channels may include: retailing direct to the public
through a store or outlet, selling goods via wholesalers, retailing online, using distributors,
consultants or agents to sell your products and when deciding which channel to use,
consider your target market and the logistics involved in getting your products and
services to them.

Price

Setting a suitable price for your products or services will help you to be profitable and
stay competitive. Start by including all the costs associated with producing and delivering
your products and services, then research your target market to determine how much
they would be willing to pay. If there is a gap you have more work to do – perhaps reducing
your costs or focusing on a different market.

Promotion

Promotion refers to the methods you will use to advertise and sell your products and
services. Promotional methods may include: website, social media, blogging, e-newsletter,
networking, brochures and flyers, TV, radio or print advertising, word of mouth, loyalty
and reward programs, cold calling, mail-outs and letter drops, sponsorship and PR
activities such as media releases and events.

Promotion have four components called the promotion Mix, as follows:

1. Advertising - to effectively inform, persuade and remind the target market.
2. Public Relation - to offer a positive image of the company and the brand.
3. Selling - to get the customer to buy.
4. Sales Promotion - to convince customers to buy immediately.
2. What factors that can influence consumers behavior in patronizing particular
product?

I think the factors that can influence consumers behavior in patronizing particular
product is Psychological factors that include perceptions, motivation, learning,
beliefs and attitudes, o n how consumers relate to a brand depends on what is
meaningful, necessary and interesting to them. Other factors that might affect
consumer buying behavior include political, economic, social, technology, legal and
environmental issue and concerns.

3. Identify which marketing program best for product promotions that effective
driven for the producer?

For me the marketing program best for product promotions that effective driven
for the producer is the Sales Promotion-Driven that they regularly or continuously
offer marketing activities to achieve short term objectives such to increase
volume or long-term objectives like brand building. The companies that are sales
promotion driven are fast foods parlors like Jollibee and McDonald’s which have
about eight major promo campaigns yearly to bring consumers back to the stores as
often as possible.

4. How to create an edge to competitors using competitive advantage?

To create an edge to competitors using competitive advantage by securing and

providing better or best value in the perception of the costumer, relative to all
your competitors. A company’s capabilities can become a true competitive
advantage if the following five criteria are met:
1. It is a valuable in the marketplace.
2. It is superior in the market place.
3. It is difficult to match or imitate.
4. It is difficult to substitute
5. It is difficult to trade and gain (as in hiring R&D executives from another
company.

V. Enrichment Activities/Outputs

Using 4P’s in marketing, kindly put a picture of any business entity showcasing
their product that are very successful in the market in a piece of long size
bond paper. Under the picture your caption telling the proof of how the
particular product has an edge to its competitors. Note: only one.
 McDonald’s Marketing Mix (4Ps)
McDonald’s Products (Product Mix)
As a food service business, McDonald’s has a product Mix
mix composed mainly of food and beverage products. This element of the marketing mix
This element of the marketing mix covers the
various organizational outputs (goods and services)
that the company provides to its target markets.
McDonald’s product mix has the following main
product lines:
 Hamburgers and sandwiches
 Chicken and fish
 Salads
 Snacks and sides
 Beverages
 Desserts and shakes
 Breakfast/All-day breakfast
 McCafe
McDonald’s Promotion (Promotional Mix)
This element of the marketing mix defines the
tactics that the business uses to communicate with
customers. Among the 4Ps, this variable focuses on
marketing communications with target customers.
For example, the company provides new information
to persuade consumers to purchase new products.
McDonald’s uses the following tactics in its
promotional mix, arranged according to significance
in the business:
 Advertising (most significant)
 Sales promotions
 Public relations
 Direct marketing
Place/Distribution in McDonald’s Marketing
enumerates the venues or locations where
products are offered and where customers
can access them. Restaurants are the most
prominent places where the company’s
products are distributed. However, the
business utilizes various places as part of
this 4P variable. The main places through
which McDonald’s distributes its products
are as follows:
 Restaurants
 Kiosks
 McDonald’s mobile apps
 Postmates website and app, and
others
McDonald’s Prices and Pricing Strategies
In the bundle pricing strategy, McDonald’s
offers meals and other product bundles for
prices that are discounted, compared to
purchasing each item separately.
This pricing strategy helps encourage
consumers to purchase the company’s
products based on perceived affordability.
Thus, this element of McDonald’s marketing
mix highlights the importance of bundle
pricing and psychological pricing to encourage
customers to buy more products.