BUSINESS PROPOSAL

SHAWTEA
COMPASSION (11 – GAS)
MARIANNE JOYCE TAYAG
MICAHELLA REIN CANLAS
ELYZA ERA INFANTE
BETTINA MAPILISAN
RAPHAEL LUIS ESCALA
ZION PAMINTUAN

SUBJECT:
ENTREPRENEURSHIP

SUBJECT TEACHER:
Ms. Emily Legaspi
OCTOBER 2020
 BUSINESS PROPOSAL

Name of Business: SHAWTEA

• Tagline: Hot, cold and mouth-watering delicacies!
• Type of Business: Shawarma and Milk tea Food Services

I. EXECUTIVE SUMMARY
1.1 INTRODUCTION

Over the last century, our desires have shifted dramatically, and our food
options have expanded and become more diverse. We can't help but want to try
out the unique dishes in other countries that are popular there. There is nothing
better than eating something that can satisfy our stomach's especially when the
dish come's from other countries. So, we as entrepreneurs, decided to give our
community here in Magalang the opportunity to try out the simple foods and drinks
that aren't native to the area and were invented in other countries!

Shawarma is a delicious dish that can be eaten whenever your stomach

grumbles. It originated in Turkey, where lamb, chicken, beef, or mixed meats are
stacked in a cone-like shape on a vertical rotisserie. It is ideal for any occasion
because it is a ready-to-eat food. You can eat it anywhere and at any time,
including while out and about with your friends or simply to satisfy your stomach.
Milk tea, on the other hand, was invented in Taiwan and is a beverage made
from milk and tea. However, one of the key ingredients to not make it appear simple
is to add different ingredients to give it its own distinct flavor.
Our business was launched to ensure that these unique and simple dishes and
beverages have a wide range of options. We offer various flavors of milk tea as
well as various types of shawarma. If this is the type of meal you prefer, ShawTea
has you covered!
We, fortunately, serves both of these delectable dishes and beverages.
Because as entrepreneurs, we want our customers to be happy, satisfied, and able
to loosen up while enjoying their food and beverages. Our food restaurant is
 BUSINESS PROPOSAL

1.2 Is it Franchised or owned?

ShawTea is a newly-made business established by six entrepreneurs namely:
• MARIANNE JOYCE TAYAG,
• MICAHELLA REIN CANLAS,
• ELYZA ERA INFANTE,
• BETTINA MAPILISAN,
• RAPHAEL LUIS ESCALA and
• ZION PAMINTUAN.

Having our own business can provide us with a lot of experience, and it is also
beneficial to have experience so that we can learn how to run a business. And
managing the business that we have started is another way to gain more
experience and knowledge so that in the future, our lives can be stable with all the
support from our surroundings. It will become a successful business if we apply all
of this in order to be ready for the future.

1.3 VISION
Our vision is to satisfy every customer from their cravings and serve them
with mouth-watering food at an affordable price.

1.4 MISSION
Our mission is to establish a shawarma business that will allow a wide
variety of shawarmas and milk teas.
 BUSINESS PROPOSAL

1.5 Logo (Explanation)

Our chosen logo and name were picked to be
simple and pleasant to hear. This logo represents the
two dishes bonding together to create something as
simple and as unique as possible. The title's logo is a
play on words combining shawarma and milk tea,
making the words easy to pronounce trendy and
catching customers' attention. The background is
artichoke green, which adds to the nature and colorful
element of the logo.

II. STAFF AND ORGANIZATIONAL MANAGEMENT

2.1 STAFF
An employee/staff in a restaurant is someone who has been hired by an
organization, and their role is to follow orders from the manager and complete
the work that has been assigned to them.

EMPLOYEES THEIR ROLE AND RESPONSIBILITIES

Owner A business owner is the legal proprietor of a business. An individual or

group that possesses a company's assets and profits from them.

A manager is someone who is in charge of a specific aspect of a

Manager business or organization, such as supervising and managing a group
of people. They are in charge of keeping the business running
smoothly and correcting any problems that arise.

Barista A barista is a coffee artist who prepares, decorates, and serves coffee
or tea to customers using an espresso machine.

Chef A chef is a trained professional cook and craftsman who is skilled in all
aspects of food preparation, often concentrating on a specific cuisine.
 The one who greets and serves food and beverages on customers.
Waiter Ensuring the food order is made correctly by kitchen staff and looks
presentable for guests and staying attentive to the needs of guests in
the dining area.

In some restaurant establishments, cashiers are in charge of

processing and receiving payments. Working the cash register
Cashier
greeting customers and assisting them with any questions they may
have been are some of the duties of a cashier.

Dishwasher, also known as a Kitchen Helper, is in charge of cleaning

Dishwasher dishes in a restaurant service setting to ensure that the kitchen always
has a steady supply of clean plates, bowls, silverware, pots, pans, and
glasses.

2.2 ORGANIZATIONAL CHART

Bettina Raphael Elyza Era

Mapilisan Luis Escala Infante
Owner Owner Owner

Marianne Micahella Zion

Joyce Tayag Canlas Pamintuan
Manager Manager
Manager

Kath Brielle
Vincent Uy
Mendoza Medina
Barista
Chef Cashier

Eloise Moana Brion

Maglalang Nilo Lumapas
Dishwasher Waitress Waiter
 BUSINESS PROPOSAL

III. PRODUCT AND SERVICE PLAN

3.1 OPERATING HOURS

ShawTea operates for twelve (12) hours every weekday from 10 AM up until
10 PM.

SHIFTING SHIFTING
WEEKDAYS OPENING CLOSING SCHEDULE SCHEDULE
TIME TIME (1) (2)

MONDAY 10 AM 10 PM 10 AM TO 5 PM TO 10
4 PM PM

TUESDAY 10 AM 10 PM 10 AM TO 5 PM TO 10
4 PM PM

WEDNESDAY 10 AM 10 PM 10 AM TO 5 PM TO 10
4 PM PM

THURSDAY 10 AM 10 PM 10 AM TO 5 PM TO 10
4 PM PM

FRIDAY 10 AM 10 PM 10 AM TO 5 PM TO 10
4 PM PM

3.2 PRODUCTS
 BUSINESS PROPOSAL

3.3 MATERIALS AND EQUIPMENT

APPLIANCES PRODUCT NAME

EXHAUST FAN Westinghouse Exhaust Fan with Grill 6 inches

(KITCHEN)
 Air-
conditioner Samsung AR12TYGCGWKNTC 1.5 HP Split Type Air conditioner
(Dining room)

Electric Fans 3D TP-18 Oval Oscillating Fans

Cash Register Casio SR-S4000 Electronic Cash Register

Refrigerator Whirlpool 6WSP21NIHPG 21 cu.ft. Side by Side Refrigerator

Blender MONARIS High Quality Power Blender Industrial Commercial Blender

Pioneer Home

Grilling
Machine Gadali Stainless Steel Gas Rotary Doner Grill Shawarma

CCTV RS PRO Analogue Indoor CCTV Camera, 1312 x 1069 Resolution

Cup Sealing Wy-802F Tall-Cup Sealing Machine 220V Manual for Bubble Tea/ Fruit
Machine Juice

EQUIPMENTS PRODUCT NAME

Mixing Bowls 5pcs Stainless Mixing Bowls Super High Quality Stainless Steel

Chef's knives 5pcs Stainless Steel Kitchen Knife Set for Cooking
Food
preparation Versatile food Board Chopping Board, Drain Basket, Vegetable Basin
Counters
Pots and Pans
with lids 8pcs Non-stick Cookware Set

Whisk Stainless Steel Kitchen Wire Whisk, Balloon Whisk, Egg Beater

Storage racks Stainless Steel 5-layer Rack and shelves

and shelving

Spoons for 6pcs Large Serving Spoons Premium Silverware Spoons

mixing and
tasting
 2 inches - KOEDI Japan Stainless Steel Wenge Handle Kitchen Knives Cut
Chef’s Knives Chef
, Cleaver, Fruit Knives and Dish clipper
Knife
Sharpener ASPEKT Knife sharpener

Tongs Celina Home Textiles Stainless Steel Food Tongs Kitchen Serving Tong
(BLACK)Stainless Steel

Cooking Pan SLIQUE Marble Cookware Set Multi-Layer Non-Stick Marble Coating

Cutting Board LÄMPLIG Chopping board, bamboo, 46x53 cm

KITCHEN PRODUCT NAME

ATTIRES

Aprons Plain Bib Aprons with 2 Pockets - Black Unisex Commercial Apron Anti slip
shoes

Anti-slip shoe Safety Slip-Resistant Rubber Mats, 3' X 5' X 3/8", Grease-Resistant

Hairnets (1 Pack/12 pcs) Hair Nets Invisible Elastic Edge Mesh Lightweight Nylon

Kitchen Gloves Domiya 10/50/100Pcs Black Strong Nitrile Gloves

Face Mask ROOSCH IIR 50PCS 3 Ply Disposable Mask

DISHWARE & PRODUCT NAME

MENU

Dinner plate KH Plain Dinner Plate – White Ceramic

Salad plate
1Set (5pcs) 7” Thick Ceramic Salad Plate Ceramic

Serving platter Harmony & Homes Serving Platter

Saucer Mela ware Saucer Plate

Tray Rectangular Non-Skid Tray 12*16 1216

Spoons Stainless Steel Spoon

Forks Mas flex Stainless Steel Dinner Fork

 Mason Jars Xsential Mason Jar ---Airtight for Food Storage Canning Overnight Oats
1000ml

Drinking LANGXU LXY-1511 (116mL) High Quality Drinking Glass Cup Baso
Glasses Glassware (6PCS)

Table 40 Sheets Vanity Fair Entertain Paper Napkins Dinner Size Table Napkin
Napkins/Tissue Soft Tissue
Paper

Menu Board Nakabayashi Menu board single-sided type 1pc SKU#42553482

Menu Book AUTHOR'S Menu Cover A4 Size

MAINTAINANCE PRODUCT NAME

Wet floor sign SMITHSON CAUTION WET FLOOR Yellow Warning

Fire 10lbs Fire Extinguisher ABC Dry Gideon

Extinguisher

Disinfectant Domex Multi-Purpose Cleaner Classic 1L

Spray

Sanitizing Green Cross Alcohol 70% Solution Hypoallergenic 500 ml

Alcohol

First Aid Kit

196 PCS Emergency First Aid Kit OSHA

Broom 3M Scotch Brite Walis Tibay

Rags RS PRO 10 Microfibre Cloths

Dishwashing Joy Dishwashing Liquid Lemon Bottle 495mL

Liquid

Dishwashing Scotch Brite Heavy Duty Scrub Sponge

Sponges 00mm x 75mm x 30mm 2 pcs
 Dishwashing RS PRO Black Rubber Work Gloves, Size 10
Gloves

Mop Pro clean 360° Spin Mop Wringer Bucket

3.4 SAMPLE MENU PLAN

IV. MARKETING PLAN

4.1 LOCATION
SHAWTEA's current location is in Angeles City, near a gasoline station and beside
a spa on a busy street with a lot of people passing by. Because of the busy street, the
area is very convenient, and it is just close in the center of city filled with different kinds
of individuals. Therefore, it is the perfect opportunity to do advertising strategies as well.
Not only is it located on that street, but only few businesses have started here in order to
attract a large number of customers and SHAWTEA is one of them.
 BUSINESS PROPOSAL

4.2 FLOOR PLAN

4.3 ADVERTISING STRATEGIES
Social media in advertising play a vital role in a business. It meets the purpose of
customers' expectations. Also, it cannot deny that it is the number one platform such as
— Facebook and Instagram in promoting a business. It presents an opportunity to reach
more consumers and target the right ones. Moreover, it creates more interest in the
people. Thus, it is a much more effective way to nurture leads and transform prospective
customers into loyal ones.

INSTAGRAM

FLYER FACEBOOK
 BUSINESS PROPOSAL

4.4 TARGET CUSTOMER

Our targeted consumer includes people of all ages. Our establishment serves
foods suitable for both children and adults, such as milk teas and shawarmas, so you
can select from a variety of options. Our milk teas are also available with an optional
sugar level. We also have cheesecakes, which are a popular dessert among both
children and adults.

TARGET CUSTOMERS

Teenagers Children Adults

TEENAGERS: 70% CHILDREN: 20% ADULTS: 10%

4.5 COMPETITORS
Our potential competitors include The Cafe Somerset, 90's Tea and Milk Tea, and
Fusion Shawarma Cafe, as we both sell shawarma and milk tea. Others choose their milk
tea and shawarmas because of the low prices and because the businesses mentioned
have been in operation for a long time, which means they have a large number of
customers, some of whom may be loyal.