WEEK 11 / DAY 1 – DAY 5

What This Module is About

Welcome to Module 7!
This module is about the different elements of Multimedia: Text, Visual, Audio, Motion, and Interactive. You
will learn different design elements and design principles to effectively use multimedia to communicate and
decode messages.
In this module, you will encounter series of activities will give you confidence to evaluate the reliability and
validity of multimedia sources using selection criteria. You will be given tasks that will lead you to produce
and compose your own creative multimedia.
At the end lesson, you will understand the impact of multimedia to the creative industries, education,
journalism and science.

The following are the lessons contained in this module:

Lesson 1 – Text Information and Media
Lesson 2 – Visual Information and Media
Lesson 3 – Audio Information and Media
Lesson 4 – Motion Information and Media
Lesson 5 – Manipulative Information and Media
Lesson 6 – Multimedia Information and Media

What I Need to Know

At the end of this module, you should be able to:
1. Describe the different dimensions of text information and media (MIL11/12TIM-IVb-3)
2. Comprehend how text information and media is/are formally and informally produced, organized,
and disseminated (MIL11/12TIM-IVb-4)
3. Evaluate the reliability and validity of text information and media and its/ their sources using
selection criteria (MIL11/12TIM-IVb-5)
4. Produce and evaluate a creative text-based presentation using design principle and elements
(MIL11/12TIM-IVb-6)
5. Describe the different dimensions of visual information and media. (MIL11/12VIMIVc-7)
6. Comprehend how visual information and media is/are formally and informally produced, organized,
and disseminated. (MIL11/12VIM-IVc-8)
7. Evaluate the reliability and validity of visual information and media and its/their sources using
selection criteria. (MIL11/12VIM-IVc-9)
8. Produce and evaluate a creative visual-based presentation using design principle and elements
(MIL11/12VIM-IVc-10)
9. Describe the different dimensions of audio information and media. (MIL11/12AIMIVd-11)
10. Comprehend how audio information and media is/are formally and informally produced, organized,
and disseminated. (MIL11/12AIM-IVd-12)
11. Evaluate the reliability and validity of audio information and media and its/their sources using
selection criteria. (MIL11/12AIM-IVd-13)
12. Produce and evaluate a creative audio-based presentation using design principle and elements
(MIL11/12AIM-IVd-14)
13. Describe the different dimensions of motion information and media. (MIL11/12MIM-IVef-15)
 14. Comprehend how motion information and media is/are formally and informally produced, organized,
and disseminated. (MIL11/12MIM-IVef-16)
15. Evaluate the reliability and validity of motion information and media and its/their sources using
selection criteria. (MIL11/12MIM-IVef-17)
16. Produce and evaluate a creative motion-based presentation using design principle and elements.
(MIL11/12MIM-IVef-18)
17. Describe the different dimensions of manipulative information and media. (MIL11/12MPIM-IVgh-19)
18. Comprehend how manipulative information and media is /are formally and informally produced,
organized, and disseminated (MIL11/12MPIM-IVgh-20)
19. Evaluate the reliability and validity of manipulative information and media and its/their sources using
selection criteria. (MIL11/12MPIM-IVgh-21)
20. Produce and evaluate a creative manipulative-based presentation using design principle and
elements. (MIL11/12MPIM-IVgh-22)
21. Describe the different dimension of multimedia information and media (MIL11/12MM-
IVij-23)
22. Comprehend how multimedia information and media is /are formally and informally produced,
organized, and disseminated (MIL11/12MM-IVij-24)
23. Evaluate the reliability and validity of motion information and media and its/their sources using
selection criteria (MIL11/12MM-IVij-25)
24. Synthesize overall knowledge about different information and media sources by producing and
subsequently evaluating a creative multimedia form (living museum, electronic portfolio, others)
(MIL11/12MM-IVij-26)

How to Learn from this Module

You are required to read the learning materials. Follow the activities and answer the pre-test and post-test
at the end of each learning activities:
To achieve the objectives cited above, you are to do the following:
1. Follow the directions and read the instructions carefully
2. Answer all the given tests and exercises.
 Lesson 2 Visual Information and Media
What’s In

Photo by Marten Bjork on Unsplash

Psychologist Richard Gregory proposed that how we see things involves a lot of hypothesis testing to
make sense of it. We based our perceptions on past experiences and stock knowledge.
In the previous lesson, we learned about Texts Information Media, in this lesson, we will learn Visual
Information and take advantage to its potential for relaying or understanding messages by identifying the
types of visual information and observe the design elements and principles.

What I Need to Know

Looking at the image at the right, even though we can only see
some blobs, our brain is hardwired to give meaning to the image,
like a woman’s face. If you also look closely, we can observe a
saxophone player, telling you this will alert your brain to look for any
resemblance of that pattern.
Gregory believes that our brains perceive things by adding
meaning based on what it expects and past experiences.
Image Source: http://openpsyc.blogspot.com/2014/06/bottom-upvs- top-down-
processing.html

What Is It
Visual media are images or frames of images that we can construct and reconstruct to give different
meaning to it. We can observe it with photographs, videos, infographics comics, memes and other objects
that projects an image.
We create meaning of what we see by using different types of visual information. Let us discover these
types.
We can produce good visual media by understanding the different Visual Design Principles and
Elements.
Design Elements is the use of colors, space, texture, and other components in an artistic representation.
Sample Image Element
Space. Using the canvas, you can use some
spaces to creatively produce stunning and clever
designs. Use spaces to make a direct message
since it creates focus to other elements making it
stand out.

Lines. Use lines to guide the viewer’s focal point

and separate objects in your design. Use straight
lines for order and neatness, wavy lines for more
movement, and zigzagged lines for tension or
excitement.

Size. Use different sizes of your objects in your

design to show the relative importance of objects
and information.

Pattern. Designs with repeating objects like lines

and shapes forming patterns can be aesthetically
appealing giving a sense of order to a design.
Repetition is a crucial element in branding design
for consistency.
 Texture. Textures give designs a sense of realistic
effects. It can add tactility and depth. However, use
this technique in moderation as it may overwhelm
your design.

Colors. Different color sets the mood and tone of

your designs. Color have psychological impact to
us. It is very important to understand the different
meanings of each common colors according to
human perception.

All images from this table were drawn by Jay Michael A. Calipusan.

What’s More
Design Principles describe the ways that artists use of elements of art in a work of art.
Sample Image Principle
Focal Point. Make sure to make the important
objects of your design be noticeable first by the
viewer.

Contrast can make your design more visually

appealing by making other objects pop-out from
other objects of your design. Contrast maybe the
difference of two elements of your design like black
and white or thin and thick.
 Balance. Always distribute the visual weight of
objects, colors, texture, and space.

Rhythm. Using lines, you can direct the viewers in

your design. This includes vertical, horizontal, and
diagonal lines. Use this technique to convey different
motions and emotions.

Perspective. Use this principle to provide depth in

your designs. This will give a better view and allows
the viewers to have empathy to your message or
subjects in the image.

Unity. Using all the objects consistently or

cohesively in your design that it allows the viewers to
understand the message or story of your image.

All images from this table were drawn by Jay Michael A. Calipusan.

What I Have Learned

Your knowledge of visual information and media is very crucial in the current society. Most people are
visually entertained and visually learning due to easier access of visual media. Learning how to spot the
hints and meanings of different visual designs can help you keep up with this growing visually oriented
society.
 Eventually, you will have to create your own visual design, you must use elements and objects to match
with the correct design principles in order to engage your target audience. You can communicate correctly
if you apply these principles.

What I Can Do
Infographics are graphic visual representations of information, data or knowledge intended to present
information quickly and clearly. Search and read online about The Ultimate Infographic Design Guide: 13
Tricks for Better Designs.
Study the color guide below to help you create a meaningful infographic.

The Psychology and Meaning of Colors from colorsychology.org

Red: Associated with passion, love and desire. Increases respiration rate, raises blood pressure and
enhances metabolism. Atrracts attention and signifies danger.
Brown: Associated with reliability and dependability, people who are reserved and not looking to attract
attention from others. Represents maturity, predictability and dullness.
Orange: Associated with happiness, enthusiasm, creativity, determination, and stimulation.
Yellow: Associated with energy, intellect, cheerfulness and stimulates mental activity. Indicates honor,
loyalty, and connected with cowardice.
Blue: Associated with uniqueness, authenticity, sympathetic, compassionate, idealistic, spiritual and
sincere. Known as the color of peace, men and sadness.
Pink: Associated with gentle love, tenderness, vulnerability and youth. Known as the color for women.
Green: Associated with growth, harmony, freshness, and fertility. Known as the color of money, good
health, calmness, and slows human metabolism.
Purple: Associated with royalty, power, nobility, luxury, ambition, wealth, wisdom, dignity, creativity and
magic.
White: Associated with purity, viginity, light, goddes, perfection, safety, cleanliness, and faith.
Black: Associated with power, elegance, formality, death, evil, and mystery. The symbol of grief.
Gray: Neutrality, wisdom, intelligence, futuristic, stable, dignity and maturity. Lack of confidence and
energy, depression, and boredom. Increases sence of sophictication and calmness.

NAME:
YEAR & SECTION:

MULTMEDIA INFORMATION

WEEK 11/ DAY 1 – DAY 5

Types of Visual Information

Direction: Interpret the image from the left using the space provided in the right.

Task 2.2 Types of Visual Information

Type and image sample Interpretation
Facial Expression: We tend to analyze emotions and actions of people by
reading facial and eye expressions.

Photo by rawpixel on Unsplash

Body Language: Postures and gestures can mean more than words. We
predict people’s motives and emotions by reading body language.

Photo by rawpixel on Unsplash

Color: Most of us give meaning to colors based on preferences, culture,

experiences and human psychology. We might think that color blue is a
masculine color and symbol of peace. Most companies prefer blue
because it represents trust but it also means loneliness and mourning for
other cultures. (Read more about Color Psychology)

Photo by MI PHAM on Unsplash

Environment: We observe the environment we see and give

interpretations of the situation of the people in the environment.
Photo by eddie howell on Unsplash
Symbols: Hand gestures, icon, brand logos, landmarks, emoji are some of
the symbols that we interpret every day.

Photo by Tyler Quiring on Unsplash