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heS
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O
Sear chEngi neOpt i
mi
zationorSEOi st hesciencebehi ndr ankingyourvi deoshigherthanot hervideosf romot hercr
eators
i
nyourgenr e.YourSEOonYouTubewi l
ldivi
dei ntothingssuchashowyouwoul dt i
tleyourvideo,t het agsyouwoulduse
i
nt het agboxoft hevideo,whatyouwoul dwr iteint hedescr iptionboxandaf ewmor e.Bydoingt hesepr oper
lyyoucan
i
ncr easet hechancesofhavi ngt heYouTubesyst emr ecommendyourvi deosoveryourcompet itors.Let ’ssayyou’r
ea
fi
tnesschannel .WhenaYouTubevi ewersear chesfort hewor ds“HowToLoseWei ght”i nthesear chbart hechancesare
therear et housandsofvi deosoutt hereonYouTubet hatal lexplainHowToLoseWei ght.Sowho’ svideodoesYouTube
showf irstint hesearchr esult
s?Yourvi deoorsomeoneel se’svideo?Thesameappl iest oachannell i
kemi ne.Whena
YouTubevi ewersearchesf orf unnypr anksdoesYouTubeshowmypr ankvideosasar esultorprankvi deosmadebyot her
prankst ers?Thesyst embehi ndYouTubet hatmakest hisdeci si
oni scal
ledtheAl gori
thm.Everysear chengi nesuchas
Googl e,YouTube,Facebook,orI nst
agramhasI t
’sownuni queAl gorit
hmf ormula.Thisformulaist henusedbyanAr t
if
i
cial
I
nt ell
igenceorAIt oscanovert housandsofvi deostof i
ndt hebestf i
tforwhatt heviewersearchedf or.Inthisvi
deoI’m
goingt oshowyouhowt opr ovidetheYouTubeAl gorithmt heinformat i
onitneedst ovi ewyourvi deoast hebestfi
tand
ranki thi gherint hesearchr esults.
I
magi nef orami nutethatyouar eal i
brari
an.Notanor malone.You’ r
eal i
brari
ani nchar geofever ysi nglebooki nt he
world.Peopl eal laroundt hewor l
ddependonyouever ysi ngledayt of i
ndt heexactbookt heyar elooki ngf or.Notonl y
youhavet of i
ndt heexactbookbutyouonl yhaveaf racti
onofasecondt ofindi t.Thatl evelofsear ch- speedi s
i
mpossiblef orahumant odo.Andt hat’swhywer el
yoncomput erstodoi tforus.Sear chengi nesl ikeYouTubeand
Googlear et helibrar
iansoft heinternet.OnYouTubef orexampl ebyl etti
ngi tknowt hatyou’ r
el ookingf o m
orf orvideoson
l
osi
i
ngwei
ssomet
ghti
hingt
twi l
lscant
okeepi nmi
hroughal lthevideosonYouTubeandgi
nd.WhenyougoonYouTubeandsear
veyoual
chforsomet
i
stofr
hi
esultsi tf
ngpagesofsear
indsast
chr.chebestf
esult
it.Nowher
scomeup.Wi t
e
h
eachpageshowi ngabout20vi deos.Nowmostpeopl emaket heirdecisi
ononwhatt owat
u m
chpickingf romt het op5
vi
l
deos.Meani
otofpot enti
ngi
alvi
fyourvi
ews.Ori
deoaboutl
fyou’ r
osingwei
enotevenshowi
ghtisn’
ti nt
ngupont
op5ofsear
hefi
r
chresul
stpageofsear
t
chr o
esul
t
r
swhensomeonei
syou’ r
ssear
el osi
chingyou’
ngevenmor
rel
e
osi
nga
potenti
alvi ews.Sowhatdoyouhavet odof ort heYouTubeAl gor i
t
hmt opr omott f
eyourvi deosont het op?Her ei sali
st
ofal
acr
lthet
eat
hingsyouneedt
orwehavecont r
oknow.I
olover .Thi
t
si
’sagoodi
st hedat
deaf
awegi
oryout ot
veYouTubet
akenot
odescrh
i
a
eswhi l
ewegot
bewhatki
hrought
ndofavi
hese.Fi
deowe’ r
rstisdat
eaboutt
athatas
oupload.
Youseewhenyoupostavi deoYouTubecan’ twat cht hevi c k
deoandr ecognizeah!t hatt hi sisaf unnyvi deo.Nei thercanit
under
vi
deoi
standt
sabout
hatanot
.Wegi
hervi deomi
veYouTubet
ghtbeat
hisdat ai
ut
or
naf
i
alonl osi
b la
ngwei
ewways.Wehavevi
ght.Soi t
deot

syourj
itl
e,vi
obasacr
deot
eat
ags,andt
ort ot
hevi
ellYouTubewhatt
deodescr ipti
on.Al
hi
s
lof
whichyougett of il
loutwi thwor dst hatYouTubewi ls t
lsee.
SEO-TheVi
deoTi
t
le: B e
Keept hevi deot itl
eshor t
.Thereisnothi
a i
ngwor stt hanavideot i
tl
ethatlookssomet hi
nglike“BPRANKSGONEWRONG!
FunnyPr
thi
ankFai
nkImadet
ls2018|Tr
hatup.That ’
yNott
sar u
ealvi
r
oLaughVi
deot it
l
ralVi
eIf
neCompi l
at i
on|TheBestFai
oundonYouTube.Notonl yi
ls”.You’
repr obablylaughi
tsoundsspammyandannoyi
ngbecauseyou
ngbuti t’sal
so
notbenef
wor dgai
i
ti
alt
nst owar a m
oyourSEOt
dsyourvi
ohavesomanywor
deoSEO.Ther
dsi nyourt
easonmyShampooPr
i
tl
e.Thel esswor dsyouhavei
anksdosogoodandgetmi
nyourt
l
li
i
tl
et
onsofvi
hemor
ewsi
epowereach
sbecauset hei
r
videotit
l
andeasyt
esar
e
or eadi t
S
esupershor

sal
t.“ShampooPr
sogotgr
ankPar t7!|HoomanTV”.Seehowshor
eatSEO.Thekeywor d“Prank”wi l
ltel
lYouTubet
tandcut
osendt
et
hi
hatl
svi
ooks?Whi
deoviewsfr
lelooki
ompeopl
ngni
e
ce
searchi
awhol T h
ngf
eser
orpr
i
anks.The“Shampoo”descr
esofvi deos.Lastl
i
y“HoomanTV”i
beswhatsor tofpr ankthi
smychannelname.Byhavi
sis.“Part7”cl ar
if
iest
ngmychannelnamei
hatthi
nt
si
het
sasi
i
tl
ngl
evi
esecti
deof
onofALL
r
om
myvi deosI ’mbasi call
yli
nkingthemalltogetheri nor derf
ort heYouTubeal gori
t
hmt orecommendmyOWNvi deost o
T
heS
ci
en
ceo
fSE
O
avi ewerwhoj ustf i
nishedwat chingoneofmyr andomvi deos.Youknowwhenyouf i
nishwat chi
ngar andomYouTube
videohowYouTuber ecommendsmor evideosforyout owat chafter?Thisusual
lyhappensin2ways.Onei sapopupl ist
ofar ound9vi deost hatpopr i
ghtont heYouTubemedi aplayerscr
eenoncet hevideoyouwer ewatchi
ngendsandt he
otheri sal i
stofvideospl acedont her i
ghtsideoft hescreenunder“UpNext ”.Howhavet hesevideosbeenchosent obe
placedt here?I
si trandom?I sitokayandheal t
hyf oryourchannelt ohaveYouTuber ecommendvi deosf romOTHER
creatorsatt heendofyourvi deos?Ist hereawayt omaket heYouTubealgorit
hmr ecommendYOURvi deosafteraviewer
fi
nisheswat chi
ngoneofyourvi deos?Theansweri syes!Byhavi nggr eatSEOonal lyourYouTubevi deosyoucanmake
theal gori
thmf eat
uremor eofyourvi deos.Oneoft hemostpower fulwaystodot hisisincl
udingyourf ul
lchannelnamei n
ever yvideotit
le.Herei showi twouldl ookli
keforme:“RANDOMPRANKPART2|HoomanTV”
SEO-TheVi
deoTags:
YouTubet agsar
everysimi
l
art
othetagsyouuseonI
nst
agr
am.ExpectonYouTubehasht
ags(#)don’
twork.Sof ora
l
osingweighttut
ori
alvi
deoi
nthetagboxwewanttouseot
hersi
mil
arwordsorphrasest
hatdescr
i
bethevideo.For
example:
Vi
deoTi
t
le:“Top5Wor
kout
stoGai
nMuscl
e|HoomanTV”
Vi
deoTags:
o m
Howtowor
kout
,How,To,Workout,Wei
ghtl
oss,Wei
ghtLoss,Muscl
e,Gai
nMuscl
e,HowToGainMuscl
e,Top5wor kout
s, .c
howt
tr
ogai
ansf
or
nmuscl
mat
ion
e,gai
ni
ngmuscleti
ps,workoutr
out
ine,gymvideo,gymvi
deos,gym,t
rai
n,t
rai
ni
ng,f
it
,fi
tness,body
u m
o r
Don’
Ther
tfi
l
lupt
ear
eaf
hevi
deot
ewwayst
agboxwi
ofi
ndtr
thr
endi
andomkeywor
ng,popul
dsyouTHI
arkeywordst
NKwi
oputi
l
ldogood.Somekeywor
nyourtagboxthatwil
lbr
dsar
i t
ngat
f
ebet t
ert
onofvi
hanot
ewst
hers.
oyour
vi
deo.Iwil
lexplai
nthosewaysint hisvideo.Ialsohaveapowerf
ult
oolIusetoresearh a
chpopul
arkeywordsandit
’scal
led
VidI
Q.Iwil
lfurt
herexplai
nwhatthist oolis,andhowt ouseisi
nmyvideocal
l
c k
ed“YouTuber
’sToolbox”
SEO-TheVi
deoDescr
i
pti
on:
b la
99%ofcr
descripti
eat
oni
orsdon’
sonlyf
tseet
orvi ewer
hei
st
mpor
or
t
anceofhavi
ead.Andt
ngawel
s t lwr
heyassumebymaki
i
tt
endescr i
pt
ngagoodvi
ion.Pr
deot
obabl
hevi
ybecauset
ewerwoul
heyassumet
dn’tevenwantt
hatt
or
he
ead
what
usi

si
ngt
nt hedescr
hemasdat
i
pt
at
i
on.TheYouTubeal
hatcanhel pi
gor
tunder
st
i
t
B e
hmscanst
andwhatt
hr
hevi
ought
deoi
hedescr
sabout
i
pti
.Comi
onr eadi
ngupwi
ngt
t
hewor
hacoolt
dsyou’
i
tlef
veputi
ort hevi
nt her
deo,f
eand
i
nding
thebestt ags,andwr i
ti
ngt a
hebestdescri
i
pti
onf i
l
ledt hebestkeywor dscanbeabi tannoyingandki ndofachal l
enge.But
keepi
youmor
nmi ndmostofyourcompet
echancei nhavi u ir
t
or
ngasuccessf
swon’ thavet
ulchannel
hisknowl edgesot
.REMEMBER:Thevi deot
hi
swi
i
tl
llgi
e,andt
veyouahugeadvant
agsect i
oni swher
ageovert
ekeywor
hemgi
dsandt
vi
ags
ng
belong.Don’
agai
tjustfi
l
a m
lyourdescr
nstYouTubeTOSandconsi
i
pt
der
i
onwithabunchofr
edspamming.Inst
andomkeywor
eadt ryt ofil
dst
loutt
hatdon’
hedescr i
pt
tmakesensewhenputt
i
onwi t
hpr opersent
ogether
ences,par
.Thati
agraphs
s
t
f
hatexpl
avori
t
ai
evi
nwhatt
e
deos.Thi
S
hevi deoi
swayyou’
sabout
r
ef i
l
li
,l
inkyoursoci
ngupyourdescr
almedi
ipti
aaccount
onwi t
s,l
hpowerf
i
nkyourl
ulkeywor
ast3mostr
dswi thoutbr
ecentvi
eakingt
deos,l
her ul
i
nkyourt op3
esandspammi ng.
I
rul
es. T h
tmaybeagoodi deat oreadYouTubeTOSaboutt histof ul
lyunderstandwhati sconsi deredokandwhat ’sagainstt he
T
heS
ci
en
ceo
fSE
O
Anot heri mpor tantSEOpoi ntonavi deoi sthet humbnai landcr eatingt hebestone.I ’veal somadeawhol esepar at evideo
alsoint hismodul ewher eIshowyouhowt omaket hebestt humbnai lforavi deo.Thesesof arwereal lthingswedo
whi l
eupl oadingavi deot oYouTubegi vingitenoughdat aandt her i
ghtki ndofdat af oritt or ecognizeyourvi deoast he
bestf itwhensomeonesear chesf orthatkindofvi deo.Ther ear eal sot hingswedon’ thavef ullcontrolovert hathappen
afteryoupostt hevi deo.Thesear est atsthatr epresentt her eput ati
onoft hevi deoandhowt heviewer sthathave
wat chedi tsof arhaver eact ed.Af t
erwe’ vetoldYouTubet hatt hisi saHowToLoseWei ghtvi deo,t hevi deogoesl iveand
viewersst artt ocomei nandwat chi t
.Thesevi ewersar eacombi nationofyourownsubscr iber swhogotnot i
fiedofyour
newupl oadandsomenewvi ewer sYouTubewi llsendyou.Her ei swher et heYouTubesyst empaysver ycloseat t
ent i
ont o
howt hei niti
alviewer sr eactt ot hisvideo.Thisper i
odcant akeupt o1t o2days.Dot heywat chthewhol evi deo?Ordo
theywat chal i
tt
let henl eaveear l
y?Dot heycl ickt humbsup?Ordown?Dot heyshar et hevi deoornotshar ei t?Dot hey
wr i
teacomment ?Ornot ?Dot heyst ayonyourchannelandwat chmor evi deosormoveont oanot herchannel ?Oreven
l
eaveYouTubecompl et ely?Anyonecanuset her i
ghtt ags,t i
tleanddescr ipt i
ont ot ellYouTubewhatt hei
rvi deoi sabout .
Butaf t erknowi ngwhatavi deoi sabouthowdoesYouTubeknowi fthatvi deoi si nr eal
itygoodornot ?It
’sbypayi ng
closeat tent i
ont ohowt heiniti
algr oupofvi ewer sengagedt ot hisvi deot hatYouTubedeci deshowl ikelyiti sf orpot ential
newvi ewer st oalsoenj oyt hisvideoandwhet herornott her ear eot hervi deosont hist opicwhomayhaveabet ter
engagementt hanyour s.Ofcour seyoucan’ tcont rolhowt hevi ewer sengageonyourvi deobutt herear eaf ewt hi
ngsyou
candot oef f
ectt hel evelofengagementf romyourvi ewer sandsoef fectinghowYouTubel ooksatt hisvideowheni t
comest oj udgingifi t’
sgoodornot .I
’vemadeasepar at evi deonamedYouTubeanal yti
cswher eIshowyouhowt odo
this.Last l
ywehavet heOn- Vi
deoset ti
ngs.Af teryoupost edyourvi deoYouTubegi vesyout heabi li
tyt o m
ohavesomecool
featur
power
espopupont
ful .Somear eVi
hescr
deoCar
eenwhi
ds,Vi
l
ethevi eweri
deoEndScr
swat chingyourvi
een,andevenacoolSubscr
deoandi
i
fusedpr
berbut t
oper
on.I’
l
yt
mgoi
hesef
ngt .c
eat urescanbever
oshowyouhowi t
y
’l
lbe
possiblef oryout odoubl eorevent ri
pleyournor malvi ewsj ustbyusi ngt hist ri
ck.Lookoutf
u m orI n-
Vi deo-Feat urevi deos
wher eIexpl ai
nhowt opr operlysetupyourEndCar dsandAnnot at i
ons.
o r
t f
h a
c k
b la
s t
B e
a i
u r
a m
e S
T h

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