14VI

TALSKI
LLSYOUNEEDTO
DEVELOPASA21s
tCENTURY
BUSI
NESS.

I
fyouwannabeat
opnot
chmarket
erand
youwantyourmarket
ingcampai
gnst
o
beconvert
edatSkyrocketl
eveli
nyour
ni
che,

Ski
pthi
sifyouwantt
okeep
s
truggl
ingbackwardbui
ldi
ngupa
bus
ines
s.
Fol
low t
his14Vi
talSki
llst
hatwi
llmake
yous
tandoutdi
fferent
lyatat
opcl
ass
l
evelamongyourcompet
itors
.

Thes
earet
heboi
lings
kil
lsyouneedi
f
youwantt
ost
arts
ell
ingl
ikecrazyonl
ine:

1)How t
oCreat
eVi
deoCont
ent
s:

I
nmyownpers
pect
ive,vi
deocont
ent
sis
t
hef
ast
estwayyoucanl
everaget
oscal
e
upyourbus
ines
stoat
opnot
chl
evel
onl
ine.
Thei
nterneti
sbas
ical
lydomi
nat
edby
vi
deosandt
hedomi
nal
sofvi
deosi
sgoi
ng
t
okeepi
ncreas
ing.Andi
fyouwantt
odo
bus
ines
sonl
ineyouneedt
olearnhow t
o
creat
evi
deo.Forexampl
eyoucoul
dst
art
upayout
ubechannelt
ogrow upyour
brandvi
ashari
ngyourknowl
edgeand
expert
isewi
thnumerouspeopl
eandat
t
hes
amet
imeput
tingyourbus
ines
sin
f
rontofmanyeyesononl
ines
pace.

2)How t
oCreat
eGraphi
csCont
ent
s:

Youneedt
olearnhow t
oCreat
eGraphi
cs
Cont
ent
svi
ayourvi
sualdes
ignss
uchas
i
nfo-
graphi
cs,graphi
cst
empl
ates
,andal
l
t
hos
ethi
ngst
hatmakeyoucommuni
cat
e
ef
fect
ivel
ywi
thyouraudi
enceona
des
ign I
fyoureal
lywantyourbrandt
o
s
tandoutamongyourcompet
itorsi
n
youri
ndus
try.

3)How t
oCreat
eWri
ttenCreat
eWri
tten
Cont
ent
s:

Youneedt
olearnandhaveagreat
wri
tings
kil
ltowri
tei
namannert
hat
youraudi
encewi
llunders
tandi
ntentand
wi
llbeabl
etopers
uadePeopl
eint
oa
part
icul
ars
chooloft
hought
.

4)How t
oPres
entonCamera:
Thi
sisveryi
mport
antI
fyouwantt
o
s
tarts
ell
ingonl
ine.Youneedt
olearn
how t
oshow upvi
tual
lyoncameraasi
t'l
l
al
soboos
tyourKLTf
act
orwi
thyour
audi
enceoft
hem bei
ngabl
etos
eeyour
f
ace,hearyourvoi
cecl
earl
yatt
hes
ame
t
imeget
tingt
heval
uabl
econt
entyou'
re
pas
singt
othem.

Vi
rtualevent
s,onl
inemeet
ingsare
becomi
ngmoreoncamera.youneedt
o
l
earnt
ogetonl
ivecal
lswi
thyour
audi
enceasi
t'l
lal
soi
ncreas
eyours
ales
mas
sivel
ywhereyouhavet
oadvert
ise
yourproduct
s&market
ingcampai
gns
,
getonl
ivevi
deocal
lswi
thyour
cus
tomers
.
5)SearchEngi
neOpt
imi
zat
ion(
SEO)
:

Youneedt
olearns
earchengi
ne
opt
imi
zat
ion.Thi
sisprobabl
yyouget
ting
yourcont
enti
nfrontyouraudi
enceat
t
het
ops
earchl
istoft
hecont
ent
sthey
arel
ookf
oronl
ine.Soyourval
uabl
e
cont
ent
scomi
ngupatt
hei
rfi
rstl
istwi
ll
generat
emas
siveamountofqual
ity
audi
encet
oyourbrandats
amet
ime
crus
hyouamazi
ngs
ales
.

6)SearchEngi
neAdvert
isi
ng:

Youneedt
olearns
earchengi
ne
advert
isi
ng.That
'show t
opl
aceAdson
s
earchengi
ne.Us
ual
lyt
hemos
tpopul
ar
onei
sGoggl
eAds
.Sot
hatwhenpeopl
e
s
earchapart
icul
art
erm ont
hes
earch
engi
ne,yourbus
ines
sadsi
sgonnacome
outast
hes
earchres
ult
.

7)Soci
alMedi
aAdvert
isi
ng:

Anot
hers
peci
als
kil
lyouneedt
olearni
s
s
oci
al-
medi
aadvert
isi
ng.Therearemany
s
oci
almedi
apl
atf
ormst
hes
eonl
ines
pace
l
ikeTwi
tter,Facebook,I
nst
agram ands
o
oni
fyouwantt
osel
lont
hei
nternetand
al
sobeapas
sivei
ncomeearnerget
ting
moreeyesonyourbrand.

8)Sel
ling:

Sel
lingi
sas
kil
lthatyoucan&yous
houl
d
l
earn.Al
otofpeopl
ethi
nkt
heygonna
becomeexperts
ell
ersbydef
aul
tjus
tby
s
ell
ingoutpos
ts&mes
sagesas
king
peopl
etopurchas
ethei
rproduct
s
t
hinki
ngpeopl
earegoi
ngt
obuyf
rom
t
hem aut
omat
ical
ly.I
t'snots
omet
hing
t
hathappensaut
omat
ical
lyi
t's
s
omet
hingt
hatyoul
earnhow t
osel
l,
convi
ncepeopl
etos
eet
hei
mport
anceof
apart
icul
arproduct
/servi
ce.

Don'
tas
sumeyouknow how t
osel
l.I
fyou
know how t
osel
l,t
henyoul
lbemaki
ng
mul
tipl
esofmoneyt
hanyou'
remaki
ng
ri
ghtnow.

9)Copywri
ting:

Learnt
hes
kil
lofus
ingpowerf
ul
pers
uas
iveAdswordst
ext
s&s
alescopy
t
hat
'llmagnet
syouraudi
encet
oyour
of
fersandmovet
hem t
obuywhat
ever
you'
res
ell
ingatt
hes
amet
imemake
t
hem f
eels
tupi
dtos
ayno.

10)LeadsGenerat
ion:

Asanonl
inebus
ines
sowner,youneedt
o
l
earnhow t
ogenerat
emas
sivequal
ityof
l
eadst
oyourf
unneldai
ly(
get
tingt
hei
r
cont
act
s,emai
lli
stsandnames
)becaus
e
l
eadsi
sthel
ifebl
oodofanyonl
ine
bus
ines
sandwi
thoutyougenerat
ing
t
hem t
oyourf
unneldai
ly,i
t'sonl
ya
mat
teroft
imef
oryout
orunoutoft
he
bus
ines
s.

11)How t
oHos
tLi
veEvent
s:
Youneedt
olearnhow t
ohos
tli
veevent
s.
Youcannotaf
fordt
obecamera/
stages
hy.
Learnhow t
oshow uponI
nst
agram l
ive,
YouTube&Tel
egram l
ive.Peopl
eseei
ng
youl
iveandal
sogett
oseeyourf
aceasa
realbus
ines
spers
onwi
llconvi
ncet
hem
ass
cammerscannotcomeonl
ineand
s
how t
hei
rface.

12)How t
oTeachOnl
ine:

Asabus
ines
s,youneedt
olearnhow t
o
t
eachonl
ine.Youneedt
oknow how t
o
educat
eyouraudi
ence,how t
ocreat
e
onl
inet
rai
ningsandvi
deost
oshow t
o
yourcus
tomershow t
ous
eyourproduct
s,
t
hereas
ont
heys
houl
dbuyf
rom you.
13)Webs
ites&Sal
esFunnel
s:

Youneedt
olearnhow t
odes
ign,edi
t
pagesandbui
ldf
unnel
syours
elf
.Byal
l
meansyourbus
ines
shast
obeont
he
i
nternet
.

14)Communi
ty/
Audi
enceManagement
:

Youneedt
ohaveacommuni
tyof
audi
encel
ikeWhat
sAppl
ist
s,Emai
lli
sts
,
Tel
egram channel
soraFacebookgroup
whi
chyous
houl
dlearnhow t
omanage
di
shi
ngoutval
uabl
econt
ent
sont
hem
dai
ly.

Sot
hes
earet
hes
kil
lsyouneedt
olearnI
f
youwantt
obes
ucces
sfulatonl
ine
market
ing.
Al
loft
hes
eski
llsarel
earnabl
e.Al
so,you
don'
thavet
obeanexperti
nal
lthes
e
s
kil
ls.ButI
fyoudon'
thavet
het
imet
o
i
nves
tinl
earni
ngi
tal
l,t
henyous
houl
d
bereadyt
ohi
reamanageri
nrunni
ng
s
omepart
sforyout
omakeyourworkl
ess
cumbers
ome.

But
,thegoali
sthatyoubecomeaT-
SHAPEDMarket
eri
nthes
eski
lls
.
Meani
ngyous
houl
dhaveas
uff
ici
ent
knowl
edgei
neachoft
hes
eski
llsbuthave
amaj
oroneyouhaveadeepknowl
edge
ofs
peci
ali
zat
iononofahi
gher
expert
ise(
you'
reverygoodat
).