Di

git
alMar
ket
ing:
HowCanI
tTakeYourBusi
nessTo
Hei
ghts
Di
gitalmarketi
ngmeani ngcanbegot t
enfr
om t
hename, whi
chisever
yform ofmarket
ingonan
el
ectronicdevi
ce.Thereisadif
fer
encebetweendigi
tal
andonli
nemarketi
ng.Onl
inemar ket
ing
meansmar ket
ingonl
ineusinganelectr
oni
cgadget,
makingonl
inemarket
ingabranchofdigit
al
marketing.

TheUl
ti
mat
eDef
ini
ti
onofDi
git
alMar
ket
ing
Digi
tal Marketi
ngisthepr ocessthati
nvolv
escapt ur
ingtheattenti
onofy ouraudience,engaging
them, buil
dingtr
ust,andanal yzi
ngdatatoremainsust ai
nabl
e.Allofwhichwi l
lbenefityour
businessbymaki ngpr ofi
tsandgai ni
ngpopular
ity
—y oucanachieveallofthi
susi ngelectroni
c
devi
cesbot honli
neandof f
li
ne.
Digi
tal marketi
nginvolvesusingstrat
egi
esandt acti
csondi f
ferentchannelssuchassoci al
medi a,searchengines,email,ads,
andmanyot herchannelsyouwoul dlearnabouti nthisarti
cle.

Whydoy
ouneeddi
git
almar
ket
ing?
Imaginet his:Janei sacook; shesel lsfoodof f
li
netoonl ythoseintheareashel i
ves.Because
shesel l
sf ood, shecannotof ferdel i
veryserv
icetoanyot herstat
e.WhatwillhappentoJane's
businesswhenshemakesf oodt osel lto100people, butonly50peopleshowupt oheroffl
ine
shop?Shewoul dexperi
enceser i
allossesifthatkepthappeni ng.I
twouldbeagame- changer
forJanei fpeopl ewi t
hinthear eaorci t
ycouldf i
ndJaneonl i
neusinglocat
ionmar keti
ngor
socialmedi a,orev enawebsi te.Di git
almarketingisquiteimpor t
antbecausewheni tisdone
ri
ght,itgi
v esy ouallthevisi
bilityyouneedt ogr owy ourbusiness.

4Di
git
alMar
ket
ingSt
rat
egi
est
oSky
rocketYourBusi
nessGr
owt
h

St
rat
egy#1:
Sear
chEngi
neOpt
imi
zat
ion
Whetheryouar estrivingt opullanaudi enceonsoci almediaorasear chengine,youmust
opti
mizey ourcontentt ogi v
ey ouv i
sibili
ty.I
nt oday'sworld,i
tisessenti
al t
orankhi ghbecause
onl
yaf ewpeopl ewoul dscrol l
downt r
y i
ngt ogetmor ei
nsightsi
ntowhatt heyarel ooki
ngfor.
Assimpleasi tsounds, SEO/ SEM(Sear chEngineMar keti
ng)isnotallaboutjumblingkeywords
i
ntoanar t
icleandt hinkingy ouwi l
lrankhi gh.Opt i
mizingyourarti
cleforsearchincludesbutis
notli
mitedt othefoll
owi ng:
Theyaretakingadv ant ageofcapt ivati
ngheadl ines.
Thearti
clemustbehel pfultotheext entthatot herblogsincl
udey ourart
icl
elinksont hei
rsit
e.
Themor elinksyouget ,themor evisibi
lit
yy ouget .
I
ncludi
ngout r
eachlinkst oot hercontent-rel
atedsi t
es.

St
rat
egy#2:
LinkBui
l
ding
LinkBui ldingi shighlyessent i
aliny ourj ourneyt obui ldingasuccessf ulbusinessonl ine.Link
Bui l
dingpl aysav it
al roleinyourcont entv isibi
lity;i
fyouwr ot eanar ti
cleandshowedt enpeopl e
andt heylov edit,woul dn'titbegr eati fyoucoul dgr abev eryoppor tunit
yt hatcouldmake
mi ll
ionsofpeopl eseey ourblogpost ?Themor eaut horitysitesl i
nkt oar t
icl
esorcont entony our
site,thehi ghery our ank.Ther ear edi fferentway stobui l
dlinkst oy oursite,andt heyar e:
Out reach: thisinvolvesr eachingoutt oot heraut horit
iesi ny ournichet ogett hem t oclickyour
articleli
nkori ncludet hel i
nktoy ourar ti
cleont heirwebsi t
e, soyouear nbacklinks.Tomakei t
easyf ory ou,youcanhi r
eout reachl ink-buildingser vicest ohel pyouwi t
hi t
.
Linkingt oot hersar t
icl e:Everhear d'your i
sebyl if
ti
ngot hers'?Byi ncludingresour cefulli
nksto
otherar ticlesrelatedt oy ourtopic,theot herbl ogger sandhi gheraut horiti
eswoul dnat urall
yfind
yourar t
icleandr eposty ourwr it
ing.
Brokenl i
nkst r
ategy: Thisinvolvesf indingl inkst hatar enol ongerwor kingonot herrelatedsit
es
andsuggest ingreplacementwi thlinkst oy oursi te.