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CONTENTS

36

36

36

47

38

Contents
5 News 26 Brushes and combs 36 Fashion fix
All the latest industry updates Tools for your trade Creative collections to
across hair, beauty and spa turn heads
29 HR
16 Education and courses Managing pay cuts 47 Products
What’s on offer in the New Year
New additions and innovations
19 Interview 33 Liz McKeon on the market
L’Oréal Professional Products Understanding your
Division Ireland’s new market client base 56 In the salon chair
director Sarah Mason shares her
35 Spa consultancy memories, inspirations and
21 Tanning essentials Diahann Buckley on the favourite things
A round-up of the solutions that value of mentoring
work best

2 professionalbeauty.ie
 EDITOR'S LETTER

21

Editor's letter
47 elcome to the first issue of Professional Beauty

W
and Hairdressers Journal Ireland for 2021. As
the last month of 2020 saw the country’s Level
5 restrictions lift, the hair and beauty industry
enjoyed a very busy December. The six-week
lockdown, coupled with the pre-Christmas
rush, meant many salons were fully booked as client demand for
appointments reached an all-time high.
Our columnists in this issue share some insights on how to build on
that momentum. Whether it’s working on your client base, or
investing in a mentoring partnership, now is the time for action. If
upskilling or professional development are among your New Year’s ON THE COVER:
resolutions, our education feature outlines a range of course HAIR: HEADMASTERS CREATIVE AND
COMMUNICATIONS DIRECTOR ANDREW BARTON
options. Other highlights include a round-up of the best products
AND CREATIVE AMBASSADORS JONATHAN
in professional tanning, and the top tools for your brushes and SOONS AND NICOLE IROH USING L’ORÉAL
combs kit. PROFESSIONNEL TECNI.ART, KÉRASTASE HAIR
CARE AND GHD STYLING TOOLS, MAKE-UP:
After the challenges of 2020, there’s probably never been a more
ROSEANNA VELIN, STYLING: KRISHAN PARMAR,
welcome new year than 2021. It begins on a positive and optimistic PHOTOGRAPHY: JACK EAMES
note, as the sector is back in business, doing what it does best. Also
Editor
back for 2021 is our annual show, with Ireland’s leading event for Karina Corbett
hair, beauty and spa professionals set to take place on 7-8 Tel: +353 (0) 87 279 0445
Email: karina@professionalbeauty.ie
November in the new location of Citywest Dublin. There will be no
better way to reboot, reconnect and reunite with the industry. Designer
As part of our two days of exhibits, talks, workshops, demos, live Jaqui Palmer
Email: jaqui@hji.co.uk
stages, networking and much more, the inaugural Professional
Beauty and Hairdressers Journal Ireland Awards will take place on 7 Sales Manager
November, and we’re delighted to announce that entries are now Linda Horan
Tel: +353 (0) 86 356 7167
open. So put the uncertainty of last year behind you by entering Email: linda@professionalbeauty.ie
now to be in with a chance of standing out from your competitors,
to clients and fellow professionals alike. Let us know what makes Deputy Group Sales Manager
Matt Crane
you the best! Tel: +44 (0) 203 841 7367
Wishing everyone a happy, safe and prosperous New Year; we Email: matt@hji.co.uk

26 look forward to taking on 2021 with you all!

Senior Marketing Executive
Jennifer Shutter
Tel: +44 (0) 203 841 7361
Email: jennifer@professionalbeauty.ie

Event Manager
Lizzi Diggins
Tel: +44 (0) 203 841 7365
Email: lizzi@hji.co.uk

Head of Editorial
Eve Oxberry
Tel: +44 (0) 203 841 7378
Karina Corbett Email: eve@professionalbeauty.co.uk
Editor
Executive Director
Jayne Lewis-Orr
Tel: +44 (0) 203 841 7360
Email: jayne@hji.co.uk

Managing Director
Mark Moloney
Tel: +44 (0) 207 349 4790
@Pro_Beauty01 @Pro_Beauty /ProfessionalBeautyUK /1ProBeauty Email: mark@professionalbeauty.co.uk

professionalbeauty.ie 3

Hairdressers to campaign to stay
open if restrictions reintroduced
The Irish Hairdressers Federation (IHF) plans
to campaign for hairdressers to remain
open if restrictions are reintroduced again
in January. According to IHF president
Danielle Kennedy, the organisation will
lobby to have its members excluded from
any New Year’s lockdown.
“I think hair salons have shown what a
safe industry we are, as 90% of us have
been wearing masks since before it was
required of us,” she told The Irish Times.
“We have proven what a safe
environment we operate in. We’re
appointment-based, so we’re really good
at controlling numbers.
“If we go into Level 4 we would be
Voya announces partnership
with The Peninsula Hong Kong
Co Sligo-based Voya has announced a
new partnership with The Peninsula Spa
at The Peninsula Hong Kong. The Irish
family-owned skin and body care brand
was founded in 2006 by Mark and
Kira Walton.
Voya products are formulated from
wild seaweed
extract, which is
sustainably
harvested from the
waters off the west
coast of Ireland,
where seaweed
bathing has been a
health-giving
tradition for three
centuries. It is also
Ireland’s only
indigenous therapy.
The Waltons initially launched a retail
seaweed bath, before going on to
develop a skin and body care line,
which now includes over 50 products.
The new treatment range at The
Peninsula Spa will feature a diverse
collection of experiences for all skin
types and specific needs.
professionalbeauty.ie
News
pushing for salons to remain open. We will
be campaigning for that over the next
while and lobbying for it. We’re trying to
future-proof the industry for the start of
2021. At the IHF we feel we should be
“It gives us great pleasure to partner
with The Peninsula Hong Kong, which has
a similar vision to our business, in
preserving local heritage and
sustainable luxury,” said Kira Walton.
“From the outset of starting our business,
we have been extremely conscious of
preserving the
tradition that is
sustainable
seaweed
harvesting; strongly
respecting the
environment and
the precious flora
and fauna that
flourish around it.”
“Luxury at The
Peninsula Spa
begins with reigniting the connection to
self and nature,” said Joseph WY Chong,
regional vice-president, Asia, and
managing director, The Peninsula Hong
Kong. “We are delighted that The
Peninsula Hong Kong will join hands with
Voya to launch its certified organic
range of products and treatments at The
Peninsula Spa.”
NEWS
allowed to open at the higher level of
restrictions.”
Kennedy also said that following the
reopening of salons on 1 December, the
majority of them were booked out for the
month, with appointments made in
advance of the Government go-ahead
to move out of Level 5 restrictions.
“December is always our busiest month
of the year anyway. I think we were much
more prepared going into it this time.
We’ve been down this road before;
we’re very familiar with the health and
safety protocol, and know how to
operate in that very safe manner,
very comfortably.”
Image Business
of Beauty Awards
winners revealed
The Image Business of Beauty Awards took
place virtually in 2020, with awards being
presented across 26 categories to the
winning hair, beauty and spa industry
professionals.
Darren Kennedy and Paul Ryder joined
Image contributing editor Melanie Morris
to announce the winners online on 29
November. The event was originally
scheduled to take place in Dublin in
March, and had been postponed until
August due to the Covid-19 pandemic.
With the ongoing restrictions, it then
moved online.
Among the winners were Renailssance
by Tropical Popical and National Gallery
of Ireland (Most Innovative Collaboration);
Skingredients (Most Innovative Skincare
Brand); and Elaine McParland, Up To My
Eyes (Best Brow Artist). Taking gold in the
hair categories were Kopper Hair Salon,
Cork (Best Hair Salon); Gemma Murphy,
Dylan Bradshaw (Best Bloody Brilliant
Blowdry); Cathy Sweeney, Reeb, Cork
(Best Hair Colourist); and Rachel Doyle,
Hair & Beauty by Deirdre Lawless (Best
Hair Stylist).
5
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Irish hair and beauty industry
reopens after second lockdown
Irish hair and beauty salons, and spas,
reopened on 1 December, following the
country’s exit from a second lockdown.
As part of the Plan for Living with
Covid-19, Ireland
had been under
Level 5 restrictions
from 21 October,
for six weeks.
Non-essential
services, which
included the hair
and beauty sector,
were closed
during this period.
There had been
some confusion as
to whether the
lockdown would lift
on 1 or 2 December, with industry bodies
seeking clarification due to pre-booked
appointments. Habic had written to the
Tánaiste and Minister for Enterprise, Trade
and Employment Leo Varadkar, along
with every member of the Dail, to outline
its concerns in regard to reopening and
Digital Salon supports local salons
with online initiative
Digital Salon has launched Support Your
Local Salon, which is an initiative
designed to help Irish salons with online
shops to be found by existing and
potential customers in their area.
This is done through a bespoke website
– supportyourlocalsalon.ie – which has
been developed and launched free of
charge by the salon software and
website provider. Consumers can search
for a local hair or beauty salon based in
professionalbeauty.ie
trading on 1 December.
It said that if the personal grooming
service industry did not reopen and trade
on this date, a total of €4,736,842m in
revenue would be
lost in one day. This
figure did not
include the losses
in regard to any
form of retail sold
in salons.
The Government
announcement
that the reopening
date was 1
December was
welcomed by the
entire industry. “It’s
a great relief to
all our members, customers and staff,”
said the Irish Hairdressers Federation.
“The hair industry is not just a major
contributor to local economies around
Ireland, it helps keep countless main
streets alive and is a huge part of
local communities.”
their region or county, and will be shown
all the salons in their area with online
shops that they can click directly onto.
“Our goal here is to drive customers to
their local salons’ online stores to boost
their retail sales,” said John Donnelly,
managing director of Digital Salon.
“Obviously, an added advantage is
that it will keep salon customers from
going to default online offshore options.
We want to make it is as easy as possible
to buy online, but still buy
local. There’s a definite
pandemic-related
purchase patriotism
movement out there, and
we need to facilitate that.”
According to Donnelly,
Covid-19 has made it
imperative for salons to
have an online shop and
website, with lockdown
closures giving owners the
time needed to get their
online operation fit-for-
purpose.
NEWS
Dublin stylist
among Wella
Professionals
GenNOW team
Wella Professionals has announced its
GenNOW team 2021/22, with Dublin stylist
Aisling Kenny among the final line-up.
Kenny works for House of Colour, which has
five salons and a training academy in
Dublin. She will now embark on an
18-month programme that will be directed
by the award-winning lead mentor,
and former GenNOW team member,
Luke Benson.
The GenNOW team is made up of five
up-and-coming hairdressers. Kenny is
joined by Tarin Scott from Hazel and
Haydn; Sophie Kinlock from McIntyres;
Danielle Boler from NJUK; and Emily
Worboys, who is freelance.
Celebrating its 10th anniversary in 2020,
GenNOW was launched to discover rising
stars hungry to make their mark in the
world of hairdressing. According to Wella
Professionals, being part of GenNOW will
open doors to a wide range of
educational opportunities, which could
include on-stage platform work at some of
the industry’s biggest events.
The new programme will commence
with an intensive Zoom boot camp, where
the team will be mentored by hairdressing
icons and receive media training, product
knowledge, and presentation skills training.
“I think we have discovered some
incredible new hairdressing talent in the
making, and I am really looking forward to
this creative journey with them,” said
Benson. “We’re going to work hard, but it’s
going to be great fun.”
As the programme develops, the team
will have opportunities to develop their
skills and, depending on how the
hairdressing calendar looks post-Covid, it is
hoped they will represent Wella at industry
shows and events.
7
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Wayne Lloyd elected new
Hairdressing Council president
Wayne Lloyd is the new president of the
Hairdressing Council of Ireland. He
officially took up his post on
1 January.
Prior to this, Lloyd was
vice-president of the
council. He takes over from
Sean Taaffe, with Shaun
Hickey Moriarty now taking
up the role of vice-
president for 2021.
Multi-award-winning
Lloyd is the owner of Wayne
Lloyd Hair, which has three
salons in Cork city, Bandon
and Ballydehob. With over
30 years’ experience in the
hair industry, he works full time in the
salons, while also teaching, competing
The Spa at Galgorm wins two
major awards
The Spa at Galgorm was named Resort
Spa of the Year: Western Europe &
Scandinavia at the World Spa & Wellness
Awards 2020, which took place as a
live-streamed virtual event in November.
The ceremony was held online for the
first time ever, due to the ongoing
Covid-19 pandemic.
A total of 15 spa operators were
crowned winners at the awards, which
saw spa professionals from across the
world tune in to celebrate excellence
within the industry.
Prior to this, Galgorm Spa & Golf Resort
was named Best Spa Experience in UK
and Ireland at Condé Nast Johansens
professionalbeauty.ie
and directing regular photographic
shoots for his Wayne Lloyd Creative
Collections.
Most recently he won
gold at the OMC Stylist
Awards 2020 in the Ladies
Trend Cut category. He is
also a member of Habic’s
advisory board.
“I’m delighted to be the
incoming president of the
Hairdressing Council,” he
said. “I have big shoes to fill,
taking over from Sean
Taaffe, but with my
vice-president Shaun
Hickey Moriarty and the rest
of the committee, I’ve no doubt we
have the right team in place.”
Awards for Excellence 2021.
"We are absolutely delighted to have
won not one, but two prestigious awards,
not least amidst such a devastating
global pandemic,” said Colin Johnston,
managing director, Galgorm Collection.
“Over the past 10 years, Galgorm Spa
& Golf Resort has invested more than
£60m into its facilities, and has plans for
further expansion of over £15m over the
next five years. The investment has
helped lead to a string of accolades for
the resort, building on our reputation
within industry, and within the minds of
our consumers, for superb facilities and
outstanding service.”
NEWS
Phorest rolls
out Video
Consultations
feature
Phorest Salon Software has launched its
Video Consultations feature, which it says
is the final addition to its suite of product
launches that it created in response to the
global pandemic. According to the salon
software company, the new feature brings
the possibility of conducting full
appointments, pre-appointments and
retail consultations in an online setting.
Salons using Phorest’s integrated Video
Consultations will be able to book
face-to-face appointments online while
they’re closed; sell retail by professional
consultation; market and book
consultations through their Phorest system;
see clients on any device with mobile-
friendly technology; and prepare for
appointments while staying socially distant.
“Video Consultations offers an
opportunity for salons to stay connected
to their clients, keeping loyalty strong and
increasing retention,” said Shauna
O'Halloran, head of brand and global
content at Phorest.
“With everything integrated into the
Phorest system, clients can book their
Video Consultation online and will receive
a reminder with a unique link to their
service provider by an automated SMS.
“It is ideal for closed salons, salons that
want to create an additional service that
is completely lockdown-proof, and open
salons who want to connect with clients
who cannot come in for services.”
‘Video Consultations
offers an opportunity for
salons to stay connected
to their clients, keeping
loyalty strong and
increasing retention’
9
NEWS
L’Oréal updates Johnstown Estate invests
Salon Support €3.5m in new spa experience
Guides
The L’Oréal Professional Products Division
has updated its Salon Support Guides to
offer guidance to salon owners in both
the Republic of Ireland and the UK
during ongoing Covid-19 uncertainty.
The guides have been created to
support all salons and hairdressers as
they deal with temporary closures, and
cover aspects such as communications
advice and social media tips,
Government assistance, upcoming
education events, and helpful links.
‘We want to affirm our
total solidarity and are
here to help you to
navigate this challenging
moment’
“We are thinking of all of our
hairdressing partners and your loved
ones at this time,” said Béatrice
Dautzenberg, managing director of
L’Oréal Professional Products Division UK
& Ireland.
“We want to affirm our total solidarity,
and are here to help you to navigate this
challenging moment. Together with
industry trade bodies, we are working to
provide you with useful information – with
care for you, your teams, and your
clients as the number one priority.
“We know that salons and hairdressers
are the beating heart of the community;
we share our love and wish everyone
well.”
10
The Johnstown Estate in Co Meath has
invested €3.5m in creating a new spa
experience, which is nearly twice the
size of the existing spa and introduces a
variety of new features.
Measuring 1,300 square metres, the
Elemis and Gharieni flagship spa includes
indoor and outdoor thermal suites, 15
treatment rooms and a rooftop
experience. New technology has been
installed, such as Gharieni
Psammotherapy, plasma and light
treatment technologies, and sound
wave therapies. There is also a 48-seater
in-spa restaurant.
The Spa at The Johnstown Estate was
conceived by Millimetre Design, which
Wella Professionals teams up
with Green Salon Collective
Wella Professionals UK & Ireland has
officially partnered with Green Salon
Collective, which is a salon sustainability
initiative. According to Wella, this is a step
towards its commitment to a more
sustainable future.
“As part of this, all of our Wella Studios
have already implemented the Green
Salon Collective’s recycling system,
ensuring that waste is either reused or
recycled,” it said. “We’ll also be offering
training and support for salons in Ireland
and the UK so that they too can start
introducing sustainability measures for
their business.”
Green Salon Collective was founded by
environmental experts, hairdressers and
eco campaigners. The start-up is aiming to
facilitate salon sustainability by recycling
also designed the interior House
Brasserie, The Atrium, and many of the
other spaces at The Johnstown Estate.
“Our investment in The Spa at The
Johnstown Estate is a clear commitment
to Irish tourism and our belief that
Covid-19 will pass in time,” said Anthony
Smiddy, general manager, The
Johnstown Estate.
“We remain stringently observant of all
safety and hygiene measures under
Failte Ireland’s Covid-19 charter, but
would like clients to feel they can leave
their stresses at the door and safely
enjoy a few hours of uninterrupted
blissful relaxation at The Spa at The
Johnstown Estate.”
the unrecyclable. Its goal is to be able to
collect as close to 100% of all salon waste
as physically possible, and to then find
new uses for it that reward the salon, the
environment and the community.
Launched last summer, within three
months, 17 salons in Ireland and 140 in the
UK had signed up to the initiative.
professionalbeauty.ie
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Covid app launched for hair and beauty
Co Kerry-based TB Smart Solutions has
launched a new mobile app to help
businesses comply with Covid-19 HSA and
GDPR regulations. Aimed at a range of
industries, including the hair and beauty
sector, Count Me promises to make it
easy to manage sanitisation, contact
tracing, staff accountability, reporting,
data storage and management, to
meet Government and company
requirements, and ensuring a safe
environment for everyone.
“Count Me is a simple and effective
mobile compliance application that
fulfils every business’s Government
regulation obligations,” said Peter
Dunlea, managing director, TB Smart
Solutions.
“The app enables you to track
movement of people and sanitisation
practices within your business, while
maintaining your GDPR obligations. Small
businesses do not realise how vulnerable
they are if they are found to be non-
Government
makes changes
to Covid support
schemes
The Irish Government made changes to
the pandemic support schemes when
Ireland entered Level 5 restrictions in
October for six weeks. Level 5 is the
highest on Ireland’s National Framework
for Living with Covid-19, and hair, beauty
and spa businesses must close under it.
Among the changes were revisions to
PUP (Pandemic Unemployment Payment)
and the Employment Wage Subsidy
Scheme (EWSS), to better support people
and businesses dealing with Covid-19
Level 5 restrictions. Changes were also
made to the new Covid Restrictions
Support Scheme (CRSS) – the qualifying
turnover criteria for application to the
scheme is now 25% of the turnover for the
corresponding period in 2019.
CRSS will operate to 31 March 2021,
and there is provision for the Minister for
Finance to vary aspects of it. The scheme
only applies when Level 3 restrictions or
higher are in place, and it can be
operated alongside other State supports,
such as the EWSS.
professionalbeauty.ie
NEWS
compliant by the HSA, or if they don’t Count Me was initially beta-tested
manage the data effectively. This app within some businesses in Kerry, including
safeguards customers and staff with Sean Taaffe Hair & Beauty, which has
efficient and reliable tracing measures, three salons in the county. There has been
while protecting the business from over 100,000 user interactions with the
negligence claims, and the possibility of application to date, and TB Smart
temporary or permanent closure or loss Solutions is now rolling it out to businesses
of earnings.” across Ireland.
TrendVision Award UK & Ireland
2020 winners announced
The TrendVision Award UK & Ireland
2020 winners were announced online
by Wella Professionals, with the live
events taking place digitally for the
first time ever due to the Covid-19
pandemic. A total of 27 winners
across six categories received a
trophy and a tailored Wella
Education development programme.
Among the Irish winners were
Ashley Falconer, Occasions
Hairdressing; Carmen Elizabeth, DKY
Hair Company; and Caroline McNeill
from Caroline McNeill Hair (Gold,
Sliver and Bronze in the Colour Artist
category). Also in the wining line-up
were Roisin Hynes, Sarah Mason
Professional; Roma from Blend Beauty
Artisans; and Laura Masterson, Bellissimo Kilkenny took Gold in the Craft Artist
(Gold, Sliver and Bronze in the Colour category, followed by Aisling Kenny and
Specialist category). Zara McIntyre from House of Colour, who
Rachel Flanagan from Peter Mark in won Silver and Bronze.
A total of 27 winners across six categories received
a trophy and a tailored Wella Education
development programme
13
HAIR AND BEAUTY EDUCATION
Ahead of the
lea rn in g c u r ve
2 learning on offer, with webinars
With the ongoing Covid-19 uncertainty, hair
and beauty education has adapted accordingly,
in order to continue to meet the learning
requirements of industry professionals. As we
start a brand new year, there are a range of
courses available – in the classroom and online,
or a combination of both
16
1 Schwarzkopf Professional
eAcademy
Meeting the needs of an increasingly
digital world, Schwarzkopf Professional
eAcademy is designed to help all hair
professionals stay ahead of the game in
a variety of ways. Along with product
information and innovations, hair
knowledge, creative tutorial videos, and
personal assessments, the platform also
features salon service support.
Developed to suit individual
requirements, the eAcademy is a
one-stop shop of relevant content to
help you expand your technical skills and
maximise the world of digital learning.
ask-elearning.com
2 Learn with Wella
Wella is kicking off 2021 with a
number of courses in its Dublin studio,
including Colour Craft Essential (12-13
January and 8-9 February); Colour Craft
Highlights (27 January); and Blonde
Toolbox (10 February). Cutting courses
include Essential Cutting (15 February);
and Advanced Cutting (8 February).
Wella also has a wide range of online
and Zoom classes available to suit
individual needs.
education.wella.com
3 L’Oréal ACCESS
L’Oréal ACCESS held a special
webinar in December, where education
consultants gave a preview of what
education courses are running in 2021.
L’Oréal began the rollout of its global
e-learning and networking platform in
late 2019, with momentum building
throughout 2020 due to the rapid digital
adoption caused by the Covid-19
pandemic. The digital hub features
L’Oréal brands’ educational content,
localised from all countries, ranging from
product launches and digital upskilling,
to trend discovery, techniques mastery
and business management. Training is
offered in a variety of digital learning
professionalbeauty.ie

channels, including tutorials, webinars
and pedagogical e-modules. The 2021
calendar features a diversity of topics,
such as artistic toning, colour removal,
front of house, scalp care, maximising
retail, and much more.
ie.lorealaccess.com
4 Alfaparf Milano
Accademia in Dublin is running a
number of Alfaparf Milano colour
courses, including the Introduction to
Balayage & Ombre on 18 January; and
4, 16 and 25 February. Designed to help
students perfect their freehand
technique, it’s suitable for those
experienced in balayage, or completely
new to it. Taking place from 10am to
4.30pm, the day is a combination of
theory and practice, with a mannequin
head and technical products provided.
Costing €200, the class is limited to six
students, one per salon.
accademia.ie
5 Butterfly Effect
BE Permanent Make-up and
Advanced Beauty Academy is part of
Butterfly Effect beauty salon in
Rathfarnham in Dublin. The academy is
run by permanent make-up specialist
Aleksandra Pawlak. Training is provided
on a one-to-one basis, and includes a
range of PMU techniques, as well as
microdermabrasion training and
microneedling. Applicants must be
qualified beauty therapists or
make-up artists.
academy.bepermanentmakeup.ie
6 Blended learning from Bronwyn
Conroy
The iTEC Facial Skincare/Facial Electrics
and Microdermabrasion from Bronwyn
Conroy starts on 16 January in Dublin
and Cork, with the course featuring a
blended learning approach over the
duration of the 24 weeks. Zoom classes
will be mixed with practical classes, while
the online anatomy and physiology
professionalbeauty.ie
HAIR AND BEAUTY EDUCATION
element is completed at home. The
1 course costs €3,825, with payment
plans available.
bronwynconroy.com
7 Online education with Gainfort
Academy
Based in Waterford and Wexford,
Gainfort Academy is currently offering a
number of online courses, including
Mimic Lashes Brow Lamination, which
costs €300 and includes the Mimic Brows
Brow Lamination Kit. Gainfort Academy is
offering a 10% discount to Professional
Beauty and Hairdressers Journal Ireland
readers. Simply go to gainfortacademy.
com, click on workshops, choose the
WE B - B A SE D L E ARNIN G relevant course, add to cart, and apply
the coupon gainfort10.
DI G I TA L I S E gainfortacademy.com
NOW
Enter the world of EDUCATION IN REAL TIME .
B e n e f i t f r o m a d v a n c e d k n o w l e d g e , the l a t e s t
p r o d u c t i n f o r m a t i o n & in sp ir ing v ide os
on de m a nd.
L IVE S TRE AM
Grow, learn and ask! Join livestream sessions
whenever and wherever you want. Enjoy the
8 Salon Systems and Procedures
This course, which is taught by Trish
O’Brien of Waxperts, gives guidance,
opportunity to enhance your creativity and
advice and templates to build your own
strengthen your education experience.
• Enjoy our global events
• Get the latest information
salon systems and procedures. Aimed at
• Experience at your fingertips
WEBINAR
salon owners or managers, the course
Take a more dynamic approach to learning with
our rich information base, latest video footage
and expert tips – all wrapped into a customised
package infused with knowledge, skills and
promises to provide you with the
creativity.
• Binge-watch our webinars
knowledge to run your salon smoothly,
• Learn on the spot
• Step-by-step guidance
while giving your team clear and helpful
P ERSONAL ISED C ON TEN T
Customised and localised seminars – just right
for your salon! From essential skills through
guidelines on all aspects of their roles.
Delivered online, it costs €49, and comes
to top level, we are offering you a dynamic
education and progressive journey, by breaking
the boundaries of creativity.
•
•
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Bespoke education content
Choose your own pace of learning
with one year’s access, so you can study
REGIS T E R N OW
in your own time.
www.ask-elearning.com
imageskillnet.ie
9 Crystal Nails
The three-day Acrylic Nails course
5 from Crystal Nails in Dublin covers all
aspects of building acrylic nails. It is
suitable for beginners, as well as those
looking for a refresher course. Taking
place on January 16, 23 and 30; and
February 14, 21 and 28, you will receive a
full kit in advance, and a certificate
upon successful completion. Topics
covered include hygiene/salon safety,
nail anatomy and product knowledge,
and the course costs €450.
crystalnailsireland.com
17

It has been an incredibly tough
year for the salon business, how
have you supported Irish salons?
We created a host of support materials
to help salons prepare and strengthen
their business. These materials included
advice on client communication, as well
as information on how to open safely
and care for clients. The free hygiene
e-learning module on ACCESS gave
salons confidence, and for each
completed course, we donated €1 to
the charity Look Good Feel Better. From
an education perspective, we have
offered a huge amount of live and
virtual education.
What has impressed you about the
Irish salon market?
Joining the Professional Products Division
just six weeks prior to the three-month
lockdown was a unique introduction,
and I was immediately impressed with
how the industry stood together – and
the resilience of the salons and teams.
The volume of positive coverage the
industry achieved over the past few
months is testament to the role
hairdressers play in our community.
Salons have responded positively to new
operating guidelines, and consumers
have appreciated this; L’Oréal has just
conducted research* in Ireland and 98%
of women who returned to the salon told
us it was clean and hygienic and 96%
said they felt safe. Furthermore, 90%
of women who returned to the salon
post-lockdown said it had a positive
impact on their happiness and
emotional wellbeing. Beyond the
pandemic itself, I have been impressed
*Source: Post Covid Research: Salon/Professional Hair Reopening in ROI. Conducted by 2CV Research on behalf of L’Oréal UKI via online interviews with 346 women aged
16-74, who had a salon appointment after lockdown was lifted. Interviews took place between 23rd-31st October 2020 in Republic of Ireland.
professionalbeauty.ie
Partnering
Profession
Driving forward the
development of the
professional hairdressing
industry, and the sustainable
growth of salon businesses,
is the commitment of newly
appointed market director
for L’Oréal Professional
Products Division Ireland
David O’Brien.
PB/HJ Ireland reports
by the amount of creativity, innovation
and passion in this industry – it is a
great community.
What support will you have in
place for salons going forward?
Looking ahead, we will continue to
produce valuable materials and assets
for our partners and the wider industry.
We have been listening to feedback,
and this is what shapes everything we do
– we want to add the most value
possible and provide every tool we can
to support salons. We have already
started educating on new experiences,
such as Virtual Consultations to help
salons optimise productivity and time
spent with clients in the salon, as well as
creating assets for new services, such as
Click and Collect. I think the most
INTERVIEW
the
important thing is listening; we will work in
collaboration with our partners to offer
the best support possible.
What are your plans for education?
As we look to the future and the
evolution of the market, our goal is to
continue to elevate our reputation of
educational excellence both online and
offline, helping shape the future of the
stylist, and salons, in our industry. We can
be extremely agile with our digital
education platform ACCESS, spanning
artistry and business, but going much
further with digital, social and much
more – all of the skills required to help
salons grow in this ever-evolving
landscape.
Most memorable moment of 2020?
In September, we hosted the virtual
L’Oréal Professionnel ‘Stronger Together’
event. I felt it was a moment of amazing
creativity and connection that united
the industry.
What are you hoping 2021 will
bring for the salon community?
I believe we have a bright future ahead,
despite still needing to face challenges
together. The pandemic has only served
to strengthen our voice in Ireland and
highlight the integral role that
hairdressers play in people’s lives. Not
only do hairdressers possess the creative
skills to transform how someone looks,
but, more importantly than ever, they
have the power to support wellbeing
and how clients feel emotionally. There is
no other Industry like ours and I am
extremely proud to be a part of it. PBHJ
19
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 TANNING

Glow
SILKY SMOOTH
Silk Oil is the professional salon formula from TanOrganic.
According to the brand, the two-part process makes it
unique. The client gets tanned either manually or using a
spray tan gun. As it is a moisturising body treatment, it can
also be applied during a massage. The client is then given

forth
a 25ml top-up bottle of tan to take home (worth €11.20).
This can be used to prolong the length of the tan by
topping up a few days later, as required, or to add an
additional layer if a deeper colour is desired.
Trade: from €60
tanorganic.com
When the Irish hair and beauty sector closed for
six weeks in October, spray tans were among the
most sought after services in the pre-lockdown rush.
Tanning treatments are now as popular as other
year-round services, and clients are
booking accordingly

TAN AND GLOW

Insanity Tan’s collection of professional
organic tanning solutions are free from any
harmful or toxic additives. The range is
available in five colour options, including a
professional Bridal shade and a Rapid Tan,
which can be showered off after one hour.
The Insanity Tan retail range includes
lotions, mousses, a one-day body gel and
glitter spray.
Trade: €50.40 (litre bottle)
insanitytan.com
DECIDE WITH DROPS
Crazy Angel Tanning Drops are aimed at clients who
want to customise their glow. The key active ingredients
in the drops contain antioxidant properties to fight free
radicals and damage caused by UV rays. Five to 12
drops can be mixed in with moisturiser or serum and
applied evenly to skin; the more drops added, the
deeper the tan. Tanning Drops are vegan-friendly and
free from alcohol, parabens and mineral oil.
Trade: €8.35 (30ml)
professionalbeautysystems.co.uk

BOTTLED GOLD
Bellamianta Luxury Tanning recently
introduced a new look to celebrate the
Irish brand’s five years in business. Its
Liquid Gold range, which it calls the ‘holy
grail’ of its offering, is now available in
Bellamianta’s new rose gold packaging,
and both Medium and Dark shades are
in a bigger 200ml bottle. Also getting a
revamp are the Skin Perfecting
Illuminating Bronzing Powder, Kabuki
Brush and Double Sided Velvet Mitt. All
Bellamianta products are formulated
with natural extracts and clean
ingredients, and have Peta certificates.
RRP: €19.99
bellamianta.com

professionalbeauty.ie 21
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 TANNING

COLOUR BOOST
Launched in Ireland last year, Norvell’s UVC Cosmo is a hybrid tanning solution
formulated with the brand’s Dark and Venetian base blends to give a boost to
clients’ skin colour. The brand says the solution is its fastest-drying formula yet,
and is enriched with micro-nutrient technology, and tomato, watermelon and
cranberry extracts, to deliver a flawless tan, as well as keep skin hydrated. Free
from parabens, gluten and sulphates, it is suitable for vegans.
Trade: €20 (8floz)
norvelltanning.co.uk

IN A FLASH
MoroccanAccelerated is ideal for time-poor
clients, as the 16% DHA solution can be
washed off in just 30 minutes. The non-sticky
formula is infused with argan oil, a probiotic
blend, boosted melanin technologies and a
48-hour hydration complex, to deliver a surge
of moisture to the skin for a healthy and even
glow. The tan will continue to develop over
the following 12 to 24 hours.
Trade: €65.95 (litre bottle)
sweetsquared.com
TAN SMART
Part of He-Shi’s Pro-Advanced Collection, this spray tan is
suitable for all skin types and uses smart tanning technology
to deliver a natural glow in up to four hours. It has been
formulated to develop a tan that complements the client’s
skin tone.Fortified with argan oil, avocado oil and
pentavitin, the formula leaves skin feeling silky and
nourished, whilst prolonging the tan for up to 10 days.
Trade: €55
hennessyhb.ie

WONDER BLUR
Vita Liberata’s Beauty Blur Sunless Glow is a multitasking primer and
self-tanning skin tone optimiser. It can be used on its own, or worn
under make-up, and the formula contains organic rosehip, to
promote cell detoxification; and anti-ageing peptides, which
kick-start the production of collagen and elastin to plump and firm
skin. It’s available in three shades: Latte Light, Latte and Latte Dark.
RRP: €33.35 (30ml)
vitaliberata.com

ULTRA DARK
This is the Sienna X’s darkest tan yet,
giving tan lovers the chance to
maintain a deep glow in between
professional appointments. Formulated
with Q10 and shea butter to hydrate,
and infused with lemon peel extract to
reduce the appearance of cellulite,
this lotion glides onto the skin for an
easy, streak-free application. The
product is vegan-friendly and infused
with a coconut and vanilla scent.
Trade: €13.90 (200ml)
sienna-x.co.uk
MAGIC MIST
This super-fine, light mist delivers an even,
all-over tan that is natural looking. The melanin
technology contained in the formula works
with the client’s skin cells to create a tan that
customises itself with their natural skin tone. It
can be left on for four hours for a dark tan, or
eight hours for an intense, extra-dark tan.
Trade: €85
hennessyhb.ie

professionalbeauty.ie 23
HAPPY GUT
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BRUSHES AND COMBS

Tools for 1
the tresses
POWER PADDLE
With its nylon pins,
the Denman Power
Paddle Brush is
Every client has their own hair type and styling designed to detangle
requests, and there are brushes and combs to suit wet hair and blow-dry
with speed, comfort
them all. So whether it’s for cutting, blow-drying and ease. The
or detangling, we’ve put together a selection of top staggered pin
pattern grips and
picks for your kit controls styling,
while the air-cushioned
pad gently respons
to contours of the head.
Trade: €19.95
hennessyhb.ie

2
DRESSING UP
The ghd oval dressing brush is made with nylon
4
bristles,which help to distribute the hair’s natural THERMAL TECH
conditioning oils along the hair shaft. It’s ideal for The Agenda Cricket Technique
conditioning and polishing any look, and the Thermal Tourmaline Brush has
anti-static bristles detangle without creating frizz, tourmaline ionic bristles
leaving hair with natural texture and shine. that are heat resistant, and
RRP: €23.00 infuse moisture into the hair shaft
ghdhair.com and scalp. They also assist with
reducing unwanted static, and
help add shine to hair. This
brush is available in various sizes
for different styling techniques.
Trade: €23.95
hennessyhb.ie

SMART COMB
Kent Salon recently added professional handmade combs to its salon

3
exclusive range. Each one, including this Handle Comb, is designed
with Flexinite technology, which is sensitive to changing temperatures,
and mimics hair so it can move flexibly, even when treated with heat
and chemicals. The combs are also designed to be gentle on the hair and
scalp, and leave no cuticle damage.
RRP: €11.20
kentsalon.co.uk

26 professionalbeauty.ie
 BRUSHES AND COMBS

5
DETANGLE DREAM
Available in black and pink, this Detangle
Comb is part of the Head Jog 200 comb
range, which offers numerous styles of combs
to suit all requirements. It is ideal for hair
that becomes tangled after washing.
Trade: €1.90
gainfort.com

6 TEASE OUT TANGLES

The Tangle Teezer Wet Detangler has 325 two-tiered teeth,
which flex over tangles and knots so that hair is quickly and

7
gently detangled, with reduced breakage. It can also be
used to evenly draw shampoo and conditioning treatments
through the hair. It’s available in a variety of colours,
including Millennial Pink, Popping Pink and Serenity Blue.
Trade: €6.50
flair.ie

PRECISION IN PINK
The Denman Pink Precision Small Cutting Comb is made from
high-quality acetal material, and is heat,chemical and impact
resistant. Featuring a half-tooth to facilitate easier sectioning,
it’s designed for professional precision, and promises smooth,

10
damage-free combing, and an accurate finish.
Trade: €4.50
hennessyhb.ie

9
STYLE SESSIONS
The Alfa Italia Sessione Styling

8
CURVE CARE
The KS02 Curved Vent
Brush from Kent Brushes
features a moulded
head with 50 flexible tufts
in a curved and vented
chassis. The arc of the
brush follows the natural
shape of the head, while
10 rows of natural boar
bristle help to smooth,
clean and add shine
to the hair. This brush is
ideal for blow-drying,
volumising or gentle
grooming.
RRP: €28
kentsalon.co.uk
Brush is available in five sizes,
including a 53mm barrel, which
is good for adding volume to
longer hair. A smaller barrel size
works well for achieving volume
close to the roots.
RRP: from €20
alfaitaliapro.com
CUTTING EDGE
These Fromm cutting
combs are designed to be
dependable for everyday
use. The Limitless 8" Carbon
Cutting Comb features wide
and fine tooth sections
for chemical processes,
while the Proglide 8" Cutting
Comb is flexible and
smooth-gliding. Both are
ideal for cutting, sectioning,
styling and detangling.
Trade: €4.95 (Limitless
Carbon); €3.50 (Proglide)
flair.ie

professionalbeauty.ie 27
 Supplies
Get the Best Prices on
all your Beauty Salon
Supplies
FREE Delivery on Orders over €50
Shop Online at www.passionbeauty.ie or Call 014597859

Pay cut
considerations
Employers who are considering implementing Covid-
related pay cuts need to be mindful of the risks associated
with such a move, explains The HR Company’s Linda Ward
As a result of the current Covid-19
pandemic, some employers may be
considering the need to implement pay
cuts over the coming months, due to
difficult trading conditions. Employers need
to be cognisant of the risks associated with
pay cuts, and understand that financial
pressures in the employer’s business does
not provide an automatic justification for a
reduction in salary or wages.
A pay cut represents a reduction in an
employee’s salary/wage, which is often
made to reduce lay-offs, while saving the
company finances during a challenging
economic period. This reduction in the
employee’s salary/wage can be
temporary or permanent, and may or may
not come with a reduction in
responsibilities. To avoid potential claims
that may arise from reducing an
employee’s wages, a number of issues
should be considered by employers.
Consent: can the consent of the
employees be obtained?
Obtaining an employee’s consent is the
safest manner for proceeding. The reason
for the reduction in wages should be
explained, as well as the consequences
for the business and jobs if cuts are not
made. Employees should be made aware
of why it is happening; when it will take
effect; how many people in the
organisation are being affected; if there
will there be a payback at a later stage;
and if benefits will also be cut.
There should be a period of consultation
whereby employees can negotiate a part
of the agreement. A third party/civil court
will expect an employer to act reasonably
by engaging with employees or their trade
union in advance of implementing a
reduction.
Contract of employment: does it
allow for the reduction in wages/
salary?
This clause may be explicit in the contract
of employment, which would be normal.
professionalbeauty.ie
HR
However, regardless of whether this clause
is contained within the contract or not, it
does not give the employer the automatic
right to proceed with wage/salary
reductions. Employers should continue to
gain an employee’s consent by consulting
and negotiating a pay cut.
Reasonableness: does the employer
have clear measurable reasons for
the pay cut?
As an employer, you should ensure that
you develop and retain any evidence of
financial and other reasons for any pay
cuts. You must have evidence, or reasons,
of whether other cost saving measures
were implemented or were not
implemented.
Process to follow
To reduce an employee’s wage/salary,
there is a process to follow:
■ The business should be facing
financial/economic challenges to justify
the deductions of pay.
■ Employers should engage in an
information and consultation process
with employees and unions (where
established). Effective communication is
essential, and employers need to be
mindful as to how information is shared. If
employees are not represented by a
union, communication and agreement
process must be considered.
■ Where pay cuts are proposed, they
need to be reasonable. Employers
should, therefore, consider a sliding scale
approach, reflective of salary positions.
■ Where a change is made to pay or
other benefits, employers need to be
clear on how this may impact other
aspects of employment, including, for
example, future calculations for
redundancy payments, should they
arise. Unions may request that the wage,
pre-pay cut, is used to calculate any For more information contact business
future redundancy. development manager Linda Ward on
■ As much notice as is practical of any tel: 01 291 1877 or email:
change should be given. PBHJ linda.ward@thehrcompany.ie.
29
ADVERTISEMENT FEATURE
Outside the box
Fuelled by a desire for creative freedom, Marina
Hayes opened Confession Box in 2016, and as the
salon celebrates its fifth birthday this year, she plans
to take it to new artistic heights
W
hen Marina Hayes
decided to open
her own hair salon
in her home city of Waterford
in 2016, she had already built
up an award-winning 10-year
career in the industry. Her
love of hairdressing began
when she was a teenager, doing
her friends’ hair, and in 2006
she decided this was what she
wanted to do professionally.
She won her first competition
the following year, when she received
an Irish Hairdressers Federation
Championships award in the Fantasy
Hair category.
“That’s when my obsession with
competing started,” she says. “I have won
many national awards in hairdressing
since then, and I’ve been on Team
Ireland, competing all over the world.
I’ve also done a range of shows at
London, Paris and Milan Fashion Weeks,
along with two grand final shows for
L’Oreal Colour Trophy, and stage shows
for HJ Live in Dublin.”
An entrepreneurial drive, coupled with
a creative passion, led to the idea for
Confession Box, which made the shortlist
for the Irish Times Best Shops 2016
soon after it opened. “I started my own
business so I could work without artistic
constraints, and with brands such as
Farmavita and Angel En Provence, which
For more information on the Angel En Provence range, contact Style Parlor on
tel: +1890 123 123 or visit styleparlor.ie.
32
‘When it comes to hair
products, sustainability
and organic ingredients
are hugely important
to me’
I chose myself because I had confidence
in their ethics and performance,” she
says. “When it comes to hair products,
sustainability and organic ingredients are
hugely important to me.”
Marina buys all her products from
Style Parlor Salon Supplies, and is the
educator and global brand ambassador
for Farmavita. Based in Waterford, Style
Parlor also has three other stores, located
in Kilkenny, Wexford and Nenagh.
Headed up by brothers Garrett and
Ross Martin, the family-run operation
has been supplying the Irish hair and
beauty sector for over 20 years.
“I believe in supporting local business,
so when I was looking for a supplier, Style
Parlor was my first choice. The support
is amazing; Garrett and the staff are very
professional, and he personally delivers
my products. Confession Box is a very
busy salon, and all it takes is one phone
call to Style Parlor to keep it stocked up,
and running smoothly.”
Supplier trust
Marina also trusts and values Garrett’s
industry knowledge. “He is always the
first to know when new products hit
the market. He introduced me to the
Angel range, and I’m forever grateful
that he did. I was immediately drawn to
the brand’s environmentally-conscious
concept. All the products contain the
most pure and natural ingredients, and
are specifically formulated to be gentle,
while giving you the ability to create the
best results for all hair types. I believe
it’s one of best haircare brands on the
market today. It fits in with my own
ethos, and the products keep my clients’
hair looking great between salon visits.”
As well as owning her own salon,
Marina is an executive board member
of the Hairdressing Council of Ireland.
In 2018, she was a semi-finalist in
Channel 5’s Extreme Hair Wars series,
and her work has featured in a number
of magazines. She credits the team at
Confession Box for much of her success,
particularly her manager Sheila Mulcahy.
“She helps me manage the day-to-day
running of the business, which means
I can be on the salon floor doing what
I love. I am blessed to have such an
amazing team of people, who I get to
work beside every day.”
Marina plans to be busier than ever
in 2021, as she intends to keep growing
her business, while also setting herself
some creative targets. “This is the year I
hope to build an artistic team, so we can
create more beautiful hair, and share all
the knowledge we have acquired over the
past five years, on a larger scale.”
professionalbeauty.ie

Retaining profitable clients
Understanding your client base, and recognising which clients spend the most, is key to
boosting your salon’s profits, says salon business expert Liz McKeon
Many salon managers and owners don’t
know who their most profitable clients are,
let alone how to keep them coming back
regularly. Knowing who they are, and what
motivates them, is vital for your business.
Having a good understanding of your
customer base, especially the most
profitable clients, will help you to increase
the footfall of repeat customers in your
salon, and boost retail sales.
All salon owners appreciate the
importance of attracting new clients, but
many underestimate the advantages of
increasing client loyalty. In fact, research
indicates that a 5% improvement in client
retention could add between 25% and
125% to the bottom line. Developing and
maintaining client loyalty can become
one of your greatest business weapons. It is
much cheaper to retain a current
customer on your books, than to invest in
seeking and securing new customers. It’s
also important to remember that when
looking into how to make money in the
hair and beauty business, profitability isn’t
simply about measuring clients’ level of
spend; it is also about assessing their level
of expectation, and ensuring you can
deliver on this. So it is crucial to profile your
clients, and understand which ones are
profitable, and if any are actually costing
you money.
You can also make your clients a part of
your sales team. Word of mouth
recommendations continue to be the best
form of advertising available. Making
clients feel special is by far the best way to
help them become even more loyal, and
the level of customer service you provide is
the foundation to this. It can make a huge
difference to clients; they will potentially
pay a slightly higher price if they are
professionalbeauty.ie
‘Your salon’s competitive
advantage could be
your high-quality,
attentive service, so
it’s important to
remember that’
confident that they will be looked after
much better by you. Your salon’s
competitive advantage could be your
high-quality attentive service, so it’s
important to remember that.
Loyalty card schemes
Loyalty card schemes are an effective
way to increase your client retention levels
and improve your profitability, yet many
salons are missing this obvious trick when it
comes to building client loyalty. In a very
competitive market place, clients find it
easy to switch salons, and keeping them
satisfied isn’t always enough. To increase
BUSINESS ADVICE
loyalty, start to recognise and reward your
best clients; use these schemes to
incentivise and delight your most valued
ones. Loyalty initiatives allow you to focus
on your best clients, and improve client
satisfaction levels. Loyal clients buy more,
and are often willing to spend more. So
by increasing loyalty, you increase
profitability.
Focus on specific goals – you are aiming
to reward clients for behaving in the way
that you want. For example, are you
looking for repeat business, or do you want
your clients to spend more? Above all,
your loyalty card scheme must be simple
to use, and the rewards should be
attractive and attainable. Here are some
tried and tested methods that are
guaranteed to work well in your salon:
■ Offer cumulative discounts on selected
lines. For example, this could be 10% off
their next purchase if they spend £100.
Limited time offers can encourage prompt
purchases.
■ Give away free items with multiple
purchases. ‘Buy one, get one free’ is a
great way to encourage short-term
repeat sales.
■ Invite clients to trial products and
services for free. Asking trusted clients to
give you feedback before you launch a
new product or service will give them a
sense of ownership over the product,
which is likely to increase sales in retail
later on. PBHJ
Liz McKeon is an author, business
coach, trainer and mentor,
specialising in the hair, beauty
and spa sector. For further details
visit lizmckeon.com or call +353
86 386 1243.
33
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34 professionalbeauty.ie

Mentoring
MINDS
If you put the concept of
mentorship at the heart
of your business strategy
this year, you will reap
the benefits of support
and guidance from an
experienced industry
professional, writes spa
consultant Diahann Buckley
As a new year brings the opportunity to
start afresh, make this one count by
bringing yourself to the forefront in 2021.
Doing this can be difficult at any time, let
alone given the year that has gone by. I
am not going to suggest you reflect again
on 2020; we had plenty of time to do that
last year. However, I am going to share the
lessons I’ve learned from my own
experience, to help you to focus on you
and your business going forward.
I have touched on mentoring in the
past, and I’m returning to it again to stress
the value of this type of guidance.
professionalbeauty.ie
SHUTTERSTOCK
Mentorship is a valuable learning and
development partnership between
someone with vast industry experience,
and someone who wants to learn. It is
about support, career guidance, and
positive role modelling. Every professional
needs a sounding board; a relationship
between mentors and protégés can be
life-changing and long-lasting for both
individuals. A great mentor will focus on
the whole person, not just their career. In
the words of Oprah Winfrey, “a mentor is
someone who allows you to see the hope
inside yourself”.
In the past, my role as mentor or advisor
largely focused on career advancement,
business development, reaching new
personal horizons, and financial success.
While all these areas are still active and
relevant, it cannot go without saying that
what mentoring clients primarily need now
is optimistic, yet grounding, support. They
want a listening, non-judgemental ear.
During the lockdown, I had the
opportunity to work with alternative
sectors, supported by the Local Enterprise
Boards. It stood out to me that the hair and
beauty industry was the most reluctant to
invest in mentoring support – traditionally
SPA
seeing it as a non-essential luxury. I am
happy to report that those who took the
plunge are doing well, and are fully
committed to both mentoring and
networking. They recognise these as
fundamental elements within their business
strategy. I would urge those who have not
yet taken this route to do the same,
particularly if it’s ‘free’ or ‘incentivised’
mentoring. How hard is it to say yes? What
is the worst thing that could happen? You
may just learn something. To gain ground,
we have to be open to change; we must
be proactive, committed, and embrace it.
Keep doing what you are doing, and you
will keep getting what you are getting.
Taking action
Shawn Hitchcock once defined a mentor
as someone who “empowers a person to
see a possible future, and believe it can
be obtained”. The past year for some has
been a combination of shock and
financial hardship. It has also been
demoralising for us all. But the only limits
ahead are the ones we put on ourselves. If
you embrace the concept of mentorship,
you will be supported to become who you
are, and not a mirror image of your
mentor.
There are many ways to find your ideal
mentor; in my experience, referral seems
to be the most successful avenue. It is
important to have a goal, or expected
outcome, in mind. The first consultation will
address this. During this meeting you can
also determine if there is good chemistry
between you and your potential mentor.
You will quickly know if there is a natural
ebb and flow between you both, and if
can you see yourself working openly with
the individual. This does not mean the
mentor won't challenge you; however, if
you feel comfortable and confident, then
the work between you will be beneficial
and achieve results.
Cost is a factor – now, more than ever.
Traditionally, smaller salons did not invest in
business support. Be open to this now
– from mentors who have vast experience,
and understand your challenges. Their
wealth of knowledge, connections and
guidance can't be measured in a cost.
Consider contacting business colleges
and putting your name forward to be a
mentee of current students or graduates,
who are building coaching hours or
case studies. PBHJ
For more information visit
www.diahannbuckley.ie/
www.apat.ie or tel: +353 (0)87
980 2884.
35
 HAIR: GEORGIA BELL AND LUKE FLANNAGAN MAKE-UP: LUKE FLANNAGAN PHOTOGRAPHY: DAN THOMAS

36
FASHION

Reflect the strength that lies within

R E D
professionalbeauty.ie
 FASHION

“Red is my first collection and it is

based on female empowerment.”
Georgia Bell

professionalbeauty.ie 37
 FASHION

Iconic Soles Be inspired by iconic shoe designers

The Louie

The Manolo
38 professionalbeauty.ie
 FASHION

“The team found

inspiration from
Christian Louboutin
(Louie), Giuseppe
Zanotti (Seppe),
Stella McCartney
(Stella) and
Manolo Blahnik
(Manolo) and
immersed
themselves in the
imagery, design
and architecture
of shoes. All of this
translated into
shapes, palettes,
textures and
stories that the
The Seppe Paul Mitchell
Systems Artistic
Team brought to
life through hair.”
Lucie Doughty, John Paul
Mitchell Systems
multimedia creative
director

HAIR: PAUL MITCHELL SYSTEMS ICONIC

SOLES ARTISTIC TEAM: ANGUS
MITCHELL, ROBERT CROMEANS, COLIN
CARUSO, CRISTIANO CORA, HEATHER
KA’ANOI, LUCIE DOUGHTY AND
NOOGIE THAI
MAKE-UP: ANTHONY MERANTE
STYLING: NIKKO KEFALAS
PHOTOGRAPHY: ROBERT LYNDEN

The Stella
professionalbeauty.ie 39
FASHION

L O V E

your hair
Embrace whoever you choose to be
HAIR: HEADMASTERS CREATIVE AND COMMUNICATIONS DIRECTOR ANDREW BARTON AND CREATIVE AMBASSADORS JONATHAN SOONS AND NICOLE IROH USING L’ORÉAL
PROFESSIONNEL TECNI.ART, KÉRASTASE HAIR CARE AND GHD STYLING TOOLS, MAKE-UP: ROSEANNA VELIN, STYLING: KRISHAN PARMAR, PHOTOGRAPHY: JACK EAMES

40 40 / hji.co.uk professionalbeauty.ie
 FASHION

professionalbeauty.ie 41
FASHION

42 professionalbeauty.ie
 FASHION

“We focused on polished, well-groomed looks with universally flattering

silhouettes and rich, couture colours for beautiful note-worthy hair that
everyone will want in their repertoire. The LOVE your hair at Headmasters
collection showcases a variety of lengths from the bob to a maxi and
textured curls, to sleek styling with luxe glossy hues.”
Andrew Barton, Headmasters creative and
communications director

professionalbeauty.ie 43
FASHION
HAIR: KAREN THOMSON, KAM
HAIR AND BODY SPA
MAKE-UP: MADDIE AUSTIN
AND MEGUMI MATSUNO
STYLING: CLARE FRITH
PHOTOGRAPHY:
JACK EAMES

Cherish
Soft styling with a cool edge

44 professionalbeauty.ie
 FASHION

“Cherish features an array of different hairdressing skills, including precision

cutting and beautifully dressed hair showcased on looks that are very
on-trend. Texture and movement play a huge part in this collection with
added softness. The result is beautiful images with an edge thanks to the
contrast between sharp and soft styling.”
Karen Thomson, KAM Hair and Body Spa owner

professionalbeauty.ie 45
 OUR NEW
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VEGAN
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UV PROTECTION
CONTAINS
HYALURONIC ACID

ALFAPARFMILANO.COM
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Start afresh
From seasonal nail shades, to novel skin
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The new-look Osmo Straighten Up
has a light formula that adds
▼ SWISS CREAMS long-lasting smoothness to clients’
Mila d’Opiz Swiss Beauty is adding two products to its Swiss Classics hair, while protecting it from thermal
line. Mila d’Opiz Swiss Cell Nourishing Cream is a 24-hour cream damage, and retaining its natural oils
aimed at skin that needs rejuvenation. It provides protective care and moisture. Heat-activated, the
during the day, while at night it works as a repair aid to the damaged effects of this spray last up to three
skin structure. Mila d’Opiz Swiss Co-Q10+ Cream is designed as a day days, or until the next shampoo, and
cream for prematurely aged or damaged skin. Co-Enzyme Q10+ it works to compress, tighten, and
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production of cell energy, and the promotion of cell activity. Trade: €6.35
Trade: €27 (Swiss Cell 50ml); €29 ( Co-Q10+ Cream 50ml) osmo.uk.com
sunaura.ie

GENTLE GEL 
Hive’s new Cuticle Remover has
a gel-like formula to soften and
remove damaged or excess
cuticles from the nails. Vegan-
friendly and paraben-free, it
helps to restore a healthy
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Trade: €3.60
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WINTER KISSING ▼
The Art of Kissing is Light Elegance’s winter ButterCreams
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Trade: €85.95 (collection), €17.45 (individual shades)
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professionalbeauty.ie 47
 PRODUCTS

TOUSLED TEXTURE 
The Airy Texture Spray is the
latest addition to the Authentic
Beauty Concept styling range.
Designed to create tousled
looks with texture and laid-back,
pliable volume, the product’s
formula features a combination
of bamboo cellulose, modified
rice starch and Fairtrade
tapioca starch.
RRP: €27.50
authenticbeautyconcept.co

 QUICK STEP
Flirties has launched the Quick Lift for
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lashes and brows, which allows you to offer  COCKTAIL HOUR
your clients a lash lift, as well as brow
lamination, followed by a keratin and
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Million Dollar Facial is launching a new
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collagen laminator to nourish the natural
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available in three functionalities – collagen
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an airless pump for easy dispensing and Hydrate and MSM-infused Regenerate.
storage. Flirties is giving away samples Aimed at boosting dry complexions by
exclusively to Professional Beauty and hydrating the skin from within, the drinks
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readers – just email office@flirties.co.uk for .ie
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are vegan-friendly, gluten-free and
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Trade: from €45
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RRP: €33.20
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professionalbeauty.ie 49
SMART SIMPLE
CONTACT TRACING
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An easy to use mobile app that takes the stress
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Used in hair salons, barbers, gyms, studios, offices, retail outlets, bars and restaurants to
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 FAST FORMULA
Alfaparf Milano’s special series of Evolution of the Color
Fast has a reduced processing time of just 10 minutes.
Enriched with hyaluronic acid, the vegan and PPD-free
formula promises intense colour, while being kind to both
hair and scalp. The 15 shades of permanent hair colour
can be mixed together, or with Alfaparf Milano pigments,
for numerous colour combinations.
Trade: €4.75 (per tube)
xpertprofessional.ie

▼ EYE REVIVE
CACI’s Eye Revive Mask contains hyaluronic acid and cucumber
extract, which nourishes, cools and moisturises the skin. It also
contains green tea extract, to detoxify the skin and reduce
puffiness; and collagen, helping to plump up the skin and reduce
the appearance of fine lines and wrinkles.
RRP: €10
caci.ie

▲ BRUSH STROKES
Fromm is Flair’s new product line, which includes this
Colour Brush Combo pack. The soft bristle brush is
suitable for all colour application techniques, and the
set features an ultra precision brush, a wide brush, and
an extra wide brush.
Trade: from €6
flair.ie

GOLDEN GLAMOUR ▼
Artdeco’s new Glamour Collection features Lip Jewels
lipsticks, the Golden Goddess Blush Couture, Beauty
Box Trio, Eyeshadow Jewels, Amazing Effect Mascara,
Illuminating Primer, and Crystal Beauty Dust, which
comes in a retro pump bottle.
RRP: from €9
chleoenterprises.ie

professionalbeauty.ie 51

PB HJI Ireland_Jan/Feb 2021_051_Products.indd 51 21/12/2020 12:17

 PRODUCTS

TIME TO ACT ▼
Indola’s Act Now range is aimed at the new generation of conscious
consumers. The vegan care and styling range, which focuses on
sustainability, consists of 12 products, including Color Shampoo, Color
Conditioner, Repair Shampoo, Matte Wax, Shine Wax and Texture Spray. The
care range has been made using natural ingredients such as chia seed INFUSION OF SCIENCE ▼
extract, almond oil and shea butter, while the styling range uses selected Dibi Milano has launched Acid Infusion, a
ingredients to replace traditional compounds. multi-faceted facial salon treatment and
Trade: from €6.30 homecare range that acts by renewing the
indola.co.uk epidermis, stimulating skin tissue, and fighting the
signs of chrono and photo-ageing. According to
Dibi Milano, the success of each treatment is due
to a 100% infusion of pure acids and
dermoactive ingredients, brought together for
the first time in this combination. Acid Infusion is
suitable for all ages and skin types.
RRP: from €75
dibimilano.ie

GEMSTONE RITUAL ▼
Eminence’s new Gemstone Collection is a
cleansing product range made with responsibly
sourced gemstones. Featuring Camellia Glow Solid
Face Oil with Pink Tourmaline Gemstones, Turmeric
Energising Treatment with Citrine Gemstones, and
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and Brazil to source the gemstones used in this
collection.
RRP: from €54.00
eminence.ie

CLEAR AND PRESENT 

Irish designer Deborah Veale, together with her team at DVProfessional corporate
uniform specialists, have created the Clear Fáilte Mask. This barrier mask features a
transparent anti-fog panel, combined with a nose wrap, showcasing the mouth to help
improve interaction and communication. Designed for a range of sectors, including
the hair, beauty and spa industry, the unisex design is available in three sizes and five
shades: sand, navy, light blue, pink and light grey.
RRP: from €20
clearfailtemask.ie

professionalbeauty.ie 53
 A COLLECTION OF MULTI-FUNCTIONAL LIGHTENING SOLUTIONS
TO SATISFY ALL CLIENT REQUIREMENTS

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PERMANENT HAIR COLOUR

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POLLUTION PROTECTION ▼
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Masque is a multi-functional
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absorb pollutant impurities, and
 ANGEL CARE normalise and hydrate the
Angel En Provence products are formulated for different hair types, with each one appearance of skin.
containing a variety of natural ingredients, such as helichrysum, verbena, orange flower, Trade: €26 (Masque);
lavender, rosemary, green tea, rose and grapefruit. The range includes shampoo, €22.50 (Spritz) iiaa.eu
conditioner, serum, repair oil, styling wax, shine mist and finishing spray.
RRP: from €12
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 DIVA DRYER
The Atmos Dry by Diva Pro
Styling has a motor that
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INNER BEAUTY 
Heaven Skincare has unveiled its latest line of defence for
anti-ageing – a range of supplements that work in tandem
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created a collection of seven vitamins and minerals, with
each one designed to promote a healthy complexion
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RRP: €41.45
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55 professionalbeauty.ie
IN THE SALON CHAIR
With over 25 years’ experience in the Irish hairdressing industry,
Sarah Mason has won numerous awards, including the Irish
Hairdressers Federation’s Icon Award in 2016. That same year she
opened Sarah Mason Professional in Galway, and in 2019 she won her
first business award for Emerging New Business with Network Ireland
What’s your earliest memory?
I remember sneaking out of school at the
age of four and going around to my
granny’s house to brush my aunt’s hair. She
had long, golden blond hair, and I used to
brush it for hours. When my parents found
me, they weren’t even cross because all
they saw was my future prospects in the
palms of my hands.
Who or what is your biggest
inspiration?
Darren Ambrose has inspired me for years
– he is such a visionary, and I am always
fascinated with his collections, and the
stories he creates. I’m inspired by different
artists and designers, and life in general;
sometimes you just need to stop and look
around to find inspiration.
What was your first job?
At the age of six I was braiding hair for my
local ballet school, where I also danced,
and parents would ask me to do their kids’
hair for communions for five Irish pounds.
But my first real job was when I began my
training in a salon when I was 15. I was
willing to work any number of hours as long
as I knew I was going to be a hairdresser.
Best thing about lockdown?
It has taught me a lot about my business. I
had to stop everything and ground myself.
I really wanted to create a presence in my
industry, so lockdown gave me time to
step away from the chair to re-evaluate
everything.
Worst thing about lockdown?
The worst thing has been the uncertainty. I
live in the country, and country life is
wonderful, but there were times that I
would have loved less silence. The only
56
Hair
Mason
time I like being silent is when I am
engrossed in one of my client’s hair. I didn’t
mind that I could not do hair, but I missed
people and human interaction.
Ideal holiday destination?
Somewhere sunny, such as Italy or the
South of France. I love quiet little villages,
where I can chill out with my kids and have
100% quality family time, with nice food
and a little wine.
Favourite drink?
I’m a bubbles girl! I love Champagne and
prosecco, along with wine and a little gin
and tonic.
'Darren Ambrose has
inspired me for years – he
is such a visionary, and I
am always fascinated
with his collections, and
the stories he creates’
How do you relax?
I enjoy a spa day; it my quickest way to
relax as I switch off immediately. It’s where
I go to think about absolutely nothing until
a hot stone is put on my back.
Dream dinner party guest/guests
(alive or dead)?
Madonna would be at the top of my
table, and I would have to invite my
wonderful friend the Karbon Kyd’s Jayson
Gray to sit beside her, along with
Alexander McQueen. I’d also invite Darren
Ambrose and his wife Jackie, for her
incredible sense of style, and Robert
Eaton, Daniel Couch, Charlie Taylor, and
all the incredible friends I have within the
Wella family.
Best piece of advice you've
ever received?
Always follow your gut instinct – it alerts
your body and creates a feeling inside
that will direct you to what is right and
wrong. My mother is incredible when it
comes to telling me just what I need
to hear.
Best piece of advice you've
ever given?
No matter how difficult or how hard things
are, when you put your mind to it, and put
the graft in, you will succeed. Never look
back; just look forward and visualise your
goals, and if you believe in yourself, you
can achieve anything.
Favourite thing about yourself?
My hair. I am blessed with a lion’s mane,
and I love it. It’s always shiny and it’s the
part of my body I respect the most.
What, if anything, would you now
tell your 16-year-old self?
Don’t wait until you are too old to step
outside your comfort zone; do it now.
Apply for as many opportunities as you
can, see the world, and have no regrets.
How would you like to be
remembered?
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someone who was vibrant enough to
make a difference in our industry on a
global level, who enjoyed sharing my
vision and craft with the young people
coming up through the industry, and who
tried to be the best I could ever be. PBHJ
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