1.

What social media are most used nowadays

- Facebook
- Youtube
- Instagram
(Karl, 2021)

2. Each social media’s intention & it’s benefits on business & awareness
a) Facebook (more on sharing & posting long contents)
- Facebook Watch benefits in capturing attention, driving brand awareness, and bringing
products to life in a way that still photos can’t.
- Ephemeral formats like Facebook Stories are well-suited for posting timely content, such as
announcements, limited edition items, or live events.
- shopping features in Facebook shops can allow you to tag products, add additional product
info and drive traffic to your website.
- Facebook Live drives brand awareness, make interactions with audience

b) Youtube (more on posting video contents)

- Watching videos in short and long formats, benefits in capturing attention, driving brand
awareness, and bringing products to life in a way that still photos can’t.
- Curate visuals and inspire your target audience with content tailored to their preferences, and
weave in your own products where relevant. Use collections, playlists, tags, and guides to group
your content and create themes that match your audience’s interests.

c) Instagram (more on posting images contents)

- Instagram stories, reels benefits in capturing attention, driving brand awareness, and
bringing products to life in a way that still photos can’t.
- Ephemeral formats like Instagram Stories are well-suited for posting timely content, such as
announcements, limited edition items, or live events.
- shopping features in Instagram shops can allow you to tag products, add additional product
info and drive traffic to your website.
- Instagram Live drives brand awareness, make interactions with audience
- Instagram Curate visuals and inspire your target audience with content tailored to their
preferences, and weave in your own products where relevant. Use collections, playlists, tags,
and guides to group your content and create themes that match your audience’s interests.
(Laura Wong, 2021)
3. Why social media marketing
a) We Get To Tell our Story
b) Can Grow An Audience With A Small Budget
c) Stay Top Of Mind With The People Who Matter The Most
d) Learn About Your Competitors
e) Can Build Custom Audiences
f) Learn The Buying Patterns Of Your Ideal Customers
g) Increase Your Overall ROI
h) Build Relationships With Your Target Consumers
i) Increase Your Brand Awareness
j) Can Promote Products And Services

- Creating an extremely influential social media presence is the key to creating persuasive and
appealing content that would connect your audience instantly.

- That is why you need to create visually attractive content so that even before the customer
reads what’s written, they should be impressed by what they see. It could just be a graphically
designed social media post, a video, or even a professionally or creatively clicked an image of
your product.

- The idea is to attract the eyes before they really connect with you as a business.

- The strategies that you use to attract your customers should also focus on connecting with
your audience

- A better connection with the audience will lead you to more loyal customers and, thus, making
you ahead of your business game, leaving your competition way behind.
(Henderson, 2020)

4. Why hashtags important

- helps you reach your target audience, and likewise makes it easier for others to find your
information.
- compel an action–When a user sees a post that is of interest, they will likely spend time
looking through content brought up by the hashtag.
- being used by more and more platforms, impacting the amount of information put directly in
front of social media users.
- make finding information easier for social media users
- puts pertinent information at your fingertips, allowing you to spend less time searching for
information.
(Nancy Taylor, 2021)
5. Contents that increase engagement
- Content to entertain (Content that entertains is often funny, frequently highly shareable, and
often is able to quickly transform a “company” into a “group of people just like me.”)
- Content to educate (While content to entertain appeals to a reader’s emotions, content to
educate appeals to their rationality.)
- Content to inspire (the best kind of inspiration often comes in the form of case studies,
customer testimonials and stories of failures and challenges)
- Content to convert (nudge a reader in the direction of some sort of action, for instance, signing
up for a newsletter, taking a free e-course, or buying a product)
(Mridu Khullar Relph, 2021)

6. Why interactions with audience are important for brands nowadays in social media
marketing
- Helps You Connect on a Human Level (80% of your posts should be adding value and brand
building, in other words, not promoting your product or service, but helping. The remaining 20%
of your posts, however, can be self-serving, endorsing products or upcoming events.)
- Shows Your Brand’s Personality (highlighting your company’s culture and expertise, while
adding in a little humor.)
- Gain Valuable, Candid Insight

Based on research from CX Social, not only do 67% of companies believe that social customer
service is the most pressing short-term priority for the customer contact center, but companies
that improve their customer experience on social from average to “wow” can see 30-50%
improvement in key measures such as likelihood to repeat purchase, upsell, and recommend
your product to others.
(Edgecomb, 2021)

7. How real interviews impact the audience in social media

increase your website traffic and will make people feel that they want to interact and continue to
be a part of the animated and exciting discussion. Interviews are powerful tools to getting more
and more people to want to be a part of your social media professional world.
(Cohn, 2021)

8. Why use infographics in social media

- Appeal to a bigger audience
- Put a fresh twist on old content
- Build high-quality backlinks
- Drive high-quality traffic
- Establish brand authority
- Educate your audience
- Strengthen your social media presence
(Jacqueline Zote, 2020)

9. How collaborations help us in marketing

- Collaboration Will Inspire You
- Helps You Grow Your Network
- Collaboration Is Educational
- Help You Save Money
- Gain exposure
- Solves Problems
- Collaboration in Action Is Win-Win
(ALYSSA GREGORY, 2019)

10. How outdoor ads helps

- High Conversion Rate
- More Value for Your Money
- Builds Immediate Brand Awareness:
- HIgh inTotal Market Reach
- Media Mix Reinforcement
(ATA, 2021)

Research For social media content

11. The misconceptions & myths of disabled people
Myth 1: People with disabilities are brave and courageous.

Fact: Adjusting to a disability requires adapting to a lifestyle, not bravery and courage.

Myth 2: All persons who use wheelchairs are chronically ill or sickly.

Fact: The association between wheelchair use and illness may have evolved through
hospitals using wheelchairs to transport sick people. A person may use a wheelchair for a
variety of reasons, none of which may have anything to do with lingering illness.

Myth 3: Wheelchair use is confining; people who use wheelchairs are "wheelchair-bound."

Fact: A wheelchair, like a bicycle or an automobile, is a personal assistive device that

enables someone to get around.

Myth 4: All persons with hearing disabilities can read lips.

Fact: Lip-reading skills vary among people who use them and are never entirely reliable.
Myth 5: People who are blind acquire a "sixth sense."

Fact: Although most people who are blind develop their remaining senses more fully, they do
not have a "sixth sense."

Myth 6: People with disabilities are more comfortable with "their own kind."

Fact: In the past, grouping people with disabilities in separate schools and institutions
reinforced this misconception. Today, many people with disabilities take advantage of new
opportunities to join mainstream society.

Myth 7: Non-disabled people are obligated to "take care of" people with disabilities.

Fact: Anyone may offer assistance, but most people with disabilities prefer to be responsible
for themselves.

Myth 8: Curious children should never ask people about their disabilities.

Fact: Many children have a natural, uninhibited curiosity and may ask questions that some
adults consider embarrassing. But scolding curious children may make them think having a
disability is "wrong" or "bad." Most people with disabilities won't mind answering a child's
question.

Myth 9: The lives of people with disabilities are totally different than the lives of people
without disabilities.

Fact: People with disabilities go to school, get married, work, have families, do laundry,
grocery shop, laugh, cry, pay taxes, get angry, have prejudices, vote, plan and dream like
everyone else.

Myth 10: It is all right for people without disabilities to park in accessible parking spaces, if
only for a few minutes.

Fact: Because accessible parking spaces are designed and situated to meet the needs of
people who have disabilities, these spaces should only be used by people who need them.

Myth 11: Most people with disabilities cannot have sexual relationships.

Fact: Anyone can have a sexual relationship by adapting the sexual activity. People with
disabilities can have children naturally or through adoption. People with disabilities, like
other people, are sexual beings.

Myth 12: People with disabilities always need help.

 Fact: Many people with disabilities are independent and capable of giving help. If you would
like to help someone with a disability, ask if he or she needs it before you act.

Myth 13: There is nothing one person can do to help eliminate the barriers confronting
people with disabilities.

Fact: Everyone can contribute to change. You can help remove barriers by:

● Understanding the need for accessible parking and leaving it for those who need it
● Encouraging participation of people with disabilities in community activities by using
accessible meeting and event sites
● Understanding children's curiosity about disabilities and people who have them
● Advocating a barrier-free environment
● Speaking up when negative words or phrases are used about disability
● Writing producers and editors a note of support when they portray someone with a
disability as a "regular person" in the media
● Accepting people with disabilities as individuals capable of the same needs and
feelings as yourself, and hiring qualified disabled persons whenever possible
(Easterseals, 2021)

12. The international day of disabled people

December 3
(International Day of People with Disabilities, 2021)

13. How to increase more interactions with pwds

- Having more events and accessible meeting
- Act naturally, as you otherwise would in the same situation with someone who doesn’t have a
disability.
- Don’t ask questions that are more personal than you would ask a non-disabled person in the
same situation.
- Take cues from each disabled person you interact with, and follow their lead.
- Don’t try to minimize someone’s disability.
(Pulrang, 2021)
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2021].

Laura Wong, 2021. 9 Types of Social Media and How Each Can Benefit Your Business. [online] Social
Media Marketing & Management Dashboard. Available at:
<https://blog.hootsuite.com/types-of-social-media/> [Accessed 16 November 2021].

Henderson, G., 2020. The Importance Of Social Media Marketing. [online] Digitalmarketing.org. Available
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<https://www.digitalmarketing.org/blog/the-importance-of-social-media-marketing#:~:text=Social%20medi
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Nancy Taylor, 2021. Why Are #Hashtags So Darn Important?. [online] Association Adviser. Available at:
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Jacqueline Zote, 2020. The social media marketer’s guide to infographic marketing. [online] Sprout
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ALYSSA GREGORY, 2019. How to Kick Your Business Up a Notch With Collaboration. [online] The
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ATA, 2021. Top 10 Reasons to Consider Outdoor Advertising | ATA Outdoor Advertising . [online] ATA
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Easterseals, 2021. Myths and Facts About People with Disabilities. [online] Easterseals.com. Available at:
<https://www.easterseals.com/explore-resources/facts-about-disability/myths-facts.html> [Accessed 16
November 2021].

International Day of People with Disabilities, 2021. International Day of People with Disabilities. [online]
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2021].

Pulrang, A., 2021. 5 Sensible Guidelines For Interacting With Disabled People. [online] Forbes. Available
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<https://www.forbes.com/sites/andrewpulrang/2021/06/30/5-sensible-guidelines-for-interacting-with-disabl
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