Dimension and

DIRECTION PHILIPPINE
POP CULTURE
FABRE, JUN ROWY S.
MANLAVI, CHERIE ANN S.
OCAMPO, MARK WENDELL B.
PROSPER KING AARON PABLICO
Objectives:

 To give Emphasis on Philippines Pop Culture

 To identify the Evolution of Pop Culture in the Philippines
 To determine the direction in identifying Philippine Pop Culture
 To give importance to additional information like Trivia’s and insights about
the dimension of Pop Culture
 Philippine dimension

 Refers to the recognized and shared social references across diverse

societies and often includes a broad range of movies, music, television,
games, cartoons, sports, news, politics, and fashion. Looking at a large
variety of subjects and sources that includes everything
from fictional characters to current events, these pop culture resources are
created to further share data about the popular trends of our time. This is
often associated with the rise of mass consumerism. Pop culture is often
viewed as trivial, or mainstream. But it is actually a lot of fun. The following
collections have been created for you as a survey of the various
characters, heroes, villains, celebrities, and topics that are shared around
the world. These resources will be constantly expanded over time in an
effort to further illustrate and document the many topics and issues related
to Pop Culture.
The Spanish-European influenced
traditions

 With the coming of the Spaniards the Filipino’s music underwent a

transformation with the influx of western influences, particularly the
Spanish-European culture prevalent during the 17th to the 19th centuries.
The Hispanization during the succeeding three centuries after 1521 was
tied up with religious conversion. It effected a change in the people’s
musical thinking and what emerged was a hybrid expression tinged with
Hispanic flavor. It produced a religious music connected to and outside
the Catholic liturgy and a European-inspired secular music adapted by
the Filipinos and reflected in their folk songs and instrumental music.
History of Philippine music

 Music in the highland and lowland hamlets where indigenous culture

continues to thrive has strong Asian elements. Spanish and American
influences are highly evident in the music of the urban areas. In discussing
Philippine music, three main divisions are apparent: an old Asian
influenced music referred to as the indigenous; a religious and secular
music influenced by Spanish and European forms; and an
American/European inspired classical, semi-classical, and popular music.
Impact of popular music in society

 Through several different times in history, music has influenced teenagers.

Teens in Philippines are a prime example of how music has affected
teenagers economically, physically, and even psychologically. Different
decades lead to different styles of popular music, but the effects are
about the same. Popular music can be used by: companies as a
marketing gimmick, young teenagers trying to become recognized by
starting as a garage band, or just used for entertainment purposes.
However, it is used, popular music is a powerful tool to impact teens of all
times. Music has gone a long way throughout the previous decades. Music
has evolved and shape shifted its way to the time of now.
Influenced by Spanish folk songs.
Harana began
The American influenced traditions

 The American regime lasted from 1898 to 1946 during which time
Philippine music underwent another process of transformation.
 In the newly established public-school system, music was included in the
curriculum at the elementary and later at the high school levels. Music
conservatories and colleges were established at the tertiary level.
Graduates from these institutions included the first generation of Filipino
composers whose works were written in western idioms and forms. Their
works and those of the succeeding generations of Filipino composers
represent the classical art music tradition which continues to flourish today.
 Side by side with this classical art music tradition was a lighter type of music. This
semi-classical repertoire includes stylized folk songs, theater music, and instrumental
music. The sarswela tradition produced a large body of music consisting of songs
patterned after opera arias of the day as well as short instrumental overtures and
interludes.
 The strong band tradition in the Philippines, which began during the previous Spanish
period and which continues to this day, produced outstanding musicians,
composers and performers. Another popular instrumental ensemble was the
rondalla which superceded an earlier type of ensemble called the cumparsa. The
latter was an adaptation of similar instrumental groups, the murza of Mexico and the
estudiantina of Spain.
Classical art music tradition and
Rondalla instrument
 American lifestyle and pop culture gave rise to music created by Filipinos using
western pop forms. Referred to as Pinoy pop it includes a wide range of forms: folk
songs, dance tunes, ballads, Broadway type songs, rock’ n’ roll, disco, jazz, and rap.
 These three main streams of Philippine music– indigenous, Spanish influenced
religious and secular music, American/European influenced classical, semi-classical,
and popular music comprise what we refer to today as Philippine music
What do you think will be the direction
of Philippine pop culture?

 P-Pop Group like SB19 raises flag for

Philippines helping our entertainment to
grow but some are bashing them
because of there content and
appearance which is more likely to be
KOREAN INFLUENCE. So for me, it'll be
hard to make a P-Pop group with our
original concept. But I don't find SB19
bashful because I'm thankful for them
standing for us in Entertainment industry.
But toxic people will always see the
negative side instead of the positive
one. My own opinion. There will be no
direction if people keeps banging their
own nationality.
 DIRECTIONS

The above cursory survey of areas of

Philippine popular culture and the
research done in them makes clear the
fact that although there seems to be a
volume of available literature touching on
popular culture and related topics, much
of it is diffuse, and not always focused on
either the significance of the popularity of
the cultural form, or the meaning of the
cultural form that has achieved such
popularity. The tasks facing research in
Philippine popular culture, therefore.
 Definition - A stable definition of "popular culture" in
the Philippine context has to be reached. More
than the choice of topics that can be included
under popular culture study, this also involves
defining boundaries or overlaps with respect, to
other relatively established fields of inquiry (for
example, mass communications, drama, literature)
in terms of theory, methods, and concerns.
 Review of Literature - There is a need for critical
review and integration of all the related literature,
to define the problems of and possibilities for future
research.
 Identification of Issues. Since popular culture in the Philippines was brought about mainly
by the entry from the United States of mass media into a culture already heavily
American in orientation because of the colonial experience, discussion of popular culture
should consider the following and related issues:

 Commodified culture and consumerism

 Westernized taste and consciousness
 Identification of the "public. " The
audience, the Populus, that makes
culture popular rather than elite should
be identified in the concrete Philippine
context. What is the popular writer's
concept of his public? How is his, or the
industry's idea of what "sells".
 Definition of the popular
writer. Considering the size of his
audience, the popular writer is
definitely a significant intellectual.
 Identification of purpose. "Popular
culture is power," and since it is not
created by the people who
"consume" it, who does, and to
identify its purpose, development
and manipulation.
 Deepening of inquiry into fields already
explored. The preceding survey has shown that
much of the work done to date on popular
culture has been survey work: the history of the
field, its current state, its significance in
Philippine life, perhaps an evaluation. In these
fields - film, radio, television, comics, magazines,
- it is now necessary to start narrow field, in-
depth studies.
 Identification of other fields of inquiry. A few
other fields not mentioned here have already
been explored by one or two individuals:
popular arts, namely the ceramic and
crocheted objects that the low-budget
housewife buys with which to decorate her
home; popular languages, like sward speak,
Taglish, the young slang; popular religiosity, e.g.
the Sto. Niilo, the icons hanging in jeepneys, the
rites and rituals in Quiapo; food habits; disco
culture.
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THE END