SCORECARD

POSITION: Email Specialist

CREATED BY: Tanya Ungureanu

AREA: Retention

REPORT TO: Email Marketing Manager, Retention

LAST REVIEW (date) 7/06/2021

Email Specialist
MISSION

The person in this role focuses on executing and optimizing email strategy & practices. You’ll manage
the day-to-day execution of email marketing campaigns. You’ll also work directly with the Growth
Marketers ad Email Marketing Manager to build new campaigns and optimize current campaigns.

Work collaboratively across functions with IT, growth, data science, acquisition, creative and product
and engineering teams to create a true life-cycle marketing experience.

RESPONSIBILITIES
Specific accountabilities of the position

● Implement the approved email mockup into Klaviyo & test the email with all the correct links:
HTML and image-based email templates. Making use of third-party tools to spot
opportunities to improve email content and templates.
● Database segmentation and implementation of specific campaigns based on cluster,
communication and objective.
● Setup and run simpler and more complex AB tests through the tools and services we use,
ensuring scalable set up and right targeting for a successful test.
● Supervise marketing content production. Your duties also include collaborating with the
creative team (designers, copywriters) and other internal stakeholders that impact content.
● QA tested emails to guarantee a nice display across various environments (desktop, mobile).
Participate in the template creation process by bridging the know-how that comes during the
implementation & broadcasting.
 ● Deploy emails as planned for marketing purposes and also supporting other teams, such as
Customer Support related communications.
● Active role in bringing innovation to the email channel, such as implementing Email
Automation Tool, Segmentation Tool, Personalization Tool
● Track & report the results of marketing campaigns. Execute strategies to ensure we sustain a
proper deliverability to broadcast to our 7+ million list.
● Optimize the customer journey to nurture and retain customers.

REPORTING & METRICS

● Effective communication of status of multiple projects, indicators and releases through
reporting.
● Constantly dive into campaign performance metrics to surface new learnings and drive
continuous improvements to KPIs

CUSTOMER SEGMENTATION
● Customer segmentation creation, lifecycle and journey mapping.

ROLE RELATED COMPETENCIES

(those skills that demonstrate the behavior that the person must have to achieve the above results)

● At least 1 year of hands-on experience with CRM, automation and personalization tools for
ecommerce.
● Strong project management and organizational skills.
● Strong analytical skills with proven ability to transform data into insights and turn it into
actionable initiatives (including both quantitative and qualitative data).
● A/B testing experience and growth mindset
● Passion for marketing, psychology and sales.
● Creative and relentless problem-solver.