PURCHASING PRODUCT ONLINE

STATEMENT OF THE PROBLEM

1. What is the demographic profile of the respondents in terms of:
a. Age
b. Sex
c. Civil Status
d. Highest educational attainment
e. Social media flatform used
2. What are the common products purchased online?
3. What are the reasons of consumers before purchasing product
online?
4. What is the satisfaction level of the respondents in purchasing
products online?
5. What are the problems encountered by the respondents in
purchasing products online?
6. What materials can be produced from the study?

INTRODUCTION:

Online shopping can save time for both the buyer and retailer,
reducing phone calls about availability, specifications, hours of operation
or other information easily found on company product pages. Online
shopping is convenience now a days to the most customers. Online
shopping means shopping from your comfort zone. You don’t need to go
how in sunny, rainy or winter weather. You don’t need to hop from one
shop to another just to find a simple product. When you shop online you
can find everything you need at one place. Sale on online shopping
platform is the best chance to grab exciting deals and offers. This helps
you save extra on online shopping throughout the years.

SELLING ONLINE ALSO FOLLOW SOME LEGAL BASIS FOR

CUSTOMER AND SELLERS.

 LEGAL BASIS FOR CUSTOMERS

The Philippines government adopted RA 7394 (Consumer Act of the
Philippines of 1991) as the legal basis for consumer protection in
the country. The law embodies the state policy on the protection of
consumers & establishes standards of conduct for business &
industry in the country.
 The act aims to protect the interest of the consumer, promote his
general welfare & establish standards of conduct for business
industry by adopting the following measures:
- Protection against hazards to health & safety
- Right to clear information
- Right to a refund for delayed or non-delivering
- Right to redress for faulty goods

 LEGAL BASIS FOR ONLINE SELLERS

- DTI seeks law regulating on line selling
- According to the Ecommerce Law Republic Act No. 8792, the
same penalties in regular laws apply to ecommerce and online
transactions as well
- Online fraud and scammers are punished with a minimum fine of
100, 000 pesos and mandatory imprisonment of 6 months to 3
years. Other ecommerce violations have a maximum penalty of 1
million pesos (₱ 1, 000,000.00) or 6 years imprisonment.

HERE ARE SOME ADVANTAGES AND DISADVANTAGES IN

PURCHASING ONLINE

ADVANTAGES
1. FASTER BUYING PROCESS – customers can spend less time
shopping for what they want. They can easily browse through many
items at a time and buy what they like
2. STORE AND PRODUCT LISTING GREANON – a product listing is
what the customer sees when they search for an item. This is one
advantage in ecommerce meant for the seller
3. COST REDUCTION – one of the biggest advantages of ecommerce
to business that keep sellers interested in online selling is cost
reduction
4. AFFORDABLE ADVERTISING AND MARKETING – sellers don’t
have to spend a lot of money to promote their items
5. FLEXIBILITY FOR CUSTOMERS – an important advantage of
ecommerce to business is that sellers can provide flexibility to
customers
6. PRODUCT & PRICE COMPARISON – sellers can compare the
product using tools or on their own.
7. NO REACH LIMITATIONS – a seller with a physical store may
only be able to reach a certain number of buyers.
8. FASTER RESPONSE TO BUYER/MARKET DEMANDS
 9. SEVERAL PAYMENT MODES – buyers like personalization - the
same goes for paying their orders.
10. POTENTIAL INCOME – another advantage of ecommerce is
that online stores are always open for business

DISADVANTAGES
1. THERE IS INCREASED COMPETITION – the market places place
you competitors closer to you
2. THE BRAND IMAGE SUFFERS - a high percentage of users don’t
realize what a company they’re buying the product from since they
trust the market place
3. YOU MUST RESPECT THE RULES OF THE MARKET PLACE –
within this platforms, your sales tactics are reduced to whatever the
rules allow
4. NO ONE CAN BUY DURING A SITE CRASH – the worst of the
ecommerce disadvantages is when no one can buy from your store
if your site crushes
5. CUSTOEMRS CANT TRY BEFORE THEY BUY – while this is
currently a problem for many retailers, this won’t be a long term
problem
6. SHIPPING TIMES CAN BE LENGTHY – customers consider
shipping times to be one of the worst ecommerce disadvantages.
7. NEGATIVE REVIEWS – internet is a common platform for
everyone. Hence, customers are free to express their opinions to
others.

This output is called flyer a form of advertisement on purchasing product

online its purpose is intended for wide distribution and typically
distributed in public place.

RECOMMENDATIONS:
- Success of an online store depends in large part on its
conversion rate. Online stores are more profitable when they
persuade their buyers to purchase more items & spend more
money.

Here are some recommendations in purchasing product online

1. SIMILAR PRODUCTS – this tactic suggest products that are
similar to the product on the current page, based on the contents of
product details such as name description and tags.
2. BEST SELLERS AND TRENDING – this recommendation tactic
suggest products that are trending with other online shoppers
3. NEW ARRIVALS – this recommendation tactic suggest the latest
products to be made available whether that’s across the store.
4. FREQUENTLY BROWSED AND FREQUENTLY PURCHASED – this
recommendation tactics suggest products in your online store that
individual shopper has browsed or purchased frequently
5. AFTER VIEWING THIS PEOPLE BUY – this recommendation
tactics store that shoppers who viewed the product on the current
page most often went to buy.