Topic: The Advantages of Online Shopping

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Assalamualaikum and good morning Madam. Hi guys..How are you, I hope everyone
is happy and ready with me for about half an hour.
I’m Wan Nor Athirah Binti Wan Nazri from ……………
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This morning I am going to talk about The Advantages of Online Shopping

From the New World Encylopedia, Online shopping is the process of researching and
purchasing products or services over the Internet. The earliest online stores went into
business in 1992, and online retailing took over a significant segment of the retail
market during the first decade of the twenty-first century, as ownership of personal
computers increased and established retailers began to offer their products over the
Internet.
Shoppers can visit web stores from the comfort of their house and shop as by sitting in
front of the computer or mobile phone. Online stores are usually available 24 hours a
day and many consumers have internet access both at work and at home. So it is very
easy for them to shop Online. It is also a convenient way for the people who cannot
withstand crowded places and malls for shopping so they can sit at their home or
office and can order anything anytime.
Nowadays, online shopping is the easiest way of buying any products from the
retailers for regular purpose as maximum people have some common tools of online
shopping such as smart phones, computers, laptops, tablets and many others. The
way of online shopping provides several facilities to the customers and for this reason,
customers become satisfied while buying products from the retailers through online.

Today, I am targeting to persuade all of you to understand The Advantages of

Online Shopping of course not only understands but do buying online love it.
Now, allow me to bring to you the importance of online shopping
NEED
Why do we need online shopping?

There are many reasons that online shopping is better than purchasing in-store.

Nowadays the life style of the people is different. People feel uncomfortable and time
consuming for going to crowded markets. Furthermore, since the pandemic began,
everyone was advised to be extra careful, practice proper hygiene, and practice social
distancing. Some places have implemented strict lockdowns that won’t allow people to
go out unless it’s necessary. So, online shopping is a boon (good thing/ blessing) as it
saves lot of time and for our own safety.
Here are some of the advantages and benefits of online shopping

Time- Saving. The most convenient aspect of the internet is its time saving nature.
Rather than spending hours browsing through multiple shops, you can buy products
in a couple of clicks online.

The process has also become faster in recent years through a number of changes:
the addition of quick purchase buttons which allow account holders to buy products
in one click; automated account details so that users do not have to fill out their
details every time they make a purchase; and computers’ new ability to save your
details into their databases.

More Information. The product descriptions on the items that you are buying also
give you a more accurate depiction of the product itself than the labels in-store. For
instance, if you wanted to find out more about the ethics of the company in question,
you could access all of this information online, an aspect which you would not
ordinarily be able to find in stores. You will also be able to find online reviews on e-
commerce stores or review sites that detail the quality of the product in question from
a real customer’s experience. This can assure you that the product is of a good
quality from the perspective of others.

Wider Variety of Brands. Not only this, but there are a large number of brands
online that do not, or cannot afford to have physical stores. For instance, if you live in
a small town, you may only have access to larger brands rather than independent
companies which may be of interest to you yet only have flagship locations in larger
cities. There are also many smaller brands which exist as online-only e-commerce
stores, such as independent retailers and craft sellers, who can provide you with
unique and individual goods that you would not be able to find on the high street. By
online shopping, it is possible to support smaller retailers who may struggle without
the platform that the internet is able to provide.

Home Delivery. If you order products from physical stores or to decide to shop in-
store, you will have to make an extra journey to the store in question when the
product comes into stock or arrives at your chosen store. One of the best elements
of internet shopping, however, is that you are able to get products delivered straight
to your home
No Crowd and Queue. Convenience. Most of us hate the crowd and point of
sale queues. It is common during festivals and special occasions. In a crowded area,
shopping becomes a challenging task. In this situation in a local market, you won’t be
able to stand in your favourite store due to limited space and less attention towards
you. Parking of vehicles may become another issue during peak hours. After looking
at the present scenario, it is best to avoid the crowd and shop online than to go to
stores amid Covid-19 infection.

Easy to Find What You Want. Have you ever been shopping and struggled to
find exactly what you want? This is now not an issue for consumers due to the easy
accessibility of the internet. Using e-commerce stores, it is now quick and easy to
browse through hundreds of products in a matter of seconds to find exactly what you
need. With the addition of search functions on e-commerce stores and search
engines such as Google and Bing, you can now find the products and sellers that
have the product that you want in-stock without having to browse potential locations
which may not have the exact item that you desire. For instance, if you are looking
for a ‘little black dress’, you can now type this into a search engine and get hundreds
of results within seconds.  

Flexible Shopping Time. extremely advantageous factor for working adults is the
ability to shop 24 hours a day and 7 days a week. Where once you had to wait until
the weekend or hurry after work to buy the products that you need, you now have
these products at your fingertips whenever you need them. Rather than have to wait
until your day off to visit a shopping centre, you can now access stores from the
internet at any time of the day or night.

Discounts and Voucher Codes. Although it is often rare to find an in-store

voucher unless the store is hosting a special event, many retailers offer a copious
amount of discounts and voucher codes to be used online as part of their marketing
promotions. Many third-party websites, including the Online Shopping Expert offer
exclusive voucher codes that can be used online rather than in-store. Additionally,
websites often have more exclusive sales and discounts than in physical stores, and
you may be able to find products that were not discounted in-store available online
for a much cheaper price.

Let's see how the consumers satisfaction in online shopping

According to e-Commerce Consumers Survey 2018 by MALAYSIAN

COMMUNICATIONS AND MULTIMEDIA COMMISSION, Shoppers shop online for
various reasons, mainly on convenience, accessibility, pricing, selection, product
information and ease of payment. Convenience is the main factor for shoppers to shop
online as it gives opportunity for shoppers to shop 24/7 and accessible to various
online shopping platforms. These features provide convenience for about eight in ten
shoppers (84.4%) who cited this reason as a motivation factor for them to shop online.

The survey reveals that shoppers are generally satisfied in both purchasing and
product delivery experiences. For purchasing, 89.9% of online shoppers claimed that
they are satisfied with their online purchasing experience. More than half (51.9%)
shoppers rated their experience as satisfied.
For product delivery experience, about nine out of ten (89.1%) online shoppers
claimed that they are satisfied with the service.

Shoppers shop online for various reasons, mainly on convenience, accessibility,

pricing, selection, product information and ease of payment. Convenience is the main
factor for shoppers to shop online as it gives opportunity for shoppers to shop 24/7
and accessible to various online shopping platforms. These features provide
convenience for about eight in ten shoppers (84.4%) who cited this reason as a
motivation factor for them to shop online.

Almost three quarters (73.0%) of shoppers stated that better prices offered by online
retailers encourage them to shop online. Competitive pricing strategies by online
retailers such as special deals, discount vouchers and festive sales have provided
shoppers with options for cheaper pricing as compared to traditional channel.

Another determinant factor is the simpler buying process whereby, shoppers can
easily do research and gather product information prior to any purchase. For instance,
there are many platforms designed to simultaneously compare products and prices
across different retailers i.e. Lazada, Shopee, etc. In addition, shoppers are able to
visit number of online stores which offer wider choice of products that far exceeds the
number of physical stores.

According to consumers‟ opinions, „time saving‟ is the most important motivating

factor for online shopping.
Again „information availability‟, „open 24/7‟, „huge range of products/ brands‟,
„reasonable prices‟, „various
offers for online products‟, „easy ordering system‟, and „shopping fun‟ are other
motivating factors for online
According to consumers‟ opinions, „time saving‟ is the most important motivating
factor for online shopping.
Again „information availability‟, „open 24/7‟, „huge range of products/ brands‟,
„reasonable prices‟, „various
offers for online products‟, „easy ordering system‟, and „shopping fun‟ are other
motivating factors for online
According to a study “Customer Satisfaction in Online Shopping: a study into the
reasons for motivations and inhibitions” by Rashed Al Karim (Assistant Professor,
Business Administration, East Delta University, Bangladesh)

From the findings, it was discovered that respondents use internet to purchase
products through online because they believe it is convenience to them and the term
convenient includes elements such as time saving, information availability, opening
time, ease of use, websites navigation, less shopping stress, less expensive and
shopping fun. From the findings, it was discovered that respondents use internet to
purchase products through online because they believe it is convenience to them and
the term convenient includes elements such as time saving, information availability,
opening time, ease of use, websites navigation, less shopping stress, less expensive
and shopping fun.
CONCLUSION
Is all the information about online shopping not enough to encourage you to buy online?
Believe online shopping has a better future for both buyers and retailers using the innovative
latest technology. Online shopping is the best option for people who do not have much time
and are busy in their office and business work.

The use of the internet in shopping has become necessary, especially during the epidemic
covic 19 we are facing right now. The heath of others and ourselves is the primary reason why
do people shop online

Before I end my speech for today, I would like to conclude, online buying has become
important parts of many people's lives. Virtual stores allow people to shop from the
comfort of their homes without the pressure of a salesperson. Online marketplaces
provide a new and more convenient venue for exchanging virtually all types of goods
and services.

However, the availability of online shopping has produced a more educated consumer
that can shop around with relative ease without having to spend a large amount of
time.  In exchange, online shopping has opened up doors to many small retailers that
would never be in business if they had to incur the high cost of owning a brick and
mortar store.  At the end, it has been a win-win situation for both consumer and
sellers.

Thank you for listening and happy online shopping!