Pros:

Greater Selection (có nhiều lựa chọn, nghe nhiều review và có nhiều
thông tin về sản phẩm thì chọn đúng hơn)
 Because products online live within the digital space, online retailers are
not restricted to shelves and often have more inventory on hand with a
wider selection of products. Also, online shopping gives you the chance to
buy anything from any retailer, no matter where you're located. If you're in
the market for a new lamp, for example, you'll have more options available
to you than you would if you only shopped at stores in your local area.

 When shopping online, you will often find more details about a business's
products than you would get in physical stores. Instead of speaking to one
or two sales associates in person, you can peruse product descriptions,
recommendations of similar products, and reviews from other shoppers
online that may help you make a more informed purchasing decision.

 Reviews of product ( nghe nhiều review thì lựa chọn đúng hơn)
Most consumers read online reviews of a product to take basic information
written by customers who already used it. Online reviews help to get the
inside information of the product in which we are interested. For instance,
if we are going to purchase cloth, we can see the reviews of that product;
we will find some customers also add photos of themselves wearing that
product. Hence we can do smart shopping. Reviews enable smart
purchasing decisions for future customers and make them empowered.

No Crowds
 During festivals, weekends, or holidays it is common to see the crowd at
shopping places; it will be a huge headache and hectic to purchase products
in this type of environment. But in online shopping, we do not have to face
 crowds, and also, we do not have any need to do unusual battles for
parking.

Saves
 Time In online shopping, customers don't require to stand in queues to
pay the price of products that they have been purchased. Online shopping
provides the facility to shop from their office or home, so it saves traveling
time. It also facilitates us to look for the products by entering some
keywords or by using the search engines.
 You can select and order a wide range of products online without wasting
your time going to different stores and purchasing it. You don’t have to
waste your time waiting in long queues by shopping online. If you go to a
famous store, sometimes you have to wait in long lines to buy the products
you need so online shopping is always a better option.

 Fuel kiểu mua ở nhà thì không cần phải ra đường nên không xài xe, từ đó
ít dùng petrol, còn giảm thiểu co2 nữa, make the environment greener.

Results from Carnegie Mellon University’s study suggest that online

shopping via Buy.com led to 35 percent less energy consumption and
carbon dioxide emissions than more traditional retail shopping. Since
there’s no transportation required in online shopping, there are no carbon
dioxide emissions released into the atmosphere like when you drive to
stores. These findings suggest that what makes the traditional retail
shopping model the non-green option is that transportation plays a key
role.
Although it’s unrealistic to encourage all purchases to be made
online, next time you need to head to the shopping mall try to ditch the car
and take an alternative method of transportation such as city buses,
carpooling or even walking (if it’s close) to make your shopping experience
a tad bit greener.
  Effort (bỏ ra hoặc nếu m hiểu thì soạn ehehehe)

Better Price
 Sale and voucher
o In fact, a lot of consumers use coupons and always look for a deal
when shopping. As a general rule, most customers are attracted to
buy a product if they see more value in it.
o By using voucher and discount codes, you’ll inevitably become a
much savvier shopper. Instead of relying on the brand’s home page
to find the best possible price, you’ll be using codes to beat other
price offers out there.
o Discounts that are partnered with major brands provide you with the
reassurance that, while you’re getting a lower price, you’re still
getting an official, reliable product. It enables you to find products
you love, without having to shell out the full price. When each
product has a discount code to go with it, you can make informed
choices on which item best suits your needs and wishes, and still
enjoy some savings on top.
 Price comparision
o There are many different comparison shopping websites today,
including Google Shopping, my company GoBazzar, PriceGrabber,
etc. These vertical search engines allow consumers to search for
products; the results list all the retail/e-commerce websites that sell
that product along with the price offered.
o Along with comparison shopping websites, numerous comparison
shopping apps have emerged, including ShopSavvy, ShopMania, etc.
Many mobile-first consumers use this option for convenience
Anywhere, any....
 You may order from anywhere, at any time, as long as you have access to
the internet on your smartphone or laptop. (này tự triển khai ra giùm t nha,
dựa vô cái convenience á)

E- Payments (t sẽ soạn 1 slice riêng cho này rồi chèn mấy cái
app thanh toán v)
 Time saving E-payments enable you to make purchases with a simple tap
or swipe. Transactions are processed and completed within a couple of
minutes.
 Efficient With electronic payment systems, you do not have to wait in long
queues at ATMs or bank branches to withdraw cash for paying.
 Cashless Economy Another advantage of e-payments is that it helps build a
cashless economy, especially in the urban areas of the country, by reducing
the reliance on cash.
 Hiện nay , với sự phát triển của e money, rất nhiều app thanh toán ra đời
nhằm phục vụ cho nhu cầu online shoping, (show mấy cái app ra)