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  • Product Risk

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    B Van Anh
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    Product risk in online shopping refers to the risk that a purchased product will fail to meet the consumer's requirements. This can be a problem for online shoppers who have little information about products before buying. Studies show that product risk significantly reduces online purchases for many consumers, though some research has found it may not impact online shopping.

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    Product Risk (1)

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    Product risk in online shopping refers to the risk that a purchased product will fail to meet the consumer's requirements. This can be a problem for online shoppers who have little information about products before buying. Studies show that product risk significantly reduces online purchases for many consumers, though some research has found it may not impact online shopping.

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    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    6 views1 page

    Product Risk

    Uploaded by

    B Van Anh
    Product risk in online shopping refers to the risk that a purchased product will fail to meet the consumer's requirements. This can be a problem for online shoppers who have little information about products before buying. Studies show that product risk significantly reduces online purchases for many consumers, though some research has found it may not impact online shopping.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
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    of 1

    Online shopping is becoming more and more popular all over the world.

    Besides
    the advantages it brought, PRODUCT RISK is an inevitable factor. So, what is
    PRODUCT RISK in online shopping. PRODUC T RISK is as known as performance
    risk, the chances of failure to meet the consumer’s requirements. It is alarming
    problems in online shopping.

    In most cases, consumers have little information about the product they are
    planning to buy and they literally do not have substantial products before buying.
    It is consider a risk to the consumer and form a skeptical mind and the products
    can fail to meet the standard. A study indicate that 82% of internet shoppers
    leave the online shopping without completing their transactions owing to bad
    websites characteristics of the websites.

    There are other studies show that product risk has a dramatic negative impact
    on online purchasing. In contrast, they figure out that product risk has nothing to
    do with online shopping.

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