Create a Digital Marketing plan for your company stating your objectives,

goals, KPIs, targets and segments for analysis.

Assume your Shayla and Abaya Brand business will be launched on August 1,
2020. Create a Digital Marketing plan for this business (Shayla & Abaya brand).
In order to achieve any goal or success in digital marketing plan for this business
(Shayla & Abaya brand), certain objectives are necessary especially web
promotions. All the acts that are done, let it be online promotional ads, should be
reverent and in line with your objectives.
Digital Marketing objectives must be SMART (Sanctioned, Major, Abjunctive, Rare
and Time dependent). Moreover, contenders should be benchmarked to guarantee
that you are progressively viable. Increasing the number of sales is said to be the
leading digital marketing goal as it increases the profits and can be measured with
ease.
Staying up to date with the return customers makes it easy to check the progress
and plan accordingly. Reducing the bounce rate (customers who visits the site
without surfing around) should be one of the leading objectives.
While setting up digital marketing plan for Shayla & Abaya brand, it is obligatory to
setup it’s goals. In consideration, customer needs and up to date fashion progress
should be kept in check and implemented accordingly. It can also be done by giving
structure to client oriented promoting systems and fabricate an incorporated
advertising plan that gives excellent incentive, among others. Additionally, by gaining
customers loyalty and setting up gainful clients relationship would rose up your
business.
When laying out market plan, allotting appropriate KPI should be the objective in
order to keep track of your work. Setting up an eye on growth of sales should be
made necessary as it fluctuates. This will keep up to date on your business trends.
Measuring your market shares and keeping them on top will give the approximation
of how much lead the brand has in market. When in developing phase, keeping track
and paying close attention to the acquisition of new customers and indicators that
help monitor growth should be made sure.
While considering the targets of digital marketing, it should start with an individual.
Making a unit loyal customer will lead to many more. Making broader relations with
Google in market audience will lead to more popularity and growth of business.
Likewise, use of ads in any platform will appeal audience to give a check leading to
greater responses. By organizing and SEO and trying unique and appealing keyword
would target customers. Keep a good track with the flow and cope up with daily
developments.
Digital marketing strategies stays in-track with the next steps consumers may take.
Such analysis can only be achieved through predictive market segmentation. When
a business is positioning itself in a market giving tough competitions to other brands,
it’s said to be great market segmentation. The advertiser should then figure out
which market section gives the best chance to rise.
With digital segmentation, a brand can gain a deeper understanding of customer
behaviour, and marketers can create accurate predictions for their future. The
outcome is exceptionally focused, which will bring about higher transformation rates
and higher consumer loyalty for better image.

https://www.mikencube.co.uk/5-digital-marketing-objectives-examples/
https://www.cyberclick.es/numericalblogen/how-to-start-an-effective-digital-
marketing-plan
https://blog.alexa.com/marketing-objectives/
https://www.wordstream.com/blog/ws/2019/04/15/audience-targeting
https://businesstown.com/digital-segmentation-dividing-audience/