FACULTY OF COMMUNICATION AND MEDIA STUDIES

VISUAL COMMUNICATION FOR INSTRUCTIONAL DESIGN

(CIT 452)

INDIVIDUAL ASSIGNMENT:

CRITIQUE/VISUAL ANALYSIS

CLASS:
MC246 S2A

DATE:
31 DECEMBER 2020

PREPARED FOR:
DR NOOR MAYUDIA MOHD MOTHAR

PREPARED BY:
NADIA BINTI ISNKANDAR

(2020955947)
CONTENTS

NO TOPIC PAGE

1. 1.0 INTRODUCTION 1

2. 2.0 CONTENT 6

3. 3.0 CONCLUSION 16

4. 4.0 APPENDICES 17

5. 5.0 REFERENCES 19
 1.0 INTRODUCTION

Title of
the ads

Content Offer price

Logo
Contact
Figure 1: The Advertisement

Domino’s Pizza has been famous for its creative advertisement from these past
few years. With the rising of social media marketing, their brand has increasingly put
their efforts into creating good copywriting and designing to attract their targeted
audiences. When there are any special promotions or occasions, they will be the first
brand to publish their social media content. As a result, their number of engagements
have become increase as well as their number of followers. They put creativity as their
top priority for advertisement and other marketing strategies to not lose their brand
engagement and loyalty from targeted audiences.

Creative advertisements can be found in every platform such as in social media,

printed newspapers and magazines, billboards and others. Creative advertising
usually embodied in a headline, tagline and the key visual. An excellent creative
advertisement can deliver the message well to the public to understand the message.
According to Nasiha Isnkandar (2020, December 25), who is an audience, the
audience for this advertisement is those who know the brand, which is Domino's Pizza.

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The brand has been in a Malaysia since 1997 and most of the consumers already
aware of the brand from the advertisements in television, social media, YouTube Ads,
Facebook Ads and others (Nasiha Isnkandar, 2020). Domino's Pizza is famous in
giving their discounts coupon for those customers who buy their pizzas. So, many
audiences know this brand from the promotional advertising that has been shown to
them as well. The interviewee expects that most of the Domino's pizza advertisements
usually put a variant of their Pizza. It usually advertises its current and newest menu
to promote its customers. However, this advertisement is different from other
promotions that Domino's Pizza ever published, which is unique to her. As this
advertisement is different from the rest of the brand's advertising, the interviewee said
that their audience most likely knows the concept and understands the visual in the
ad. From this advertisement, those who know and a fan of Pokémon, a Japanese
Anime Television Series, can recognize the visuals in the ad. As a Pokémon fan and
Domino's Pizza customer, she likes the design's creative approach and ability to
understand the Pokémon's reference (Nasiha Isnkandar, 2020). Here, the
effectiveness of this advertisement's content marketing is the consumer who can know
the story and achieve a closer connection with the brand with appealing visuals.

For the audience’s preference, the interviewee said that the essential detail that
needs to include in the design is the text which is the price (Nasiha Isnkandar, 2020).
Looking at other advertisements from Domino’s Pizza, the designer usually includes
the cost. The advertisements promote the products as a set, and the customers have
the right to know this important detail. The same with other brands as well such as
Pizza Hut, Pezzo Pizza and others, their advertisements usually include the pizza
price so their customers will know the price beforehand. The price is an essential detail
in the ad, and it should be designed in bold. Another audience’s preference is that
most advertisements include their visual like pizza that focuses on promoting the
pizza. The visuals in the ad help her recognize the product advertised, and the graphic
will help her buy or try the products from that brand.

The designer purpose's for this creative advertisement is to stimulate interest

from the audience. As it includes Pokémon reference, Domino's Pizza wants to attract
the audience's attention, especially those who know the reference. So, they decided
to create an advertisement that different than the other that they have designed. Based
on Whatsapp Interview with Normalyana, who is Domino’s Pizza targeted audience,

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this advertisement did grab her attention, and she liked the creativity from Domino's
Pizza. In this case, Domino's Pizza includes the popular Anime from Japan, Pokémon,
to engage the visuals with their audiences. According to Andrew A.Mitchell (1986),
advertising's visuals and emotional effects may have contributed and mediated by
one's evaluation of that advertisement. With the concept of Anime that this brand has
used in advertising, the ad has created independent opinions and attitudes that affect
its reputation. From this case, this advertisement attributed positive perception for the
audiences who understand the Pokémon's concept that Domino has used for their
audiences.

A well-designed advertisement must have a good-angle of visuals and

photography to stimulate the interest from audiences. The audiences usually look at
the visual first before they read the text from the advertisement. In this case, the
designer included the visuals for a promotional package such as pizza, Pepsi bottle,
salad, and fried chickens, which helped the audiences know what was in the combo
of this promotional package. The interviewee stated that the ads must be appealing to
the audiences' eyes as this stimulates her to buy the brand's products (Fauziatul
Khadijah, 2020). The visuals also should be representing the identity of that brand
(Nasiha Isnkandar, 2020). According to Barbara J.Philips, Edward F. Mcquarrie and
W.Glenn Griffin (2014), Brand identity helps to build relationships between the
business and customers and can contribute to brand personality impressions. They
are exposed to visual stimuli such as labels, colours, shapes, typefaces, characters,
styles, and other brand image features when customers engage with brands. The
brand that includes brand identity in their advertisement will create brand awareness
from the targeted consumers and attract new consumers.

The issue that can get obtain from this creative advertisement is the illustration
and colour used in these ads. From the Whatsapp interview with Fauziatul Khadijah,
2020, who is an audience, the colour and the image in this creative advertisement
were not suitable for foods advertising, and it didn't look very interesting. From her
perspective, she liked the brand's creative approach, but they should improve the
design by using appealing colour rather than focusing on the Pokémon approach. One
of the interviewees also agreed that Domino's Pizza should enhance their usage of
colour (Nasiha Isnkandar, 2020). She is quickly attracted to the advertisements that
look captivating in her eyes (Fauziatul Khadijah, 2020). Moreover, another issue that

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can be seen from this creative advertisement is the incomplete important info that
customers need to know. In this case, the ad did not include price and the promotional
period, which can be difficult for the consumers to buy the products from that brand.
On the other hand, Nasiha Isnkandar (2020), in the Whatsapp interview, also stated
that the ads did not represent the brand's identity. She had seen other advertisements
from Domino's Pizza, but this ad had its flaws where the designer can improve the
design in the future.

Context does influence the design of the creative advertisement. The context
in the ads should be informative and easy for the viewers to understand the message
relay. The ads should also be easily accessible in every platform so the brands can
reach their targeted audiences. As for this ads, the target audience mostly for
audiences who know the brand and also know the reference of the Pokémon. This ads
focuses on young adult which are from the range of the age below 30 years old
because some of this generation know the Pokémon, a famous Japanese Anime. Most
interviewees stated that they know this Japanese Anime as they watched the Anime
during childhood. These ads also advertise on social media because this age range
usually obtains and sees the ads from social media such as Twitter, Instagram, and
Facebook. One of the attention to and elaboration of advertising stimuli from the
persons is the specific characteristics of the stimulus itself may enhance or hamper
the expansion of the message (Patrick Del Pelsmacker, Maggie Geuens and Pascal
Anckaert, 2002). Nasiha Isnkandar and Fauziatul Khadijah, the audiences, stated that
their eyes were usually attracted to the visuals first (Nasiha Isnkandar and Fauziatul
Khadijah, 2020). They would read the context after they have seen the visuals. As for
the interviewee, Normalyana Halimuddin, she stated that she read the ads from left to
right (Normalyana Halimuddin, 2020 December, 25). However, all of them indicated
that they did not read the ads from the beginning to the end. They said that they usually
read the ads to know what the brand offers and new product from that specific brand.
Besides, the ads also had stated their official website and their social media accounts
profiles so the viewers will be aware of. Putting this context will attract consumers to
search for more information about the brand and keep up-to-date with new news and
promotional from Domino’s Pizza.

Besides, all of them agreed that the type and images support the design
concept because Domino's Pizza used Pokémon element in this creative

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advertisement (Nasiha Isnkandar, Fauziatul Khadijah and Normalyana Halimuddin,
2020). The catchphrase "Catch 'Em All" in large font and bright colour inspired by the
logo from Pokémon. One interviewee stated that she liked the brand's concept
approach as the designer even put Pokeball to attract all the Pokémon fans (Nasiha
Isnkandar, 2020). She said the design makes the ads more likely to engage with her.
Moreover, in Pokémon, there is Pokémon which is of water-type, fire-type, grass-type,
and others to represent that Pokémon species' ability. In this case, Domino's Pizza
creative advertisement used Pokémon's type, which interesting for the audiences to
see. The visuals that represent the Pokémon's types in the creative advertisement
were suitable. (Normalyana Halimuddin, 2020).

As for the typeface, Nasiha Isnkandar (2020) stated in the Whatsapp interview,
that the font was easy to read and understand. The font size was presentable, which
made the viewers easy to comprehend the message delivered from the ads. On the
other hand, Fauziatul Khadijah (2020) stated that the fonts were too small that will
cause difficulty to read. The designer should be considering older people by putting
the bigger size of the font. Next, all of the interviewees agreed that although the
advertisement's concepts were creative, the colour for the design did not look
appealing. Food advertisement usually uses bright colour to attract the viewers'
attention that focus on the products only. However, in this case, the usage of colour
did not make suitable and did not represent the brand. However, the colour of the font
used in the design was contrasted, perfect for these ads. Nasiha Isnkandar (2020)
stated that she hoped the advertisement designed would not lose their brand identity.
She also hoped that the brand should create brand loyal from the consumers by
making the ads that most of the consumers can understand the message well to
become aware of that brand and try out the new products. However, considering there
were flaws from this creative advertisement, the design was constructed and useful
for the consumer to understand the message well. The ads were ready to advertise
as it promotes the brand's product and advertise it in social media.

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 2.0 CONTENT

Design Consideration

Effective advertising is vital for designers. Creating a good advertisement will

relay messages about the products and services of the brand to the targeted
audiences. This means that creativity essential component of advertising. According
to Jaafar El-Murad and Douglas C.West (2004), creativity describes as “creativity
consideration" or "ability," "problem-solving," "imagination" or "innovation”. Creativity
in advertising varies, principally in its intent, from creativity in the arts. Creativity of
advertisement must fulfil objectives set by some, which is not generally the case in the
arts. By creating the ads, the designer should take into considerations in many
aspects. As this is the marketing advertising, the designer’s objective was to convey
a clear message to their audiences by using a simple concept. Brands and services
communicate their audiences to a large group through advertisement. By doing this,
not only the company can promote their products, they can also reach their targeted
audiences.

2.1 Typefaces

Title

The name of
the combo

Offer price
The description for
the product

Halal logo Logo

Contact Social media

number Slogan

Website 6
 Figure 2: Typefaces

There is a different kind of fonts used in this creative advertisement. Most of the
typefaces used Neo Sans in this advertisement. Neo Sans is the family font. The
typefaces that used font under Neo Sans’s family are the title, the word “Eggstra”,
“Combo”, “DominosMY”, and their slogan. However, each used under Neo Sans’s
family was a different type from each other, and their sizes were also different.
According to Dafont (2018), Sebastian Lester, a designer, describes Neo Sans as
legible without being neutral, nuanced without being fussy, and expressive without
being distracting. Neo Sans font is suitable for every concept in designing for
advertisement, poster and other creative materials.

Figure 3: The Title

For the title, the designer used Neo Sans Bold in 93 pt. This text's alignment is
in the centre in which the designer wanted to emphasize the title so the viewers' eyes
will directly be pointing into the header. The weight for the stroke of this text is 8pt. The
designer decided to use this font because this font is inspired by the logo of
the Pokémon, Japanese Anime series. The company followed the concept of
the Pokémon to make the design more attractive and the fans of Pokémon will aware
the idea used in this ads. According to 1000logos (2020), Pokémon’s logo well-known
for its choice of font and colour. The letters places in a way that form an arch. The
typeface used is playful, comic that attracted to targeted audience especially to
children. As for the wordmark itself, it is also recognizable due to the choice of typeface
and colour.

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 Figure 4: Pokémon’s logo

Figure 5: The other contexts that under Neo Sans’s Family

Other than the title, the word “DominosMy” representing the company social
media is also under Neo San’s family, which is Neo Sans Arabic Regular. The size of
it is only 19 point. By placing social media account in their ads, they can inform their
audiences that they have social media pages so their audiences will follow them to
keep in track with Domino’s Pizza latest announcement and promotion. Social media
is a virtual platform to advertise product and services and improve brand awareness
(Sharron Nelson, 2018). The alignment for this text is at the centred so the viewers
can focus on the text.

The word "Eggstra" is also under Neo Sans' family, Neo Sans Std Black. It's
different than the original Neo sans. The size used for this text is 33 point, and the text
is the position in left alignment under the title. The Pokémon's idea inspires the word
"Eggstra". As the company wanted to follow the design's concept, they
used Pokémon's reference so the design will be related to the visuals used in the ads.
On the other hand, the word for Domino's Pizza slogan, "It's All About You" aligned at
the right of the advertisement and below which is beside Domino's logo. The size of

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the slogan is only 18pt. The brand slogan that is short and catchy is essential to insert
in the advertisement. According to Cybergraff (2018), one of the effective ways to get
attention from the consumer to the brand and their products is the brand's slogan.
Besides, the font used for the word "Combo" is Neo Sans, and the size of this text is
24 points. It's aligned at the left of the design. The term "Save" also uses Neo Sans's
family font, Neo Sans Std Medium with the size 28pt. The alignment for this text is at
the right.

As for the word “Buddy” which is under the word “Eggstra”, the font used in Edo
with the size of 72 points. The alignment for this text is at the left alignment. The word
“Buddy” is also related to the Pokémon’s reference as in the Anime, and the buddy
refers to the Pokémon that the trainers have. The font for each description of the
products: “Pizza-type, Water-type, Fire-type and Grass-type” used are Hyperspace
Race Bold. The size for these contexts are 21 points, and they are aligned at the
centred. The texts put below each of the visuals to describe the images.

Moreover, the word for the website used font More Extra Bold in the size of 19
points. It positions in the left of the design, along with the contact of Domino’s Pizza.
According to Myfonts (2017), the font More suitable for the simpler design brings
together the distinctive features of the time. The appropriate font pairing with Original,
Sans, and Rounded options which offer various moods and concepts. The font is
suitable for publications, web and product designs as it fits for headlines or body. The
font also supported multiple devices which is easy to use in the design and also useful.

For the contact number, the font that used is Sancoale Softened Medium. The
size of this text is 21 points, and it aligned at the left of the design. Finally, as for the
offer price, the font used is Ciutadella display bold with the point of 38. The font is used
in bold because the designer wanted to highlight the price as essential information for
the audiences. It aligned at the right of the design.

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2.2 Design Principle

Objects and
descriptions
were placing
together

Figure 6: Proximity

Gestalt theory explains the principles of perceptual organization. Gestalt

principles are crucial for the designers as it is the necessary information they need to
learn to create an effective design for the audiences. Using Gestalt theory, designers
can organize the image and simplify it to make an organized system, instead of
separate elements. It means that Gestalt theory is about perceiving organized
structures and patterns (Patrick Moore and Chad Fitz, 1993). Human’s brains are built
to see the ways and design, so we are better in understanding the things around us.

From this advertisement, the principle that the designer has used is proximity.
The objects and the description were placed together as the audience needed to read
the caption and look at the item simultaneously. Although both of these elements were
different, it will make the audience understand the message that the company
conveys. It provides the focal point to the reader where the reader can get the idea of
the ads. According to Koffka (Patrick Moore and Chad Fitz, 1993), an area containing
several equal parts organized into the higher unit can achieve more excellent
proximity. This means the closeness of the elements to each other can be referred to
as proximity. Using proximity can create an organization and show the connection
between those elements the audience can focus on. However, it doesn’t mean that
the elements have to be placed close and placed together described as proximity
(Anthony Hortin, 2009). The aspect that visually connected can also be referred to as
proximity.

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Repetition

Figure 7: Repetition

Another design principle that has seen in this advertisement is repetition. This
is because many pokeballs with the same size and colour were used in the design.
Using this design principle strengthens the structure and helps create consistency in
the design (Anthony Hortin, 2009). Repetition draws objects or images together. In this
case, the designer decided to use repetition to create an aesthetic element that will
give pleasing effects to those who see the ads. According to Anisha Singh (2020), by
using repetition, it is often striking because this element will catch the viewers' eyes.
Repetition many used in creative materials such as websites and also multi-page
documents. In design, repetition often used to make the design seems continuation or
endless.

Different colors
used for the
title and
Figure 8: Contrast background

The designer also used another basic principle which is contrast. Contrast is a
crucial element because it helps in adding highlight to the design. It is used to make
the features more standing out, thus attracting the viewers’ eyes. In this case, the

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designer used two different colours that contrast, which emphasises the title. For the
background, the designer used a dark green colour while for the title. This creates a
high contrast, guiding the viewer’s eyes to the vital part of the design. Thus, the
company get to present their intended message to the audience as the reader will
direct their attention to the title. Moreover, by using this principle of design, it can help
in increasing the visual excitement and makes the design more attractive.

2.3 Icons,logo and illustrations

Figure 9: Icons

In every advertisement, icons are essential as its purpose to grab the attention
of the viewers. The icon represents the visual sign for actions, concepts or idea (Nor
Azura Kamarulzaman, 2020). According to Claromentis (2015), icons are everywhere
as it represents a brand, product, and message without the need to use any words.
The icons also help convey a clear statement of what the company wants to deliver to
the audience. From this creative advertisement, the designer used social media icons
such as Twitter, Instagram, and Facebook below the design. The company’s purpose
in putting the social media icons is because they want to promote their social media’s
page to follow the page. Putting these social media icons can be their marketing
strategy to promote their brand in social media. These days, social media marketing
has become a demand for every marketing as it can be useful and easy marketing for
the company to spread brand awareness to the audiences. According to Nor Azura
Kamarulzaman, Norasikin Fabil, Zulkifly Mohd Zaki, Roesnita Ismail (2020), icons
have specific purposes such as branding and as visual attention in the user interface.

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 Figure 10: Logo

According to George Adir (2012), a logo is a signature symbol that represents

the company or organization, which plays an essential role in the company's structure.
A logo is a bridge between the audience and also the company. So, by putting the
advertisement's logo, the viewers will know that this ad is from Domino's Pizza. One
of the functions of the logo is to allow the message to translate to the company.
Although the logo is an element, it takes part as a company's personality or
organization. Building a symbol for the company shows the credibility and trustworthy
to gain brand trust from the targeted audiences. In this advertisement, the designer
includes the logo at the right below of the ads as this position is usually the audience
will know the place of the logo is. Although the logo is at the right below of the design,
the size of the logo is large enough as it shows this is the ads from Domino's Pizza.

Figure 11: Halal logo

Another logo that included in this design is the Halal logo. This logo represents
the graphic mark use for Halal Malaysia, which indicates the product or business is
certified Halal by JAKIM (Wan Rusni Binit Wan Ismail, 2015). This logo is essential to
put in food advertisement, so the Muslim customers will know that the brand is certified
with the JAKIM. In this ad, Domino’s Pizza includes a logo as they want to convey that
their products are safe and no side effects to a person’s health. This is because the
Halal logo also indicates that food safety.

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2.4 Illustration

The illustration in
the ads are the
grass and
pokeball.

Figure 12: The illustrations

Adding illustration makes the design more engaging and pleasing in the eyes
of the audiences. By using the right illustration, it can capture the attention of the
intended audiences. A successful advertisement is when it can convey the message
the promotional message and also when it can attract the audience’s attention. In this
ad, the designer adds grass as the element prop so the design will balance. The
designer decided to add grass illustration to follow the concept of Pokémon. In the
Anime series Pokémon, the grass is where the trainers wanted the search for the
mystery wild Pokémon. So, that is why the designer put the grass as an adding
element for the background to represent that the products in the advertisement are
special. On the other hand, the designer also adds the graphic of Pokeball. In the
Anime, trainers used poke ball to catch Pokémon. In this case, the designer adds
the Pokeball in the design because they want to attract the Pokémon fans. According
to the interview with Nasiha Isnkandar (2020), she liked the way the designer
put Pokeball graphic in the ads because it can attract fans of Pokémon and younger
audiences.

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 2.4 Colors

Yellow

Dark green

Blue Red

Figure 13: Colors

For each of the colours used has a different purpose that contributed to the
design. In this ad, the designer mainly used primary colours which are red, yellow and
blue. The designer also used dark green as the background colour. The blue and red
colour represents the Domino's Pizza concept. According to Roman Rogoza (2020),
red represents love and energy while blue, on the other hand, represents the strength
and liability of the company. In colour psychology, the red in the design means passion
and gives a powerful brand or organization approach. This warm colour draws
attention to the viewers, especially in the design. It is also one of the colours used by
product designers and advertisers to highlight the importance of the object, endorse
brands in foods and flavours (Nayanika Singh and S.K Srivasta, 2011).

Moreover, blue is in the cool hue that designers always used to stimulate
creativity. It gives calming effects to the design, so it provides pleasing to the eyes of
the viewers. According to Nicole Martins Ferreira (2019), blue's colour refers to the
peace, trust and stability for that company's customer to feel on branding. Another
brand that used blue colour is Walmart in their company's logo as this colour helps in
the position of the brand as trustworthy. So, by using the combination of warm and
cool tones, it creates a balance in the design.

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 Besides, a yellow colour is also used in this advertisement. According to
(Nayanika Singh and S.K Srivasta (2011), yellow represents happy and cheerful. It is
also often described as wealth, intelligence and even hope. In this case, this ad's title
uses yellow colour as the designer wanted to follow the concept idea of the
Pokémon's logo. On the other hand, dark green is used for the background colour of
this ad. In colour psychology, dark green often associated with growth, rebirth and
creative intelligence (Nayanika Singh and S.K Srivasta, 2011). The designer used
contrast in the design as it helps organise which parts in the design are essential for
the audiences to know and see the message that the brand delivers.

However, according to Nasiha Isnkandar (2020) in the Whatsapp Interview, the

colour used in this ad is not suitable as it makes the products look not appealing. She
stated that the other ads that are also from Domino’s Pizza which is when they are
promoting Samyang Pizza are much better than this ad.

Figure 14: Samyang’s Pizza

In this ad, the background colour that used is suitable and look pleasing in the
eyes. The designer also used a wooden element for the background because he or
she wanted to follow Samyang Pizza's concept, the famous Korean flavour that has
become Malaysian's favourite flavour. Besides, in colour psychology, brown colour is
perfect for stimulating appetite and widely used for advertising foods such as
chocolate, cakes and others (Nayanika Singh and S.K Srivasta, 2011). It also
represents richness, calmness and simplicity for the design of the creative materials.

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 Colour indeed does represents the brand. This is because many audiences will
remember the brand by their colour. For example, Coca-cola uses red colour for their
brand, Cadbury uses purple colour, and Sephora uses black colour. The colour plays
an important role to organize the elements and creates a visual hierarchy in the design.
Using colours can also attract the attention of intended audiences, and the brand can
convey their message while adding the aesthetics element in the design.

3.0 CONCLUSION

In conclusion, Domino's Pizza made this advertisement for their targeted

audiences who know the Pokémon anime series. Domino's Pizza usually market their
products with creative advertisements to attract the public to buy their products. The
brand has become well-known in social media as they always put creativity approach
as their top priority in the design. However, some audiences did not prefer the
advertisement from Domino's Pizza, which is this ad and have a different opinion about
it. One of the issues that they have seen in this ad is that the designer did not include
the essential info, which is the product's price. There is even some of them who liked
this ad as she also is the fans of the Pokémon.

The designer puts much consideration into the design as they decided to make
a simple advertisement for the public to understand the ads. The designer also uses
a design principle for this ad, such as repetition, proximity, and contrast. Using
repetition techniques gives the design look aesthetic and helps raise brand awareness
to the intended audiences. By using proximity and repetition, it makes the design look
balance and more organized. On the other hand, icons, symbols and also illustration
are essential in the advertisement. By putting social media icons in the ads, the public
can follow the brand’s social media to know the latest news and promotion of that
brand. It also helps in increasing the number of followers of the brand in social media.
Using suitable colours for designing an advertisement is also crucial to attract the
attention of the public. Colour represents the background, font, visual elements and
even the branding. Creative advertising always uses a suitable and interesting colour
palette to transmit a message without using words.

The designer could improve the advertisement by understanding the rhetorical

situation to make the design looks more attractive. By applying the right colour, the ad

17
will look pleasing in the public’s eyes that can grab the attention of the audiences. By
understanding the rhetorical situation, the message that the brand wants to convey
through creative advertisement will be effective as it also engages the audience with
the brand.

4.0 APPENDICES

Nasiha Binti Isnkandar (25th December 2020).WhatsApp Interview. 0187776315

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 Fauziatul Khadijah Binti Mohd Fuezi (25th December 2020). WhatsApp Interview.
0103604187

Normalyana Binti Mohd Norhalimuddin (25th December 2020). WhatsApp Interview.

0194852251

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King Marc (2018, April 25). Foodgasm : Domino's Samyeang Beef Pizza from
https://faizfaisals.wixsite.com/illuminaking/post/2018/04/25/foodgasm-dominos-
samyeang-beef-pizza

1000logos (2020, October 23). POKEMON LOGO from

https://1000logos.net/pokemon-logo/

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5.0 REFERENCES

1000logos (2020, October 23). POKEMON LOG. Retrieved from

https://1000logos.net/pokemon-logo/

Ad”r, G., Adr”, V., & Pascu, N. E. (2012). Logo Design and the Corporate Identity.
Procedia - Social and Behavioral Sciences, 51, 650–654. https://sci-
hub.do/10.1016/j.sbspro.2012.08.218

Amy Copperman (2020, October 17). 8 Basic Principles of Design to Help You
Create Awesome Graphics. Retrieved from
https://blog.adobespark.com/2020/10/17/8-basic-design-principles-to-help-you-
create-better-graphics/

Anisha Singh (2020, July 27). Understanding the Principles of Design. Retrieved
from https://www.pixpa.com/blog/principles-of-design

Anthony Hortin (2009, March 27). The 5 Basic Principles of Design. Retrieved from
https://maddisondesigns.com/2009/03/the-5-basic-principles-of-design/

Claromentis (2015, July 22). Why Icons are Important. Retrieved from
https://medium.com/@Claromentis/why-icons-are-important-29dd86ac45d0

Cybergraff (2018, April 16). Why are Catchy Slogans important in Marketing?
Retrieved from http://cybergraff.com/blog/2018/04/16/why-are-catchy-slogans-
important-in-
marketing/#:~:text=Brand%20slogans%20are%20short%20and,the%20brand%20an
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