SALES AND NEGOTIATION MANAGEMNT

(20MBAMM314)

ASSIGNMENT
ON
FBA COMPARATIVE MATRIX

SUBMITTED BY:
SHIV KUMAR
CLASS:2nd YEAR
ROLL NO: 4NM20BA139

SUBMITTED TO:
VARSHA KAMATH
PROFESSOR, JKSHIM, NITTE

DATE OF SUBMISSION:
14/11/2021
 Chosen Industry : Automobile
Chosen Company: Maruti Suzuki

Competitor : Tata Motors

Honda Motors

Hyundai Motors

Comparative matrix

MILEAGE PRICE WIDE RANGE OF

CAR
MARUTI SUZUKI HIGH LOW HIGH
(My Brand)
TATA MOTORS MEDIUM MEDIUM MEDIUM

HONDA MOTORS MEDIUM HIGH LOW

HYUNDAI MOTORS MEDIUM MEDIUM MEDIUM

Not only for this three FBA matrix it is also well known for its best resale value, cheaper
maintenance cost etc.

Feature: Mileage
Maruti Suzuki: All Maruti Suzuki vehicles have a very high mileage. The Maruti Suzuki
Wagon R, for example, can attain a mileage of over 32 km/kg while running on CNG. One of
the primary reasons why people prefer to drive a Maruti Suzuki vehicle on a daily basis is
because of this. Every middle-class man wants to keep his running costs low when
purchasing a car, Maruti Suzuki Celerio has a mileage of 27Kmpl
Tata Motors: when compared to Maruti Suzuki Tata car have a less mileage, Tata Altroz has
a mileage of 25Kmpl, Tata Tiago has a mileage of 24Kmpl, Tata Nexon has a mileage of
22Kmpl.
Honda Motors: Honda Motors has a comparatively less mileage than Maruti Suzuki, Honda
Amaze has a mileage of 25Kmpl, Honda WR-V has a mileage of 24Kmpl, Honda All New
City has a mileage of 24Kmpl.
Hyundai Motors: Hyundai has a less mileage when it’s compared with Maruti Suzuki,
Hyundai Grand i10 Nios has a mileage of 25Kmpl, Hyundai Aura has a mileage of 25Kmpl,
Hyundai i20 has a mileage of 25Kmpl.
Benefit: Price
Maruti Suzuki: When compared to its competitors, Maruti Suzuki offers reasonably priced
vehicles. The Maruti Suzuki Alto is priced between Rs. 3.15 and Rs. 4.82 lakh.
Maruti Suzuki is well-known for its low-cost automobiles. Maruti Suzuki is the market leader
in almost every area, with low-cost vehicles playing a key role in the company's success.
With cars like the Kizashi and Grand Vitara, the company's reputation for making
inexpensive automobiles is so strong that it failed miserably when it attempted to enter the
premium category. For its premium offerings, Maruti Suzuki later chose to develop a new
platform called NEXA.
Tata Motors: Tata Motors cars start at a higher price than Maruti Suzuki cars; the cheapest
Tata Motors car is the Tiago, which starts at 5 lakhs.
Honda Motors: Honda Motors cars start at a higher price than Maruti Suzuki cars; the
cheapest Honda Motors car is the Amaze, which starts at 6.34 lakh.
Hyundai Motors: Hyundai Motors cars start at a higher price than Maruti Suzuki cars; the
cheapest Hyundai Motors car is the Santro, which starts at 4.76 lakh.
Advantage: Wide Ranges of car
Maruti Suzuki: while comparing to their competitors Maruti Suzuki has wide ranges of cars,
In India they have total of 15 number of cars. Which ranges from 3.15 to 11.86 lakh
Tata Motors: when compared to Maruti Suzuki Tata Motor has less car, In India they have a
total of 11 models of cars, which ranges from 5 to 23.17 lakh
Honda Motor: They have a smaller number of cars when they compared to Maruti Suzuki,
In India they offer total 5 car models. They have a smaller number of cars when they
compared with another competitor. Which ranges from 6.34 to 15.11 lakh
Hyundai Motors: Comparatively Hyundai offers small number of cars in India when they
are comparing with Maruti Suzuki, Hyundai Motors offer 13 number of car model. which
ranges from 4.76 to 23.97 lakh