BE THE

PODCAST
 OUR BUSINESS UNIT
COMPETITIVE STRATEGY
Strategic Business Unit (SBU)

This is us!

After 5 years
OUR COMPETITIVE
STRATEGY
The Competitive Strategies of Porter

Low cost

Niche
market
OUR COMPETITIVE
ADVANTAGE
FIRSTLY,…
Be The Podcast is begun as a community project
supported by a large number of supporters who love
listening & making podcasts.

SECONDLY,…
Be The Podcast has a large users base, a community
of podcast listeners & a network of iconic podcast
creators.
THIRDLY,…
With the early development in the market, Be The
Podcast has a high TOP OF MIND, which is popular with
podcast listeners and creators all around Vietnam.

FOURTHLY,…
Be The Podcast has a UNIT SELLING POINT is the
podcaster networks, which includes popular podcast
channels who signed up to become exclusive partners.
DIMENSIONS RELATED TO
OUR STRATEGY
 1. The Industry of Be The Podcast
The coverage of digital devices and Internet allow
companies in this industry easily to reach the target
audience anytime, anywhere.

PODCAST APP PODCAST AGENCY

INDUSTRY INDUSTRY
 2. The Market of Be The Podcast

Vietnam has >200

1.9% of PODCAST CHANNELS

podcast A NICHE Has been published in VN

listeners in the MARKET IN

total of the ADVERTISING >1000
World
EPISODES
Has been published

Source: chartable.com
3. The Competitors of Be The Podcast

The model of 5 competitive pressures from Porter

Threats of New Entrants & Substitutes
- New entrants: Large enterprises with financial potential
participate in the market.
- Substitutes: Instead of using podcast, customers can
read books and watch videos s on TikTok, YouTube
Competitive rivalry
Competitors can be large agencies, they form a team that
specializes in the podcast market.

Due to their financial & human resource, among with

experience, competitors might create a huge gap in the
podcast advertising market.
Bargaining powers of Suppliers & Buyers
- Suppliers: Podcast platforms & podcast cretors can
affects the competitive environment and our profit
potential.
s
- Buyers: Instead of choosing our advertising service on
podcast, enterprises choose another types of
advertisement like: PPC Ads, Native Ads, Video Ads, etc.
The Technology of Be The Podcast

PODCAST NETWORK WEBSITE AS A FORUM PODCAST PROMOTION

A system which A website as a Promotion can be

provide a network
between
enterprises and
podcast creators to
keep track of
advertising metrics.
forum for podcast adapted with the
lovers and creators demand of
to join and share customers by doing
the episode they several market
love. researches.

In the future, Be The Podcast will add more utilities of Technology.

16
OUR OPPORTUNITIES ON
ENVIRONMENT ISSUES
 • Spread out message to the
Demographic listeners.

• TOM of listeners who

Social cultural interested in environment.

• Have a place in Gen Z and

Awareness Millennial hearts.
Demographic of our users

Podcast listeners are

typically educated, with
58.2% of listeners
college graduates, and
student audiences twice
as large as non-students.
Our opportunities on environment issue

• Spread out message to the

Propagation listeners.

• T.O.M of listeners who

High T.O.M interested in environment.

Wide • Have a place in Gen Z and

awareness Millennial hearts.
 THANK
YOU!

Be The Podcast – Bring Podcast Closer To Vietnamese Youngster