NAVDEEP BAJAJ

EDUCATION
Indian School of Business, PGP | Strategy & Marketing |GRE: 328/340 Jun ’21 – May ’22
• National 1st runner up in Arthur D. Little Innovation Challenge out of 1750+ participants and received a PPI offer
- Proposed solutions to feed 1.6Bn Indians by 2050 to Government of India and make the country a forerunner in the Agricultural sector
• Campus Finalist (40/900) Amazon Ace Challenge: Proposed a GTM strategy for Amazon to gain 20% market share in the Agri input space
• Campus Finalist (10/350+) Accenture B-School Challenge: Implemented warehouse strategy to reduce cost by 40%
• Marketing Coordinator, Sports Club (Rated in top 3 clubs by 300+ students): Organized 16+ events in 3 mths; 150+ participants (2x avg)
CFA Institute, USA: Cleared CFA Level 1 in 1st attempt; achieved highest score band in 9/10 focus areas Feb ’16 – Aug ’16
BITS-Pilani, Pilani Campus | B.E. (Honors) Electronics & Instrumentation Jul ’11 – Jun ’15
• Received merit-based scholarship (25% tuition fee waiver) given to top 10% students among the entire batch
• Intern Ericsson: Identified growth opportunities for telecoms by creating analytics tools for showcasing trends in consumer spending
• Intern Adani Power, Mundra: Cost savings of 35% using ‘mean profile’ method for prediction of power consumption profile
WORK EXPERIENCE
Experienced Entrepreneur, Digital Marketer, Risk Manager, and Data Analytics professional (Python, Pandas, Selenium, & Firebase Analytics)
Mensa Futura Life Sciences Pvt. Ltd. | Co-Founder Jan ’18 – Apr ’21
Built from the ground up, a pharmaceutical company focused on off-exclusivity drugs & nutraceuticals to offer quality pharmaceutical products
at affordable prices. FY-20 Annual Revenue ₹1.9Cr and expected revenue of ~₹3.6Cr in FY21; 200+ products; 20+ registered brands
Growth Strategy & Business Development
• Fast track YoY growth of 100% by launching off-exclusivity drugs, thus overcoming competitor’s incumbency advantage
• Increased sales (~50%) by achieving competitive advantage through partnering with FDA accredited top 5 pharmaceutical manufacturers
• Added new revenue stream (~₹25L) by acting as convener between smaller pharma companies and top pharmaceutical manufacturers
• Increased revenue (~25%) by launching products for Covid-19 in OTC Market through a sub-division, MediZeal Pharma
• Conceptualized and built 20+ in-house registered brands with projected revenue of ₹1 Cr+ p.a., gaining product differentiation and loyalty
Sales & Marketing
• Secured contracts worth ₹ 1cr+ with 15+ hospitals (Growth of 50% YoY) in Rajasthan for direct supply of key generic medicines over 2 yr
• Increased doctor conversion rate (~25%) by providing personalized promotional inputs and targeted literature to Medical Representatives
- Setup an in-house team for designing promotional inputs with personalized touch for doctors & control over content quality
• Increased consumer reach (~90%) by Implementing SEO with first page ranking on Google for key organic searches
• Reached ~1500 potential customers daily through automated postings on social media & WhatsApp using in-house developed tools
• Boosted franchisee retention rate (~40%) and customer lock-in by working on insights received at bi-monthly in-person meetings
Operations and Supply Chain Management
• Saved annual cost of ~₹3L by automating routine “promotional” and “business as usual” tasks using Python & Selenium
• Reduced packaging cost by 20% and dispatching time by 50% through adoption of standardized ordering & shipping size
• Service level of 99%, inventory turnover ratio of ~6.5 (industry average ~6), used regression and python libraries for sales forecasting
Citicorp Services India Pvt. Ltd.| Market Risk Strategy Analyst Jul ’15 – Mar ’20
Led cross-functional global teams to deliver Risk Management projects ensuring regulatory compliance under Basel III using financial risk
modelling, data analytics and stakeholder management to drive process excellence and cost reduction
Key Achievements
• Achieved 2 promotions in 3 years (avg. 5 years), with functional shift from Technology to Finance, among top 10% performers globally
• Conferred Outstanding Performance Award (5/8000+) by Citicorp Global Head for ensuring expedited delivery of regulatory project.
- Ensured Citi be first few banks to receive a regulatory approval on proprietary models under new capital adequacy rules (Basel 3.5)
• Conferred Sunshine Award (1/300+) by Business Head for implementing upcoming technologies such as Python for data analytics
Financial Risk Modelling and Project management
• Increased capital available for investment (~$2.4B) by reducing capital reserve requirements through approval on proprietary model
- Led a team of Python developers to implement the new financial rules; Devised regression testing rules for data validation models
- Improved productivity (~96%); reducing TAT for data analysis by developing Python functions based on regulatory validation rules
• Simplified operational complexity (~90%) by designing & implementing historical methodology for ‘Value at Risk’ (VaR) calculations
- Collaborated with EY analytics team to develop time series data filling models such as EM, Proxy, and Cohort using Python
- Reducing project cost(~$250K) and delivery time (~3 months) through automated data quality checks using Python
• Reduced user escalations by 48% (~150 issues/day) by migrating key applications to agile framework and enhancing time-to-market
Cost Optimization & Process Improvement
• Saved $700K p.a. ‘for Market Risk Limits’ application by decentralizing development process and revising underlying framework
- Enhanced user retention by 10% (~200 users) by revamping existing framework to build permanent solutions for recurring issues
- Improved TAT on escalations and developer productivity by 75% (from 8 hours) by adopting automatic testing process
• Reduced cost by $500K p.a. by onboarding clients on proprietary ‘Market Risk Reports’ application replacing Microsoft Access
- Conceptualized UX and product features for a competitive platform to meet daily market risk reporting needs of risk managers
- On-boarded 50 clients against expected 20, by recognizing SME from each client team thus streamlining the on-boarding process
• Diagnosed market risk losses amounting to ~$22M by root cause analysis and implemented validation rules, improving data quality
OTHER ACHIEVEMENTS & PERSONAL INTERESTS
• Shadowed Lead of ETS, Citi: Shared my perception of leadership. Gained insights on inner workings of Citi and project prioritization
• Freelancing (earnings of ₹1.5 Lakhs); developed functionalities such as face recognition, OCR, object detection using Python libraries
• Freelancing (earning of ₹50K); Developed WhatsApp bot for gymnasiums & pharmaceutical wholesalers for automated updates.
• Lead Coordinator, Diversity Week, 2017: Led a 40-member team to organize a week full of events attended by 1000+ employees
- Improved compatibility between workstyle of leaders and millennials by establishing first ever Reverse Mentoring program at Citi
• Gold medal in 100m Freestyle Swimming; Silver medal 4x25m freestyle relay I-BITS Open Sports Meet- 2013