Retail Outlet Business Proposal

Introduction
Ferns N’ Petals (FNP) - The name says it all. It is all about love and expression through flowers.
FNP is the only chain of its kind in the flower retailing business in the country and has created a
niche for itself in quality flower retailing and floral arrangements. Franchising started in 2000.

Started in 1994, FNP now has a strong network of 252 outlets Nationwide and has become a
brand name to reckon with, in the flower retailing business. In addition to our own outlets we
have a network of 400 strategic alliances in India for national deliveries and 156 vendor’s partners
outside of India for global deliveries.

In the last twenty years, FNP has moved from one success to another, and today has become the
most formidable player in the flower retailing & gifting business in the country.

Ferns N Petals I FNP Estate, Ashram Marg I Mandi Road I Sultanpur I Gadaipur I New Delhi - 110030
www.fnp.com
Advantage of Becoming Ferns N Petals Franchisee
 Use of Brand Name.
 FNP Website Support.
 Help in selecting the right location.
 Trained technical manpower support.
 Support of monthly E-commerce business.
 Comprehensive franchisee training programme.
 FNP Exclusive merchandise at wholesale price along with attractive exchange policy of 90
days and credit of 30 days.
 Infrastructure and design support for small budget décor work.
 Regular support of innovative designs of Car Decoration, Jaimala, Bouquets &
Arrangement and various themes based designs round the year.
 Media coverage on the date of launch.
 VM team support for upkeep of the store.
 Quality control team for smooth running of store.
 Daily Camera supervision report of the outlet. Wedding enquiries of your location.

Ferns ‘N’ Petals Franchisee Program

Each FNP store offers a vast assortment of fresh, artificial and dry flowers and a large variety of
gift accessories, glass vases, fragrance range, Potpourri etc. Superior customer service, value
pricing and an exciting environment designed to encourage buying.

FNP stores average 200 - 300 sq ft in size and all stores are at the Ground floor level. Each store
is similar in appearance and is designed by utilizing standardized specifications to increase the
speed and lower the cost of new store openings. All stores are state of the art and are universal
in look and appearance, so as to give the same feel regardless of the location of the store.

Obligations of the Franchisee

The requirements from the prospective Franchisee are as follows:

Premises:
The ideal premises required shall be of 200 - 300 sqft of usable area, located on the ground floor
of a good quality building in a prime retail location in the city / town / colony.
Location:
The location should have good visibility with a minimum frontage of 10 - 12 feet and should be
easily accessible with adequate parking facilities. In case the premises have been taken on
lease/rent there should be a minimum lock-in period of 3 years.

Ferns N Petals I FNP Estate, Ashram Marg I Mandi Road I Sultanpur I Gadaipur I New Delhi - 110030
www.fnp.com
Royalty:
A nominal amount of 12000 per month is payable as royalty towards the usage of brand name,
services technical in nature and the same would be revised every year.

To set up a FNP store the approximate total investment is in the region of Rs.9-10 Lacs.

The breakup of the same is as follows:

INVESTMENT:

PARTICULARS COST
Franchisee Fee Rs. 300,000 + 18% GST
Store Décor (300 Sqft) Rs. 200,000
First Fill of Stock Rs. 200,000
Office Equipment* Rs. 90,000
LED Signage (8ft X 4ft) Rs. 20,000
POS Software Rs. 25,000
Transportation Rs. 30,000
Personalized Machines Rs. 75,000
Total Rs. 940,000

OFFICE EQUIPMENT* BREAKUP

PARTICULARS COST
Computer and Printer Rs. 30,000
Air Conditioner Rs. 30,000
Mobile (Smart Phone) Rs. 9,000
IP Camera Rs. 10,000
Mobile Phones (2 Nos) Rs. 6,000
Landline (2 Nos) Rs. 2,500
Internet Connection Rs. 2,500
Total Rs. 90,000

Ferns N Petals I FNP Estate, Ashram Marg I Mandi Road I Sultanpur I Gadaipur I New Delhi - 110030
www.fnp.com
A Sample Store:

Commitment
In a prospective Franchisee, FNP looks for the following attributes:

 Shared vision.
 Entrepreneurial spirit.
 Community orientation
 Ability to devote time to the store
 Quality and brand consciousness
 Ability to meet financial requirements
 Capability to motivate staff.

Ferns N Petals I FNP Estate, Ashram Marg I Mandi Road I Sultanpur I Gadaipur I New Delhi - 110030
www.fnp.com
Obligations of Ferns ‘N’ Petals

At the start up stage

A) Obligation of FNP to its Franchisee would include:

 After Franchise Agreement is signed, we shall provide advertisement material such as
franchise Kit & All Course Materials posters and other promotional material in the form
of a kit.

 FNP’s team of interior designers shall provide detailed diagrams and architectural
standards and samples for the interiors of the outlet.

 FNP team will visit the proposed premises to finalize the location. FNP team will help in
planning and getting the interior work done.

 It will provide on the job training to the franchisee in Delhi at its outlets for one week to
explain the intricacies of running flower business.

B) Flower management.
 Know how on various merchandise being sold & their significance. Pricing and costing of
products.
 Credit and Cost control.
 Customer dealing & marketing.
 Economics of running flower shop.
 FNP shall provide trained manpower (Mali’s) to run the store on a day-to-day basis.
(Salary,
 Overtime lodging, Kitchen Utensils, Bedding to be paid by the franchisee).
 VM team will visit for décor of shop and conduct managerial training after start of
operations
 (Travel and Stay will be beard by the franchisee ).
 FNP shall provide all accessories / gift items to be used / sold in the store at wholesale
prices. Media coverage on the date of launch for extra mileage of the store.

During the term of the agreement

Regular visits of the Franchisor to advice on day-to-day activities about running of the Shop.
Orders of your adjoining areas would be transferred to you by the other outlets of Ferns ‘N’
Petals, spread PAN India to provide readymade sales, (subject to performance).

There would be a team of specialized personnel from the head office which will assist the
franchisee in marketing and planning strategy of Ferns ‘N’ Petals outlet focused on:
 Telemarketing.

Ferns N Petals I FNP Estate, Ashram Marg I Mandi Road I Sultanpur I Gadaipur I New Delhi - 110030
www.fnp.com
  Banquet Sales.
 Corporate floral arrangements.
 Hotel floral supplies.
 Other channel (Car decoration, Jaimala, Trousseau Packing etc.)
 Design of handbill and advertisement for your shop promotion.
 Supply of all products required for the shop including fresh flowers on Cost basis, anytime.

Also,

• FNP has exclusive business agreements with the leading players in the online
Industry which generates huge monthly business from them and from our own
website for delivery of flowers all over the country, which will be passed on to you.

• The orders for your area / city will be passed on to you, which may Amount
between 5,000/-to 50,000/-, depending upon the city and its potential.

• FNP has tie ups with florist partners across the country due to which orders taken
by your outlet can be executed within four hours, contributing to increased
revenues.

• FNP shall also provide an exclusive range of photographs of Decoration, Exquisite

Garlands, Flower arrangements and Trousseau packing, which forms an additional
sales avenue.

• FNP shall on regular basis provide innovative designs of floral arrangements and
new gift ideas to bring freshness in the product range.

• It shall also provide consumables right from bases to cellphones, ribbons, sprays
etc. is needed in day-to-day operations, at wholesale prices.

• 24 Hours online shopping window for customers – www.fnp.com.

• FNP shall also provide its franchisees with a beautiful catalogue for the
convenience of its customers.

• Describing the quality and quantity of various flower arrangements and through
quarterly Editorials to keep them informed about the latest offerings of FNP.

• Thus FNP will provide its brand name, its expertise in setting up a Florist store &
its merchandise management expertise. FNP shall also assist in the marketing of
the store with promotional schemes, events and cross promotions with other
Organizations & Corporate.

Ferns N Petals I FNP Estate, Ashram Marg I Mandi Road I Sultanpur I Gadaipur I New Delhi - 110030
www.fnp.com
Client Profile
FNP already caters to a wide range of clientele catering to the needs of a variety of consumers.
Some of the Corporate FNP has been associated with are:

HSBC Samsung Today Group

GE Capital TCS DHL Worldwide
Nestle ITC Biscon
ONGC Google Usha India
Amazon.com The Hindustan Times Coca Cola
Reliance Industries Lakme ICICI Bank
NDTV Toshiba Flipkart
Airtel Hero Honda Microsoft
JK Laxmi Nokia The Times Of India
State Bank of Patiala Ford Grofers
Standard Chartered Bank Air India Power Grid

Besides these, FNP also does major and high profile wedding arrangements and decorations and
also manages events for the elite in the country. It is also the most sought after brand for
providing floral decorations and arrangements in 5 Star hotels.

Projected Returns to the Franchisee

The projected returns to the Franchisee shall be as follows:

By running FNP outlet franchise business one can expect to earn Rs.50000/- to Rs.500000/- lac
per month depending upon city of operation.

Expected ROI is anywhere between 6- 9 months.

Next Step
If this opportunity excites you to become Ferns ‘N’ Petals Franchisee, please contact us to take
this proposal forward:

CONTACT
Mr. Anil Sharma
Email: anil@fnp.com
Mobile: + 91 9711304338
Ferns N Petals (Corporate Office)
FNP Estate, Ashram Marg I Mandi Road I Sultanpur I Gadaipur I New Delhi - 110030
www.fnp.com

Ferns N Petals I FNP Estate, Ashram Marg I Mandi Road I Sultanpur I Gadaipur I New Delhi - 110030
www.fnp.com