LOGISTICS AND SUPPLY

CHAIN MANAGEMENT
ASSIGNMENT - I
Submitted To: Submitted By:
Prof. JOSEPH REGY Shreyas Prakash Ghunake
(MFT/20/24)
Singirikonda Akarsha
(MFT/20/47)
➢ Brand Factory is a chain of retail stores operated by

Future Group.

➢ Its head office is in Mumbai.

➢ Launched in September 2006.

➢ It has 100 stores across 50 cities in India.

➢ It is India's largest discount retail chain and offers a

wide range of apparel brands in different categories

for men, women, infants, accessories, cosmetics,

footwear, sportswear.
 Warehouse
Warehouse is a large building where raw materials or
manufactured goods stored prior to their distribution for sale.

Warehouses are used by manufacturers, importers,

exporters, wholesalers, transport businesses, customs, etc.

Warehouse Activities
1) Material Handling 2) Material Storage 3) Information Handling

❖ Material Inward ❖ Space Planning ❖ Stock transfer Order

❖ In-house Handling ❖ Space allocation ❖ Entry into SAP
❖ Material Outward ❖ Material Storage ❖ Order Processing
 1) Indenting
Store Activities
❖ Indenting will happen after checking stock in
the store and goods in transit.

❖ Whenever if required any changes in

indenting due to season, weekends or any
festivals then the quantity is modified.

❖ The indents will be raised to Zonal office.

2) Purchase Order
❖ Purchase order is raised for vendor /
supplier.

❖ Purchase order is raised by category team

from zonal office or from head office
considering various factors.

❖ Store can raise the PO for some items for

local vendors.
 3) Unloading & Counting

After checking the documents stock is unloaded under

inspection of responsible person and security staff.

Security counts & checks the cartons if its not in proper

condition security puts mark on paper.

4) Checking

All the orders received are checked by a warehouse staff

and ensured that only goods are in right conditions are
inward in the warehouse.
 5) GRN & Storage
After inspection of goods received the goods are stored in
the rack as per the warehouse plan.

Different materials are stored in a different sections with the

help of forklift or a trolley.

GRN (Goods Received Note ) is made against actual quantity

received.

6) Outward for store

After approval of departmental manager as per the
received purchase order material outward happens for
store.

Before goods going out of warehouse the entry will be

done in the SAP and security register is maintained.
 7) Receiving Goods in store
All the orders received are checked by a store staff in the DC staging area before packing and loading.

This is to minimize delivery count error and ensure that right quantity is delivered to the stores. Behind
this all the activity owner is Store Manager.

Guidelines for checking received goods for store

From DC / Warehouse

➢ Check the seal in front of driver.

➢ Note down the air condition temperature.
➢ Inspect stocks for transit damages.
➢ If any HU (Handling unit) / article is found damaged, excess, or missing noted it on the trip
sheet for return to DC.
➢ Do the GRN (Goods return note) for the delivery for the actual received quantity.
➢ Stores are not unloading transit damaged stocks. Transit damages will be returned to DC in the
same delivery truck.
➢ The main focus during goods receiving must be to unload the crates/ cartons from the truck as
quickly and safely as possible.
From Vendor

➢ Check the deliveries for quantity, damages and accept only good products as per shelf life
norms.
➢ Do not accept any short shelf life or damage quantity from vendor and reduce it from the
invoice if required.
➢ Remove all expired products from the shelf and get them replaced with fresh product without
any GRN for the same.
➢ In case of books/magazines and music check bar-codes on the books or music CDs delivered
by the vendor & return the unsold items to the vendors.
➢ Vendors and store staff check deliveries physically for damages, freshness and accept only
fresh saleable products.
 Replenish Shelf from Goods Receiving Area

Storing and cross docking:

The merchandise received from DC and CPC are either stored or cross docked in floor wise order and
sent to be respective floors.

Tagging:
All the merchandise from DC and CPC’s are tagged with security tags to
prevent merchandise from shrinkage.
There are different guidelines for different products to be tagged.

All the pants and briefs are tagged on the left side of the pocket, shirts
are tagged at the front part between 2nd and 3rd button and foot wear are
tagged to the left wear. All the accessories are tagged with paper tags
and soft tags
Managing Price Changes:
All the units are scanned before sending to floor to check the price variations and the discrepancies are sent
to the zonal category staff. All the changing of units is done by category staff at Zonal office.

Replenishing merchandise to shelf’s:

After all the above process is done, the respective floor manager is intimated about the stock to his floor and
a gate pass is generated and he would come and collect the merchandise and stock to the shelf’s of his
floor.
Managing waste and markdowns

Segregation of damaged and expiry in store:

For fruits and vegetable crates are received carefully. The item not good for sale are removed from the
shelf. It is done by Team lead/Floor manager.

EXPIRY:
1. Near expiry product is markdown as per the RR rule.
2. An expired product is segregated and is treated as per following.
Vendor supply - Exchange with fresh stock from the vendor at the time of next delivery
DC supply - Dump in store.
Markdown criteria

❖ Up to Rs. 15 or 15 % of selling price (whichever is lower) & it is done by Store manager.

❖ Up to Rs 30 or 30% of SP(whichever is lower) & it is also done by DM / AM.

❖ Beyond Rs 30 or 30% of SP & it is done by state head.

Dumping of Damages and Expiry products

1. For processing of dump (damaged & expired) approval is obtained from store manager.
2. After dumping, the entire dump is entered into dump register in the presence of manager with his /her
signature.
3. The entire dumped product is then get handover to garbage collection agency.
4. For some types of damaged product some part of each product is kept as proof.
5. Finally the dump register is sent to the supply chain office for system entry which will be audited at the
zonal and head offices.
Returns

❖ The goods that are not fast moving or having defects or expired or damaged are returned to respective
distribution center or vendors.

❖ The respective floor managers generate the out pass for movement of merchandise from floor to the store
DC. Where the merchandise are physically counted or weighed, untagged and an out pass to the DC is
generated and loaded to the vehicle.

❖ The vehicle is tagged with the security tag and a return invoice is generated and handed over to the vehicle
driver after taking the signature.
RELIANCE
TRENDS
COMPANY PROFILE

+ Reliance Trends was incorporated in 2006.

+ Reliance Trends has 1900 stores.
+ Headquarters of Reliance Trends is at Bangalore.
+ Chairman and Managing Director is Shri Mukesh Ambani.
+ The store layout compliments the evolving tastes and preference
of fashion savvy consumers, giving them an opportunity to
view/shop with ease.
+ Riding on the tremendous success of Reliance Mart at various
locations across India, the apparel division of Reliance Retail is
well on track to democratise fashion and make it attainable to
the masses.

+ This is being possible by the extraordinary design pool of Indian

and International designers, integrating the international design
trends and preferences of the Indian consumers.
CHANNEL STRATEGIES
+ Reliance Trends has adopted a very wonderful and cost-saving
channel strategy.
+ The steps they follow are described below:
+ According to Reliance Trend's demand the vendors supply the
garments to the distribution center in Gurgaon.
+ Then the products are being transferred from the distribution
centers to the stores according to the order.
+ All the products are being transferred through the carriers.
CHANNEL STRATEGY

CHANNEL STRATEGY

INHOUSE BRANDED
DISTRIBUTION SYSTEM
+ They have four distribution centers across India.
+ They have one distribution center (Gurgaon) for Delhi-NCR.
+ Wagon wheel distribution.
+ First the product come to the DC then it is supplied to the
Reliance Trends stores in Delhi NCR region according to their
demand.
+ All the DC’s are linked together and the products are moved
from one DC to other DC according to the manufacturing.
+ Branded products are directly supplied to the Reliance Trends by
the suppliers.
+ Only in-house or local brand come through the DC.
+ Reliance trends maintains minimal inventory at stores.
+ The branded products inventory is not maintained by the
reliance. The brands just send the products directly to the store.
REFERENCES
+ https://relianceretail.com/rrl.html
+ https://www.business-standard.com/article/companies/john-player-deal-win-
win-for-reliance-retail-and-itc-119032600519_1.html
+ https://www.scribd.com/presentation/98318768/Reliance-Trends-Supply-
Chain-PPT
+ https://prezi.com/p/y44_bzkzre9d/supply-chain-management-of-brand-
factory/?frame=b5641c71abd23624b47c226d368f10cd1767d391
+ https://en.wikipedia.org/wiki/Brand_Factory
+ https://www.slideshare.net/SudipKaushal/a-study-on-supply-chain-
management-of-future-retail-limited
THANKYOU