Loyal costumer

-Contribute the most to the company's sales

-Value a product heavily
-Recommend the product to other people
-Companies often solicit inputs and feedbacks of the products
Product: Makeup remover
Impulse costumers
-Don't have a specific shopping list in mind
-Buy products spontaneously
-Receptive to recommendations on products
-Companies generally offer them new products
Product: Watch
Hi, let me tell you about what I did last week:
On Monday I went to Sephora to buy a makeup remover, it's my favorite make up store and because
their products are really good, I like to buy there all the time and I always recommend their makeup
to my family and friends. I'm super loyal to them.
That day, when I was at the store, I ask to the seller for my favorite make up remover and she told
that the company was trying to make improvements to the product and she wanted to know what I
would like to change or add to it. I told her some things that I would like, for example
-I would like it to be eco-friendly, so it could come in recyclable packages
-I also would like it to have more fragrances
-I would like it to have coconut oil
-I would like it to be alcohol free
On Tuesday, I was bored at my house so I decided to go window shopping, I didn't have something
specific to buy in mind. Usually, I just spontaneously buy the things I like.
I was walking around the mall and I saw a cute watch store so I decided to go in, I told the seller
that I wasn't looking for something in particular so she recommended me some watches, I didn't like
any of them, so I told the seller that the watches were pretty but I would like to buy one with the
next few things:
-Interchangeable bands
-More resistant glass
-I would like it to calculate my heart rate
-I would like it to have a voice assistant
-I would like it to be smaller and lighter
Then, she said that she had the perfect watch for me and when she showed it to me I absolutely
loved it so I went back home with a beautiful and new watch.
I also gave my phone number to the seller so she could recommend some new products to me.