Introduction

Port-a-Prof is a company that offers tutoring

services. It was founded in 2019 by Thomas R.
Their goal is to provide high-end and
personalized support to each learner. Recently,
they have added a new offer to their website, the
academic coaching, a service aiming to make
students gain confidence. During this study we
will analyze the marketing mix of the company,
through an executive summary, an analysis of
the targets, a diagnosis of the company. Finally,
we will propose recommendations to increase
the visibility of Port-a-Prof and ensure a better
development of the company.
 The company Porte à Prof offers a home schooling service for a price
capped at 20 €, with three main values: adaptability, innovation and
Executive Summary
sharing. Recently, they have set up a school coaching service in order
to regain self-confidence with an 8-weeks package. The tutoring
market in France is the first in Europe with a little more than one
million new prescriptions each year. These figures are still evolving,
notably due to two factors: overcrowded classes and increasingly
selective schools. Even if the black market is still in the majority,
Acadomia is the market leader and SuperProf the challenger.
The objective is to analyze the company's mix by grouping the 7Ps to
allow us to develop a marketing strategy. The company has to make a
place for itself in this very competitive market, it is facing giants in
the field (Acadomia or Superprof). We will propose solutions and
recommendations to the problems we have detected.
In this report we have chosen to target secondary education (middle
and high school), as we observe that their demand for this service is
growing. This segment represents a strong potential.
In terms of positioning, Porte à Prof must evolve on certain points,
notably the price (which must increase), the diversification of levels
(which must be restricted), the personalized follow-up (which must
be further developed) and finally the use of qualified and certified
teachers.
We will propose solutions and recommendations to the problems
that we have detected: namely the graphic charter (the logo, font and
color), a non-optimal advertisement and referencing (on Google
ADS), a standardization of the prices and more personalization of the
follow-up.
We put ourselves in the shoes of consumers by reconstructing the
sales process, which allows us to have an outside eye and to make
recommendations geared towards the customer.
It's a promising company, but there is still a long way to go to create a
brand image and a loyal community. The hardest thing for them is to
become the top of mind in the eyes of consumers.
 1

Offer Positioning
and Targeting
 Targeting

Once we have segmented our market, we must now choose the target, i.e.
the segments we have decided to address. For Porte à prof, we have chosen
to focus on 4 mains segments: middle and high school students, who are the
main target, as well as the parents of middle and high school students, who
are the core target. We have chosen to target parents rather than students
because it is most often the parents who initiate the process of taking
private lessons.

Indeed, it is during this period of the child's schooling that the child will
encounter his first difficulties. In the third year of high school, taking the
college certificate can be a source of stress for the student because of the
workload that begins to intensify compared to previous years. Between
middle school and high school, the child will become aware of the
importance of courses for his future. Then, it is in high school that many
students encounter academic difficulties, including the "good students".
And as the programs intensify, this tendency increases from the second to
the last year of high school. In addition, 1 out of 3 high school students now
take private tutoring, which offers a wide target.

We prefer to target middle and high school students rather than college
students and elementary school students, first because we believe that
elementary school students have less need for private tutoring than middle
and high school students, and second because for college students, there are
tutoring systems in some universities with older students available to help
younger students, which may deter them from paying for private tutoring.
Finally, targeting middle school students and their parents allows us to offer
only one commercial package (DAS) that will cover both students and
parents, as we believe that the packages for middle school students and high
school students can be done in the same format.
 Positionning

We have established bellow 8 criteria on which we evaluated Porte à Prof with two of
these competitors: Acadomia and SuperProf. The criteria are weighted according to their
importance, which makes an evaluation on 180 points. We can see that Porte à Prof gets
a good score (quite close to one of its biggest competitors). However, some points need
to be improved.
 DESIRED POSITIONING :
WHAT ARE THE NECESSARY
EVOLUTIONS?

We are now going to see the points that, in our opinion, need to be changed at Porte à
Prof. First, the price. Certainly Porte à Prof defies all competition with its unbeatable
price (20€ per hour), however this price should be modified. Not only does it seem
insufficient in terms of margin for the company, but this very low price can give a
connotation of "bad quality" on the courses of Porte à Prof. Indeed, this very low price
can give a "cheap" effect in the mind of the consumer, which strongly decreases the
score in terms of perceived quality. By increasing the price of the lessons, the
company will not only see its margin increase but also its brand image improves. The
quality perceived by the consumer will be much better.

Moreover, concerning the diversification of the levels, we think that Porte à Prof
should be restricted to middle school and high school, as we recommended in the
section on targeting. Indeed, targeting this age group allows us to propose a single
commercial offer that is suitable for both levels, which leads to a common
communication and therefore a lower cost communication budget.

In addition, the personalized follow-up system should be further improved so that

this system associated with the coaching system is the flagship service of door to
teacher. This service will make it possible to stand out from the competition,
especially from the big and well-known brands, because Porte à Prof will remain
based on the human aspect and not only academic but personal success.
Finally, putting students in contact with more qualified teachers is not only a
guarantee of quality but will also have the role of "reassuring" parents, who will
entrust their children more easily.
 2

Analyse
 Product

Port a prof has three main offerings: academic coaching, academic support and
mind maps.
Price Pricing level:

Port-à-Prof has several offers with different prices:

- The tutoring offer goes from 150€ to 200€ for 4 sessions and
from 350€ to 400€ for sessions. The tutoring is based on a
personalized accompaniment with an ambassador of the
company as well as a quality teacher in order to fill the gaps
and improve grades.
- The academic coaching corresponds to an 8-weeks program
at a price of 999€. This offer aims to boost the self-confidence
of consumers. The coaching is certified and adapted for each
learner.
- Finally there is the mind map, which is an online learning
tool. It is a quality and personalized content for students from
primary to high school. For a price of 100€ to 150€ per theme
pack.
 Price
Positioning in relation to competitors:

School Coaching :

Direct competition:
There are few known competitors, the direct competitors who offer services physically are the
psycho-pedagogues and school coaches who charge the same rates on average: from 100 to 150
per session. These offers are made by professionals authorized to carry out these sessions.

Indirect competition :
As for the direct competitors, they are not well known. However, some private teachers or other
organizations of this type offer school coaching services. Their rates are much lower because
they are not qualified to provide these services. They range from 50€ to 70€ per session.

Academic support :

Direct competition:
Tutoring :
- Academia : 36€ per hour, offers high quality services with a personalized follow-up of the
students and quality teachers.
- Complétude : from 34€ to 36€ per hour on average, the teachers are not part of the company,
they are external and apply their own rates.
- Local private teachers: average of 20€ per hour, the lessons are given by qualified teachers or
students, which can vary the quality.

Indirect competition:
Direct competitors offer online courses (during covid the courses cannot be in presence but we
will calculate as if we were not there anymore). Some teachers

- SuperProf : 25€ on average, as for Complétude, the quality of the teaching can vary because the
teachers are not selected by the company (online or in-person lessons)
- Kelprof : 20€ on average, the quality can also vary as for SuperProf.
 Price

Mind Map:

No direct competitor

Indirect competition:
Online learning platforms like Duolingo, SchoolMouve... Average price of 15€
per month. That is 180€ per year.
 People
The staff at Porte à Prof is dedicated to customer satisfaction and to meeting
the needs of our clients. There are currently 50 teachers registered on the Porte
à Prof website. The company does not require any public education
qualification (CAPES) to become a teacher on the platform. They do not ask for
any minimum level (e.g. BAC+3) to join the teaching staff.
Each teacher proposes his or her own prices and discounts, there is no
uniformity in the offers.
They try to adapt to the demands of the clients and the difficulties that their
students encounter. For example, they have set up a certified academic
coaching that only one person can practice because it is the only one who
attended the training.

Process
The tutoring platform has a simple process, first of all take note of the
offer on its website. This can be accessed via one of its social networks
(instagram and facebook) or on a search engine. You have to register on
the website, select the subject(s) you want to support and then look for a
teacher who matches your request. Different teacher profiles are
proposed with their price, their subjects and levels taught and their
training. Once the teacher is selected, you can get in touch with him/her
by defining the number of hours of support desired, his/her expectations
and the subjects desired. After several exchanges, the last step is the
online payment by credit card.
We put ourselves in the shoes of the consumer by registering on Porte à
Prof. The course is complex and lacks personalization in relation to the
budget or the real difficulties of the student.
 Physical
Evidence

Porte à Prof is a virtual platform so there is no Brick & Mortar store, their only visibility
is on the website.

The site lacks clarity and professionalism, all the offers are not visible on the site, like
coaching or Porte à Pro.
Some icons are imported from a paid version of Canva, so the watermarks are visible.
The customer reviews are imported as screenshots from another platform, the images
are blurred, this could repel consumers and make them think that these reviews are
fabricated.
Their social networks are not very active, it is difficult to find them by a simple search,
when you search for school support you find acadomia and not porte à prof.
Place

"Place" in the marketing mix is very important because the design and
management of distribution channels.
This P is not to be taken lightly, as delivering value requires effective
distribution channels that ensure products and services are available to the
right customers. Companies today must design an increasingly complex
distribution network, combining different channels, depending on their
market segmentation, target profile and positioning.
A company using and being present in the right place will drive a lot of sales
and increase its brand awareness. The distribution channels are where you
will sell, get known and find the customers that fit your brand. You have to
bring the right products to the right place, at the right time and in the right
quantity.

The brand Porte à Prof is a company that combines different distribution

channels but all these channels are 100% online: The website, but the
company is present on Instagram and Facebook which are the windows of
the website with a link to the website
Place

Distribution has 9 functions:

- Customer information gathering: The company Porte à Prof is a small
company that offers private tutoring for students from elementary to high
school. A primary school child will not go by himself to look for a private
teacher to help him, he is not aware of it, so his parents will pay but it is the
child who benefits from the service. Then there are the high school students
who are more autonomous and are old enough to take a private lesson
themselves. Or the free candidates. There are several branches to be studied
in the clientele, it is necessary to set up targeting, to know the age group the
most touched, to make studies, precise segmentations in order to adapt the
strategy as well as possible. Porte à Prof has set up its typical profile:
Sophie, a mother who wants to help her son who has difficulties in math
and French, but Sophie does not know why and neither does her son. So she
contacts Porte à Prof to help her. Or: Marie, 18 years old, has her
baccalaureate at the end of the year and is having difficulties in SVT but she
doesn't know why. She contacted Porte à Prof to help her succeed in her
studies. Porte à Prof was able to collect information about their potential
customers, which is very important for the design and management of
distribution channels. Porte à Prof collects this information on their
website with a mandatory answer: "How did you hear about us? "with
answers such as word of mouth, website, Facebook, parents, articles in the
media, ... This allows to fine-tune their presence and distribution channels.
Place
- Communication to customers:
Porte à prof has set up a network of ambassadors: parents of students in the Toulouse
area who promote the company in elementary school, colleges and high schools.
A facebook page liked by 249 people with which they spread their messages and
communicate.
An instagram page with more than 1068 followers
A blog to give tips and maintain a close link with their customers
When you are an online service, you need to have several online distribution channels.

- Order taking: the only way to take private lessons with Porte à Prof is to go to the Porte
à Prof website. Customers have to fill in a form and will then be contacted by the
company. Everything must lead to the website.

- Transfer of ownership of the service: Once the order is placed with the company, Porte
à Prof will put them in touch with a teacher working for them. The teacher will then give
the lessons to the student and Porte à Prof will take a commission directly to the
teacher.

We can therefore say that all orders must go through the website Porte à Prof. Moreover,
there are no intermediaries such as wholesalers and retailers. The service starts from
Porte à Prof who sends a teacher directly to the student. The website represents a major
dimension of the presence of the Porte à Prof brand on the market. It is a showcase and
e-commerce site selling a service. The goal is to sell courses and to get as many contacts
as possible (call the contacts to convince them).

Distribution policy in a digital world:

The company Porte à prof is 100% online on the internet: it is a service company
proposed online: Pure player before sending a teacher to the customer's home. The
distribution of services by a teacher represents a huge cost (50% of the cost of the hourly
rate applied by Porte à Prof).
The customer path: the typical customer will do research thanks to the multi-channel
advertising set up by Porte à Prof, he will then come across the site (only presence of
porte à prof "PLACE"). The customer will register on the site and will be contacted by
Porte à Prof staff. There will be a conversion. Then Porte à Prof relies on the quality of
the courses taught by its teachers, its social networks that create a strong community
and the customer will become loyal to this community.
 Promotion
Designing and implementing a communication strategy: Companies must communicate
with their customers, prospects and distributors, ...
Promotion is really important for Porte à Prof, it allows to show that they are present and
visible. Consumers have access to dozens of social media, hundreds of TV and radio
channels, thousands of press titles, millions of web pages, and they choose the messages
they accept to receive.
Marketing communication is the means used by a company to inform and persuade
current and potential customers, directly and indirectly, and to remind them of the
brands, products and services it markets.
Communication is therefore the "voice" of the company, establishing contact and
dialogue.

1. Targets: the targets are external or internal.

The external targets are commercial and are the potential customers: Core target: Parents
of students, Primary target: High school students and Secondary target: Free applicants,
sport studies but also non-commercial, Porte à Prof tries to reach opinion leaders
(parents of students), the press (Porte à Prof to work with several newspapers). The
marketing targets of communication are therefore in the case of Porte à Prof the same as
the marketing targets.

2. Define the objectives of the campaign

Porte à Prof does not vary the prices of the courses (discounts, games, ...) because Porte à
Prof wants to be a company of quality courses and personalized follow-up. This has a cost
and by not varying the cost the customers see quality courses and not a low-cost
company. Porte à Prof wants to provide a quality service and the price is reflected in the
very expensive offers.
By the tone of communication, its values, its promotion Porte à Prof aims to arouse desire
and influence the intention to buy. Indeed, a student in difficulty or a parent with a child
in difficulty at school will do some research and will come across Porte à Prof. Thanks to
the campaign, the possibility for parents to take courses will be transformed into a desire
and a necessity because of the promise of success of the campaign. So they will take
action and try to buy courses. The objective of the campaign is therefore emotional and
conative. The desire leads to the purchase. But also cognitive because they want to make
the company known, the more people know about the company, the more potential
customers they have. The campaign has 3 objectives.
 Promotion
3. Building the message
Porte à Prof builds its message on 4 pillars: Security (each user is validated and verified
because parents are always worried about who they are going to leave their child with:
trust), Competence (the best courses for your children: unique quality courses), Success
(learn differently and durably) and finally personalized follow-up.
With this message Porte à Prof tries to justify its rather high price of the courses. It
appeals to emotions, to desires as with success. The price no longer becomes a
constraint because the price paid by the parents becomes less than the benefits that
their child will get with his success (a diploma, good grades, a new start in school, ...).
They emphasize the continuous monitoring of work and progress. The content of the
message is therefore directly linked to the price we have seen above and to the quality
of the courses taught by Porte à Prof. The benefit that the client will get from this is
enormous because the promises of the communication are also enormous.
The tone of voice and the visual tone are pure, minimalist, simple and effective. The tone
is formal with a lot of information content about exam dates, how to use Parcoursup, ...
Porte à Prof is directly addressed to students or their parents. However, I fear that even
the fact that they have found their communication strategy, promotion, values,
promises are not enough to make people forget the high price compared to the
competition.

4. Choose the communication channels (personal, impersonal/mass channels, channel

integration).
Porte à prof has very well understood its importance, so they promote on several
channels both impersonal and personal to reach the communication target: To advertise
their website: Porte à Prof uses Instagram and Facebook ADS, Google ADS, natural
referencing, presence in student fairs, ambassadors but also the print media and parents
of students. This makes it possible to reach different targets at different stages of the
purchasing process (for example, parents will read the press more and listen to parents
of students and students will look more at facebook and instagram), makes it possible to
multiply the points of contact with the same customer and thus strengthen the
relationship.
Porte à prof has understood everything and uses paid media: Traditional media such as
press, direct marketing, search engines
Owned media: media controlled by the company such as its website, its Facebook and
Instagram accounts, its blog
And earned media: word of mouth, press coverage, and its SEO.
Promotion

5. Establish the communication budget

The good thing about the course service is that it is not perishable as long as there are
courses there will be students in difficulty (we are not all robots with equal intelligence).
So it is a long term service. There is a lot of competition in this sector, so we have to be
present and show our advantages over the competition, such as the strong points we
have seen. For the clients who call upon their services, it is a necessity to have help, they
are in academic difficulties and seek to progress. It is therefore necessary to highlight the
messages that appeal to the emotions, desires and expectations of the clients.
Porte à Prof innovates and differentiates its service from its competitors with the mind
map for example or a personalized follow-up additional to other companies. Through the
paid and free communication services they have put in place, they create a feeling of
trust, affection, proximity and quality. But they could further optimize communication
by improving their website, showing customer reviews, showing the percentage of
success and improvements of their students, ... As Porte à Prof told us during their
presentations, they spend very little budget on communication; they should spend more
when you only have an online presence. In the communication budget, Porte à Prof will
have to manage well because it is one of the most important expenses in a company:
Print, flyer, advertising campaign, web design, outdoor media (google ads and Facebook
ads (average cost per click 1€)), press, ambassador, ... Porte à Prof has a quite large
communication budget of 12,000€ and still doesn't attract enough students. We will see
at the end our recommendation.
 3

Diagnostic
Product
All these products correspond to a different offer. First of all, we find the generic
product that corresponds to the private lesson, it is the service that every prospect of
the company expects and that is why most of them are customers. The school coaching
corresponds to the augmented product, it will allow to increase the offer provided to
the company's customer. Then finally, there are the mind maps which are associated
offers, these are services that will be purchased in order to complete the services
purchased previously.

Price
School coaching:

We notice that the company is well positioned on its rates regarding this offer. It is in
line with the competition. But consumers may be likely to take a non-certified school
coach given the price difference. The fact that the platform offers this service face to
face in normal times, represents a real asset because these cannot be compared to the
online price. Moreover given the quality offered, the price is justified, even if
consumers have to become loyal to other port-a-prof services before consuming the
academic coaching.

Academic Support:

Port-a-prof is far above the price of its competitors who are already above the
psychological price of consumers (30€ average). The price is justified by their quality
criteria but the consumer will prefer to use a cheaper service that will sell for the same
quality.

Mind maps:

The price of mind maps is very attractive given its indirect competitors. Here the
quality of what is offered is much higher. Port-a-Prof is very well positioned in terms of
pricing on this segment of their offerings.
People
Consumers and corporate clients perceive a company through its
commercial offers but also through the quality of the people who compose
it. Indeed, if the image is negative, consumers will turn to another brand, so
it is essential to maintain this image.
A tutoring company should not neglect its students, but rather support
them.
Other tutoring sites require a minimum level of education (e.g. BAC+3),
which allows consumers to be reassured about the quality of the teaching
provided.

Process

The consumer journey from service selection to satisfaction survey is not well
defined. There is no indication of how the contact between the teacher and the
student will take place.
On other sites such as Acadomia, before the payment process, you have to
register in order to have documentation. A few minutes later, Acadomia calls to
provide information and answer any questions, so it is a very personalized
method with direct contact to find the service that best suits the needs of the
consumer.
Physical
Evidence
Consumption is becoming more and more digital, which creates a distance and
therefore a fear between the consumer and the company (some consumers may be
reluctant to buy something they cannot test before). Moreover, the simple fact of
existing as a company is no longer enough, through the act of purchase, consumers are
looking for a certain authenticity.
To recreate the link and offer a counter-power to the consumer, the company must
therefore set up reassuring systems (post-purchase reviews, possibility to rate the
service, guaranteed return, reactivity of the after-sales service, etc.).
Compared to the competition, the company lacks customer reviews, which does not
reassure consumers. The websites, social networks competitors are much clearer and
readable. In the eyes of consumers, vis-à-vis the competition, Porte à Prof lacks
professionalism.

Their brand image has changed, by adding an offer of school coaching quite expensive,
the brand image is therefore superior. Consumers are more demanding, but the rest of
the offers are not of the same quality.

Place
Place
A successful company must find its "Place", a unique strategy that encapsulates the
company's values. The "Place" is how the customer sees the brand and how and where
they can find the brand. It is the only way for a company to be visible. It is the only
place where the customer will see Porte à Prof. The website must therefore be flawless.
The site being the only window of the presence of Porte à Prof, it must be
irreproachable to give confidence (for example on the photos, there is still the CANVA
logo). So we need a perfect site and we will give our suggestions in the
"Recommendation" section. The customer path is complex: there is a lack of clarity. We
also note a lack of visibility of consumer reviews (such as ratings, reviews, after-sales
service, ...). The site can therefore show a lack of professionalism and can worry the
customer.
Promotion

Porte à Prof has identified the expectations and challenges of communication. Because
the buyer goes through cognitive, affective or behavioral stages during and after the
communication. After the communication, the desire and the interest to have courses
become a desire and a necessity to have courses following the communication promise.
The tone of voice and visual tone are clean, minimalist, simple and effective. The tone is
formal with a lot of information content on exam dates, how to use Parcoursup, ... Porte
à Prof is directly addressed to students or their parents.
Porte à prof unifies the colors (Blue/White/Yellow) in its Instagram publications with
messages, quizzes, polls, stories, opinions... So they create a strong community around
their company.

Porte à Prof also conveys the right messages with 4 pillars : Security (each user is
validated and verified because parents are always worried about who they are going to
leave their child with : trust), Competence (the best courses for your children : unique
quality courses), Success (learn differently and durably) and finally the personalized
follow-up
But Porte à prof does not use enough the power of paid advertising: Google ADS and
Facebook ADS whose costs are quite low and which would attract a lot of traffic on their
website. Porte à Prof has a substantial communication budget of 12,000€ and still does
not attract enough students. We will see at the end our recommendation.
 4

Recommandations
-Following these diagnostics, we can offer you some recommendations in
order to give Porte à Prof a marketing boost.

- Firstly, concerning the pricing policy which requires a stronger

standardization (because indeed we were able to analyze the prices on the
site which are not fixed. Each participant raises its own prices and
promotions). A uniformity of prices would allow a better image of the brand
since it would allow you to develop a personalized research for each client
(find the best teacher with the best skills for each specific request of the
client.) Another recommendation concerning the prices of the sessions that
are in complete figures like 50.00€ or 200.00€, to appear more attractive
and cheaper is to be at the unit just below like 49.99€ or 199.99€. Then for
the packs of 4 and 8 sessions. Foresee a price advantage such that the pack
of 4 sessions could cost 189.99€ (so 47.5€ the session is 10€ savings for the
client). In the following the pack of 8 sessions could bring it back to 379.99€
(so 47.5€ per session or 20€ savings for the client which is not negligible).
-Then the recommendations concerning the communication. By analyzing
all the communication channels of porte à prof (which have a good panel
both in physical and web) the different target are reached but can also be
reached inefficiently. Indeed, with a communication budget as large as that
of Porte à Prof and having only 38 students since 2018 (figure given by porte
a prof) shows that the communication is not effective. To remedy this, we
could find a more striking formula that would speak to the targets, because
the word "success" in tutoring companies is not lacking, we need to stand
out. Perhaps leaned the communication towards the human (the contact, to
make think of a small structure to give an impression of proximity...), can be
also centered on the super personalization of the service. In order to show
the client that he is king, so put him on a pedestal to make him feel more
comfortable. Another point about the school coaching is its presence that
must be put forward and in a massive way. Porte à Prof has a great product
that other companies don't have, which means that it has a major card to
play in the sector. It could even create a new entry in the world of Porte a
Prof, so it should not be limited only to the students already at Porte a Prof.
The service should be already on the website, with the only purpose to be
known. Once again it is a great service that needs to be known! Also the
mind maps should be put forward, but this time it should be proposed as
soon as possible to new entrants in the world of Porte a Prof.

-Then the website still needs to be updated to be more attractive. With so

much competition on the market (with a predominance of Acadomia to
name but one) it is imperative that the website be representative of
professionalism, personalized follow-up, quality and above all of your
precious values. The website does not generate enough reviews which can
leave the future client confused about the quality of the service. To
compensate for this concern, we think that installing a guarantee system on
the sessions will give a more positive card to the customer and also show
that you are confident in your services, a double win effect. In addition,
Porte à Prof would need a more upscale graphic design. Since you offer
expensive services and therefore a high positioning, the company must
represent these values. Especially that the customer must feel accompanied
and the impression to have a total freedom.
5 Conclusion
To conclude, we can say that despite the competition in this market Porte à
Prof manages to take advantage of its differences. The diversity of the
teachers with different pedagogical skills allows an adaptation to the
student. The reactivity of Porte a Prof has allowed the system to adapt to
the health crisis, but this is not a big obstacle, it even accustoms young
people to their future professional life (working at distance). In addition,
Porte à Prof manages to differentiate itself despite the competition, in
particular by adding a school coaching offer, the company makes it a point
of honor to accompany the children. This approach allows a better
understanding of the student and therefore a better progress of the
students (contrary to a simple support in certain subjects, as do the other
competitors).
However, we think that Porte à Prof lacks visibility, which is their big
weakness. High school students often need tutoring because of the
baccalaureate at the end of the curriculum, but also to have a good report
card in order to get the school they want. Looking for a competent teacher
is not that easy, so knowing about this platform would be beneficial to
them.
And this lack of notoriety prevents advertising systems such as word of
mouth, which is one of the most used means of communication by
adults/parents, who are the target clientele of Porte à Prof would be
parents, they are more apt to bring the subject to their children or to
impose tutoring on them.
Nevertheless, we believe that Porte à Prof has real assets that need to be
highlighted. The school support sector is constantly growing and Porte à
Prof must be present in order to make its place and bring all its knowledge
to the young people in thirst of success.