MOTTO: “….

DEO MEDICE”
KING & QUEENS MEDICAL COLLEGE & TEACHING
HOSPITAL
PRESENTATION OF BUSINESS PROPOSAL
King & Queen hospital and Medical school is a yet to be established well equipped
Private Hospital and Medical school in Ghana to promote medical excellence at
affordable cost.
It is expected to be the first ever private medical school in Ghana in addition to 4
Government ones.
King and Queen medical college and teaching Hospital was initiated by
Dr Jerryson Ameworgbe Gidisu, an Educationist, and Medical Doctor specialized
in Cardiovascular Surgery with rich Medical, Educational and Health Management
Skills in April 2012. It also have other world renounced expertise as its Board of
Directors and Management team.
It has acquired 100acres of Land fully Registered located on Accra -Akosombo
Highway about 2hours drive by car from Ghana Capital Airport ( Kotoka
International Airport) as its Permanent site.
The said medical college is now looking for a Start-UP loan of $50million for its
Infrastructure , Expansion, Acquisition of equipment, Recruitment of Staff,
Inventory and Full operation
Formation of King & Queens Medical College is necessitated due to increasing
rate of the population and quest for modern medical treatment which put
tremendous pressure on the four (4) Government medical school forcing most
Ghanaians to travel abroad for Medical education.
This year 2012 research data collected by me Dr. Jerryson Ameworgbe Gidisu,
indicates that there are over 3000 Ghanaian students studying Undergraduate
Medicine in China, Cuba, Russia, Ukraine and other countries all over the world
paying about $12,000 averagely every year . Even the Government of Ghana is
also crying that, the country needed over 5000 Doctors in its Health Institutions
pegging the Doctor Patient Ratio at 1: 10,000
King & Queens Medical College has the potential to grow in the next ten (10)
years becoming more lucrative and competitive.
The Institution will consistently increase its profitability to achieve about 40% rate
of return on investment by the end of the first year whiles the staff are motivated to
ensure their loyalty to the company.
King & Queens Medical College will have a premier position as the Dominant
Health Institution in Ghana and entire Africa by the year 2020. In addition, we
intend to give our cherished patients unbeatable services and experiences through
our affiliation with other world class Health institutions, professionals and experts
In the midst of this challenge K & Q hospital will adapt to modern technology and
strategic marketing approaches that will outwit its competitors and achieve its
objective within the specified plan and stay on Top of competition
1. Our mission is to provide quality health care and training in order to become
leading health sector in Ghana and Africa to satisfy the requirement of patients at
affordable cost.
2. To provide medical education to Ghanaians and Africans at affordable cost in
order to get more Physicians to reduce to high Doctor - Patient ratio
3. To provide easy and equal access to Health care to reduce untimely maternal
and child mortality rate
4. To serve as Research center for Ghanaians, Africans and other Medical doctors
all over the world since the country cannot boat of any well equipped Scientific
Research center.
5. •As part of our corporate social responsibility, the hospital will give free
medication to the less privilege in society yearly, go on field or outreach
frequently for Health Education.
We are looking forward in working with you to realize the prospect of the plan as
expanded.
Thank you
Yours sincerely
MANAGEMENT

PREAMBLE
“A SOUND MIND LIVES IN A HEALTHY BODY” .
LET US ERADICATE UNTIMELY DEATH THROUGH EFFICIENT
AND EXCELLENT MEDICAL EDUCATION AND TREATMENT
Due to the rising demand of health care and inadequate medical schools
in Ghana necessitated so many students traveling abroad for medical
education and patients traveling from one country to another seeking
medical treatment with Doctor to patient ratio as high as 1: 10000

King & Queen hospital and Medical school is a yet to be

established well equipped Private Hospital and Medical school
in Ghana to promote medical excellence at affordable cost. It is
expected to be the first ever private medical school in Ghana in
addition to 4 state ones.

This hindrance makes most doctors who have only Bachelor in medicine
and surgery ( MBBS) to work throughout their lives without upgrading
themselves as Physician Specialists.
This year 2012 research data collected by me Jerryson Ameworgbe
Gidisu, indicates that there are 1000 Ghanaian students studying
undergraduate medicine in china and 500 students studying in Cuba, 600
students in Russia, 350 students in Ukraine and other countries all over
the world paying about $12,000 averagely every year.
This account for why am writing this proposal to invite investors to
partner with me to build a well equipped Private Medical school and
Hospital in Ghana.
This will make us make profit through fees paid by students in the
medical schools for their training and public access to the hospital at
the same time.
The number of Physician Specialist in the country are few henceforth
they are deployed to the three Teaching hospitals.
The entire Ghana as a country has only Four( 4) government medical
schools without any private medical school. Meanwhile each of the
medical schools can only admit maximum of 80 students yearly due to
inadequate infrastructure.
The entire cost of infrastructure and equipment for both the Private
medical school and the Hospital is $50million.
I therefore officially write to invite you as sole investor in this project.
In case of any inquiries contact me
Dr Ameworgbe Gidisu Jerryson
Email: drjerrysongidisu@yahoo.com
Skype: gidisu.jerryson
Tel +8615127317471 ( China)
+8615233232030 ( China)
+233244165160 ( Ghana)

EXECUTIVE SUMMARY
KINGS & QUEENS Hospital/college is a company which will deliver
health care especially to patients with serious illness. K & Q hospital is
here to fill the gap in the care and hospitality sector through the
provision of world class hygienic and care services/medication and care
services.
The new hospital/training sector will train specialist because of the
necessity and scarcity of this professionals in order to treat our patients
in a special way.
The company targets the whole Ghanaian market as its mass market to
be satisfied, but initially will limit its operations and efforts in dealing
with major towns within the southern part of Ghana to have reasonable
market share and then expand gradually in terms of ………..
Our health is of great importance and medication form a greater part of
every living being. Based on this fact, we will make sure that our
patients received better medications and care.
The company’s efficiency and effectiveness relies upon the marketing
mix strategies as a series of integrated activities that will be used to
serve our patients and eventually again marketing advantages which will
enhance competitive advantage. This comprises our product, pricing,
policies, effective care center, promotion (communication) and
personalization (people) will eventually increase the sales and profit and
the investment to be made.
In order for K & Q hospital to operate within specified frameworks or
guidelines to achieve its goals, has a mission well defined and a vision
that is well articulated with achievable targets as its objectives. Our
value proposition is indeed very phenomenon to the success of our
company/hospital.
Our services are to meet specific need of our patients as each of these is
different in look, care and experience. For us, each patient’s experience
counts more importantly as it leaves an indelible impression.
We therefore intend to give our cherished patients seamless services
through affiliation with order world class hospitability institutions,
professionals and expects.
INDUSTRY ANALYSIS
K & Q Hospital, identifying itself under the hospitality
institution/management has been less competitive recently with a
number of few players.
With the increasing rate of the population and quest for modern
medication, the company has the potential to grow in the next ten (10)
years becoming more lucrative and competitive.
In the midst of this challenge K & Q hospital will adapt to modern
technology and strategic marketing approaches that will outwit its
competitors and achieve its objective within the specified plan and stay
on top of competition

MISSION STATEMENT
To become a leading hospital/health sector to give the most reliable,
safest and quickest and value added health care to our patients. Being
the leader means going beyond patient’s expectation through the quality
of service. This is to say that emphasis on efficient and quality service
shall be employed. Using advance machines and equipment in order to
stand competition in the health center.
BUSINESS GOAL
FINANCE
• The company will consistently increase its profitability whiles the
staff are motivated to ensure their loyalty to the company.
• Achieve 60% rate of return on investment by the end of the first
year.
• To fulfill its financial obligation to government (payment of taxes
and publish its financial statement to the shareholders annually).
HUMAN RESOURCE
• To train and retain staff, equip them with modern health care
technologies and patient’s care skills with the view to achieving
excellence in health care.
• To ensure a peaceful, harmonious and conducive working
environment to staff, and to ensure efficient and effective working
conditions.
• Commensurate reward, attractive incentives and allowance shall be
given to our staff.

DEVELOPMENT AND GROWTH

 • As part of our corporate social responsibility, the hospital will give
free medication to the less privilege in society at the end of every
year.
• To be the best in the country through a well-motivated staff,
quality services and the use of appropriate and latest technology in
health center by the year 2020.

SECURITY
• Periodic and intermittent auditing to achieve close 90% control of
all leakages such as pilfering, embezzlement, misappropriation of
fund, employee reporting time and entry of materials shall be
established.
• Job security which will include incentives and overtime
allowances, compensation, insurance will be given to our staff as a
means of motivation.

VALUE PROPOSITION
To Provide Total Care and Medication
For us to achieve this, we intend to provide total medical care for our
patients. K & Q hospital will provide total quality service development
strategy to ensure that all expected and stated quality requirement of
patients are met and that delightful quality attribute are continuously
built into quality service and consistently offer more value service to its
patients than competitors.

BUSINESS MODEL
MERCHANT MODEL
The hospital management is saturated with so many substitute and
competitive health service that makes the choosing switching power of
patients very high. Therefore, as an emerging health sector it will target
some segment of the mass market initially that are attractive and can
generate substantive revenue for the company.
The company based on our segmentation exercise revealed many
opportunities that lie in these following towns that will be tapped to
attain a large market share, increase profit and subsequently have a
competitive advantage.
The towns are …Kpong, Akosombo, Agormenya, Somanya, Juapong,
Akuse, Odumase, Nuaso, Volta , Greater Accra and the entire nation as
a whole

MARKET ANALYSIS
The 2011 census of Ho in the Volta Region of Ghana says there are
currently over 63,000 people populating this municipality area. Using
basic demographic characteristics of age, gender, income, food
preferences, and an estimate of 23,415 potential patients was used in
developing this plan.

COMPETITOR ANALYSIS
Hospitals have been less competitive recently with a number of few
players. With the increasing rate of population and the quest for modern
technology, the hospital has the potential to grow in the next ten (10)
years becoming more lucrative and competitive.

COMPETITORS
Akuse Government hospital - Akuse
St. Martin’s Hospital - Agormanya
Atua Government Hospital - Atua
Akosombo Hospital (VRA) - Akosombo
Juapong Clinic - Juapong
STRENGTH OF COMPETITORS
They have built loyalty and good will
They already have shares in the hospitality management
They already have technologies
These competitors have experienced staff, in health care and skills
WEAKNESS OF COMPETITORS
Some of these competitors have less Medical equipment, Low
economies of scale, High cost of services

• FUTURE COMPETITORS
COMPETITIVE ADVANTAGE
INNOVATION
Since our marketing strategy emphasis on efficient and quality service
using advance machinery and equipment in order to stand competition in
hospitality management.
Due to new technologies, the hospital knows the changes in the trends of
the markets and therefore will meet the various changes in health and
care. K & Q believe that its environment is full of uncertainties and
risks and high strategies to meet future changes and provide satisfaction
to patients.

 The following therefore constitutes K & Q innovative competitive

advantage:

PRODUCT STRATEGY
The feature of care service shall be updated as when necessary to meet
the fast changing health care.
Special equipment/machines will be introduced in the hospital to boast
the work of staff such as physiotherapy unit

PRICE STRATEGY
The hospital will adjust prices to be directly competitive with respect to
the forces of demand in the industry.
Price promotional tools such as discount and allowance will be given to
patients on admission

PROMOTIONAL STRATEGY
Materials that induce such as posters, wall hanging, T shirt, cups,
calendars imprinted with the hospital logo will be given to staff, patients
to help sell and promote the hospital name.
RESOURCES REQUIRED
As part of the operational plan K & Q hospital needs certain resources in
order to start and also sustain itself in the competitive industry of
Hospitality Institution.

OFFICE EQUIPMENT
Computer, Printers, Photocopies, Furniture’s, Stationery
PERSONNEL
The hospital will have skilled and unskilled personnel. The unskilled
personnel consist of cleaners and errand staff.
MACHINERY & EQUIPMENT
Physiotherapy machines
X-ray Machines
Ultra Sound Scan
MRI Machine
Laboratory Equipment
Patient Beds & Biddings
Clutches
Wheel Chairs
ECG Machine
Ambulance
Helicopter for easy transfer of patient to and fro different environments
Surgical Gloves & Needles
T V’s for Wards and OPD
Air Condition (AC) for all Departments
Patients’ Folders
Standby Plant or Generators
Fire Extinguishers
RAW MATERIALS
…………………..
……………………
……………………
SUPPLIES
NAME ADDRESS TERMS OF PAYMENT
……………. ………………….. ……………………………
……………. ………………….. ……………………………
……………. …………………... ……………………………
FINANCIAL PLAN
The annual start-up budget for K & Q Hospital Cash $10MILLION
ITEMS GHȼ GH¢
Acquisition:
Land ………….
Plant and Machinery ……………
Office Facilities ………………

PERSONNEL
Recruitment
Training and Retraining
Salaries
Incentives

TRANSPORT
Acquisition of Vans
Cost of Fuel
MARKETING
Promotion
Research & development
FITTING
Maintenance & Repairs
Miscellaneous
Total expenditure
Cash at Bank
Projected cash inflow

INCOME & EXPENDITURE ACCOUNT

EXPENDITURE
Furniture/Office Fittings
Office Equipment
Vehicles
Equipment
Stationary
Fuel Cost
Personnel Cost
Materials
Maintenance & Repairs
Marketing Cost
SOURCE OF FUNDS: FROM INVESTORS
ORGANIZATIONAL PLAN
Form of Ownership - Share/…
Terms of agreement
Dividends are payable on shares reference to the company regulations

TRANSPORT
Acquisition of Vans
Cost of Fuel

MARKETING
Promotion
Research & development
FITTING
Maintenance & Repairs
Miscellaneous
Total amount to be invested is $50million
Cash at Bank
Projected cash inflow
INCOME & EXPENDITURE ACCOUNT
EXPENDITURE
Furniture/Office Fittings
Office Equipment
Vehicles
Equipment
Stationary
Fuel Cost
Personnel Cost
Materials
Maintenance & Repairs
Marketing Cost
SOURCE OF FUNDS: To be founded by investor
ORGANIZATIONAL PLAN
Form of Ownership - Fully by investor /Shares
Terms of agreement
· Dividends are payable on shares reference to the company
regulations

Prepared by:
Dr. Ameworgbe Gidisu Jerryson
Email: drjerrysongidisu@yahoo.com
Tel: +233 244 165 160
+86 151 273 174 71
HIERACHY
BOARD OF GOVERNORS
There shall be Board of Governors or Directors presided over by Hon. Samuel
Addo. The Board shall determine how the Hospital and Nursing College would
operate. The board shall meet quarterly to deliberate on issues regarding the
growth, policies and innovations to steer the affairs of the institution.

THE MEDICAL SUPERINTENDENT

The medical superintendent shall be the Head of the institution and preside over all
management meetings. He shall be answerable to the Board of Governors or
Directors. He shall direct and regulate the Day-to-Day affairs of the Hospital.

INTERNAL MANAGEMENT COMMITTEE (IMC)

The Internal Management Committee shall comprise the medical Superintendent,
Administrator, Pharmacist, Accountant and Matron. IMC shall meet on last
Saturday of every month, quarterly to wone our refures of the Hospital.
PRICE LIST FOR SERVICES TO BE RENDERED
1. General Consultation........................ GH¢ 10.00
2. Specialist Consultation...................... GH¢ 30.00
3. X-ray.................................................. GH¢ 15.00
4. Abdomino Pelvic Ultrasound scan..... GH¢ 40.00
5. Ultrasonography................................ GH¢ 30.00
6. CT Brain............................................ GH¢200.00
7. MRI................................................... GH¢500.00
8. Mammography.................................. GH¢ 70.00
9. ECG................................................. GH¢ 30.00

LAB INVESTIGATION
1. Mp’s.................................................. GH¢8.00
2. FBS................................................... GH¢ 9.00
3. Elisa.................................................. GH¢ 8.00
4. Hb..................................................... GH¢ 5.00
5. Stool R/E.......................................... GH¢ 6.00
6. Urine R/E.......................................... GH¢ 6.00
7. HVS.................................................. GH¢ 20.00
8. G & M and Hb Genotype.................. GH¢ 20.00
9. Culture and sensitivity (CS).............. GH¢ 12.00
10. Sickling........................................... GH¢ 10.00
11. Hb Electrophoresis.......................... GH¢ 15.00
12. AFB................................................. GH¢ 5.00
13. LFT.................................................. GH¢ 15.00
14. Widal............................................... GH¢ 8.00
15. FBC ................................................ GH¢ 20.00
16. ESR................................................ GH¢ 10.00
17. UPT.....................................
............ GH¢ 5.00
18. VDRL............................................. GH¢ 10.00
19. Bleeding and Clotting Time