#just another way of lifestyle

“Inspired by Cactus Plant”

A VERY DIFFERENT PLANT

COMPARED TO OTHERS, BUT IT’S
STILL A PLANT & IT SYMBOLIZED
THE GROWTH, STRONG INNER
STRENGTH ALTHOUGH LIVING IN
HARSH CONDITIONS; JUST LIKE
THEM & THE TAGLINE #JUST
ANOTHER WAY OF LIFESTYLE

#brand
“Based On Msia Disability Development Department”

AMONG 32 MILLION
MALAYSIA POPULATION
THERE ARE 460,000 OF
REGISTERED PWDS

PWDS = Official Short Form Term of

Person with Disabilities

#facts
“According to Department of Statistics
Malaysia Official Portal 2021”

THE POPULATION OF
PEOPLE WITH
DISABILITIES ARE
STILL INCREASING

#facts
“Based On Msia Disability Development Department”

ONLY 581 PWDS WORK IN GOV

SECTOR & 10 THOUSANDS
WORK IN PRIVATE SECTOR
BUT 95% OF THEM STILL
UNEMPLOYED
TILL NOWADAYS

#facts
“Beautiful gate foundation for the disabled, 2020”

WHY WHY WHY????

*social label & misconceptions (burden, needs ppl to take care, a
barrier for them being a complete member of society)

*lack & no access to basic/advanced education/vocational training

(affects to have stable income & lifestyle)

*lack community or centralized agency support for

employment opportunity (caused potential economic waste)

#why
“An app with a few deliverables”

OBJECTIVES
To solve their needs & to brings them barrier-free
environment by providing a friendly platform to seek job
opportunities as well as improve their quality of life

#objectives
“Find out more to know the exact situation!”

RESEARCH QUESTION
How can people with disabilities in Malaysia find jobs more
conveniently & improve their quality of living

#researchquestion
“A web-app that fulfill both needs ”

SOLUTION
Build a centralized & user friendly platform (a web-app) that
integrates the employers & PWDS’ needs
“People that need this!”

TARGET AUDIENCE
*People with disabilities
*Employers/ Companies

#targetaudience
“People that need this!”

TARGET AUDIENCE 52.2%

Physical (excluding people
without both hand) , hearing,
*People with disabilities speech, partially blind
*Employers/ Companies

47.8%
Physical (without both
hand) , learning, mental,
fully blind, multiple

There are many types of

disabilities, but for current
phase development,
developing the features that
falls on higher percentage of
group which is 52.2%

(Department of Social Welfare, 2017)

USER PERSONA, USER STORY
user persona 1

AIDA bio
currently jobless Aida is a woman who worked as a
promoter in a supermarket. She has no
family. After she injured in an accident,
profile she becomes temporarily disabled. The
company fired her. She is now a person
36 with physical disabilities. She’s
spm desperate and lost after the accident, not
sure what to do and what jobs she can
divorced
find. She hope she can work from home
government allowance Rm300 due to her physical condition.

goals frustration

- has a stable job - confused what jobs suits her

- work from home - needs a job to maintain her
expenses

user story

As a female with physical disabilities (legs), I want to look and apply for job
online so I could maintain my expenses by working from home.
user persona 2

JAKE bio
currently jobless He is partially blind. He often use
larger text so he could see more
clearer and more easily. Due to his
profile disability, he couldn’t get a job suitable
for him. He always wanted to learn
20 more through seminars or talks. Due
to his disability, all the websites he
diploma
browsed through for learning purpose
single are confusing him.
government allowance Rm300

goals frustration

- Access to more seminars conveniently Finding hard to access current job

- Access to an app where content or or learning websites because they
information are centralized are not disability friendly

user story
As a fresh graduate with partially blind disabilities, I want to access more seminars
that is disability friendly so I could secure a job.
user persona 3

JOHNSON bio
founder of a franchise restaurant Johnson owns a franchise restaurant
that serves local foods. He is a kind
hearted and fair person. He always find
it challenging when hiring workers due to
profile
the salary requirements and the attitude
50 of the workers. He wanted to expand his
company’s brand reputation to gain
bachelor degree more customers by hiring disabled
married person. He wants to find person that is
Rm100,000 per year with good attitude.

goals frustration

Post job vacancies for disabled ppl Challenge to hire good attitude
workers that willing to work as
waiters, cleaners etc

user story

As an owner of a franchise restaurant, I wanted to post job vacancies for

disabled people so I could hire disabled people as workers meanwhile
building up my company’s reputation
HOW’S THE FLOW WORKS
provide a share thoughts &
centralized platform social networking,
to let them find which it slowly
Find jobs, learnings,
potential & suitable builds a
download & create
candidates for Share & post jobs, community
resume with simple
company learnings at our
steps, get useful &
development platform
convenient info from
our platform

PWDS job
employers
seeker
hire PWDS
CORE FEATURE
 Accessibility functions for
people with disabilities

Social networking platform Job searching platform

Learning platform Event scheduling platform

DELIVERABLES & DEMO VIDEO
“Introduce the web-app”

ONBOARDING
SCREENS
WELCOME SCREENS WITH
SHORT DESCRIPTION

- welcome screens
- log in/sign up screens
Demo video
of onboarding screens

- welcome screens
- log in & sign up
- user type
- customize settings
“To solve their needs”

ACCESSIBILITY
FEATURES
FEATURES SETTINGS TO MAKE
THE PROCESS EASIER

Able to
customize
settings

- sign language settings

- easy mode settings
Demo video
of accessibility features

- sign language feature

Demo video
of accessibility features

- easy mode feature

“To solve their needs”

JOB
SEARCHING
PLATFORM
Find jobs easily &
without worries with
our useful informations

Filters to help find Useful information to know

your desire jobs which job suits people with
different conditions
Demo video
of job searching platform

- recommended, following,
trending jobs
- job searching bar
- filters feature for jobs
- job details (overview, about
company, review)
- apply jobs process
“To provide education/training”
Able to search
LEARNING for learnings
with keywords

PLATFORM
Filters to find
Unlimited learnings to your learnings
explore even easier
Demo video
of learning platform

- recommended, following,
trending learnings
- learnings search bar
- filters feature for learnings
- learnings details (overview,
review)
- join learnings process
“Community & Forum”

COMMUNITY &
SOCIAL
NETWORKING
Share thoughts, news,
experience, connect with
each other and slowly build
up a community; stay
updated on related news.
Demo video
of community & social
networking platform

- news feed
- post news feed
- search function
- messaging
“Bring plans to life”

EVENT
SCHEDULING
PLATFORM Able to schedule
event for
Join meetings, view interviews or
other activities
your schedule &
bring plans to life
Demo video
of event scheduling platform

- add new event

- set events details
- search bar
“Find potentials for your company
developments”

FIND POTENTIALS
Post new jobs and learnings to
find potentials for company
development
Demo video
of find potentials platform

- post new jobs

Demo video
of find potentials platform

- post new learnings

“To solve their needs”

REVIEW INTERESTING
CONTENT LATER?
NO PROBLEM.
Save contents, jobs or
learning topics you are
interested in.
Demo video
of saved function

- add new collections

- view saved jobs, learnings
“about the user”

USER PROFILE
Complete information to
identify the user.
Demo video
of user profile

- PWDs job seeker’s profile

- recruiter/employer’s profile
“There’s more!”

OTHERS
Others functions
such as notifications,
subscriptions,
promotions...
Demo video
of notification page

- check your notifications

Demo video
of subscription page

- subscribe plans
Demo video
Of promotions page

- promote your job listing

HOW WE MAINTAIN THE
SERVICE
Business Model
 How we maintain this service

Pricing set by free market auction

1 Targeted ads
Charged per clicks

Rm 199 per listing (remains open for 30

2 Jobs listings days)

3 Learning Most of it are free

Subscriptions But some of it require payments
USER TEST RESULTS
RESULTS
CONCLUSION

90% thinks the Series of user test questionnaire

- Is the web-app easy to navigate?

web-app’s concept
- Is there naturalness in the app navigation?
- The screens are consistent
- The organisation of information on the web-app is clear
idea, functionality, - Do you find it easy to reach your user objectives on this
app? If not, why?
next & future - Is there any issue you found when trying to reach your
user objective?
development - Is there any other comments or issue you would suggest
to improve on the web-app? (Eg. buttons, navigation

relevant yet solved behaviour, text consistency etc.)

- Do you think the web-app's concept idea, functionality,

what they need & brand's idea relevant to what you need and solve your
needs?
- If no, why?
what they want - What you like or don't like about the web-app the most ?
MARKETING PROMOTIONAL

1. online promotional
2. offline promotional
1. ONLINE PROMOTIONAL
“digital movement &
gain awareness”

SOCIAL
MEDIA POSTS
& ADS

web-app launching
web-app will be launched
on 3 Dec (International
Day of Disabled Persons)

Other than solving the PWDs

needs, it’s important to raise
awareness to decrease the myths
and to reach the target audience.
So, there will be social media
accounts to gain exposure.
“know more what is it”

CONTENTS
ABOUT US

Contents about Cacti

web-app such as Core
features, Featured Learnings
& more

Sharing more informations

about the web-app such as the
core features of the web-app.
By having featured learnings or
other featured contents also
drives the curiosity to explore in
our web-app.
“gain awareness”

FACTS &
INFOGRAPHICS

Contents about the

facts & situation in
Malaysia

Sharing about the facts &

situation to gain awareness
about the issue. Meanwhile, it
helps in driving exposure to our
web-app.
“educate the public & target audience”

TIPS &
EDUCATIONS

Sharing tips & educating

the public as well as the
target audience

Sharing tips & educational

informations helps in
decreasing the misconceptions
of PWDs, meanwhile educating
the public with valuable
informations
“spread the discussion &
build community”

QnA &
INTERACTIONS

Having weekly
discussion & OnA
sessions

Letting the audience to ask &

discuss something
anonymously will spread the
talk & help the PWDs to speak
up for themselves which it
slowly build a community too.
It also leads to the web-app for
more topics & discussions.
“social influence”

SOCIAL
MEDIA
ACTIVISM

Having real interviews &

survey to gather datas that
brings impact to audience

Having time-to-time interviews

& surveys from PWDs,
recruiters & the public, it
gathers real opinions &
phenomenon, which could
build trust & value to our brand.
2. OFFLINE PROMOTIONAL
“campaigns that giving back to the society”

COLLABORATIONS
& OUTDOOR
CAMPAIGNS

EXAMPLE IDEA 1

COLLABORATION WITH BRANDS THAT

ALSO RECRUITING WORKERS SUCH AS
MCDONALDS

Having collaborations with brands

to organize events or campaigns

- gain exposure
built reputation
- built reputation
- educates the public more about CACTI BRANDS/COMPANY
PWDs lifestyle through sports, gain exposure
activities, talks to decrease
misconceptions
“two is better than one”

COLLABORATIONS
& OUTDOOR
CAMPAIGNS

EXAMPLE IDEA 2

OUTDOOR CAMPAIGN COLLECT

RECYCLING OLD DEVICES

Having campaign collecting old devices

such as mobile phones, tablets, laptops...

- to provide some essentials to the

poverty PWDs while seeking jobs & more
- built reputation
- giving back to the society
“reaching out more people”

OUTDOOR
ADVERTISEMENT &
APPLICATIONS

With the help of outdoor

advertisement at crowded
location, it reaches more
audience.
 FUTURE DEVELOPMENT

1. Advanced features add-on

2. More collaborations & campaigns
“growth & maintain”

FUTURE
DEVELOPMENT

phase 2: add more advanced phase 2: more collaborations

accessibility features & campaigns

screen reader, voice over, collaborations with brands such as

color-blind mode & many more Giant Hypermarket, Starbucks etc.
“IT’S MORE THAN JUST AN WEB-APP,
IT’S A BRAND THAT BRINGS VALUE &
BUILDS COMMUNITIES”
 References

Bonaccio, S., Connelly, C., Gellatly, I., Jetha, A. and Martin Ginis, K., 2019. The Participation of People with Disabilities in the
Workplace Across the Employment Cycle: Employer Concerns and Research Evidence. Journal of Business and Psychology,
35(2), pp.135-158.

AVINESHWARAN, 2014. The disabled want equality not pity, says OKU advocate. [online] The Star Online. Available at:
<https://www.thestar.com.my/news/nation/2014/11/26/treat-disabled-like-normal-says-advocate> [Accessed 25 February 2021].

Department of Statistics Malaysia Official Portal, 2021. Department of Statistics Malaysia Official Portal. [online] Dosm.gov.my.
Available at:
<https://www.dosm.gov.my/v1/index.php?r=column/cthree&menu_id=K3k2VmMrQ3hwQzdYWDVDeDFRdVFDUT09> [Accessed
20 January 2021].

Ministry of Human Resources. Labour and Human Resources Statistics, 2010.

Beautiful gate foundation for the disabled, 2020. Memorandum On Employment for PWDs. [online] Beautiful gate foundation for
the disabled. Available at: <https://beautifulgate.org.my/important-info/memorandum-on-employment-for-pwds/> [Accessed 20
January 2021].

Rozana Sani, 2020. Handicapped and jobless | New Straits Times. [online] NST Online. Available at:
<https://www.nst.com.my/education/2020/02/564906/handicapped-and-jobless> [Accessed 20 January 2021].
THANK YOU